Plan out your PR Strategy for the whole year with my book and gorgeous media diary. 

Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release (unless you really want to!). 

My 2017 media diary lists awareness days, key dates and significant days (from Mothers Day to London Fashion Week) and comes with a quickstart guide on creating PR opportunities for your business - all year round - including information on lead times (how far publications/programmes work ahead) and a sample email pitch. 

As a journalist and PR coach, I’ve helped hundreds of small business owners get featured in places like the Guardian, Daily Telegraph, Huffington Post, Psychologies, Entrepreneur, Daily Mail and Grazia magazines - and on national radio and TV.

Here’s what you get: 

  • Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media 
  • A beautiful A4 desk diary (a week per page)
  • Over 1000 awareness days and key dates you can can use to plan your PR, social media and content marketing (along with detailed instructions on how use key dates to generate story ideas and a sample pitch) 
  • A quick-start guide on how to use significant dates/events to generate story ideas journalists will love
  • Check-lists, to-do lists and space to record key journalists’ contact details

What people say about my book...

Marie Shields

Finally, a guide to PR that's practical, forces you to get hands-on with your challenges and forget about easy fixes and hacks (that are a waste of time!) this book is a hand-book for navigating the ever-changing world of PR, especially for those working in the start-up sphere.

Laura Moyle 

At last someone who talks straight, explains PR in plain English and gives you loads of pointers to start and build up your own PR strategy. I have had several published articles since putting into practice what I am learning from Janet.

Melanie Taylor, Relocation Consultant 

Having worked in PR myself in the past and now a small business owner aiming to get PR for myself, I can't recommend this book enough. Tons of very useful take away ideas and plenty of honesty. Great book for anyone looking to get their own PR or to simply up their game.

Ruth Thomson, Social Media Manager 

I have been a huge fan of Janet's since I saw her speak at an event in 2015. Since then I have used her method to get coverage for myself and my clients in The Times, Guardian, Telegraph, The Pool, Emerald Street and many others. Her book is easy to read, engaging and very enjoyable.