what should i blog about

Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field.  But how do you decide what to blog about?

In this on-air coaching episode, I share practical tips and strategies with business coach Gemma Stow on how to find out what your audience needs help with, write SEO- friendly content, plus how to promote and repurpose your content across all social platforms (and your email list).

Here’s what you’ll learn in this episode:

  • Gemma’s business story (1:44)
  • Gemma’s blogging history (4:36)
  • Why you should be blogging for your business (5:40)
  • Gemma explains the challenges she is having around creating content (7:02)
  • How to drive more people to your blog (9:02)
  • How to find what people are asking about your topic / searching for on Google (13:42)
  • The different types of blog posts you can write (15:32)
  • Why the titles of your blog posts are important (and how to improve them) (22:46)
  • Where to share your blog posts (and how to repurpose your content) (25:14)
  • Summary of the coaching session (33:02)


Gemma Stow’s Website

Gemma Stow on Twitter and LinkedIn

Gemma’s Facebook Group - The F Movement

2019 Media Diary Waiting List

Google’s Keyword Planner

Blog Post: How much does it cost to put on a live event or conference?

Blog Post: Want to attend a conference but don’t have the budget? Here’s how…

Blog Post: 7 non-sucky networking tips for live events

Blog Post: How to benefit from a conference (even if you can’t attend in person)

Blog Post: Eight common concerns about joining the Love Marketing membership

Blog Post: What kind of results can you expect when you join the Love Marketing membership?

Blog Post: Bought the 2017 Media Diary but didn’t use it as much as you hoped?

Episode 167: SEO made simple with Martin Huntbach

‘They ask, you answer’:  A book by Marcus Sheridan

Episode 240: How to drive more traffic to your business blog

Episode 238: Three types of blog posts you should be creating regularly

Episode 127: They ask, you answer: content marketing made easy with Marcus Sheridan

Episode 119: How to quadruple your income through blogging with Kate McQuillan

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook


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