Meet the sellers at Janet Murray’s online Christmas market

Many small business owners have had to rebuild their businesses from the ground up this year. And for many small business owners, selling online this year is the ONLY way (even though they generally don’t have big marketing budgets, like the High Street brands). 

That’s why – although it’s the third year I’ve hosted it – I feel so passionate about my online Christmas market this year. And being able to use my platform to help other small businesses sell their products/services. 

My Christmas market which is happening next week (Nov 30 – Dec 4) will be professionally livestreamed on Facebook in a series of five 60 minute daily shopping shows (12-1pm) between 30 Nov and 4 Dec 2020 (Mon – Fri).  You can register for reminders about the market (and all the discount codes)  here. 

Hear the stories of seven of the sellers here. 

Finula Crowe, founder, New Day Originals 



Fin cried when she was recording her back up video for my online Christmas market.
Because her business – selling occasion wear, including prom and party dresses – was hit incredibly hard this year. 

I mean, who wants to buy a party dress, when everyone has to stay at home? 

But this week she’s launched her new clothing brand New Day Originals…and it’s fab. 

And at her rehearsal, she shared how hard it was to choose a handful of pieces to share on her online Christmas market slot. 

Because every item of clothing has a story/meaning (I’ve got my eye on her ‘heart on sleeve’ sweatshirt). And launching her new clothing brand – after such a challenging year – feels incredibly emotional for her.

Fin will be selling her New Day Originals clothing brand at the market. 

Erica and Charlie, founders, Bluebell Kitchen

Pre-Lockdown, this mum and daughter duo were providing wedding cakes at swish venues like Claridges and The Globe Theatre in London. But like many in the wedding industry, their business has taken a big hit.

Yet they have remained positive and helpful – providing free cake consultations for couples during Lockdown – along with tips on planning micro weddings on their blog.

They have also diversified into birthday cakes and launched an online Christmas online shop – including Gingerbread by post, Snowmen Christmas cake treats and Festive Afternoon Tea Treats. 

Erica and Charlie will be selling cakes and biscuits at the market.

Claire Goodwin-Fe, co-founder, Frontline 19

Earlier this year, Claire Goodwin-Fe set up a service to help NHS and frontline workers access free counselling during the COVID-19 crisis with her colleague Ellen Waldren. 

While most have been happy to help, they’ve been met with hostility from some counsellors who feel they shouldn’t be working for free – not even an hour a week to help frontline workers during a Pandemic. Some of the trolling was so hateful, Claire had to contact the police.

But Claire and Ellen have carried on regardless, campaigning the government for funding for their work. And they’ve recently launched a range of tee shirts and hoodies to raise further funding for their work.

Claire will be selling her Frontline 19 tee shirts and hoodies which help to raise funds for free counselling for NHS and frontline workers

Puvan Briah, founder, Maison De Tourmentin 

After dropping out of university due to poor mental health, Puvan spent her early working years working herself into the ground and not looking after herself. 

It took almost all of her hair falling out to make her start taking care of herself. Since then, she’s been on a mission to help people find time for themselves and schedule self-care to avoid burnout. 

But the events of this year have hit her business hard. After making all of her income from selling her vegan, cruelty-free candles at in- person markets, she and her partner Matt had no idea how they were going to get people to buy a product that they couldn’t even smell.

But she knuckled down, and spent the first Lockdown learning how to promote her business online (via Janet’s Build Your Online Audience programme)…and now is finally making sales online. 

Puvan will be selling her vegan, cruelty-free candles at the market.

Kendall Platt, founder, Adventures with Flowers 

Kendall had been running her mindful gardening business Adventures with Flowers as a side hustle for two years when the Pandemic hit – and made her re-evaluate everything. 

She realised she didn’t want to carry on making money for a big soulless company. Instead, she wanted to help people to switch off, slow down and bring more calm into their life. 

So she quit her job in September to focus on her business full-time and offers a mindful gardening membership programme, online masterclasses and 1-2-1 garden coaching. 

Kendall will be selling her Mind in Bloom box gift experiences at the market.

Rhiannon Abbott, The Epsom Bakehouse

When Lockdown hit, Rhiannon Abbot’s bread-making classes all got cancelled. PLUS she suddenly had two children under 5 at home full-time and a husband working in the next room.

She wasn’t sure if her classes would work online. So she launched a Facebook Live bake along show with 4-year-old daughter – which proved so popular she decided to host an Easter hot cross bun making class on Zoom – which filled up almost immediately. 

Encouraged, she started teaching her in-person classes online and has since brought her entire business online – including online courses and a membership programme. She’s also started to take corporate bookings – including Christmas office parties. 

While she could never have predicted the turn her business would take in 2020, she loves teaching online and is ‘forever grateful’ for her community of home bread bakers.

Rhiannon will be selling her online baking classes at the market.

Elin Horgan, Elin Horgan jewellery 

2020 has turned everything upside down for Elin Horgan.  In a normal year, half her income comes through her stockists – independent shops & galleries across the UK, all of whom were forced to shut during the first and second lockdowns.  Which meant fast-forwarding the growth of her online business. 

While she says she’s ‘still learning’ – she’s not doing too badly at all online – for example,quadrupling the value of my online sales in July 2020 compared with 2019. 

Elin will be selling her jewellery collection at the market


Listen to this podcast if you’d like to find out how much it will cost to host an online event.

Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

[320] How to host a Christmas sale on Facebook Live (podcast)
[429] How to plan and run a sell-out virtual event (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)

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