When is the Christmas market?
Janet Murray’s Online Christmas market will take place between 30 Nov 2020 and 4 Dec 2020.
The market will be professionally live streamed on Facebook in a series of five daily shopping shows @12-1pm (GMT) between 30 Nov 2020 and 4 Dec 2020.
How much does it cost to attend the market?
It’s free to attend the market. You can register your interest here for more info and reminders about the daily shows.
Is there a charge to sell at the market?
Yes – £100 for members of my Build Your Online Audience programme. This includes a free online masterclass on how to sell on a livestream (worth £66). The cost for non-members is £599 and also includes free membership of my Build Your Online Audience programme (worth £649). You must also be free to attend a 10 minute rehearsal at some point on Friday 27 November (9-5pm).
How do I become a seller at the online Christmas market?
To apply to become a seller at the Christmas market, you need to submit an application form. In the first instance, please click here for more details. You will hear if your application has been successful on/before Friday November 20.
What are the benefits of selling on the Christmas market?
A ready-made audience of over 150k – including a 24k email list – for an established event (now in its third year)
Can you guarantee I will make sales at the market?
I CAN guarantee you an audience to sell to. Along with training in how to make the most of the opportunity.
What I can’t guarantee is that YOU will make the most of the opportunity by:
And do remember that success at the Christmas market is not just about what you do as an individual – it’s about how you work with me, my team and the other 24 sellers to make the event a success.
So I will provide the audience…but the sales are down to YOU.
It’s also worth thinking about the sales you’ll make AFTER the market. Sellers at my previous market say the brand awareness has been invaluable – including being part of my Build Your Online Audience programme. Being part of a community who champion your products/services is something that can keep paying off for your business for years to come.
Do I need any special tech to take part?
No…we’ll take care of all that. You just need a good internet connection (that bit is SUPER important). It’s better to broadcast from a Mac/PC if you can (rather than a tablet/phone). We’ll give you advice on that PLUS lighting, sound and backdrop…but you don’t need to invest in any special equipment (unless you really want to, that is!). You’ll also be able to book a rehearsal slot on Friday November 27.
Can I choose the day I sell on the market?
In your application, you will be asked to specify the days you are available to sell on the market. If your application is successful, we will do our best to take your preferences into account – but with 25 sellers to organise, we can’t guarantee this.
Is your Christmas market just for product-based businesses?
Absolutely not…but if you are selling a service, it does need to be something that would make a great gift – something that people would actually be excited to open on Christmas Day. One way of doing this might be to create a package that includes some physical products. So, for example, if you sell baking classes…you could include some swag.
How can I increase my chances of being selected?
You’ll get more guidance on this when you get in touch with more details…but what we’re looking for is (a) product/services that are a great fit for our audience (b) sellers who have creative ideas about how to promote the market (c)people who are community-minded and recognise that the more sellers work together to promote the event – the better sales will be for everyone.