[276] On-Air Coaching: How to use your personal story to sell your products or services

How to use your personal story to sell your products or services with Ali Ribchester

Do you struggle to incorporate your personal story within your brand or business?  Sharing your personality with your audience is a fantastic way of building up trust and helping you stand out - but how do you know what to share?

Listen to my on-air coaching session with Ali Ribchester, founder of Tutti Frutti Clothing, as we go through the three different types of content you should be sharing and why you need to be talking about topics, or common values, that interest your prospective customer base (and not just be talking about your own business!)

Here’s what you’ll learn in this episode:

  • Ali’s business story (3:18)
  • The personal stories behind Tutti Frutti Clothing (5:05)
  • How to work out what your customer values are and the topics they are interested in (8:45)
  • The three different types of content you can create (and why it shouldn’t always be about your business) (10:25)
  • Why you need to keep talking about why you started your business (18:47)
  • How to turn anything into an engaging content opportunity (24:48)


Tutti Frutti Clothing’s Website

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Can boys wear leggings? (Ali’s Blog Post)

Episode 270: On-Air Coaching: How do I scale my business - fast? With Helen Nurse

Episode 275: On-Air Coaching: How to write awesome sales copy - fast! With Sarah Cooke

Episode 273: How to handle sales objections

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Guide To Selling Your Story In The Media)

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