Where would you be without
your diary?

Love Your Diary Day on November 23 celebrates diaries, planners and journals.
Because we all have a story to tell...

From Samuel Pepys to Anne Frank to Bridget Jones to Adrian Mole…diaries have always been a much-loved part of our culture. 

As a nation, we’re fascinated by other peoples’ lives. 

And our obsession with reading other peoples’ diaries is still as strong as ever. 

On YouTube, a video named ‘I just bought a total stranger’s diary’ has been viewed 6.5 million times since it launched in 2017.

There’s even a ‘diary hunter’ trend where people scour charity shops and eBay to collect diaries written by complete strangers and the study found a third of us still use paper diaries.

 And the growth in trendy planning systems like the Bullet Planner – along with  journals on everything from planning your wedding to natural hair care  – mean keeping a diary is still one of the nation’s favourite pastimes. 

Sales of journals increased by 70 per cent at the start of Lockdown, according to Smythson, who noted a 200 per cent increase in demand for stationery as isolating prompted people to put pen to paper.

Download our media pack here (includes press release, social media copy and image)

Coming soon!

The results of the 2020 Love Your Diary survey

Find out –

Who is behind Love Your Diary Day?

Janet Murray is the creator of the Social Media Diary & Planner – a content planner for entrepreneurs and creatives. 

Despite being one of the most disorganised people in the world, former journalist, Janet has always managed to plan.

And when she was diagnosed with ADHD earlier this year, at the age of 45, she realised that being able to plan was her coping strategy. 

Janet came up with the idea of creating a planning diary after seeing fellow entrepreneurs struggle to think of ideas to promote their businesses. 

The diary contains hundreds of key dates and awareness days and templates for annual, monthly, weekly and daily content planning. 

Janet is a podcaster, author and speaker who has spoken all over the world about content strategy, marketing and building online audiences. 


When is Love Your Diary Day?

Monday 23 November 2020

What is Love Your Diary Day all about?

Love Your Diary celebrates diaries, planners and journals…because where would we be with them?


How can I get involved with Love Your Diary Day?
Post on social media using the hashtag #loveyourdiaryday. Stuck for ideas? We created some social media images and swipe copy you can use. 

What’s the Love Your Diary Day survey?
We commissioned some research to find out how Brits are using diaries/planners in 2020…with some surprising results. The results will be published on Monday November 23

Will you be running any special offers on Love Your Diary day?
Yes… you can save 10% off the 2021 Social Media Diary & Planner (and any related products) up until midnight on Monday 23 November.