Being part of a membership community can be a great way to get support with growing your business. But there will be times when you need to take time out: when your workload gets crazy, you have family issues to deal or over the holiday period, for example. At times like this, you may feel like you’ve lost your mojo, and wonder how you’ll ever get it back.
If you’re feeling like this, rest assured this is perfectly normal. Life gets in the way for all of us from time to time. The key thing is to get back on track as soon as you can.
With that in mind, here’s seven tips to help you get your mojo back with a membership community.
1.Don't beat yourself up about it
We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to.
2. Reconsider your ideas on ROI
People use membership communities in different ways. Some like to work through all the resources, show up to live calls and post in the Facebook group every day. Others prefer to dip in and out as and when they need help. Both are fine.
Do remember that getting a return on your investment in a membership community isn't about using every resource, showing up to every call and/or posting in the group every day. It's about the impact on the bottom line of your business.
Holiday cottage owner Sara Moreton made an additional £2500 from one idea I suggested to her on a group coaching call.
Children's book company owner Amanda Overend doubled her monthly income last July due to the support she received in the group.
Independent travel company owner Helen Robshaw has earned more for doing less.
Even if these members had done nothing else with their membership for the rest of the year, there is a clear return on investment for their membership.
If you’re feeling overwhelmed and lost with your membership site, you may need to spend more time familiarising yourself with what’s on offer.
As a membership site owner, I’ve noticed that members who reach out and say they are stuck often haven’t gone through the steps we recommend in our onboarding process e.g. watching the ‘welcome’ video, having a look around the site and/or introducing themselves in our private Facebook group.
If you still have the emails from when you joined, going back through the ‘onboarding’ information you were sent can be enough to get you back on track. If you can’t find the emails - or have gone through the information and still feel stuck - you could even ask your membership site owner for a live ‘tour’ of the site. We have recently added a learning unit in the Facebook entitled 'Getting the most out of working with Janet.
If you’ve had to take a break from your membership community - or are struggling to keep up - you may experience a range of emotions: embarrassment, frustration or even anger, for example. You may feel annoyed at yourself that you’ve paid for something you’re not using or isn’t getting you the results you hoped for.
When you feel like this, it’s tempting to ‘hide’ and hope no one notices your absence, but the longer you leave it, the harder it will be to make a comeback. So be brave and let your membership site owner(s) - and your fellow members - know how you’re feeling.
If you’re a member of the Build Your Audience programme I’d encourage you to either tag myself or my assistant Jo-Anna Francis into a post in our private Facebook group or drop us an email. Although it might seem like a bigger step to post in the Facebook group, you’ll also get the support of other members, which can be invaluable.
My next point might make for uncomfortable reading, but it’s really important.
When you’ve lost your mojo with a membership site, it’s tempting to point the finger of blame: at the membership site owner or at other members of the group, for example.
No membership site is perfect. While there will almost certainly be improvements to be made, there is only one person who can do the work and get results and that’s YOU.
Start by taking an honest look at the situation. Key questions to ask yourself might be:
- Have I been showing up and trying to do the work? If not, why not?
- Have I been participating in community activities e.g. group calls or live classes? If not, why not?
- Have I tried to make use of the resources on offer? If not, why not?
Get clear on how your own behaviours and habits may have influenced the situation - and the things you might need to change. Then you'll better placed to ask for the help you need to move forward.
5.Start with small steps
Remember that getting big things done is about taking a series of small steps, one after the other. When I don’t feel like going out for a run, I start with the smallest step possible: getting changed into my running gear (telling myself I can always back out if I really don’t feel like it after that). I’m usually out the door in minutes.
If you’re feeling overwhelmed, start with the easiest step you can take and go from there. That might simply be checking into the community area once a day or jumping onto the next live call (if there is one).
If you’re a member of the Build Your Audience programme and you’ve lost your mojo I’d encourage you to do these three things:
- Check into our Facebook group once a day. This will help you feel more connected with the group.
- Make sure you have subscribed to our member bot (the link is inside the group). Our bot will keep you up-to-date with news, including new content and upcoming masterclasses
- Join our next Office Hour, group coaching call (generally Monday 11am BST). You don’t need to stay for the full hour, but showing up will help you feel part of the group again. If you can’t join the group coaching call, post in the Facebook group to see if another member (or group of members) is willing to jump on a quick Skype call with you (or even meet for coffee if you live nearby).
- Send us an email explaining how you are feeling and what you most need help with right now and we can offer advice on your next steps.
6.Consider scheduling your ‘learning time
When you’re busy running a business, finding time for learning can be a challenge. Here are some ideas that might work for you (I’d recommend trying one at a time - otherwise you may become overwhelmed).
- Commit to doing one thing every day for 30 days. This could be something small like posting a question in the community area or even just logging into the members’ area (once you’re inside, there's a good chance you'll end up sticking around). Research consistently shows it takes at least 30 days to form a new habit, so you should only need your willpower for a short time.
- Schedule a short block of time at the same time each day to work on your learning/development (start with 10-15 minutes - you can always add more as you go). Put it on your calendar, as you would a phone call with a client or a dentist appointment. Use the pomodoro timer to make sure you stay on task.
- Schedule a block of time for your learning every week. Put it on your calendar and make it non-negotiable. Use the pomodoro timer to make sure you stay on task.
There are some great ideas on how to be more productive in this podcast episode with productivity expert Mike Vardy.
7.Practise ‘just-in-time’ learning
When you join a membership site you generally get access to a library of resources e.g. video lessons, cheat sheets and webinars. With so much information at your disposal it can be tempting to try to learn everything at once. This can lead to serious overwhelm.
A better approach is to only consume information that relates to the area you’re focusing on right now (rather than something you’d like to learn in the future) - a strategy that is often referred to as ‘just-in-time’ learning. So if your priority is on building your email list right now, don’t worry about that Facebook Advertising training for now - you can always come back to it later.
The Build Your Audience programme is designed around a roadmap that takes you through the steps you need to take to build your online audience - starting with social media, moving onto a blog/vlog/podcast and then onto email marketing.
If you're feeling stuck, I'd recommend going back to the roadmap and taking an honest look and what you're doing well and where the gaps are in your strategy.
Once you've identified the areas you need to work on, tackling them one at a time will almost certainly feel less overwhelming.