[416] Money mindset issues that can slow your audience growth (and how to tackle them) with Catherine Morgan

Does your relationship with money hold you back in business?

Perhaps you struggle with pricing your goods or services or you’re too quick to discount. Or you always undercharge because you worry you’re too expensive.

If this resonates with you, you’ll love this podcast episode with financial coach, planner and host of the ‘In her Financial Shoes’ podcast Catherine Morgan.

It’s a real deep dive into how money mindset issues can really hold you back from growing your audience – and your business.

Find out how those little phrases you heard as a child like ‘money doesn’t grow on trees’ or ‘money is the root of all evil’ help form your beliefs about money – and how that can impact on the growth of your business (and not always in a good way).

Discover why people get so addicted to taking courses and why over-giving is really common in online entrepreneurs. PLUS why some entrepreneurs splurge on every course/programme they see, while others are terrified to spend ANY money on their business.

Catherine also shares two important steps  you can take right now to improve relationship with money – and take your mindset from scarcity to abundance.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

  • About my Build Your Online Audience programme and Money Mindset month (01:24)
  • How Catherine helps people improve their emotional relationship with money (06:30)
  • How your beliefs and thoughts about money come from messages when younger (07:16)
  • How your mindset can trigger scarcity messages in your brain (10:26)
  • How a scarcity money mindset can drive your business forward (11:00)
  • How social influences and beliefs can influence our thoughts about money (13:00)
  • Why you need to think of the emotion that you attach to money (14:48)
  • The three most common types of relationship people have with money (16:02)
  • How a giving relationship with money can affect your business (16:43)
  • Why you need boundaries in your business to stop yourself over giving (18:29)
  • Why setting up a treat fund will help you get into an abundance mindset (19:40)
  • How to get into the mindset of spending money on outsourcing (21:21)
  • How over planning and overthinking can stop you taking action  in your biz (22:03)
  • How a personal development pot of money can help you grab opportunities (25:07)
  • Types of content you can create for spontaneous spenders (27:20)
  • Why you need to understand the emotional trigger of spending (28:42)
  • How to get financially naked and why you need to stop burying head in the sand (34:27)
  • Why you have to avoid comparing your business with someone else’s (36:56)


Catherine Morgan website

Catherine Morgan Money Personality Quiz

Catherine Morgan podcast In her Financial Shoes

Find out more about my Build Your Audience Programme

Other useful podcasts

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[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)
[390] How to stop overthinking your content (podcast)
[406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast)
[413] How to get more done in less time and build your audience faster (podcast)

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