Join the community

Do you feel like you’re leaving money on the table because you don’t have time to promote your business?

I Get it
It’s hard to find the time for PR when you’re single-handedly running a business.
  • You focus on one social media platform for a while, begin to make progress…then the others start to slide
  • You start reaching out to journalists on magazines you’d love to be featured in…then find you don’t have time to follow up with them
  • You get that email newsletter or blog up and running – then find yourself struggling to stick to a regular publishing schedule

WORK WITH ME

Work with me in 2017 and I’ll help you create a PR system for your business that will ensure you have a constant stream of new leads and clients – one you can stick on autopilot, leaving you time to get on with doing the things you do best in your business.

You’ll need to commit a few hours a week to getting your website, social media and online marketing in order and you’ll need to be prepared to take daily actions to work towards your goals. But I’ll be there to guide you, holding your hand as little or as much as you need me to.

You’ll also get the support of a group of creative women who are committed to doing work they love.

PRIVATE ACCESS

No more scouring the web for that Mailchimp video, leadpages tutorial or wondering about the best opt-in boxes. There are cheat sheets, checklists, video tutorials and bite-sized chunks of learning to help you navigate your way through the online noise.

When you join the Studio, you’ll be invited to take a quiz. This will help you decide which area you need to focus on first: content, email, social or press.

You’ll then be guided through the studio library (which includes video tutorials, worksheets, audio and live classes) at a pace that makes sense for your business and feels comfortable for you. You’ll also get direct access – both on our weekly online coaching calls and in our private Facebook group.

Here’s an example of some of the topics we’ll cover:

1. Content:Publishing regular content on your website e.g. blog, vlog or podcast (and why you need to), generating content ideas, getting people to share your content and turning website visitors into customers/clients.

2. Email: Getting people onto your email list (and keeping them there), writing compelling marketing emails that don’t feel pushy/selly, creating email opt-ins/lead magnets and automating your email marketing – so you can make sales while you sleep.

3. Social: Deciding which platforms to focus on, what kind of content to create (including video), how to get more engagement with your content and social media scheduling and automation.

4. Press: Getting regular/mentions in the newspapers/magazines (including how to pitch ideas to journalists), how to get journalists to come to you for comment (rather than pitching them all the time) and how to do radio/TV interviews (if you want to).

You’ll need to be prepared to get messy. To try things out (and maybe even make mistakes)
safe in the knowledge that you will find the right solutions for your business.
Just think what that will do for your confidence.

WHAT’S INSIDE THE MEMBERSHIP?

Video Library

Exclusive access to the Soulful PR Studio library, which includes video tutorials, worksheets, audio and live classes to help support your business. This includes four core courses on content marketing, email marketing, social media marketing and traditional PR

Exclusive Video Interviews

Exclusive access to video interviews with high profile journalists and editors from media outlets like the Huffington Post, BBC, Guardian, Daily Mail & more in which they reveal exactly what they’re looking for from people like you (new interviews added regularly)

Private Facebook Group

Exclusive access to a private Facebook Group where you can interact with me and all the other Studio members, seek advice, get feedback, ask any questions that you have and feel part of a community

Group Coaching Calls

Regular group coaching calls, where you can put your questions directly to me

Monthly Masterclasses

Regular masterclass led by experts in their field. Past masterclasses include: Facebook advertising, SEO basics, Instagram marketing, Mailchimp basics, better blogging and Facebook Live and LinkedIn

Exclusive Discounts

Discounts & advance booking on Soulful PR live events

1-2-1 Coaching

Join as an annual member and you’ll get a 30 minute 1-2-1 consultation with me (via Skype) so I can guide you on how best to make use of the resources in the Studio

Accountability

We run a number of group challenges to help you with blogging and social media and keep you accountable. We’ll also link you up with like-minded members and potential accountability partners

HOW MUCH DOES IT COST

Regular
42 /MO
STUDIO ACCESS
Plus
378 /YR
STUDIO ACCESS
30 MIN PRIVATE CONSULTATION
SAVE £126

FREQUENTLY ASKED QUESTIONS

How long do I have access to the course materials?

As long as you’re a paid-up member of the community.

What format is the course content delivered in?

The course materials are shared as video content, worksheets, cheat sheets and checklists.  You’ll get your own login and password for our members’ area so you can access the course materials at any time.  We do ask that your login is not shared, as membership is per individual rather than per company.

What else will happen?

You’ll get instant access to the  recording of my Soulful PR Session with Andrea Thompson at Marie Claire magazine so you can find out what kind of stories they’re looking for in 2017. You’ll get instant access to our private Facebook group

We’ll also email you with exclusive access to Soulful Stories – my new digital course on how to craft your unique business story and use it promote your business on social media and in the press.

How much does it cost?

Usually £378 (US $475) per annum, or £42 (US $53) per month or £294 per annum in the offer period.

How much time do I need to invest?

You’ll get out what you put in. If you invest a couple of hours a week, you should start to make progress quickly. If you only dip in to the materials and community  now and again your progress  will be slower.

What if I am unhappy with the studio?

We would never want you to be unhappy. If you sign up as a monthly member, you can stop your membership at any time. If you opt for the annual fee and contact us within 30 days, we will issue a refund if you are genuinely unhappy with the service we offer and providing you have completed at least one of the core modules of the course and can evidence the coursework completed.  The 30 days should not be seen as a trial period as the annual membership is for those with a genuine commitment to optimising the resources and learning withing the Studio. Please note that deductions may be made if you have signed up and received any free joining incentives (such as a 1-2-1 consultation, book, media diary, Soulful PR mug etc).  If you choose to stop your membership you will no longer have access to any of the Studio resources.

What if I cancel and I have taken my 1-2-1 consultation?

The free 1-2-1 consultation is an offer made to members selecting annual membership only.  Should you take out an annual membership and then decide to cancel within 30 days, you will be refunded your membership fee (subject to the terms in the point above) minus £150+VAT if you have had the 30 minute consultation.

The Soulful PR Studio is for you if:

  • You have a product or service-based business and are in your first few years of business
  • You have a product or service-based business and have been been in business for more than two years but feel you could be making more money
  • If you would like to create a PR/marketing system for your business that will generate a steady stream of leads you can convert into customers
  • You’d like to stop having to ‘Google’ for information on PR/marketing e.g. email marketing, email list-building, sales funnels, pitching to journalists and so on…
  • You like systems, checklists and tutorials to follow
  • You’d like accountability and regular reminders to help you keep moving forward

Sign Up

The Soulful PR Studio is not for you:

  • If you want a ‘cookie cutter’ approach to PR. All the resources will be there for you, but you’ll need to create a system that works for your business
  • You believe there is a magic solution to your PR/marketing challenges. There isn’t. The cheat sheets, tutorials, worksheets, live masterclasses, interviews with journalists (and all the other fab resources) will save you ton of time. But YOU need do the work to actually make things happen
  • You expect to see instant results. It took me 90 days to take my Instagram following from 700 – 1700 and 6 months (and investment in Facebook advertising) to take my Facebook group from 500 – 5000 – and that’s with an established online presence and email list! I believe it takes a least a year of consistent, daily action to really get traction with your marketing and PR
  • You think PR success is about the amount of time your spend online. When you’re really focused you can make progress in just 15 minutes a day. The key is to do it every day
  • You’re not ready to be the face of your brand. People want to get to know the person behind the business – that’s how you build relationships, trust and ultimately makes sales. If you’re not ready to come out from behind your product/service, you’re not ready for the Soulful PR studio
  • You’re not willing to take imperfect action. Commit to the Soulful PR studio and you will most almost certainly make mistakes and get things wrong. That’s where your richest learning will be
  • You don’t enjoy being part of a community and prefer working alone

Join Us

Regular
42 /MO
STUDIO ACCESS
Plus
378 /YR
STUDIO ACCESS
30 MIN PRIVATE CONSULTATION
SAVE £126

WHAT OUR MEMBERS SAY

“A big spike in sales”

“Since becoming part of Janet’s community my camera bags have been featured in Stylist magazine, the Guardian’s Christmas Gift Guide (which led to a big spike in sales) and Polyvore.com and are potentially going to be featured in Qatar Airlines inflight magazine and Jazeera Airlines magazine.”


Emma Mapp, Mapp of London
“I’ve been on TV”

“Since joining the Soulful PR Studio a few months ago, I’ve been featured in New, Glamour magazine, the Daily Mail, the Sun, Women’s Running magazine and made tons of great contacts with journalists. I’ve also had TV appearances on Good Morning Britain and ITV’s This Morning, and been involved in various debates on many BBC radio stations…”


Dipti Tait, Hypnotherapist
“I’m getting brilliant results”

“Since I started working with Janet, I’ve been featured in Psychologies, Cosmopolitan, the Huffington Post, Daily Mail, Marie Claire, Daily Express, Channel 4 and ITV’s This Morning. I sometimes used to hold back from pitching national journalists because I was worried my pitch wasn’t quite right. Now I’ve nailed my pitching strategy, I’m getting brilliant results…”


Kate Beavis, Vintage Style Expert
“New clients every week”

“Since I joined the Soulful PR Studio in January, I’ve been blogging regularly on my website, grown my social media followers and my email list.. I’ve been featured in the local press and recently had my first article published in the Independent. Not only has this helped me build credibility, it’s sending new clients my way every week…”


Debbie Abraham, Specialist Dyslexia Coach

Read My Book

Your Press Release Is Breaking My Heart
is a practical guide to selling your story in the media – without hiring a PR company or even writing a single press release.

Get Your Copy

“A MUST READ for anyone learning about the world of PR.” – Amazon review

WANT TO BE FEATURED IN THE GUARDIAN, HUFFINGTON POST OR PSYCHOLOGIES MAGAZINE?

Join My 10 Day PR Challenge


 

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