[275] On-Air Coaching: How to write awesome sales copy – fast! With Sarah Cooke

how to write awesome sales copy with sarah cooke

Do you struggle with knowing what to include on your sales pages?  Or spend so long writing your sales copy it resembles a blog post and not the clear, pithy call-to-action you originally had in mind?

Listen to this episode, as I coach Sarah Cooke through my simple, four-step process to writing effective sales copy, using her stylish silicone jewellery business, Halia Rose, as a live example.

Here’s what you’ll learn in this episode:

  • Sarah’s business story and why she needs to rewrite her sales page (2:52)
  • The two questions you need to ask to grab the attention of your customers (4:20)
  • How to make the offer and give a call to action (8:00)
  • How to refine your sales page and tune in on your prospective customer’s emotions (10:05)
  • Why effective sales copy doesn’t have to be long (16:10)
  • A summary of the four things you should be doing to write your sales page (22:26)
  • Examples of finished copy for a sales page (26:23)


Halia Rose’s Website

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