Taking time out from your business to attend a conference or workshop is good for you. You develop new ideas, learning and relationships that can have a big impact on the bottom line of your business.
But deciding which conferences and workshops to attend can be a challenge. Not only is there the price of your ticket to consider, you may also need to think about travel, accommodation, food – and time spent away from your business.
A quick bit of background: #2020 Sorted is a live content planning masterclass that will walk you through the steps you need to create a year-long content plan for your business.
It’s specifically designed for coaches, creatives and entrepreneurs who want to publish consistent content but get easily distracted and overwhelmed (it takes one to know one)
Included with your ticket will be your 2020 Media Diary, packed full of awareness days and key dates you can use to plan out your content across the year. No more trawling the web for inspiration for blog articles, social media updates or ideas for your email marketing.
Here’s nine reasons to attend #2020 Sorted in Northampton on 14 and 15 November 2019.
1.You’ll learn how to put together an annual content plan for you business (saving you time and money)
If you’ve ever found yourself struggling for ideas to post social media, on your blog/vlog or in your email newsletter (if you have one) this is the event for you. You’ll learn how to use key dates/awareness days - alongside your own launches and busy periods - to plan your content up to a year in advance.
If you opt to stay on for the VIP mastermind session, you’ll get personalised feedback on content strategy from me and the other speakers.
2.You’ll get inspiration for content (you’ll never run out of ideas again)
You’ll learn new approaches to content creation e.g. themed months, seasons and series that will help you generate ideas you can adapt for different purposes e..g blog/vlog, email marketing, social media. You’ll be full of ideas when you leave (and they’ll just keep coming).
3. You’ll get to learn from the best
You’ll hear from some of the world’s leading content marketing experts. You’ll also hear from six inspiring content creators who are making their mark on a specific platform, including Instagram, Twitter, LinkedIn & Facebook. are (all current former clients and/or members of my team). There’s no fluff at a Janet Murray event. All of our speakers will share practical advice you can apply in your business straight away.
Learn how I chose the speakers for #2020 Sorted.
4.You’ll find out how to create multiple pieces of content from one idea
You’ll learn about content stacking i.e. taking one idea and turning it to multiple pieces of content e.g. blog post, social media update, video, presentation, infographic. Making each piece of content go further will save you tons of time and energy in the long run.
5.You’ll learn how to plan content ahead of a launch
You’ll learn how to plan content ahead of the launch of a new product or service. You’ll get checklists of the key pieces of content you should create for each launch e.g. blogs/vlogs, marketing emails, social media updates, images and infographics - along with guidance on how long each launch period should be.
6.You’ll learn how to create a content promotion strategy
You’ll learn the exact steps you should take every time you publish a new piece of content to get the maximum return on investment. You’ll also learn about social media scheduling and management tools to help save time.
7.You’ll learn how to generate content ideas from topical news stories
Planning ahead is great, but it’s good to plan for spontaneity too. You’ll learn how to ‘piggyback’ on topical news stories to create timely content for your blog/vlog, email newsletter, social media updates and to pitch into the press (including how to execute your ideas quickly, which is crucial).
8. You’ll be learning with like-minded business owners
Not only will you come away from the event full of ideas and ready to create your content plan for 2020, you’ll also make new friends and meet people you may want to collaborate with in the future. Most delegates will be staying at the venue, so you can continue conversations beyond the more formal parts of the day.
9. You’ll have a lot of fun
It sounds corny...but I believe the best learning happens when you’re having fun. Which is why we arrange plenty of social events (drinks, dinners, cocktails etc) during the two-day event. Find out what it's like to attend a Janet Murray event.