The Janet Murray Show - Love Marketing, Make Money https://www.janetmurray.co.uk Janet Murray - create a buzz around your business. Mon, 09 Dec 2019 22:37:45 +0000 en-GB hourly 1 https://wordpress.org/?v=5.3 https://www.janetmurray.co.uk/wp-content/uploads/2019/03/cropped-jm-favicon-32x32.jpg The Janet Murray Show - Love Marketing, Make Money https://www.janetmurray.co.uk 32 32 Learn practical marketing strategies that will help you attract traffic to your website, grow your email list, social media followers and get press coverage - so you can make more money in your business. You’ll hear inspiring interviews with entrepreneurs who are using blogging, webinars, email marketing and social media platforms like Facebook, Twitter, Pinterest, Instagram, LinkedIn and Youtube to attract leads and grow their business. A must-listen for fans of Amy Porterfield, Sara Tasker, Emma Gannon, Carrie Green, Lola Head, Jenna Kutcher & Beth Kirby. Janet Murray clean Janet Murray janetmurrayuk@gmail.com janetmurrayuk@gmail.com (Janet Murray) Janet Murray Helping small businesses get better at marketing so they can make more money UK weekly [382] How to create content that sells with Andrew & Pete https://www.janetmurray.co.uk/382-how-to-create-content-that-sells-with-andrew-pete/ Fri, 06 Dec 2019 00:09:40 +0000 http://www.janetmurray.co.uk/?p=36331 https://www.janetmurray.co.uk/382-how-to-create-content-that-sells-with-andrew-pete/#respond https://www.janetmurray.co.uk/382-how-to-create-content-that-sells-with-andrew-pete/feed/ 0 <p>Want to know how to create content that sells (without feeling 'icky' about asking for the sale)? You need to listen to this podcast interview with Andrew and Pete, which was recorded live at my annual content planning masterclass 2020 Sorted. Andrew and Pete have spoken all over the world about content marketing, including Social Media... <a class="more-link" href="https://www.janetmurray.co.uk/382-how-to-create-content-that-sells-with-andrew-pete/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/382-how-to-create-content-that-sells-with-andrew-pete/">[382] How to create content that sells with Andrew & Pete</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Want to know how to create content that sells (without feeling 'icky' about asking for the sale)?

You need to listen to this podcast interview with Andrew and Pete, which was recorded live at my annual content planning masterclass 2020 Sorted. Andrew and Pete have spoken all over the world about content marketing, including Social Media Marketing World, Content Marketing World and the Youpreneur Summit and are ranked as one of the top 100 digital marketers in the world.

In this interview they share how to create content that attracts the people who are most likely to buy from you  - aka 'handraiser' content - and then move them towards a sale. It's packed full of practical tips, tactics and examples that you can start applying in your business today. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

 

Podcast shownotes

  • About Andrew & Pete who they are and what they do (4:03)
  • Why thinking that sales are icky is one of the biggest mistakes you can make in your business (5:06)
  • Why you should create handraiser content and how to use it to make sales easier (7:15)
  • How to create handraiser content and find out who your hand raisers are (9:50)
  • How to get people to give you their email address without feeling icky (10:09)
  • How to recognise clients/customers that are mid intent and high intent (12:08)
  • How to get high intent clients by making them pre register for something (12:58)
  • What is a high intent enquiry and how to do a really personal follow up (15:01)
  • What is a mid intent enquiry and how to understand how interested they are (18:01)
  • How to ask the right questions that lead to hand raisers that go on to make a sale (22:02)
  • How to follow up with people and sell in a non icky way  (23:42)
  • Why getting a ‘no’ can help you sell more effectively to the people that will say ‘yes’ (25:15)
  • How to win future sales by understanding people’s objections (27:14)
  • The five different types of handraiser content that you can use to make a sale (29:46)

Resources

Andrew and Pete

Andrew on Pete on Twitter

Andrew and Pete’s YouTube channel

Vidyard

[179] How to get more eyes on your content with Andrew & Pete (podcast)
[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

The post [382] How to create content that sells with Andrew & Pete appeared first on Janet Murray.

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Want to know how to create content that sells (without feeling 'icky' about asking for the sale)? You need to listen to this podcast interview with Andrew and Pete, which was recorded live at my annual content planning masterclass 2020 Sorted. Want to know how to create content that sells (without feeling 'icky' about asking for the sale)? You need to listen to this podcast interview with Andrew and Pete, which was recorded live at my annual content planning masterclass 2020 Sorted. Andrew and Pete have spoken all over the world about content marketing, including Social Media... READ MORE Janet Murray clean 32:34
[381] How to use awareness days to create engaging content for your business https://www.janetmurray.co.uk/how-to-use-awareness-days-to-create-engaging-content-for-your-business/ Thu, 28 Nov 2019 12:49:56 +0000 http://www.janetmurray.co.uk/?p=35845 https://www.janetmurray.co.uk/how-to-use-awareness-days-to-create-engaging-content-for-your-business/#respond https://www.janetmurray.co.uk/how-to-use-awareness-days-to-create-engaging-content-for-your-business/feed/ 0 <p>Want to know how to use awareness days to create engaging content to promote your business?  In this podcast episode I explain how to use awareness days to create engaging, relevant content that will help you engage your ideal customers/clients -and make sales. I explain the four types of content you should be sharing regularly... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-use-awareness-days-to-create-engaging-content-for-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-use-awareness-days-to-create-engaging-content-for-your-business/">[381] How to use awareness days to create engaging content for your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Want to know how to use awareness days to create engaging content to promote your business?  In this podcast episode I explain how to use awareness days to create engaging, relevant content that will help you engage your ideal customers/clients -and make sales.

I explain the four types of content you should be sharing regularly to guarantee engagement. PLUS how to use awareness days like International Women's Day, National Nothing Day and events like the The Golden Globes film awards to create engaging content about your business.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

*The two MAIN questions to keep in your mind when thinking about how to use an awareness day and listening to this podcast

  1. How is this day relevant to me and my business? 
  2. How is this day relevant to my audience?
  • How my experience in journalism inspired me to create the media diary (3:58)
  • The four types of post you should use to get engagement (4:53)
    • 1 - ‘I need to know this’ content - content that's useful - tips and advice (5:16)
    • 2 - ‘I know about that’ content - content where you ask people a question about what’s going on in your life or biz (6:05)
    • 3 - ‘I know how that feels' content - content that people can relate to (7:26)
    • 4 - ‘This is what I think’ content - content that can divide people and can be opinionated (8:40)
  • How often you should use awareness days and why you shouldn’t use too many (11:17)
  • Some examples of January awareness days and how you could use them (12:56)
  • The *two questions you need to ask when creating content for awareness days (13:24)
  • What questions to ask when you're deciding which piece of content to create (15:20)
  • How to find inspiration if you are struggling for content ideas for an awareness day (16:40)
  • How to create content for generic awareness days that can work for any industry (20:20)
  • How to create personal relatable content and apply that to awareness days  (22:26)
  • How to think laterally about awareness days and make them relevant to you (23:30)
  • Why you shouldn’t use every single awareness day  (27:25)
  • How to stand out with popular awareness days by using them differently to others (33:55)
  • Why everything is a content opportunity if you use the two questions and creative thinking (36:29)

Resources

[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram followers by 1K in 30 Days (podcast)
[380] How to set goals for audience growth in 2020 and why you should (podcast)

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

The post [381] How to use awareness days to create engaging content for your business appeared first on Janet Murray.

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Want to know how to use awareness days to create engaging content to promote your business?  In this podcast episode I explain how to use awareness days to create engaging, relevant content that will help you engage your ideal customers/clients -and ma... Want to know how to use awareness days to create engaging content to promote your business?  In this podcast episode I explain how to use awareness days to create engaging, relevant content that will help you engage your ideal customers/clients -and make sales. I explain the four types of content you should be sharing regularly... READ MORE Janet Murray clean 45:19
[380] How to set goals for audience growth in 2020 (and why you need to) https://www.janetmurray.co.uk/how-to-set-goals-for-audience-growth-in-2020/ Fri, 22 Nov 2019 06:04:30 +0000 http://www.janetmurray.co.uk/?p=34783 https://www.janetmurray.co.uk/how-to-set-goals-for-audience-growth-in-2020/#respond https://www.janetmurray.co.uk/how-to-set-goals-for-audience-growth-in-2020/feed/ 0 <p>Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience and are happy with how it is? Maybe if you can get the target number of clients that you need through your current... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-set-goals-for-audience-growth-in-2020/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-set-goals-for-audience-growth-in-2020/">[380] How to set goals for audience growth in 2020 (and why you need to)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience and are happy with how it is?

Maybe if you can get the target number of clients that you need through your current networks or face-to-face networking of people that you already know then chances are you don’t need an online audience.

BUT if you’d like to make online sales and grow those online sales and make money while you sleep then you definitely need an online audience and you need to set goals for the growth of that audience.

In this podcast I explain how to set audience growth targets for 2020 and how to work out how big your audience needs to be to achieve realistic targets.  I’ll also explain why you shouldn’t just expect to rock up online, and solely focus on building your business on social media. The metrics you should be looking at in order to assess your growth and surprisingly maybe how engagement and comments are more important than actual follower numbers.

PLUS I’ll also explain my “put out your fire first” strategy and why you need to follow up your hottest leads BEFORE embarking on your audience growth.

So if you’d like to look back at the end of 2020 and know that you’ve doubled your email list or tripled your social media following and hopefully your sales - then you really do need to listen to this podcast episode. I’d love to know what you think…

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • Why you need to know what growth you want to achieve and define your goal (5:17)
  • Why your audience might need to hear from you multiple times before they buy (11:00)
  • What metrics to track on social media and why engagement is more important than followers (13:25)
  • Why you should be careful not to rely solely on social media for your audience (14:21)
  • Why email marketing data is more reliable for predicting sales than social media likes (16:20)
  • Why you should look at your social media and email marketing referrals to your website (18:42)
  • Why you should analyse email lists and ask yourself if they are still your ideal client/customers (18:45)
  • How to work out your audience growth rate and use your actual data to make sales predictions (19:36)
  • Why it’s so important to set targets to grow your audience (and why it’ll motivate you) (21:03)
  • What to do if you haven’t really got an audience yet and how to try different growth strategies (23:34)
  • Why you shouldn’t worry about being on every social media platform (25:21)
  • How to create a yearly content plan (and why you need to to achieve your growth) (26:21)
  • How to use your yearly content plan to support your audience growth (30:34)
  • Why you should focus on getting enough money into your business before you focus on your audience growth (31:30)

Resources

Janet Murray's Audience calculator

[333] 39 Surprisingly easy ways to get people to open your emails (podcast)
[335] How to create a highly converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year's worth of content in one morning (podcast)
[378] How to use hashtags to build your online audience (podcast)
[379] How to grow your Instagram followers by 1K in 30 Days (podcast)

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

The post [380] How to set goals for audience growth in 2020 (and why you need to) appeared first on Janet Murray.

]]>
Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience and are happy with how it is? Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience and are happy with how it is? Maybe if you can get the target number of clients that you need through your current... READ MORE Janet Murray clean 34:54
[379] How to grow your Instagram followers by 1k in 30 days https://www.janetmurray.co.uk/how-to-grow-your-instagram-followers-by-1k-in-30-days/ Fri, 15 Nov 2019 05:00:27 +0000 http://www.janetmurray.co.uk/?p=33774 https://www.janetmurray.co.uk/how-to-grow-your-instagram-followers-by-1k-in-30-days/#respond https://www.janetmurray.co.uk/how-to-grow-your-instagram-followers-by-1k-in-30-days/feed/ 0 <p>Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-grow-your-instagram-followers-by-1k-in-30-days/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-grow-your-instagram-followers-by-1k-in-30-days/">[379] How to grow your Instagram followers by 1k in 30 days</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you love to know what to post on Instagram to REALLY get your clients or customers engaging with you?

If so you’ll love my latest podcast episode in it, where I share three key strategies that I've used to grow my Instagram followers by over a thousand followers in the last 30 days.

I look at three key strategies. What kind of content to share and how I went about making key changes to my Instagram content by creating content that my ideal clients or customers were interested in. I also share how often I’m posting and how to analyse what time you need to post to reach your followers.

I also explain how you can get your content shared so that it can go viral and why you shouldn’t be afraid to be inspired by other people’s content and how to go about sharing other people’s content on your Instagram account to increase your following.

PLUS why you HAVE to experiment to see what type of content your audience likes and why you shouldn't feel a failure if your content flops.

And finally, I talk about hashtags and the strategies you can use to get the Instagram algorithm to show your posts to more people.

So if you're looking to grow your Instagram account, you definitely need to listen to this episode. I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • Why I decided to start focusing on growing my Instagram followers (3:10)
  • How to find out what type of content your ideal clients/customers engage with on Instagram (6:13)
  • Why you need to find out what type of content appeals to your ideal client/customer (08:01)
  • Why you shouldn’t worry if no one engages with your content (14:04)
  • Why you need to focus on creating great content so that it gets shared (15:10)
  • Why you should experiment with different formats for your images and text (17:13)
  • How to research and find ideas for content to create  (19:10)
  • Why you should use other people's content for inspiration + how to share content (20:01)
  • How to analyse Instagram posts to figure out what made them popular (23:20)
  • Why you shouldn’t worry if you don’t have time to make your grid look amazing (25:20)
  • Why experimenting with posting times will help you to reach your ideal followers (26:28)
  • How to find the time to really make a difference on your Instagram account (29:02)
  • How to research Instagram hashtags and why the size of the hashtag  matters (31:39)
  • How to get your posts shown by the Instagram algorithm by using my hashtag strategy (33:15)
  • make the Instagram algorithm show your posts by using my hashtag strategy  (33:15)
  • How to analyse a popular Instagram post by looking at the comments rather than the likes (38:41)

Resources

@JanetMurrayuk  Instagram
@IamSamBearFoot Instagram

[378] How to use hashtags to build your online audience (podcast)
[362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast)
[353] How to grow your audience through Instagram Stories with Tyler McCall (podcast)
[348] How to write social media posts that sell (podcast episode)
[343] The three audiences you must build to create a successful online business (podcast episode)
[093] How to use Instagram to promote your business with Sara Tasker (podcast)

Canva Graphic design tool

When to Post app (iOS)

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

The post [379] How to grow your Instagram followers by 1k in 30 days appeared first on Janet Murray.

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Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal c... Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you... READ MORE Janet Murray clean 41:11
[378] How to use hashtags to build your online audience https://www.janetmurray.co.uk/how-to-use-hashtags-to-build-your-online-audience/ Fri, 08 Nov 2019 05:44:00 +0000 http://www.janetmurray.co.uk/?p=33506 https://www.janetmurray.co.uk/how-to-use-hashtags-to-build-your-online-audience/#respond https://www.janetmurray.co.uk/how-to-use-hashtags-to-build-your-online-audience/feed/ 0 <p>Mystified about hashtags? No idea where or how you should be using them on Instagram, Facebook, LinkedIn or Twitter? In this episode I explain hashtags and give an introduction to how you can use hashtags to grow your online audience. I share my strategy on how I have successfully been building my Instagram followers using... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-use-hashtags-to-build-your-online-audience/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-use-hashtags-to-build-your-online-audience/">[378] How to use hashtags to build your online audience</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Mystified about hashtags? No idea where or how you should be using them on Instagram, Facebook, LinkedIn or Twitter?

In this episode I explain hashtags and give an introduction to how you can use hashtags to grow your online audience.

I share my strategy on how I have successfully been building my Instagram followers using specific hashtag strategies and how you can do the same by understanding how the Instagram algorithm shows your posts.

I also explain how you can use hashtags at events and  how you can use them to reach journalists on Twitter and get press coverage for your business. PLUS how you can use hashtags on Instagram to find out what content to create for your audience.

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • What is a hashtag and how do they work on social media (2:00)
  • How you can use other peoples hashtags to grow your audience (3:11)
  • How to build relationships on social media using hashtags (without being pushy) (5:29)
  • How to use hashtags to follow, engage and understand your followers interests (6:58)
  • How to use hashtags at events and get delegates involved (8:00)
  • How to use Twitter hashtags to reach journalists + get media coverage for your business  (09:10)
  • How to choose hashtags on your Instagram posts (and why they need to be relevant) (10:24)
  • How the Instagram algorithm works (and why the size of the hashtag and your own following matters) (12:54)
  • When to use hashtags on Twitter, LinkedIn and Facebook (17:30)
  • How to find the hashtags that your ideal clients are engaging with and why you need to create good content (19:30)
  • Tools you can use to find hashtags and plan your Instagram content (21:20)
  • How to find the hashtags your ideal customers/clients are using (21:50)
  • How to create your own hashtag and awareness day (23:40)

Resources

[362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast)

[356] How to build your audience on Twitter (and create FOMO) (podcast)

[353] How to grow your audience through Instagram Stories with Tyler McCall (podcast)

[348] How to write social media posts that sell (podcast episode)

[343] The three audiences you must build to create a successful online business (podcast episode)

[309] How to go viral on Twitter with Kerry Jordan (podcast)

[093] How to use Instagram to promote your business with Sara Tasker (podcast)

LinkedIn hashtags Andy Foot

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

The post [378] How to use hashtags to build your online audience appeared first on Janet Murray.

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Mystified about hashtags? No idea where or how you should be using them on Instagram, Facebook, LinkedIn or Twitter? In this episode I explain hashtags and give an introduction to how you can use hashtags to grow your online audience. Mystified about hashtags? No idea where or how you should be using them on Instagram, Facebook, LinkedIn or Twitter? In this episode I explain hashtags and give an introduction to how you can use hashtags to grow your online audience. I share my strategy on how I have successfully been building my Instagram followers using... READ MORE Janet Murray clean 27:16
[377] How to write super engaging copy about your business https://www.janetmurray.co.uk/how-to-write-super-engaging-copy-about-your-business/ Fri, 01 Nov 2019 05:27:03 +0000 http://www.janetmurray.co.uk/?p=33070 https://www.janetmurray.co.uk/how-to-write-super-engaging-copy-about-your-business/#respond https://www.janetmurray.co.uk/how-to-write-super-engaging-copy-about-your-business/feed/ 0 <p>Ever wondered how some people just seem to nail it on social media or their Facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media? In my latest podcast, I speak to copywriter Jo Watson who describes herself as an editor and 'writer of... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-write-super-engaging-copy-about-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-write-super-engaging-copy-about-your-business/">[377] How to write super engaging copy about your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Ever wondered how some people just seem to nail it on social media or their Facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media?

In my latest podcast, I speak to copywriter Jo Watson who describes herself as an editor and 'writer of stuff'. She explains how to show your personality in your writing (and why you need to). PLUS why you need to make people really feel something when you write. Even if they disagree with you.

Jo is well-known on LinkedIn for her slightly sweary 'tell it like it is' approach and her personality is well-reflected in her writing. She has a truly distinctive writing voice and explains how to create personality in your writing and how if you produce great content then people won't forget about you (even if you go on holiday for a month).

Jo also explains how you can show your authority - even if you don't feel confident enough to actually post on social media. She doesn't have a social media strategy - and believes very much in showing up and being present, being yourself and writing as if you were talking to a friend at the pub.

Jo also talks about how to go about hiring a copywriter that really is a copywriter (and not just a VA who says they'll 'have a go') and why it's really important to look at the return on investment that it will bring to your business.

I'd love to know what you think. I hope you enjoy the episode.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

 

Podcast shownotes

  • About Jo and why she defines herself as a ‘writer of stuff’ (4:06)
  • How Jo went from  being a teacher to a copywriter and built her business (5:05)
  • How Jo develops personality in her writing and why she doesn't think you need a social media strategy (14:15)
  • How Jo got started on LinkedIn and how ‘saying it like it is’ helps build relationships and engagement (16:23)
  • Why you need to be present on social media and only post if you have something to say (19:03)
  • How to stay on people’s radars by posting great content so they won’t forget you (23:15)
  • How to show up and write well and why everyone can tell stories (25:47)
  • How to build your confidence and show your values on social media (26:56)
  • Why you’ll lose trust and authority if you write or say things that are 'off brand' (30:47)
  • How to get more personality into your writing and how everything is a content opportunity (37:01)
  • Why you need to think about what people are interested in and make people feel something when you write (42:50)
  • Why you shouldn’t limit your marketing to one ideal client type (50:03)
  • How to get personality into your writing and why you should keep it simple, relatable and in your own voice (54:54)
  • How to hire a copywriter for your business and why you should look at the return on investment (58:03 )

Resources

Connect with Jo on LinkedIn
Jo's website 

[275] How to write awesome sales copy - fast with Sarah Cooke (podcast)
[335] How to create a high converting lead magnet (podcast)
[348] How to write social media posts that sell (podcast0
[372] How to build an engaged online audience (podcast)
[375] How to get your first 1k email subscribers (podcast)

 

How to create a high-converting lead magnet course

How to write social media posts that sell (online masterclass) 

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

The post [377] How to write super engaging copy about your business appeared first on Janet Murray.

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Ever wondered how some people just seem to nail it on social media or their Facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media? In my latest podcast, Ever wondered how some people just seem to nail it on social media or their Facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media? In my latest podcast, I speak to copywriter Jo Watson who describes herself as an editor and 'writer of... READ MORE Janet Murray clean 1:10:17
[376] Lessons learned from one million downloads of my podcast https://www.janetmurray.co.uk/lessons-learned-from-one-million-downloads-of-my-podcast/ Thu, 24 Oct 2019 23:29:55 +0000 http://www.janetmurray.co.uk/?p=32621 https://www.janetmurray.co.uk/lessons-learned-from-one-million-downloads-of-my-podcast/#respond https://www.janetmurray.co.uk/lessons-learned-from-one-million-downloads-of-my-podcast/feed/ 0 <p>Want to know how I've managed to publish a new podcast episode every week for the past four years?  How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there? This podcast answers your questions and more and is... <a class="more-link" href="https://www.janetmurray.co.uk/lessons-learned-from-one-million-downloads-of-my-podcast/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/lessons-learned-from-one-million-downloads-of-my-podcast/">[376] Lessons learned from one million downloads of my podcast</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Want to know how I've managed to publish a new podcast episode every week for the past four years? 

How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there?

This podcast answers your questions and more and is based around real questions that you have asked about my podcast. Even if you're not interested in starting your own podcast then please stay with me because what it's really about is showing up and publishing consistent content.

How do you keep showing up every week when maybe you're all out of ideas or you're not feeling well, or you're feeling uninspired or unmotivated, or you've lost a team member suddenly, how do you keep all of that going over a number of years?

This podcast isn't just about creating a podcast it's also about content planning, content creation and solving your audience's problems, it's about mindset. It's about staying consistent and overcoming the challenges and evolving. 

So you'll see it's so much more than how you keep a podcast going. 

I also share my favourite podcasts too. What do you think?  Have you listened to them?

I hope you enjoy the episode as much as I did recording it.

 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • Why you should listen to this podcast (01:57)
  • How to win in my 'Big Podcast Giveaway' (2:52)
  • Find out about my 2020 ‘Start a podcast programme’ (5:39)
  • What inspired me to start a podcast (and why it’s such a great way to connect with people) (7:02)
  • How I have consistently produced my podcast (and how accountability keeps me on track) (10:30)
  • Equipment I use to record my podcast, how it's produced and why I delegate the editing (13:04)
  • How I record a guest podcast episode (16:40)
  • How getting your podcast on iTunes can be the most challenging part (and how I did it) (17:09)
  • Why I choose podcast guests that can show they are an expert (rather than just a big name) (19:50)
  • How I got people to agree to be a podcast guest when I was starting out (24:58)
  • How my podcast has evolved and why I'm doing more solo podcasts than guest podcasts (27:44)
  • Why it’s important to have a great rapport with a podcast guest (and why some don't go as planned) (32:24)
  • Why I plan my podcasts to strategically fit in with what I am doing in my business (34:44)
  • Steps to produce the podcast from idea through to publication, repurposing and marketing (38:25)
  • How to promote a podcast and why you have to try lots of different ways (45:20)
  • Why a podcast needs to be quality content that solves your audience’s problems (48:47)
  • Top 9 episodes I've recorded? Try these they are full of useful practical advice that’s easy to implement:  133, 161, 227, 288, 275, 315, 341, 351, 362 (50:52)
  • Top 3 episodes that I am really proud of? Episodes with great longevity: 333, 339 and 340 (58:46)
  • What happens if the podcast guest doesn’t work out (1:00:05)

Resources

How to pitch yourself as a podcast guest (blog post)

Find out about my new start a podcast programme in 2020
Win in my Big Podcast Giveaway!

[133] How to grow your following on Twitter (podcast)
[161] How to work with bloggers and influencers with Kat Molesworth (podcast)
[227] How to make sales without being spammy with Jess Lorimer (podcast)
[253] How to land guest appearances on podcasts with Nicole Holland (podcast)
[275] How to write awesome sales copy - fast with Sarah Cooke (podcast)
[288] How to get started with vlogging(and how it can help your business (podcast)
[315] How to create a brand statement and why you need to (podcast)
[333] 39 Surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[340] How to create a coaching or consultancy package for your business (podcast)
[341] How to use stories to attract your ideal audience (podcast)
[351] How to get corporate clients and why you should with Dylis Guyan (podcast)
[362] How to grow your Instagram following to 27K - fast (podcast)
[372] How to build an engaged online audience (podcast)
[375] How to get your first 1k email subscribers (podcast)

How to create a high-converting lead magnet course

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Buy your ticket for Build Your Audience Live

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

The post [376] Lessons learned from one million downloads of my podcast appeared first on Janet Murray.

]]>
Want to know how I've managed to publish a new podcast episode every week for the past four years?  How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there? Want to know how I've managed to publish a new podcast episode every week for the past four years?  How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there? This podcast answers your questions and more and is... READ MORE Janet Murray clean 1:05:16
[375] How to get your first 1k email subscribers https://www.janetmurray.co.uk/how-to-get-your-first-1k-email-subscribers/ Thu, 17 Oct 2019 23:01:09 +0000 http://www.janetmurray.co.uk/?p=31949 https://www.janetmurray.co.uk/how-to-get-your-first-1k-email-subscribers/#respond https://www.janetmurray.co.uk/how-to-get-your-first-1k-email-subscribers/feed/ 0 <p>Would you love to know how to grow your email subscribers list from zero to 1k?  That's what Catherine Gladwyn, Author and Virtual Assistant, did in just eighteen months. In my latest podcast she explains why she needed to quickly create an email list and how she grew it from a standing start. She shares... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-your-first-1k-email-subscribers/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-your-first-1k-email-subscribers/">[375] How to get your first 1k email subscribers</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you love to know how to grow your email subscribers list from zero to 1k?  That's what Catherine Gladwyn, Author and Virtual Assistant, did in just eighteen months.

In my latest podcast she explains why she needed to quickly create an email list and how she grew it from a standing start. She shares practical tips and tactics about how she grew her list, what worked and what didn't and how you can grow your email list.

She explains how understanding your client or customers emotions and pain points can help you when planning what lead magnets and content to create. Plus why it's important to create content for each of your different audiences and why having engaging conversations will keep them on your email list.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

  • About Catherine Gladwyn and why she set up her business (2:26)
  • Why Catherine had to quickly create an email newsletter list rather than rely on on social media (4:53)
  • How Catherine got people to sign up to her email newsletter list  (7:03 )
  • How Catherine used lead magnets to get people to sign up to her email newsletter list (09:23)
  • How to use Mailchimp to segment and tag your email newsletter list (10:53)
  • How Catherine created her lead magnets and why sometimes it’s trial and error (13:00)
  • Catherine’s tips for creating a simple landing page and lead magnet (17:19)
  • How to create a sign up form in Mailchimp to use on your website (23:06)
  • Different strategies Catherine has used to get people to sign up to her email newsletter list (26:14)
  • How to create a successful lead magnet by tapping into the pain points of your clients or customers (31:31)
  • Dealing with people unsubscribing from your email list (and why you shouldn’t take it personally) (35:00)

Resources

Catherine's website Delegate VA

Catherine's Book How to be a VA

Connect with Catherine on LinkedIn Facebook

Follow Catherine on YouTube

Mailchimp

[333] 39 Surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a profitable online business (podcast)
[359] How to create an email newsletter people look forward to opening (podcast)
[360] How to get people to open your emails (podcast)
[372] How to build an engaged online audience (podcast)
[373] How to get more followers on any social media platform (podcast)
[374] How to create a year's worth of content in one morning (podcast)


How to get the most out of your Social Media Diary & Planner
(blog)

How to create a high-converting lead magnet course

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Buy your ticket for Build Your Audience Live

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

The post [375] How to get your first 1k email subscribers appeared first on Janet Murray.

]]>
Would you love to know how to grow your email subscribers list from zero to 1k?  That's what Catherine Gladwyn, Author and Virtual Assistant, did in just eighteen months. In my latest podcast she explains why she needed to quickly create an email list ... Would you love to know how to grow your email subscribers list from zero to 1k?  That's what Catherine Gladwyn, Author and Virtual Assistant, did in just eighteen months. In my latest podcast she explains why she needed to quickly create an email list and how she grew it from a standing start. She shares... READ MORE Janet Murray clean 42:52
[374] How to create a year’s worth of content in a morning https://www.janetmurray.co.uk/how-to-create-a-years-worth-of-content-in-a-morning/ Fri, 11 Oct 2019 05:51:07 +0000 http://www.janetmurray.co.uk/?p=31292 https://www.janetmurray.co.uk/how-to-create-a-years-worth-of-content-in-a-morning/#respond https://www.janetmurray.co.uk/how-to-create-a-years-worth-of-content-in-a-morning/feed/ 0 <p>Would you love to know how to plan a year's worth of content for your business in just a few hours? In this podcast episode, I explain how to create a year long content plan for your business.  I show you how to break your planning down into manageable steps: annual, quarterly, monthly, weekly and... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-a-years-worth-of-content-in-a-morning/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-a-years-worth-of-content-in-a-morning/">[374] How to create a year’s worth of content in a morning</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you love to know how to plan a year's worth of content for your business in just a few hours?

In this podcast episode, I explain how to create a year long content plan for your business. 

I show you how to break your planning down into manageable steps: annual, quarterly, monthly, weekly and daily.  PLUS how you can use awareness days and key dates to generate content ideas for your business.  And how to make time for content planning - all year round. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Step 1: Schedule time for content planning

Set aside some dedicated time to create your content plan. If you can, take yourself away from your usual place of work. Find a cafe you like to work in – a quiet hotel lobby - anywhere where you can focus on this task, uninterrupted. You’ll be much more productive and creative this way.

Step 2: Create your annual content plan 

It can be helpful to approach your content like a videographer. Start with ‘wide shot’ of your business i.e. what’s happening across the year. Then gradually zoom closer, until you’re focusing on quarterly, weekly and daily content.

So let’s start with that ‘wide shot’ of your year. Think about the key things that are happening in your business in each quarter of the year. When will you be launching new products/services? Are you doing any speaking? Will you be attending any industry events? List at least three key things for each quarter. 

Next, write down a few key dates/awareness days that are relevant to your business. For example, if you have a pet business, you might want to create some timely content around Crufts dog show in March. If you design clothes or accessories, you could create some content around London Fashion Week in January. And if you run a food business, you might plan some content around National Doughnut day in June.

My 2020 Social Media Diary & Planner has tons to help you get started. 

If you struggle with this task because you don’t know what you’ll be doing at each stage of the year, you don’t have a content problem, you have a business problem. Which means you may need to take a few steps back and do some business planning first. 

You may also find yourself thinking ‘but what if my plans change during the year?’ 

Just because you write something down doesn’t mean you have to do it. Things may change in your business during the year and that’s fine. But it’s much less time consuming  to tweak a plan you’ve already worked on than to start from scratch. So just apply your best thinking right now.

Step 3: Create your quarterly content plan 

Once you've created your annual content plan, you can zoom in a little closer and start your quarterly content planning.

I ‘d suggest you create one key piece of content a week, whether it’s a blog/vlog, podcast, Facebook Live or infographic and repurpose it into multiple pieces of content.

This means you only need to come up with a list of 12 ideas for each quarter - ideas that complement the key business activities and dates you’ve already identified in your annual content plan. Simple when you put it like that, right?

If you need some inspiration, make two lists. On the first list, write down the ten most common questions you get asked by your ideal customers/clients. On the second list, write down ten common questions people ask about your product/service. 

That’s a list of content ideas right there.

For example, my prospective customers often ask me questions like this about content planning.

  • Why do I need a content plan?
  • How often should I be publishing new content?
  • What kind of content should I be creating for my business?
  • What are the biggest mistakes people make with content planning?
  • How far ahead should I be planning my content?
  • How flexible should I be with my content planning? Is there any room for spontaneity?

There’s six content ideas right there.

They also ask me quite specific questions about the 2020 Social Media Diary & Planner:

  • What are the benefits of buying the 2020 Social Media Diary & Planner?
  • What’s the difference between the 2020 Social Media Diary & Planner and the Media Diary Owners’ Club?
  • Can I see inside the 2020 Social Media Diary & Planner?
  • Will the media diary help me if I have a product-based business?
  • Is the 2020 Media Diary suitable for business owners based outside the UK?
  • I bought last year’s Social Media Diary & Planner but I didn’t use it. Should I buy it again?

There’s another six content ideas - some of which I’ve already turned into blog posts.

If it feels daunting to plan out a whole year’s worth of content in one go, I’d recommend planning one quarter at a time.  To make sure this actually happens, block out time in your diary for three further quarterly planning sessions across the year.

Step 4: Create your weekly content plan

With your quarterly plan complete, you can zoom in a little closer and create a weekly content plan for your business.

If you’re creating one key piece of content a week (which is what I recommend), think about how you might repurpose that content to create smaller pieces of content that can be published across the week. 

For example, you could record a video, strip out the audio and turn it into a podcast. You could use a resource like rev.com to generate a transcript and turn that into a blog post. Then you could pull out some soundbites from the transcript and turn them into infographics for social media (using a graphic design tool like Canva), audio trailers (using a resource like Headliner)and video trailer (using a tool like Kapwing). If you focus on making that cornerstone piece of content work as hard for you as possible (by repurposing it in different ways), you’ll soon have enough content for every day of the week.

And don’t be afraid to post your content more than once. People are busy and may not see it the first time round (or even the third, fourth or fifth).

Step 5: Create your daily plan 

Next map out what you’re going to publish on which platform on what day. 

I’d suggest doing this a week or two ahead and scheduling a regular - and non-negotiable - time for weekly planning on your diary. That way, you’re far less likely to skip a week. 

Don’t be afraid to repeat the same content on different platforms.  Not everyone will see what you post. You may just need to tweak it slightly to suit. 

Podcast shownotes

  • How to focus on planning your content and why you should find a different workspace to do it (3:30)
  • How to create a quarterly overview and plan your content based on your key business activities (4:56)
  • Why you might need to rethink your business if you don’t know what your key services or products will be this time next year (8:15)
  • How to map out key activities and awareness days for each quarter for the year ahead (10:01)
  • How to plan your quarterly content and why you should put dates in your diary for future quarterly planning (12:25)
  • How to plan and create the content that you are going to write about based on the questions that your customers ask you (13:25)
  • Why you should produce one key piece of content that adds value every week (and how to repurpose it) (17:36)
  • How to create content if you are a product based business (20:16)
  • How to map out your weekly content plan from your quarterly content plan (22:56)
  • How to create your daily content plan and tie in your key dates and awareness dates (23:37)
  • How to make your content planning a habit (25:48)
  • How to be creative with awareness days and make them relate to your business (26:47)

Resources

[372] How to build an engaged online audience (podcast)
[373] How to get more followers on any social media platform (podcast)
How to create an editorial calendar for your marketing strategy (blog)
Create 52 weeks of content with the 2020 Social Media Diary & Planner (blog)
How to get the most out of your Social Media Diary & Planner
(blog)

Join the Media Diary Owners Club 

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Buy your ticket for Build Your Audience Live

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

 

The post [374] How to create a year’s worth of content in a morning appeared first on Janet Murray.

]]>
Would you love to know how to plan a year's worth of content for your business in just a few hours? In this podcast episode, I explain how to create a year long content plan for your business.  I show you how to break your planning down into manageable... Would you love to know how to plan a year's worth of content for your business in just a few hours? In this podcast episode, I explain how to create a year long content plan for your business.  I show you how to break your planning down into manageable steps: annual, quarterly, monthly, weekly and... READ MORE Janet Murray clean 33:09
[373] How to get more followers on any social media platform https://www.janetmurray.co.uk/how-to-get-more-followers-on-any-social-media-platform/ Fri, 04 Oct 2019 00:02:37 +0000 http://www.janetmurray.co.uk/?p=30176 https://www.janetmurray.co.uk/how-to-get-more-followers-on-any-social-media-platform/#respond https://www.janetmurray.co.uk/how-to-get-more-followers-on-any-social-media-platform/feed/ 0 <p>Want to sell more of your products or services online? Getting more of your ideal customers/clients to follow you on social media can help - a lot.  But how do you increase your social media followers? Do you need to use different strategies for different social media platforms e.g. Facebook, LinkedIn, Twitter or Instagram? And... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-more-followers-on-any-social-media-platform/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-more-followers-on-any-social-media-platform/">[373] How to get more followers on any social media platform</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Want to sell more of your products or services online? Getting more of your ideal customers/clients to follow you on social media can help - a lot. 

But how do you increase your social media followers? Do you need to use different strategies for different social media platforms e.g. Facebook, LinkedIn, Twitter or Instagram? And how long does it take to grow your following on a particular platform? 

That’s exactly what I cover in this podcast episode. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

1.Share compelling content 

Think about the people you follow on social media. The people whose posts always seem to pop up in your Facebook or Instagram feed. The accounts you actively check out to see what they've been posting lately. 

You don’t follow them because they post boring updates about their products/services. You follow them because they inspire, entertain or even challenge your thinking. In other words, they make you FEEL something. 

Now think about your own account. Are you posting compelling content that makes people feel something? Or are you putting out posts so you can tick social media off your to-do list. If you’re posting dull updates about your products/services, whimsical reflections about what you did at the weekend and/or 'must do' tips no one ever comments on, why would anyone want to follow you? 

If you’re not getting much engagement on your content - amongst the followers you already have - that’s a sign you need to change something. 

After all, if you can’t get the people who already know, like and trust you to comment on your content, why would anyone new want to follow you? 

For an example of someone who is publishing excellent social media content that inspires people to follow her, check out copywriter Jo Watson on LinkedIn.

Want to get more engagement on your social media posts? Check out my social media engagement playbook.

2. Don’t follow the rules 

If you’re trying to build your following on a particular platform, don’t feel like you have to do what everyone else is doing. In fact, sharing content that challenges the ‘norm’ can be a great way to stand out. 

For example, Baggage Reclaim founder Natalie Lue’s following on Instagram only really took off when she stopped worrying about ‘posting pretty pictures’ and starting posting hard-hitting quotes from her blog and podcast. As Instagram is a visual platform, this was a brave move on Natalie’s part - but doing the opposite of what everyone else was doing - and doing it consistently - is what helped her reach her first 10k followers.

3. Spend more time on other peoples’ accounts than on your own

What’s the first thing you do when someone new comments on one of your posts - a name you don’t recognise? You go and check out their profile of course. And that’s exactly what other people do when you comment on their content. They just can’t help but check you out. 

This is why something as simple as making a list of your ideal customers/clients and committing to spending half an hour a day commenting on their content can be so effective. 

Alternatively (or additionally) you can use the Gary Vee $1.80 strategy. 

  • Step one. Find the 10 most relevant hashtags in your niche and follow those hashtags
  • Step two. Reach out and comment on the top nine posts in each of the 10 hashtags
  • Step three. Continue to like and comment on posts each day

The $1.80 strategy gets its name because you’re giving your two cents on nine posts for 10 hashtags every day. If you add that up, it equals $1.80 per day.

4. Use hashtags on all your posts

As Chris Taylor explains in how to grow your Instagram following to 27k - fast, hashtags are like the index in the back of a non-fiction book. People search hashtags to find content on the most relevant topics to them - just like they would if they were looking something up in a non-fiction book.

While expert opinion varies, current advice commonly suggests that using up to 30 hashtags on Instagram (which is the maximum), three on LinkedIn, two on Facebook and two on Twitter is the optimum number. 

You could even create your own hashtag and awareness day like dog photographer Kerry Jordan did. This helped her go viral on Twitter.

5. Cross-promotion 

Running joint competitions can be a great way to get more followers. For example, dog photographer Kerry Jordan hosted a joint competition with Quirky Campers founder Lyndsey Berresford and added 1.5.k new email subscribers, along with tons of new social media followers, to her audience. 

6. Collaboration 

Creating content for or collaborating with other business owners e.g. guest blogging, podcast interviews, Facebook Lives, Instagram takeoevers can be a great way of getting in front of other peoples’ audiences. This will help you grow your social media following.

Be smart about who you collaborate with though. It’s best to target people with a similar or slightly larger audience than your own - ideally those who have a similar audience to you, but serve them in a different way. That way, there won’t be a conflict of interest.

If you do want to target the big hitters in your niche, think carefully about how you can add value to them. If they’ve already built a large online audience, they probably don’t need to get in front of your audience, so why would they want to collaborate with you? So before you ask, think carefully about what’s in it for them. If your ‘pitch’ is all about you - and what you hope to gain from the collaboration - they’re far less likely to say ‘yes.

7.Secure press coverage

Getting press coverage can be a great way to increase your online following. For example, Baggage Reclaim founder Natalie Lue gained 2k followers after she was featured in Cosmopolitan magazine recently.

However, stories like this tend to be the exception rather than the rule. While it’s rare to get thousands of followers from a single magazine article or radio/TV appearance, over time, regular press coverage will help you grow your following.

Find out: how to get press coverage for your business. 

8.Work with bloggers/influencers

Asking bloggers/influencers to promote your products/services can be a great way to grow your following. Ideally they need to have a larger audience than your own. But they don't need to have a massive audience for this to be effective. This can either be done on a paid basis or in exchange for free products/services.

Find out more about working with bloggers/influencers.

9. Speak at live events

Every time you stand up and speak in a room of your ideal customers/clients, you will attract new social media followers. So if you don't mind public speaking, why not give it a go?

Find out how to land more speaking opportunities.

10. Post the links to your social media channels everywhere

The more places you post the link to your social media profiles, the easier it will be for people to follow you. So make sure they’re on your email signature, website, any landing pages you create...and basically anywhere you show up online.

Podcast shownotes

  • Why you need to post engaging content that makes people feel something (2:48)
  • How to get followers by posting memorable, inspiring content (7:08)
  • Why your social media bio needs to be compelling and understandable (10:44)
  • Why you should break the ‘rules’ of the platform and post your own original content  (11:35)
  • Why you should spend time on other peoples’ social media accounts (19:59)
  • Hashtag strategies you can use to increase engagement and followers (25:05)
  • How to grow your followers by collaborating with other social media accounts (28:50)
  • How to use press coverage to get more followers (but it needs to be consistent coverage) (33:30)
  • How to work with influencers that have a bigger audience to reach new followers (37:34)
  • How speaking opportunities can help grow your social media following (40:11)
  • Where to put your social media platform links so that people can find you (40:29)
  • Why follower numbers are a vanity metric and sales and engagement are more important (40:54)
  • Why you need to build an engaged audience before using Facebook ads  (44:08)

Resources

John Espiran LinkedIn
Jo Watson LinkedIn

Natalie Lue Instagram
Simon Bourne LinkedIn
Cath Janes Facebook
Kate Lister LinkedIn
Neon Marl
Arii
Journo request

Five easy ways to get press coverage (blog)

[161] How to work with bloggers and influencers with Kat Molesworth (podcast)
[309] How to go viral on Twitter with Kerry Jordan  (podcast)
[329] What’s working on Facebook right now with Liz Melville (podcast)
[348] How to write social media posts that sell (podcast)
[358] 13 ideas for engaging social media posts (podcast)
[362] How to grow your Instagram to 27K- fast (podcast)
[363] Five ways to bust through an audience growth plateau (podcast)
[369] Why opinionated content works well for your Facebook page (and how to do it well) (podcast)
[370] How sharing personal experiences can boost engagement on your Facebook page (podcast)
[372] How to build an engaged online audience (podcast)

Preorder your 2020 Media Diary here

Buy my book Your press release is breaking my heart

Build Your Audience Programme

Buy your ticket for Build Your Audience Live

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

 

 

The post [373] How to get more followers on any social media platform appeared first on Janet Murray.

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Want to sell more of your products or services online? Getting more of your ideal customers/clients to follow you on social media can help - a lot.  But how do you increase your social media followers? Do you need to use different strategies for differ... Want to sell more of your products or services online? Getting more of your ideal customers/clients to follow you on social media can help - a lot.  But how do you increase your social media followers? Do you need to use different strategies for different social media platforms e.g. Facebook, LinkedIn, Twitter or Instagram? And... READ MORE Janet Murray clean 47:33
[372] How to build an engaged online audience https://www.janetmurray.co.uk/how-to-build-an-engaged-online-audience/ Fri, 27 Sep 2019 05:29:33 +0000 http://www.janetmurray.co.uk/?p=29841 <p>If you want to sell your products or services online you need to build a following. More social media followers, more website visitors and email subscribers. So when you do have something to sell you have an 'audience' of people who already know, like and trust you - which means they're far more likely to... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-an-engaged-online-audience/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-an-engaged-online-audience/">[372] How to build an engaged online audience</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to sell your products or services online you need to build a following. More social media followers, more website visitors and email subscribers. So when you do have something to sell you have an 'audience' of people who already know, If you want to sell your products or services online you need to build a following. More social media followers, more website visitors and email subscribers. So when you do have something to sell you have an 'audience' of people who already know, like and trust you - which means they're far more likely to... READ MORE Janet Murray clean 33:20 [371] How to develop a Facebook page strategy https://www.janetmurray.co.uk/how-to-develop-a-facebook-page-strategy/ Sun, 22 Sep 2019 04:00:22 +0000 http://www.janetmurray.co.uk/?p=29056 <p>Want to improve your Facebook page engagement? Creating a strategy that sets out what you’re going to post, when and where will help a lot. This doesn’t need to be complicated. You just need to decide on the following: How regularly you are going to post on your Facebook page What days and times you... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-develop-a-facebook-page-strategy/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-develop-a-facebook-page-strategy/">[371] How to develop a Facebook page strategy</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Want to improve your Facebook page engagement? Creating a strategy that sets out what you’re going to post, when and where will help a lot. This doesn’t need to be complicated. You just need to decide on the following: How regularly you are going to po... Want to improve your Facebook page engagement? Creating a strategy that sets out what you’re going to post, when and where will help a lot. This doesn’t need to be complicated. You just need to decide on the following: How regularly you are going to post on your Facebook page What days and times you... READ MORE Janet Murray clean 5:55 [370] How sharing personal experiences can boost engagement on your Facebook page https://www.janetmurray.co.uk/how-sharing-personal-experiences-can-boost-engagement-on-your-facebook-page/ Sat, 21 Sep 2019 04:58:38 +0000 http://www.janetmurray.co.uk/?p=29054 <p>Over the past few days, I’ve shared with you the four types of post that will attract engagement on your Facebook page. These are: I need to know this I know about that This is what I think I know how that feels Over the past few days, you’ve tackled the first three types of... <a class="more-link" href="https://www.janetmurray.co.uk/how-sharing-personal-experiences-can-boost-engagement-on-your-facebook-page/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-sharing-personal-experiences-can-boost-engagement-on-your-facebook-page/">[370] How sharing personal experiences can boost engagement on your Facebook page</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Over the past few days, I’ve shared with you the four types of post that will attract engagement on your Facebook page. These are: I need to know this I know about that This is what I think I know how that feels Over the past few days, Over the past few days, I’ve shared with you the four types of post that will attract engagement on your Facebook page. These are: I need to know this I know about that This is what I think I know how that feels Over the past few days, you’ve tackled the first three types of... READ MORE Janet Murray clean 11:37 [369] Why opinionated content works well for your Facebook page (and how to do it well) https://www.janetmurray.co.uk/why-opinionated-content-works-well-for-your-facebook-page-and-how-to-do-it-well/ Fri, 20 Sep 2019 05:56:22 +0000 http://www.janetmurray.co.uk/?p=29052 <p>People love to share their ideas - particularly on divisive topics. That’s why content that asks people to state their opinions generally works well on your Facebook page.  I generally refer to this as ‘This is what I think’ content.  This is one of four types of content that generate lots of engagement.  I need... <a class="more-link" href="https://www.janetmurray.co.uk/why-opinionated-content-works-well-for-your-facebook-page-and-how-to-do-it-well/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-opinionated-content-works-well-for-your-facebook-page-and-how-to-do-it-well/">[369] Why opinionated content works well for your Facebook page (and how to do it well)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> People love to share their ideas - particularly on divisive topics. That’s why content that asks people to state their opinions generally works well on your Facebook page.  I generally refer to this as ‘This is what I think’ content. People love to share their ideas - particularly on divisive topics. That’s why content that asks people to state their opinions generally works well on your Facebook page.  I generally refer to this as ‘This is what I think’ content.  This is one of four types of content that generate lots of engagement.  I need... READ MORE Janet Murray clean 8:10 [368] How asking questions can help you get engagement on your Facebook page (and how to ask brilliant ones) https://www.janetmurray.co.uk/how-asking-questions-can-help-you-get-engagement-on-your-facebook-page/ Thu, 19 Sep 2019 05:30:44 +0000 http://www.janetmurray.co.uk/?p=28591 <p>Asking questions can be a great way to get engagement on your Facebook  page. People love to share their ideas, so content that asks people to state their preferences generally works a treat.  This can be anything from asking people which version of your new logo they prefer, to whether you should stock the blue... <a class="more-link" href="https://www.janetmurray.co.uk/how-asking-questions-can-help-you-get-engagement-on-your-facebook-page/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-asking-questions-can-help-you-get-engagement-on-your-facebook-page/">[368] How asking questions can help you get engagement on your Facebook page (and how to ask brilliant ones)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Asking questions can be a great way to get engagement on your Facebook  page. People love to share their ideas, so content that asks people to state their preferences generally works a treat.  This can be anything from asking people which version of yo... Asking questions can be a great way to get engagement on your Facebook  page. People love to share their ideas, so content that asks people to state their preferences generally works a treat.  This can be anything from asking people which version of your new logo they prefer, to whether you should stock the blue... READ MORE Janet Murray clean 7:42 [367] Why ‘value’ posts are not enough to get engagement on your Facebook page https://www.janetmurray.co.uk/why-value-posts-are-not-enough-to-get-engagement-on-your-facebook-page/ Wed, 18 Sep 2019 05:24:30 +0000 http://www.janetmurray.co.uk/?p=28588 <p>Creating content that solves a problem for people is a great way to get engagement on your Facebook  page. This can be anything from a vlog on how to pitch yourself as a podcast guest, an important piece of industry news, an amusing cat video  (making people laugh is definitely solving a problem).  I generally... <a class="more-link" href="https://www.janetmurray.co.uk/why-value-posts-are-not-enough-to-get-engagement-on-your-facebook-page/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-value-posts-are-not-enough-to-get-engagement-on-your-facebook-page/">[367] Why ‘value’ posts are not enough to get engagement on your Facebook page</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Creating content that solves a problem for people is a great way to get engagement on your Facebook  page. This can be anything from a vlog on how to pitch yourself as a podcast guest, an important piece of industry news, Creating content that solves a problem for people is a great way to get engagement on your Facebook  page. This can be anything from a vlog on how to pitch yourself as a podcast guest, an important piece of industry news, an amusing cat video  (making people laugh is definitely solving a problem).  I generally... READ MORE Janet Murray clean 10:06 [366] What to post on your Facebook page to get more engagement https://www.janetmurray.co.uk/what-to-post-on-your-facebook-page-to-get-more-engagement/ Mon, 16 Sep 2019 08:52:10 +0000 http://www.janetmurray.co.uk/?p=28579 <p> </p> <p><script src="safari-extension://com.ebay.safari.myebaymanager-QYHMMGCMJR/ec01b8bc/background/helpers/prefilterHelper.js" type="text/javascript"></script><script src="safari-extension://com.ebay.safari.myebaymanager-QYHMMGCMJR/ec01b8bc/background/helpers/prefilterHelper.js" type="text/javascript"></script></p> <p><script src="safari-extension://com.ebay.safari.myebaymanager-QYHMMGCMJR/ec01b8bc/background/helpers/prefilterHelper.js" type="text/javascript"></script><script src="safari-extension://com.ebay.safari.myebaymanager-QYHMMGCMJR/ec01b8bc/background/helpers/prefilterHelper.js" type="text/javascript"></script></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/what-to-post-on-your-facebook-page-to-get-more-engagement/">[366] What to post on your Facebook page to get more engagement</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p>     Janet Murray clean 9:20 [365] Why your Facebook page isn’t getting enough engagement (and what to do about it) https://www.janetmurray.co.uk/why-your-facebook-page-isnt-getting-enough-engagement/ Mon, 16 Sep 2019 05:17:25 +0000 http://www.janetmurray.co.uk/?p=28573 <p>Are you frustrated by the lack of engagement with your Facebook page?  You’re posting regularly but your reach is poor. Your posts are only attracting a handful of likes and comments - leaving you wondering if it’s worth having a page at all.  If this sounds like you, the first thing you need to know... <a class="more-link" href="https://www.janetmurray.co.uk/why-your-facebook-page-isnt-getting-enough-engagement/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-your-facebook-page-isnt-getting-enough-engagement/">[365] Why your Facebook page isn’t getting enough engagement (and what to do about it)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you frustrated by the lack of engagement with your Facebook page?  You’re posting regularly but your reach is poor. Your posts are only attracting a handful of likes and comments - leaving you wondering if it’s worth having a page at all. Are you frustrated by the lack of engagement with your Facebook page?  You’re posting regularly but your reach is poor. Your posts are only attracting a handful of likes and comments - leaving you wondering if it’s worth having a page at all.  If this sounds like you, the first thing you need to know... READ MORE Janet Murray clean 7:43 [364] How to deal with difficult clients or customers https://www.janetmurray.co.uk/how-to-deal-with-difficult-clients-or-customers/ Fri, 13 Sep 2019 05:50:04 +0000 http://www.janetmurray.co.uk/?p=28561 <p>Do you ever have clients or customers who seem impossible to please? If you’re a coach or consultant, these typically show up as clients who sign up to work with you…and then don’t do the work. But somehow they try to make it feel like it's all your fault. If you have a product-based business,... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-deal-with-difficult-clients-or-customers/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-deal-with-difficult-clients-or-customers/">[364] How to deal with difficult clients or customers</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you ever have clients or customers who seem impossible to please? If you’re a coach or consultant, these typically show up as clients who sign up to work with you…and then don’t do the work. But somehow they try to make it feel like it's all your fa... Do you ever have clients or customers who seem impossible to please? If you’re a coach or consultant, these typically show up as clients who sign up to work with you…and then don’t do the work. But somehow they try to make it feel like it's all your fault. If you have a product-based business,... READ MORE Janet Murray clean 39:26 [363] Five ways to bust through an audience growth plateau https://www.janetmurray.co.uk/five-ways-to-bust-through-an-audience-growth-plateau/ Fri, 06 Sep 2019 07:05:40 +0000 http://www.janetmurray.co.uk/?p=28452 <p>If you’re struggling to grow your audience on social media, the temptation is to keep trying more and more new marketing strategies.  But this can often leave you feeling overwhelmed and overworked. And when you’re spreading yourself too thin - you can end up doing lots of things not very well - which can actually... <a class="more-link" href="https://www.janetmurray.co.uk/five-ways-to-bust-through-an-audience-growth-plateau/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/five-ways-to-bust-through-an-audience-growth-plateau/">[363] Five ways to bust through an audience growth plateau</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re struggling to grow your audience on social media, the temptation is to keep trying more and more new marketing strategies.  But this can often leave you feeling overwhelmed and overworked. And when you’re spreading yourself too thin - you can... If you’re struggling to grow your audience on social media, the temptation is to keep trying more and more new marketing strategies.  But this can often leave you feeling overwhelmed and overworked. And when you’re spreading yourself too thin - you can end up doing lots of things not very well - which can actually... READ MORE Janet Murray clean 33:17 [362] How to grow your Instagram following to 27k - fast https://www.janetmurray.co.uk/how-to-grow-your-instagram-following-to-27k-fast/ Thu, 29 Aug 2019 11:38:17 +0000 http://www.janetmurray.co.uk/?p=28047 <p>Are you struggling to build your audience on Instagram? You're posting regularly but you're not getting as much engagement as you'd like (or sales). Everything just seems SO slow.... Or maybe you're thinking about using Instagram to promote your business...and would love some tips/tactics on how to make best use of the platform. If any... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-grow-your-instagram-following-to-27k-fast/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-grow-your-instagram-following-to-27k-fast/">[362] How to grow your Instagram following to 27k - fast</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you struggling to build your audience on Instagram? You're posting regularly but you're not getting as much engagement as you'd like (or sales). Everything just seems SO slow.... Or maybe you're thinking about using Instagram to promote your busine... Are you struggling to build your audience on Instagram? You're posting regularly but you're not getting as much engagement as you'd like (or sales). Everything just seems SO slow.... Or maybe you're thinking about using Instagram to promote your business...and would love some tips/tactics on how to make best use of the platform. If any... READ MORE Janet Murray clean 1:03:43 [361] 15 post ideas for your Facebook group https://www.janetmurray.co.uk/15-post-ideas-for-your-facebook-group/ Fri, 23 Aug 2019 06:26:05 +0000 http://www.janetmurray.co.uk/?p=27830 <p>Do you ever feel all out of ideas for your Facebook group?  Or maybe you’re just tired of posting the same old stuff and/or looking for ideas to boost engagement in your group.  This list of go-to posts will you keep you going...even when you’re feeling at your most uninspired.  {Click on the player above... <a class="more-link" href="https://www.janetmurray.co.uk/15-post-ideas-for-your-facebook-group/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/15-post-ideas-for-your-facebook-group/">[361] 15 post ideas for your Facebook group</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you ever feel all out of ideas for your Facebook group?  Or maybe you’re just tired of posting the same old stuff and/or looking for ideas to boost engagement in your group.  This list of go-to posts will you keep you going... Do you ever feel all out of ideas for your Facebook group?  Or maybe you’re just tired of posting the same old stuff and/or looking for ideas to boost engagement in your group.  This list of go-to posts will you keep you going...even when you’re feeling at your most uninspired.  {Click on the player above... READ MORE Janet Murray clean 20:12 [360] How to get people to open your emails https://www.janetmurray.co.uk/how-to-get-people-to-open-your-emails/ Fri, 16 Aug 2019 07:34:28 +0000 http://www.janetmurray.co.uk/?p=27657 <p>If you want to get people to open your marketing emails, you need to write compelling email subject headers. But what makes a great email subject header? Which words and phrases make people more likely to open your emails? And which ones should you avoid? That's exactly what I cover in this podcast episode on... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-people-to-open-your-emails/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-people-to-open-your-emails/">[360] How to get people to open your emails</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to get people to open your marketing emails, you need to write compelling email subject headers. But what makes a great email subject header? Which words and phrases make people more likely to open your emails? If you want to get people to open your marketing emails, you need to write compelling email subject headers. But what makes a great email subject header? Which words and phrases make people more likely to open your emails? And which ones should you avoid? That's exactly what I cover in this podcast episode on... READ MORE Janet Murray clean 57:06 [359] How to create an email newsletter people look forward to receiving https://www.janetmurray.co.uk/how-to-create-an-email-newsletter-that-people-look-forward-to-receiving/ Thu, 08 Aug 2019 09:43:20 +0000 http://www.janetmurray.co.uk/?p=27345 <p>Are you putting off launching an email newsletter because you don’t know what to put in it? Or perhaps you started sending an email newsletter...and then hit ‘pause’ because you weren’t sure if the content was right for your audience? If that sounds familiar, you’ll love this podcast on how to create an email newsletter... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-an-email-newsletter-that-people-look-forward-to-receiving/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-an-email-newsletter-that-people-look-forward-to-receiving/">[359] How to create an email newsletter people look forward to receiving</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you putting off launching an email newsletter because you don’t know what to put in it? Or perhaps you started sending an email newsletter...and then hit ‘pause’ because you weren’t sure if the content was right for your audience? Are you putting off launching an email newsletter because you don’t know what to put in it? Or perhaps you started sending an email newsletter...and then hit ‘pause’ because you weren’t sure if the content was right for your audience? If that sounds familiar, you’ll love this podcast on how to create an email newsletter... READ MORE Janet Murray clean 38:35 [358] 13 Ideas for engaging social media posts (for when you're all out of ideas) https://www.janetmurray.co.uk/13-ideas-for-engaging-social-media-posts/ Fri, 02 Aug 2019 06:22:14 +0000 http://www.janetmurray.co.uk/?p=26917 <p>Do you ever have those days when you’re all out of ideas for social media posts?  Or maybe you’re just tired of posting the same old stuff and looking for some fresh ideas to brighten up your social media feeds.  If this sounds familiar, you'll love this podcast episode. In it I share 13 ideas... <a class="more-link" href="https://www.janetmurray.co.uk/13-ideas-for-engaging-social-media-posts/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/13-ideas-for-engaging-social-media-posts/">[358] 13 Ideas for engaging social media posts (for when you're all out of ideas)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you ever have those days when you’re all out of ideas for social media posts?  Or maybe you’re just tired of posting the same old stuff and looking for some fresh ideas to brighten up your social media feeds.  If this sounds familiar, Do you ever have those days when you’re all out of ideas for social media posts?  Or maybe you’re just tired of posting the same old stuff and looking for some fresh ideas to brighten up your social media feeds.  If this sounds familiar, you'll love this podcast episode. In it I share 13 ideas... READ MORE Janet Murray clean 39:58 [357] How to transform your Facebook group from ghost town to garden party https://www.janetmurray.co.uk/how-to-transform-your-facebook-group-from-ghost-town-to-garden-party/ Thu, 25 Jul 2019 09:16:37 +0000 http://www.janetmurray.co.uk/?p=26407 <p>Does your Facebook group feel like a ghost town? You’re showing up regularly, but you’re not getting much engagement.  In fact you may be wondering if it’s worth bothering having a group at all. If this sounds  familiar, you’ll love this podcast episode with Bella Vasta.  In it she shares tons of valuable advice including... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-transform-your-facebook-group-from-ghost-town-to-garden-party/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-transform-your-facebook-group-from-ghost-town-to-garden-party/">[357] How to transform your Facebook group from ghost town to garden party</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Does your Facebook group feel like a ghost town? You’re showing up regularly, but you’re not getting much engagement.  In fact you may be wondering if it’s worth bothering having a group at all. If this sounds  familiar, Does your Facebook group feel like a ghost town? You’re showing up regularly, but you’re not getting much engagement.  In fact you may be wondering if it’s worth bothering having a group at all. If this sounds  familiar, you’ll love this podcast episode with Bella Vasta.  In it she shares tons of valuable advice including... READ MORE Janet Murray clean 57:13 [356] How to build your audience through Twitter (and create FOMO) https://www.janetmurray.co.uk/how-to-build-your-audience-through-twitter-and-create-fomo/ Thu, 18 Jul 2019 06:10:02 +0000 http://www.janetmurray.co.uk/?p=26362 <p>Does Twitter confuse the heck out of you? If so, you’re not alone. It's a busy, fast-paced platform that can feel overwhelming at times. But with the right strategies, it can be a powerful - and quick - way to attract and connect with your ideal clients. Plus it’s a great way to reach journalists... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-your-audience-through-twitter-and-create-fomo/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-your-audience-through-twitter-and-create-fomo/">[356] How to build your audience through Twitter (and create FOMO)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Does Twitter confuse the heck out of you? If so, you’re not alone. It's a busy, fast-paced platform that can feel overwhelming at times. But with the right strategies, it can be a powerful - and quick - way to attract and connect with your ideal client... Does Twitter confuse the heck out of you? If so, you’re not alone. It's a busy, fast-paced platform that can feel overwhelming at times. But with the right strategies, it can be a powerful - and quick - way to attract and connect with your ideal clients. Plus it’s a great way to reach journalists... READ MORE Janet Murray clean 49:58 [355] How to create and launch your own planner https://www.janetmurray.co.uk/355-how-to-create-and-launch-your-own-planner/ Fri, 12 Jul 2019 06:45:35 +0000 http://www.janetmurray.co.uk/?p=26238 <p>Do you love the idea of publishing your own journal/planner…but feel unsure where to start?   If this sounds familiar, you’ll love this podcast episode on how to create and launch your own planner.  In it, I share everything I’ve learned from creating my own industry planner (the Media Diary), which is now in its fourth... <a class="more-link" href="https://www.janetmurray.co.uk/355-how-to-create-and-launch-your-own-planner/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/355-how-to-create-and-launch-your-own-planner/">[355] How to create and launch your own planner</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you love the idea of publishing your own journal/planner…but feel unsure where to start?   If this sounds familiar, you’ll love this podcast episode on how to create and launch your own planner.  In it, I share everything I’ve learned from creating ... Do you love the idea of publishing your own journal/planner…but feel unsure where to start?   If this sounds familiar, you’ll love this podcast episode on how to create and launch your own planner.  In it, I share everything I’ve learned from creating my own industry planner (the Media Diary), which is now in its fourth... READ MORE Janet Murray clean 53:09 [354] How To Sell Out A Live Event Or Workshop (Even If You Have A Tiny Audience) https://www.janetmurray.co.uk/how-to-sell-out-a-live-event-or-workshop/ Fri, 05 Jul 2019 06:01:15 +0000 http://www.janetmurray.co.uk/?p=26058 <p>Do you like the idea of hosting a live event but worry you don’t have a big enough audience to sell enough tickets? Perhaps you’ve tried hosting a live event or workshop but struggled to get enough bums on seats? If any of this sounds familiar you’ll love this podcast interview with business coach and... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-sell-out-a-live-event-or-workshop/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-sell-out-a-live-event-or-workshop/">[354] How To Sell Out A Live Event Or Workshop (Even If You Have A Tiny Audience)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you like the idea of hosting a live event but worry you don’t have a big enough audience to sell enough tickets? Perhaps you’ve tried hosting a live event or workshop but struggled to get enough bums on seats? Do you like the idea of hosting a live event but worry you don’t have a big enough audience to sell enough tickets? Perhaps you’ve tried hosting a live event or workshop but struggled to get enough bums on seats? If any of this sounds familiar you’ll love this podcast interview with business coach and... READ MORE Janet Murray clean 40:29 [353] How to grow your audience through Instagram Stories with Tyler McCall https://www.janetmurray.co.uk/how-to-grow-your-audience-through-instagram-stories-with-tyler-mccall/ Thu, 27 Jun 2019 00:10:18 +0000 http://www.janetmurray.co.uk/?p=25319 <p>Are you using Instagram Stories as part of your social media marketing strategy? Or maybe you're publishing stories but feel unsure how to turn them into sales ? If you're keen to get to grips with Instagram as a tool for your business (and make it more than just a fun place to hang out,... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-grow-your-audience-through-instagram-stories-with-tyler-mccall/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-grow-your-audience-through-instagram-stories-with-tyler-mccall/">[353] How to grow your audience through Instagram Stories with Tyler McCall</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you using Instagram Stories as part of your social media marketing strategy? Or maybe you're publishing stories but feel unsure how to turn them into sales ? If you're keen to get to grips with Instagram as a tool for your business (and make it mor... Are you using Instagram Stories as part of your social media marketing strategy? Or maybe you're publishing stories but feel unsure how to turn them into sales ? If you're keen to get to grips with Instagram as a tool for your business (and make it more than just a fun place to hang out,... READ MORE Janet Murray clean 51:00 (352) How to sell in a Facebook group (without annoying your members) https://www.janetmurray.co.uk/how-to-sell-in-a-facebook-group-without-annoying-your-members/ Fri, 21 Jun 2019 06:50:34 +0000 http://www.janetmurray.co.uk/?p=25330 <p>Would you like to make more sales in your Facebook group but are worried about annoying your members? If this sounds like you, you’ll love this podcast episode on how to sell in your Facebook group - without appearing pushy or ‘selly’. Whether you’re just starting your Facebook group (or are thinking about it) or... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-sell-in-a-facebook-group-without-annoying-your-members/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-sell-in-a-facebook-group-without-annoying-your-members/">(352) How to sell in a Facebook group (without annoying your members)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you like to make more sales in your Facebook group but are worried about annoying your members? If this sounds like you, you’ll love this podcast episode on how to sell in your Facebook group - without appearing pushy or ‘selly’. Would you like to make more sales in your Facebook group but are worried about annoying your members? If this sounds like you, you’ll love this podcast episode on how to sell in your Facebook group - without appearing pushy or ‘selly’. Whether you’re just starting your Facebook group (or are thinking about it) or... READ MORE Janet Murray clean 1:01:47 [351] How to get corporate clients (and why you should) with Dylis Guyan https://www.janetmurray.co.uk/how-to-get-corporate-clients-and-why-you-should-with-dylis-guyan/ Fri, 14 Jun 2019 08:02:56 +0000 http://www.janetmurray.co.uk/?p=25230 <p>Do you like the idea of working with corporate clients but feel unsure how to get started? Perhaps you've heard it's difficult to break into the corporate world or that these type of clients take too long to make decisions. Or maybe you feel like you can't make a big enough difference in the world... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-corporate-clients-and-why-you-should-with-dylis-guyan/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-corporate-clients-and-why-you-should-with-dylis-guyan/">[351] How to get corporate clients (and why you should) with Dylis Guyan</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you like the idea of working with corporate clients but feel unsure how to get started? Perhaps you've heard it's difficult to break into the corporate world or that these type of clients take too long to make decisions. Do you like the idea of working with corporate clients but feel unsure how to get started? Perhaps you've heard it's difficult to break into the corporate world or that these type of clients take too long to make decisions. Or maybe you feel like you can't make a big enough difference in the world... READ MORE Janet Murray clean 59:40 [350] How to use surveys to increase your online sales with Rob and Kennedy https://www.janetmurray.co.uk/how-to-use-surveys-to-increase-your-online-sales-with-rob-and-kennedy/ Fri, 07 Jun 2019 05:55:49 +0000 http://www.janetmurray.co.uk/?p=24985 <p>Hypnotist Rob and mind reader Kennedy had successful stage careers before turning their attention to helping others build entertainment businesses through online courses/membership sites.  When they started using surveys to find out what products/services their ideal clients wanted, they discovered something surprising. People were much more likely to buy their products/services if they were offered... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-use-surveys-to-increase-your-online-sales-with-rob-and-kennedy/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-use-surveys-to-increase-your-online-sales-with-rob-and-kennedy/">[350] How to use surveys to increase your online sales with Rob and Kennedy</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Hypnotist Rob and mind reader Kennedy had successful stage careers before turning their attention to helping others build entertainment businesses through online courses/membership sites.  When they started using surveys to find out what products/servi... Hypnotist Rob and mind reader Kennedy had successful stage careers before turning their attention to helping others build entertainment businesses through online courses/membership sites.  When they started using surveys to find out what products/services their ideal clients wanted, they discovered something surprising. People were much more likely to buy their products/services if they were offered... READ MORE Janet Murray clean 50:24 [349] How to find the right niche for your business https://www.janetmurray.co.uk/how-to-find-the-right-niche-for-your-business/ Thu, 30 May 2019 21:51:26 +0000 http://www.janetmurray.co.uk/?p=24386 <p>You may think niching down is a bad idea because specialising in a very specific topic, service and/or type of client will mean you’ll lose out on business. Actually the opposite is true. Focusing on a tight niche will help you earn more money and attract better opportunities in your business. But how do you... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-find-the-right-niche-for-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-find-the-right-niche-for-your-business/">[349] How to find the right niche for your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> You may think niching down is a bad idea because specialising in a very specific topic, service and/or type of client will mean you’ll lose out on business. Actually the opposite is true. Focusing on a tight niche will help you earn more money and attr... You may think niching down is a bad idea because specialising in a very specific topic, service and/or type of client will mean you’ll lose out on business. Actually the opposite is true. Focusing on a tight niche will help you earn more money and attract better opportunities in your business. But how do you... READ MORE Janet Murray clean 42:52 [348] How to write social media posts that sell https://www.janetmurray.co.uk/write-social-media-posts-that-sell/ Fri, 24 May 2019 07:30:08 +0000 http://www.janetmurray.co.uk/?p=24150 <p>Do you ever see those clever social media posts that really grab your attention? Perhaps they tell a compelling personal story or use language in a really sit-up-and-take-notice kind of way? Or maybe the writer is just really good at asking questions? You can’t quite put your finger on what/how they do it…but you find... <a class="more-link" href="https://www.janetmurray.co.uk/write-social-media-posts-that-sell/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/write-social-media-posts-that-sell/">[348] How to write social media posts that sell</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you ever see those clever social media posts that really grab your attention? Perhaps they tell a compelling personal story or use language in a really sit-up-and-take-notice kind of way? Or maybe the writer is just really good at asking questions? Do you ever see those clever social media posts that really grab your attention? Perhaps they tell a compelling personal story or use language in a really sit-up-and-take-notice kind of way? Or maybe the writer is just really good at asking questions? You can’t quite put your finger on what/how they do it…but you find... READ MORE Janet Murray clean 51:39 [347] How to create engaging social media videos (even if you hate being on camera) https://www.janetmurray.co.uk/347-how-to-create-engaging-social-media-videos-even-if-you-hate-being-on-camera/ Fri, 17 May 2019 06:38:04 +0000 http://www.janetmurray.co.uk/?p=23752 <p>Experts predict that by the end of 2019, 80% of the content we consume online will be video. So if video isn’t part of your social media strategy, you could be missing a trick. But what kind of videos should you be posting on social media? How long should your videos be? And can you... <a class="more-link" href="https://www.janetmurray.co.uk/347-how-to-create-engaging-social-media-videos-even-if-you-hate-being-on-camera/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/347-how-to-create-engaging-social-media-videos-even-if-you-hate-being-on-camera/">[347] How to create engaging social media videos (even if you hate being on camera)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Experts predict that by the end of 2019, 80% of the content we consume online will be video. So if video isn’t part of your social media strategy, you could be missing a trick. But what kind of videos should you be posting on social media? Experts predict that by the end of 2019, 80% of the content we consume online will be video. So if video isn’t part of your social media strategy, you could be missing a trick. But what kind of videos should you be posting on social media? How long should your videos be? And can you... READ MORE Janet Murray clean 1:11:24 [346] How to look and feel more confident on live video with Ian Anderson Gray https://www.janetmurray.co.uk/how-to-look-and-feel-more-confident-on-live-video/ Fri, 10 May 2019 07:03:05 +0000 http://www.janetmurray.co.uk/?p=23515 <p>Would you love to do more live video to promote your business but find perfectionism holds you back? Perhaps you’re worried about making mistakes or looking stupid in front of your friends or colleagues. Or maybe you find yourself making endless excuses not to go live - like telling yourself you don’t have the right... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-look-and-feel-more-confident-on-live-video/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-look-and-feel-more-confident-on-live-video/">[346] How to look and feel more confident on live video with Ian Anderson Gray</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you love to do more live video to promote your business but find perfectionism holds you back? Perhaps you’re worried about making mistakes or looking stupid in front of your friends or colleagues. Or maybe you find yourself making endless excuse... Would you love to do more live video to promote your business but find perfectionism holds you back? Perhaps you’re worried about making mistakes or looking stupid in front of your friends or colleagues. Or maybe you find yourself making endless excuses not to go live - like telling yourself you don’t have the right... READ MORE Janet Murray clean 50:59 [345] How to increase your social media engagement - fast https://www.janetmurray.co.uk/how-to-increase-your-social-media-engagement-fast/ Fri, 03 May 2019 07:42:18 +0000 http://www.janetmurray.co.uk/?p=23236 <p>Are you frustrated by the lack of engagement with your social media content?   You’re publishing content regularly, but your posts aren’t attracting enough likes, comments and shares - leaving you wondering if it’s worth bothering with social media at all.   If this sounds like you, the first thing you need to know is... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-increase-your-social-media-engagement-fast/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-increase-your-social-media-engagement-fast/">[345] How to increase your social media engagement - fast</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you frustrated by the lack of engagement with your social media content?   You’re publishing content regularly, but your posts aren’t attracting enough likes, comments and shares - leaving you wondering if it’s worth bothering with social media at ... Are you frustrated by the lack of engagement with your social media content?   You’re publishing content regularly, but your posts aren’t attracting enough likes, comments and shares - leaving you wondering if it’s worth bothering with social media at all.   If this sounds like you, the first thing you need to know is... READ MORE Janet Murray clean 54:50 [344] How to build your audience through a Facebook group https://www.janetmurray.co.uk/how-to-build-your-audience-through-a-facebook-group-gordon-burcham/ Fri, 26 Apr 2019 05:46:23 +0000 http://www.janetmurray.co.uk/?p=22800 <p>Is your Facebook group taking up all your time but not making you any sales in your business? In this episode, I talk to Gordon Burcham, Martial Arts School Owner and Multi World Kickboxing Champion about how he is generating a six figure income from a Facebook group. He also shares the remarkable story of... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-your-audience-through-a-facebook-group-gordon-burcham/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-your-audience-through-a-facebook-group-gordon-burcham/">[344] How to build your audience through a Facebook group</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Is your Facebook group taking up all your time but not making you any sales in your business? In this episode, I talk to Gordon Burcham, Martial Arts School Owner and Multi World Kickboxing Champion about how he is generating a six figure income from a... Is your Facebook group taking up all your time but not making you any sales in your business? In this episode, I talk to Gordon Burcham, Martial Arts School Owner and Multi World Kickboxing Champion about how he is generating a six figure income from a Facebook group. He also shares the remarkable story of... READ MORE Janet Murray clean 52:09 [343] The three audiences you must build to create a profitable online business https://www.janetmurray.co.uk/three-audiences-you-must-build-to-create-a-profitable-online-business/ Thu, 18 Apr 2019 11:17:09 +0000 http://www.janetmurray.co.uk/?p=22563 <p>Are you feeling frustrated because you're trying to build your online audience...but you still don't have enough clients? While activities like social media marketing, blogging and building your email list are brilliant for attracting cold leads (i.e. people who don't know about you yet), research consistently shows that most people need at least 7 or... <a class="more-link" href="https://www.janetmurray.co.uk/three-audiences-you-must-build-to-create-a-profitable-online-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/three-audiences-you-must-build-to-create-a-profitable-online-business/">[343] The three audiences you must build to create a profitable online business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you feeling frustrated because you're trying to build your online audience...but you still don't have enough clients? While activities like social media marketing, blogging and building your email list are brilliant for attracting cold leads (i.e. Are you feeling frustrated because you're trying to build your online audience...but you still don't have enough clients? While activities like social media marketing, blogging and building your email list are brilliant for attracting cold leads (i.e. people who don't know about you yet), research consistently shows that most people need at least 7 or... READ MORE Janet Murray clean 54:16 [342] How to build your audience on YouTube with Jessica Dante https://www.janetmurray.co.uk/how-to-build-your-audience-on-youtube-jessica-dante/ Thu, 11 Apr 2019 12:35:55 +0000 http://www.janetmurray.co.uk/?p=22504 <p>YouTube is the second largest search engine after Google. So if you want to get in front of a large audience, having a Youtube channel can be a smart move. But if you’re not familiar with the platform, the practicalities of setting up a channel, deciding what kind of content you should be creating and... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-your-audience-on-youtube-jessica-dante/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-your-audience-on-youtube-jessica-dante/">[342] How to build your audience on YouTube with Jessica Dante</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> YouTube is the second largest search engine after Google. So if you want to get in front of a large audience, having a Youtube channel can be a smart move. But if you’re not familiar with the platform, the practicalities of setting up a channel, YouTube is the second largest search engine after Google. So if you want to get in front of a large audience, having a Youtube channel can be a smart move. But if you’re not familiar with the platform, the practicalities of setting up a channel, deciding what kind of content you should be creating and... READ MORE Janet Murray clean 1:08:33 [341] How to use stories to attract your ideal clients with Marsha Shandur https://www.janetmurray.co.uk/how-to-use-stories-to-attract-your-ideal-clients-marsha-shandur/ Thu, 04 Apr 2019 19:50:10 +0000 http://www.janetmurray.co.uk/?p=22361 <p>Do you want to attract more of the right clients? Storytelling is one of the most powerful ways to build an audience and to establish trust and credibility. But many people either lack confidence in their storytelling ability or are scared of revealing too much of themselves. In this episode, I talk to story coach... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-use-stories-to-attract-your-ideal-clients-marsha-shandur/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-use-stories-to-attract-your-ideal-clients-marsha-shandur/">[341] How to use stories to attract your ideal clients with Marsha Shandur</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you want to attract more of the right clients? Storytelling is one of the most powerful ways to build an audience and to establish trust and credibility. But many people either lack confidence in their storytelling ability or are scared of revealing... Do you want to attract more of the right clients? Storytelling is one of the most powerful ways to build an audience and to establish trust and credibility. But many people either lack confidence in their storytelling ability or are scared of revealing too much of themselves. In this episode, I talk to story coach... READ MORE Janet Murray clean 53:28 [340] How to create a coaching or consultancy package for your business https://www.janetmurray.co.uk/how-to-create-a-coaching-or-consultancy-package-for-your-business/ Thu, 28 Mar 2019 21:25:19 +0000 http://www.janetmurray.co.uk/?p=22219 <p>Do you offer coaching, consultancy and training and find yourself spending hours creating bespoke proposals every time a prospective client gets in touch?   Or perhaps you’d like to offer some kind of coaching, consultancy or training but you’re not sure what you should be offering and you keep procrastinating about it and never actually... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-a-coaching-or-consultancy-package-for-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-a-coaching-or-consultancy-package-for-your-business/">[340] How to create a coaching or consultancy package for your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you offer coaching, consultancy and training and find yourself spending hours creating bespoke proposals every time a prospective client gets in touch?   Or perhaps you’d like to offer some kind of coaching, Do you offer coaching, consultancy and training and find yourself spending hours creating bespoke proposals every time a prospective client gets in touch?   Or perhaps you’d like to offer some kind of coaching, consultancy or training but you’re not sure what you should be offering and you keep procrastinating about it and never actually... READ MORE Janet Murray clean 47:27 [339] How to build an audience for an online course or membership https://www.janetmurray.co.uk/how-to-build-an-audience-for-an-online-course-or-membership/ Thu, 21 Mar 2019 20:11:31 +0000 http://www.janetmurray.co.uk/?p=22048 <p>If you’ve already tried to create your own course or membership programme you’ll know that it’s not a simple case of ‘build it and they will come’. In this episode, I share the reasons why you must build an audience before you launch an online course or membership site. I also break down the steps... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-an-audience-for-an-online-course-or-membership/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-an-audience-for-an-online-course-or-membership/">[339] How to build an audience for an online course or membership</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’ve already tried to create your own course or membership programme you’ll know that it’s not a simple case of ‘build it and they will come’. In this episode, I share the reasons why you must build an audience before you launch an online course o... If you’ve already tried to create your own course or membership programme you’ll know that it’s not a simple case of ‘build it and they will come’. In this episode, I share the reasons why you must build an audience before you launch an online course or membership site. I also break down the steps... READ MORE Janet Murray clean 51:52 [338] Why you feel scared of selling (and what to do about it) https://www.janetmurray.co.uk/why-you-feel-scared-about-selling-marcus-cauchi/ Thu, 14 Mar 2019 17:18:44 +0000 http://www.janetmurray.co.uk/?p=21719 <p>Are you scared of selling? Are you crippled by nerves when it comes to pitching for new business or asking for the sale? In this episode, sales expert Marcus Cauchi gives practical advice on overcoming your fears using tried and tested techniques that will allow you to make sales naturally and authentically. {Click on the... <a class="more-link" href="https://www.janetmurray.co.uk/why-you-feel-scared-about-selling-marcus-cauchi/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-you-feel-scared-about-selling-marcus-cauchi/">[338] Why you feel scared of selling (and what to do about it)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you scared of selling? Are you crippled by nerves when it comes to pitching for new business or asking for the sale? In this episode, sales expert Marcus Cauchi gives practical advice on overcoming your fears using tried and tested techniques that ... Are you scared of selling? Are you crippled by nerves when it comes to pitching for new business or asking for the sale? In this episode, sales expert Marcus Cauchi gives practical advice on overcoming your fears using tried and tested techniques that will allow you to make sales naturally and authentically. {Click on the... READ MORE Janet Murray clean 55:38 [337] The tools I am using to build my online audience https://www.janetmurray.co.uk/tools-i-use-to-build-my-audience/ Thu, 07 Mar 2019 17:08:38 +0000 http://www.janetmurray.co.uk/?p=21543 <p>When you're doing business online, the more tasks you can automate, the more time you have to serve your customers/clients. Plus you'll be able to build your audience quicker.  In this episode I share the tools I use every day in my business that save me tons of time, including everything from email marketing and... <a class="more-link" href="https://www.janetmurray.co.uk/tools-i-use-to-build-my-audience/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/tools-i-use-to-build-my-audience/">[337] The tools I am using to build my online audience</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> When you're doing business online, the more tasks you can automate, the more time you have to serve your customers/clients. Plus you'll be able to build your audience quicker.  In this episode I share the tools I use every day in my business that save ... When you're doing business online, the more tasks you can automate, the more time you have to serve your customers/clients. Plus you'll be able to build your audience quicker.  In this episode I share the tools I use every day in my business that save me tons of time, including everything from email marketing and... READ MORE Janet Murray clean 52:35 [336] How to make sales from your business blog https://www.janetmurray.co.uk/how-to-make-sales-from-your-business-blog/ Thu, 28 Feb 2019 21:02:20 +0000 http://www.janetmurray.co.uk/?p=21233 <p>You think you’re doing all the right things to build a successful business blog. You’re showing up every week, you spend ages researching, writing and promoting, but it’s not making you any money. In this episode, I break down the steps you need to take to create strategic blog content that people actually want to... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-make-sales-from-your-business-blog/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-make-sales-from-your-business-blog/">[336] How to make sales from your business blog</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> You think you’re doing all the right things to build a successful business blog. You’re showing up every week, you spend ages researching, writing and promoting, but it’s not making you any money. In this episode, You think you’re doing all the right things to build a successful business blog. You’re showing up every week, you spend ages researching, writing and promoting, but it’s not making you any money. In this episode, I break down the steps you need to take to create strategic blog content that people actually want to... READ MORE Janet Murray clean 45:40 [335] How to create a high-converting lead magnet https://www.janetmurray.co.uk/how-to-create-a-high-converting-lead-magnet/ Thu, 21 Feb 2019 16:13:47 +0000 http://www.janetmurray.co.uk/?p=21055 <p>If you want to attract leads and sales for your business, you need an email list. But in a time when most of us are overwhelmed with information, inviting people to sign up for your lead magnet is not enough. In this episode, I break down the steps you need to take to create a... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-a-high-converting-lead-magnet/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-a-high-converting-lead-magnet/">[335] How to create a high-converting lead magnet</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to attract leads and sales for your business, you need an email list. But in a time when most of us are overwhelmed with information, inviting people to sign up for your lead magnet is not enough. In this episode, If you want to attract leads and sales for your business, you need an email list. But in a time when most of us are overwhelmed with information, inviting people to sign up for your lead magnet is not enough. In this episode, I break down the steps you need to take to create a... READ MORE Janet Murray clean 47:05 [334] How to build a large audience without paid advertising with Callie Willows https://www.janetmurray.co.uk/how-to-build-a-large-audience-without-paid-advertising-callie-willows/ Thu, 14 Feb 2019 11:45:12 +0000 http://www.janetmurray.co.uk/?p=20626 <p>Are you trying to grow your audience but don’t have the funds for paid advertising?  Or are you feeling fed-up with forking out on ads which aren’t bringing you a good return on investment? In this episode, Callie Willows from The Membership Guys, shares practical tips on how to grow your audience through content marketing,... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-a-large-audience-without-paid-advertising-callie-willows/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-a-large-audience-without-paid-advertising-callie-willows/">[334] How to build a large audience without paid advertising with Callie Willows</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you trying to grow your audience but don’t have the funds for paid advertising?  Or are you feeling fed-up with forking out on ads which aren’t bringing you a good return on investment? In this episode, Callie Willows from The Membership Guys, Are you trying to grow your audience but don’t have the funds for paid advertising?  Or are you feeling fed-up with forking out on ads which aren’t bringing you a good return on investment? In this episode, Callie Willows from The Membership Guys, shares practical tips on how to grow your audience through content marketing,... READ MORE Janet Murray clean 31:23 [333] 39 Surprisingly easy ways to increase your email subscribers https://www.janetmurray.co.uk/39-surprisingly-easy-ways-to-increase-your-email-subscribers/ Thu, 07 Feb 2019 21:21:47 +0000 http://www.janetmurray.co.uk/?p=20524 <p>In January 2019, I launched a new online course How To Write Awesome Sales Copy which generated £20k in sales. It was a fairly relaxed launch, based around my six-part launch sequence (available as part of the course) and a handful of social media posts. The launch represented less than 50% of my monthly sales... <a class="more-link" href="https://www.janetmurray.co.uk/39-surprisingly-easy-ways-to-increase-your-email-subscribers/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/39-surprisingly-easy-ways-to-increase-your-email-subscribers/">[333] 39 Surprisingly easy ways to increase your email subscribers</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In January 2019, I launched a new online course How To Write Awesome Sales Copy which generated £20k in sales. It was a fairly relaxed launch, based around my six-part launch sequence (available as part of the course) and a handful of social media post... In January 2019, I launched a new online course How To Write Awesome Sales Copy which generated £20k in sales. It was a fairly relaxed launch, based around my six-part launch sequence (available as part of the course) and a handful of social media posts. The launch represented less than 50% of my monthly sales... READ MORE Janet Murray clean 1:06:43 [332] How to make sales on LinkedIn with Sam Rathling https://www.janetmurray.co.uk/how-to-make-sales-on-linkedin-sam-rathling/ Thu, 31 Jan 2019 14:54:03 +0000 http://www.janetmurray.co.uk/?p=20283 <p>Are you on LinkedIn but struggling to makes enough sales?  Find out how you can start making the connections you need, from ensuring your profile leaves a great first impression to how to create engaging content that attracts (and converts) the right customers with LinkedIn expert, Sam Rathling. {Click on the player above to listen... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-make-sales-on-linkedin-sam-rathling/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-make-sales-on-linkedin-sam-rathling/">[332] How to make sales on LinkedIn with Sam Rathling</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you on LinkedIn but struggling to makes enough sales?  Find out how you can start making the connections you need, from ensuring your profile leaves a great first impression to how to create engaging content that attracts (and converts) the right c... Are you on LinkedIn but struggling to makes enough sales?  Find out how you can start making the connections you need, from ensuring your profile leaves a great first impression to how to create engaging content that attracts (and converts) the right customers with LinkedIn expert, Sam Rathling. {Click on the player above to listen... READ MORE Janet Murray clean 47:50 [331] What it really takes to build an audience with John Lee Dumas https://www.janetmurray.co.uk/331-what-it-really-takes-to-build-an-audience-with-john-lee-dumas/ Fri, 25 Jan 2019 06:54:08 +0000 http://www.janetmurray.co.uk/?p=20160 <p>Are you struggling to build your audience right now?  John Lee Dumas, host of the Entrepreneurs on Fire podcast, tells all in this episode about how he built his business from the bottom up, including how niching down helped him stand out from his competition PLUS the most important thing you need to do to... <a class="more-link" href="https://www.janetmurray.co.uk/331-what-it-really-takes-to-build-an-audience-with-john-lee-dumas/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/331-what-it-really-takes-to-build-an-audience-with-john-lee-dumas/">[331] What it really takes to build an audience with John Lee Dumas</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you struggling to build your audience right now?  John Lee Dumas, host of the Entrepreneurs on Fire podcast, tells all in this episode about how he built his business from the bottom up, including how niching down helped him stand out from his comp... Are you struggling to build your audience right now?  John Lee Dumas, host of the Entrepreneurs on Fire podcast, tells all in this episode about how he built his business from the bottom up, including how niching down helped him stand out from his competition PLUS the most important thing you need to do to... READ MORE Janet Murray clean 32:21 [330] How to write awesome sales copy for your business https://www.janetmurray.co.uk/how-to-write-awesome-sales-copy-for-your-business/ Fri, 18 Jan 2019 06:47:25 +0000 http://www.janetmurray.co.uk/?p=20039 <p>Do you struggle to write sales copy for your business? In this  podcast episode I share practical tactics for writing sales copy in your business including sales pages, marketing emails, Facebook ads and more. And I share the frameworks I use in my own business to help me write awesome sales copy - and do... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-write-awesome-sales-copy-for-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-write-awesome-sales-copy-for-your-business/">[330] How to write awesome sales copy for your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle to write sales copy for your business? In this  podcast episode I share practical tactics for writing sales copy in your business including sales pages, marketing emails, Facebook ads and more. Do you struggle to write sales copy for your business? In this  podcast episode I share practical tactics for writing sales copy in your business including sales pages, marketing emails, Facebook ads and more. And I share the frameworks I use in my own business to help me write awesome sales copy - and do... READ MORE Janet Murray clean 48:03 [329] What’s working on Facebook right now with Liz Melville https://www.janetmurray.co.uk/whats-working-on-facebook-right-now-liz-melville/ Thu, 10 Jan 2019 22:53:17 +0000 http://www.janetmurray.co.uk/?p=19912 <p>https://youtu.be/vqOJ-T0jLUA Do you feel like Facebook is constantly changing and you can’t keep up? In this podcast episode, Facebook ads specialist Liz Melville shares her thoughts on what’s working on Facebook right now, including whether we should ditch free Facebook groups, why the algorithm isn’t to blame for poor engagement on your content, plus what... <a class="more-link" href="https://www.janetmurray.co.uk/whats-working-on-facebook-right-now-liz-melville/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/whats-working-on-facebook-right-now-liz-melville/">[329] What’s working on Facebook right now with Liz Melville</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> https://youtu.be/vqOJ-T0jLUA Do you feel like Facebook is constantly changing and you can’t keep up? In this podcast episode, Facebook ads specialist Liz Melville shares her thoughts on what’s working on Facebook right now, https://youtu.be/vqOJ-T0jLUA Do you feel like Facebook is constantly changing and you can’t keep up? In this podcast episode, Facebook ads specialist Liz Melville shares her thoughts on what’s working on Facebook right now, including whether we should ditch free Facebook groups, why the algorithm isn’t to blame for poor engagement on your content, plus what... READ MORE Janet Murray clean 50:28 [328] The three numbers you should focus on in your business in 2019 https://www.janetmurray.co.uk/the-three-numbers-you-should-focus-on-in-2019/ Fri, 04 Jan 2019 05:54:18 +0000 http://www.janetmurray.co.uk/?p=19672 <p>Want to make more money in your business in 2019? Then you need to start tracking key marketing metrics in your business. But which numbers should you be monitoring and how often? In this podcast episode, I share the three numbers you must focus on to grow your business in 2019. {Click on the player... <a class="more-link" href="https://www.janetmurray.co.uk/the-three-numbers-you-should-focus-on-in-2019/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/the-three-numbers-you-should-focus-on-in-2019/">[328] The three numbers you should focus on in your business in 2019</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Want to make more money in your business in 2019? Then you need to start tracking key marketing metrics in your business. But which numbers should you be monitoring and how often? In this podcast episode, I share the three numbers you must focus on to ... Want to make more money in your business in 2019? Then you need to start tracking key marketing metrics in your business. But which numbers should you be monitoring and how often? In this podcast episode, I share the three numbers you must focus on to grow your business in 2019. {Click on the player... READ MORE Janet Murray clean 57:16 [327] Why I’m closing my 13.5k Facebook group (and other changes I’m making in 2019) https://www.janetmurray.co.uk/why-im-closing-my-13-5k-facebook-group/ Thu, 20 Dec 2018 19:36:02 +0000 http://www.janetmurray.co.uk/?p=19288 <p>If you’ve been following me for a while you’ll know that my large Facebook group (with over 13.5k members) has been a huge part of growing my business in the last four years.  Want to know why I’m shutting it down?  Listen to this podcast to find out, PLUS other big changes I’ll be making... <a class="more-link" href="https://www.janetmurray.co.uk/why-im-closing-my-13-5k-facebook-group/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-im-closing-my-13-5k-facebook-group/">[327] Why I’m closing my 13.5k Facebook group (and other changes I’m making in 2019)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’ve been following me for a while you’ll know that my large Facebook group (with over 13.5k members) has been a huge part of growing my business in the last four years.  Want to know why I’m shutting it down?  Listen to this podcast to find out, If you’ve been following me for a while you’ll know that my large Facebook group (with over 13.5k members) has been a huge part of growing my business in the last four years.  Want to know why I’m shutting it down?  Listen to this podcast to find out, PLUS other big changes I’ll be making... READ MORE Janet Murray clean 50:38 [326] The one thing you need to generate passive income for your business https://www.janetmurray.co.uk/the-one-thing-you-need-to-do-to-generate-passive-income/ Mon, 17 Dec 2018 21:46:08 +0000 http://www.janetmurray.co.uk/?p=19137 <p>Do you want to generate passive income for your business in 2019?  Listen to this podcast to find out the one thing you should be doing to help achieve this goal, including some practical advice on the ‘magic numbers’ you need to know to help you reach your sales targets. Here’s what you’ll learn in... <a class="more-link" href="https://www.janetmurray.co.uk/the-one-thing-you-need-to-do-to-generate-passive-income/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/the-one-thing-you-need-to-do-to-generate-passive-income/">[326] The one thing you need to generate passive income for your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you want to generate passive income for your business in 2019?  Listen to this podcast to find out the one thing you should be doing to help achieve this goal, including some practical advice on the ‘magic numbers’ you need to know to help you reach... Do you want to generate passive income for your business in 2019?  Listen to this podcast to find out the one thing you should be doing to help achieve this goal, including some practical advice on the ‘magic numbers’ you need to know to help you reach your sales targets. Here’s what you’ll learn in... READ MORE Janet Murray clean 27:01 [325] Three social media posts that will help you generate sales today https://www.janetmurray.co.uk/three-social-media-posts-that-will-help-you-generate-sales-today/ Thu, 13 Dec 2018 16:04:33 +0000 http://www.janetmurray.co.uk/?p=19062 <p>Do you feel like you spend all your time on social media but never actually make any sales? In this podcast episode I share three different content ideas that are guaranteed to help you start making money today. Here’s what you’ll learn in this episode: Why you need to actively tell people your products are... <a class="more-link" href="https://www.janetmurray.co.uk/three-social-media-posts-that-will-help-you-generate-sales-today/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/three-social-media-posts-that-will-help-you-generate-sales-today/">[325] Three social media posts that will help you generate sales today</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you feel like you spend all your time on social media but never actually make any sales? In this podcast episode I share three different content ideas that are guaranteed to help you start making money today. Do you feel like you spend all your time on social media but never actually make any sales? In this podcast episode I share three different content ideas that are guaranteed to help you start making money today. Here’s what you’ll learn in this episode: Why you need to actively tell people your products are... READ MORE Janet Murray clean 29:21 [324] How to stop talking about video and actually do it with Dan Knowlton https://www.janetmurray.co.uk/stop-talking-about-video-and-actually-do-it-dan-knowlton/ Mon, 10 Dec 2018 18:47:20 +0000 http://www.janetmurray.co.uk/?p=18861 <p>In this special edition of my podcast, I share a brilliant session from my recent event, Content Live, in which Dan Knowlton, a digital marketing expert, shares practical tips and strategies on how you can use video in your business to attract and convert more customers. Here’s what you’ll learn in this episode: Why video... <a class="more-link" href="https://www.janetmurray.co.uk/stop-talking-about-video-and-actually-do-it-dan-knowlton/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/stop-talking-about-video-and-actually-do-it-dan-knowlton/">[324] How to stop talking about video and actually do it with Dan Knowlton</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this special edition of my podcast, I share a brilliant session from my recent event, Content Live, in which Dan Knowlton, a digital marketing expert, shares practical tips and strategies on how you can use video in your business to attract and conv... In this special edition of my podcast, I share a brilliant session from my recent event, Content Live, in which Dan Knowlton, a digital marketing expert, shares practical tips and strategies on how you can use video in your business to attract and convert more customers. Here’s what you’ll learn in this episode: Why video... READ MORE Janet Murray clean 24:01 [323] Creative Instagram marketing strategies with Bronte Huskinson https://www.janetmurray.co.uk/creative-instagram-marketing-strategies-bronte-huskinson/ Thu, 06 Dec 2018 22:02:08 +0000 http://www.janetmurray.co.uk/?p=18818 <p>Bronte Huskinson, an author, self-taught photographer and content creator has over 54k followers on her Instagram account which has now become her main source of income. Find out how you can grow your audience on Instagram whether you’re a service or product based business, plus get tips on how to use influencers to market your... <a class="more-link" href="https://www.janetmurray.co.uk/creative-instagram-marketing-strategies-bronte-huskinson/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/creative-instagram-marketing-strategies-bronte-huskinson/">[323] Creative Instagram marketing strategies with Bronte Huskinson</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Bronte Huskinson, an author, self-taught photographer and content creator has over 54k followers on her Instagram account which has now become her main source of income. Find out how you can grow your audience on Instagram whether you’re a service or p... Bronte Huskinson, an author, self-taught photographer and content creator has over 54k followers on her Instagram account which has now become her main source of income. Find out how you can grow your audience on Instagram whether you’re a service or product based business, plus get tips on how to use influencers to market your... READ MORE Janet Murray clean 36:49 [322] How to create a content plan for your business https://www.janetmurray.co.uk/how-to-create-a-content-plan-for-your-business/ Tue, 04 Dec 2018 05:44:40 +0000 http://www.janetmurray.co.uk/?p=18721 <p>Creating a content plan for 2019 will not only help you to create consistent, high-quality content regularly, but it will also help you save time, build your audience and make more sales in your business. In this episode, I share practical tips on how to create a content plan for 2019, including examples of the... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-a-content-plan-for-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-a-content-plan-for-your-business/">[322] How to create a content plan for your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Creating a content plan for 2019 will not only help you to create consistent, high-quality content regularly, but it will also help you save time, build your audience and make more sales in your business. In this episode, Creating a content plan for 2019 will not only help you to create consistent, high-quality content regularly, but it will also help you save time, build your audience and make more sales in your business. In this episode, I share practical tips on how to create a content plan for 2019, including examples of the... READ MORE Janet Murray clean 25:56 [321] How to get people to actually read your blog with Andy Crestodina https://www.janetmurray.co.uk/how-to-get-people-to-actually-read-your-blog-andy-crestodina/ Thu, 29 Nov 2018 19:56:07 +0000 http://www.janetmurray.co.uk/?p=18679 <p>Andy Crestodina is an experienced content and ethical digital marketing expert who has helped thousands of businesses get better results online.  In this episode he shares his top tips on getting more people to read your blog, how to make your content rank higher in search engines and why collaboration is the key to growing... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-people-to-actually-read-your-blog-andy-crestodina/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-people-to-actually-read-your-blog-andy-crestodina/">[321] How to get people to actually read your blog with Andy Crestodina</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Andy Crestodina is an experienced content and ethical digital marketing expert who has helped thousands of businesses get better results online.  In this episode he shares his top tips on getting more people to read your blog, Andy Crestodina is an experienced content and ethical digital marketing expert who has helped thousands of businesses get better results online.  In this episode he shares his top tips on getting more people to read your blog, how to make your content rank higher in search engines and why collaboration is the key to growing... READ MORE Janet Murray clean 34:37 [320] How to host a Christmas sale on Facebook Live https://www.janetmurray.co.uk/how-to-host-a-christmas-sale-on-facebook-live/ Mon, 26 Nov 2018 20:23:18 +0000 http://www.janetmurray.co.uk/?p=18644 <p>Using Facebook Live to sell your products in the run up to Christmas can be a great way of standing out from your competitors - giving your customers a chance to see the person behind the brand and ask any questions they have there and then.  Listen to this episode for my top ten tips... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-host-a-christmas-sale-on-facebook-live/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-host-a-christmas-sale-on-facebook-live/">[320] How to host a Christmas sale on Facebook Live</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Using Facebook Live to sell your products in the run up to Christmas can be a great way of standing out from your competitors - giving your customers a chance to see the person behind the brand and ask any questions they have there and then. Using Facebook Live to sell your products in the run up to Christmas can be a great way of standing out from your competitors - giving your customers a chance to see the person behind the brand and ask any questions they have there and then.  Listen to this episode for my top ten tips... READ MORE Janet Murray clean 20:08 [319] Why you should be using Pinterest in 2019 (plus how to do it) https://www.janetmurray.co.uk/why-you-should-be-using-pinterest-in-2019-eve-tokens/ Thu, 22 Nov 2018 20:47:56 +0000 http://www.janetmurray.co.uk/?p=18603 <p>Pinterest is the second biggest search engine after Google. Which means,  if used correctly, it can be a massive game changer when it comes to getting more eyes on your content.  In this episode Eve Tokens shares practical tips on how to use Pinterest for your business including how she has helped me improve traffic... <a class="more-link" href="https://www.janetmurray.co.uk/why-you-should-be-using-pinterest-in-2019-eve-tokens/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-you-should-be-using-pinterest-in-2019-eve-tokens/">[319] Why you should be using Pinterest in 2019 (plus how to do it)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Pinterest is the second biggest search engine after Google. Which means,  if used correctly, it can be a massive game changer when it comes to getting more eyes on your content.  In this episode Eve Tokens shares practical tips on how to use Pinterest ... Pinterest is the second biggest search engine after Google. Which means,  if used correctly, it can be a massive game changer when it comes to getting more eyes on your content.  In this episode Eve Tokens shares practical tips on how to use Pinterest for your business including how she has helped me improve traffic... READ MORE Janet Murray clean 36:03 [318] How to ace your content strategy in 2019 (review of Content Live) https://www.janetmurray.co.uk/how-to-ace-your-content-strategy-content-live/ Mon, 19 Nov 2018 21:05:23 +0000 http://www.janetmurray.co.uk/?p=18525 <p>Are you looking to ace your content strategy next year and get 2019 sorted?  Listen to this special review episode where I share some of the biggest takeaways from my recent live event, Content Live, including practical tips and strategies on how you can plan and create engaging content in 2019. Here’s what you’ll learn... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-ace-your-content-strategy-content-live/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-ace-your-content-strategy-content-live/">[318] How to ace your content strategy in 2019 (review of Content Live)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you looking to ace your content strategy next year and get 2019 sorted?  Listen to this special review episode where I share some of the biggest takeaways from my recent live event, Content Live, including practical tips and strategies on how you c... Are you looking to ace your content strategy next year and get 2019 sorted?  Listen to this special review episode where I share some of the biggest takeaways from my recent live event, Content Live, including practical tips and strategies on how you can plan and create engaging content in 2019. Here’s what you’ll learn... READ MORE Janet Murray clean 42:04 [317] How to launch a new product or service - fast! With Amanda Overend https://www.janetmurray.co.uk/how-to-launch-a-new-product-or-service-fast/ Thu, 15 Nov 2018 15:25:03 +0000 http://www.janetmurray.co.uk/?p=18377 <p>[WARNING! PLEASE DON'T LISTEN TO THIS EPISODE WITH YOUNG CHILDREN IN THE ROOM!!!] Launching a new product or service too quickly can lead to mistakes, overspending and failing to make the impact you desired.  Listen to this transformation episode with Amanda Overend, who shares how she successfully launched her new product, in time for Christmas,... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-launch-a-new-product-or-service-fast/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-launch-a-new-product-or-service-fast/">[317] How to launch a new product or service - fast! With Amanda Overend</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> [WARNING! PLEASE DON'T LISTEN TO THIS EPISODE WITH YOUNG CHILDREN IN THE ROOM!!!] Launching a new product or service too quickly can lead to mistakes, overspending and failing to make the impact you desired. [WARNING! PLEASE DON'T LISTEN TO THIS EPISODE WITH YOUNG CHILDREN IN THE ROOM!!!] Launching a new product or service too quickly can lead to mistakes, overspending and failing to make the impact you desired.  Listen to this transformation episode with Amanda Overend, who shares how she successfully launched her new product, in time for Christmas,... READ MORE Janet Murray clean 32:59 [316] How I chose my business coach (and how to choose yours) https://www.janetmurray.co.uk/how-i-chose-my-business-coach-and-how-to-choose-yours/ Mon, 12 Nov 2018 20:24:42 +0000 http://www.janetmurray.co.uk/?p=18352 <p>Do you want your business to accelerate in 2019?  Maybe you’ve considered joining a mastermind group or hiring a business coach but don’t know where to start? In this episode I share my five top tips on how to hire a business coach and how working with a business coach has helped transform my business.... <a class="more-link" href="https://www.janetmurray.co.uk/how-i-chose-my-business-coach-and-how-to-choose-yours/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-i-chose-my-business-coach-and-how-to-choose-yours/">[316] How I chose my business coach (and how to choose yours)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you want your business to accelerate in 2019?  Maybe you’ve considered joining a mastermind group or hiring a business coach but don’t know where to start? In this episode I share my five top tips on how to hire a business coach and how working with... Do you want your business to accelerate in 2019?  Maybe you’ve considered joining a mastermind group or hiring a business coach but don’t know where to start? In this episode I share my five top tips on how to hire a business coach and how working with a business coach has helped transform my business.... READ MORE Janet Murray clean 15:45 [315] How to create a brand statement (and why you need to) with J. Nichole Smith https://www.janetmurray.co.uk/how-to-create-a-brand-statement-with-j-nichole-smith/ Thu, 08 Nov 2018 00:01:09 +0000 http://www.janetmurray.co.uk/?p=18320 <p>Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message. Nichole also shares some of the fears that are holding people back from creating a successful brand as well... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-a-brand-statement-with-j-nichole-smith/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-a-brand-statement-with-j-nichole-smith/">[315] How to create a brand statement (and why you need to) with J. Nichole Smith</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message. Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message. Nichole also shares some of the fears that are holding people back from creating a successful brand as well... READ MORE Janet Murray clean 54:56 [314] Repurposing hacks for busy business owners https://www.janetmurray.co.uk/repurposing-hacks-for-busy-business-owners/ Mon, 05 Nov 2018 21:02:25 +0000 http://www.janetmurray.co.uk/?p=18310 <p>Are you struggling to create consistent content or finding you just don’t have the time? In this episode I share time-saving tips to help your content go further - from turning a blog post into a slideshare presentation to transforming a keynote talk into a podcast episode and a Twitter chat. Here’s what you’ll learn... <a class="more-link" href="https://www.janetmurray.co.uk/repurposing-hacks-for-busy-business-owners/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/repurposing-hacks-for-busy-business-owners/">[314] Repurposing hacks for busy business owners</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you struggling to create consistent content or finding you just don’t have the time? In this episode I share time-saving tips to help your content go further - from turning a blog post into a slideshare presentation to transforming a keynote talk i... Are you struggling to create consistent content or finding you just don’t have the time? In this episode I share time-saving tips to help your content go further - from turning a blog post into a slideshare presentation to transforming a keynote talk into a podcast episode and a Twitter chat. Here’s what you’ll learn... READ MORE Janet Murray clean 24:59 [313] On-Air Coaching: How do I sell to an audience that isn't used to being sold to? https://www.janetmurray.co.uk/on-air-coaching-how-do-i-sell-an-audience-that-isnt-used-to-being-sold-to/ Thu, 01 Nov 2018 15:17:58 +0000 http://www.janetmurray.co.uk/?p=18277 <p>Have you built up an audience of people who won’t buy from you?  Or do you feel the fear when it comes to selling to them? In this on-air coaching episode with sustainability expert, Jen Gale, I share helpful tips on how to start conversations with your audience on pricing and sales, dealing with objections,... <a class="more-link" href="https://www.janetmurray.co.uk/on-air-coaching-how-do-i-sell-an-audience-that-isnt-used-to-being-sold-to/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/on-air-coaching-how-do-i-sell-an-audience-that-isnt-used-to-being-sold-to/">[313] On-Air Coaching: How do I sell to an audience that isn't used to being sold to?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Have you built up an audience of people who won’t buy from you?  Or do you feel the fear when it comes to selling to them? In this on-air coaching episode with sustainability expert, Jen Gale, I share helpful tips on how to start conversations with you... Have you built up an audience of people who won’t buy from you?  Or do you feel the fear when it comes to selling to them? In this on-air coaching episode with sustainability expert, Jen Gale, I share helpful tips on how to start conversations with your audience on pricing and sales, dealing with objections,... READ MORE Janet Murray clean 46:08 [312] 10 marketing ideas for Black Friday https://www.janetmurray.co.uk/10-marketing-ideas-for-black-friday/ Mon, 29 Oct 2018 15:02:52 +0000 http://www.janetmurray.co.uk/?p=18164 <p>Whatever you think of Black Friday, the consumer stats show that it cannot be ignored.  Here are some practical tips on how to make the most of Black Friday -  including what to offer, how to plan your event/sale and how to promote it to your audience. If you want to listen to the podcast... <a class="more-link" href="https://www.janetmurray.co.uk/10-marketing-ideas-for-black-friday/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/10-marketing-ideas-for-black-friday/">[312] 10 marketing ideas for Black Friday</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Whatever you think of Black Friday, the consumer stats show that it cannot be ignored.  Here are some practical tips on how to make the most of Black Friday -  including what to offer, how to plan your event/sale and how to promote it to your audience.... Whatever you think of Black Friday, the consumer stats show that it cannot be ignored.  Here are some practical tips on how to make the most of Black Friday -  including what to offer, how to plan your event/sale and how to promote it to your audience. If you want to listen to the podcast... READ MORE Janet Murray clean 10:37 [311] How to generate passive income in your business with Lisa Johnson https://www.janetmurray.co.uk/how-to-generate-passive-income-in-your-business/ Thu, 25 Oct 2018 15:17:45 +0000 https://www.janetmurray.co.uk/?p=18141 <p>Want to earn money while you’re on holiday? That’s exactly what Lisa Johnson, founder of two successful wedding businesses and passive income expert does.  In this episode, she explains what passive income is, what you need to do to earn money whilst you sleep plus why building an audience is vital if you want to... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-generate-passive-income-in-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-generate-passive-income-in-your-business/">[311] How to generate passive income in your business with Lisa Johnson</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Want to earn money while you’re on holiday? That’s exactly what Lisa Johnson, founder of two successful wedding businesses and passive income expert does.  In this episode, she explains what passive income is, Want to earn money while you’re on holiday? That’s exactly what Lisa Johnson, founder of two successful wedding businesses and passive income expert does.  In this episode, she explains what passive income is, what you need to do to earn money whilst you sleep plus why building an audience is vital if you want to... READ MORE Janet Murray clean 35:10 [310] Four types of marketing content that will make you sales https://www.janetmurray.co.uk/four-types-of-marketing-content-that-will-make-you-sales/ Mon, 22 Oct 2018 20:29:33 +0000 https://www.janetmurray.co.uk/?p=18121 <p>Do you struggle to come up with daily content to engage with your audience and ultimately make sales? From dogs in hairdressers to comments made by strangers at a speaking event - find out how everything can be turned into a content opportunity with these practical marketing tips. Here’s what you’ll learn in this episode:... <a class="more-link" href="https://www.janetmurray.co.uk/four-types-of-marketing-content-that-will-make-you-sales/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/four-types-of-marketing-content-that-will-make-you-sales/">[310] Four types of marketing content that will make you sales</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle to come up with daily content to engage with your audience and ultimately make sales? From dogs in hairdressers to comments made by strangers at a speaking event - find out how everything can be turned into a content opportunity with th... Do you struggle to come up with daily content to engage with your audience and ultimately make sales? From dogs in hairdressers to comments made by strangers at a speaking event - find out how everything can be turned into a content opportunity with these practical marketing tips. Here’s what you’ll learn in this episode:... READ MORE Janet Murray clean 47:29 [309] How to go viral on Twitter with Kerry Jordan https://www.janetmurray.co.uk/how-to-go-viral-on-twitter/ Thu, 18 Oct 2018 20:08:04 +0000 https://www.janetmurray.co.uk/?p=18017 <p>Are you launching a new product, service or marketing campaign and want it to go viral on Twitter? Listen to this episode to find out how Kerry Jordan, a dog photographer, launched the National Dog Photographer’s Awareness Day, made it go viral on Twitter - and get picked up by national newspapers. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-go-viral-on-twitter/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-go-viral-on-twitter/">[309] How to go viral on Twitter with Kerry Jordan</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you launching a new product, service or marketing campaign and want it to go viral on Twitter? Listen to this episode to find out how Kerry Jordan, a dog photographer, launched the National Dog Photographer’s Awareness Day, Are you launching a new product, service or marketing campaign and want it to go viral on Twitter? Listen to this episode to find out how Kerry Jordan, a dog photographer, launched the National Dog Photographer’s Awareness Day, made it go viral on Twitter - and get picked up by national newspapers. Here’s what you’ll... READ MORE Janet Murray clean 28:48 [308] How to create a media calendar for 2019 (and why you need to) https://www.janetmurray.co.uk/how-to-create-a-media-calendar/ Mon, 15 Oct 2018 19:50:19 +0000 https://www.janetmurray.co.uk/?p=17884 <p>Would you like to be more consistent with your content in 2019? In this episode, I share how creating a media calendar could help you become more effective at planning and creating content for your blog/vlog (if you have one), email marketing and social media - and help you get featured in the press. Here’s... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-a-media-calendar/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-a-media-calendar/">[308] How to create a media calendar for 2019 (and why you need to)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you like to be more consistent with your content in 2019? In this episode, I share how creating a media calendar could help you become more effective at planning and creating content for your blog/vlog (if you have one), Would you like to be more consistent with your content in 2019? In this episode, I share how creating a media calendar could help you become more effective at planning and creating content for your blog/vlog (if you have one), email marketing and social media - and help you get featured in the press. Here’s... READ MORE Janet Murray clean 18:45 [307] Should you exhibit at a trade show? With Kate Hills https://www.janetmurray.co.uk/307-should-you-exhibit-at-a-trade-show-with-kate-hills/ Thu, 11 Oct 2018 20:53:01 +0000 https://www.janetmurray.co.uk/?p=17804 <p>Exhibiting at a trade show can be a great way to get your business in front of your ideal customers or clients. But how do you know if it’s the right marketing strategy for your business? And if you do decide to exhibit at a trade show, how can you ensure you get a return... <a class="more-link" href="https://www.janetmurray.co.uk/307-should-you-exhibit-at-a-trade-show-with-kate-hills/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/307-should-you-exhibit-at-a-trade-show-with-kate-hills/">[307] Should you exhibit at a trade show? With Kate Hills</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Exhibiting at a trade show can be a great way to get your business in front of your ideal customers or clients. But how do you know if it’s the right marketing strategy for your business? And if you do decide to exhibit at a trade show, Exhibiting at a trade show can be a great way to get your business in front of your ideal customers or clients. But how do you know if it’s the right marketing strategy for your business? And if you do decide to exhibit at a trade show, how can you ensure you get a return... READ MORE Janet Murray clean 32:27 [306] Christmas content ideas for busy business owners https://www.janetmurray.co.uk/christmas-content-ideas-for-busy-business-owners/ Mon, 08 Oct 2018 18:39:11 +0000 https://www.janetmurray.co.uk/?p=17590 <p>Do you find it difficult to market your business at Christmas?  Or have you got so many ideas you don’t know where to start? In this episode, I share helpful tips on how to come up with great content ideas that will give value to your audience and make sales in your business (plus some... <a class="more-link" href="https://www.janetmurray.co.uk/christmas-content-ideas-for-busy-business-owners/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/christmas-content-ideas-for-busy-business-owners/">[306] Christmas content ideas for busy business owners</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you find it difficult to market your business at Christmas?  Or have you got so many ideas you don’t know where to start? In this episode, I share helpful tips on how to come up with great content ideas that will give value to your audience and make... Do you find it difficult to market your business at Christmas?  Or have you got so many ideas you don’t know where to start? In this episode, I share helpful tips on how to come up with great content ideas that will give value to your audience and make sales in your business (plus some... READ MORE Janet Murray clean 26:03 [305] On-Air Coaching: What should I blog about? With Gemma Stow https://www.janetmurray.co.uk/on-air-coaching-what-should-i-blog-about/ Thu, 04 Oct 2018 18:12:57 +0000 https://www.janetmurray.co.uk/?p=17504 <p>Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field.  But how do you decide what to blog about? In this on-air coaching episode, I share practical tips and strategies with business coach Gemma Stow on how to find out what your audience needs... <a class="more-link" href="https://www.janetmurray.co.uk/on-air-coaching-what-should-i-blog-about/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/on-air-coaching-what-should-i-blog-about/">[305] On-Air Coaching: What should I blog about? With Gemma Stow</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field.  But how do you decide what to blog about? In this on-air coaching episode, I share practical tips and strategies with business coach Ge... Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field.  But how do you decide what to blog about? In this on-air coaching episode, I share practical tips and strategies with business coach Gemma Stow on how to find out what your audience needs... READ MORE Janet Murray clean 40:20 [304] What’s your marketing style (and why it matters)? https://www.janetmurray.co.uk/whats-your-marketing-style-and-why-it-matters/ Mon, 01 Oct 2018 18:57:23 +0000 https://www.janetmurray.co.uk/?p=17415 <p>Are you super organised and schedule your content in advance, or do you fly by the seat of your pants, and create content on-the-go when inspiration strikes? In this episode, I share the three different types of marketer, the advantages and disadvantages of each style, and how knowing which type you are can help you... <a class="more-link" href="https://www.janetmurray.co.uk/whats-your-marketing-style-and-why-it-matters/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/whats-your-marketing-style-and-why-it-matters/">[304] What’s your marketing style (and why it matters)?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you super organised and schedule your content in advance, or do you fly by the seat of your pants, and create content on-the-go when inspiration strikes? In this episode, I share the three different types of marketer, Are you super organised and schedule your content in advance, or do you fly by the seat of your pants, and create content on-the-go when inspiration strikes? In this episode, I share the three different types of marketer, the advantages and disadvantages of each style, and how knowing which type you are can help you... READ MORE Janet Murray clean 15:26 [303] On-Air Coaching: How do I pivot from serving a small number of clients to a membership model? with Kirsty Carden https://www.janetmurray.co.uk/on-air-coaching-how-do-i-pivot-from-a-small-number-of-clients-to-a-membership-model-kirsty-carden/ Fri, 28 Sep 2018 04:52:18 +0000 https://www.janetmurray.co.uk/?p=17409 <p>Do you offer coaching or consulting to clients and wonder how you can scale up your business? In this episode I help Kirsty Carden, a successful business coach, with practical tips and strategies on how to launch a paid membership community, how to use social media to get people onto a waiting list, and how... <a class="more-link" href="https://www.janetmurray.co.uk/on-air-coaching-how-do-i-pivot-from-a-small-number-of-clients-to-a-membership-model-kirsty-carden/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/on-air-coaching-how-do-i-pivot-from-a-small-number-of-clients-to-a-membership-model-kirsty-carden/">[303] On-Air Coaching: How do I pivot from serving a small number of clients to a membership model? with Kirsty Carden</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you offer coaching or consulting to clients and wonder how you can scale up your business? In this episode I help Kirsty Carden, a successful business coach, with practical tips and strategies on how to launch a paid membership community, Do you offer coaching or consulting to clients and wonder how you can scale up your business? In this episode I help Kirsty Carden, a successful business coach, with practical tips and strategies on how to launch a paid membership community, how to use social media to get people onto a waiting list, and how... READ MORE Janet Murray clean 43:32 [302] How we generated 56k in 10 days (Sales Challenge debrief) https://www.janetmurray.co.uk/how-we-generated-56k-in-ten-days/ Tue, 25 Sep 2018 04:30:56 +0000 https://www.janetmurray.co.uk/?p=17405 <p>During my recent FREE sales challenge, participants made a staggering 56k in sales - making this one of my most successful online challenges yet.  Want to know all the details? In this episode, I share behind-the-scenes from the challenge, including which social media platforms sent me the most referrals, why my Facebook ads tanked -... <a class="more-link" href="https://www.janetmurray.co.uk/how-we-generated-56k-in-ten-days/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-we-generated-56k-in-ten-days/">[302] How we generated 56k in 10 days (Sales Challenge debrief)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> During my recent FREE sales challenge, participants made a staggering 56k in sales - making this one of my most successful online challenges yet.  Want to know all the details? In this episode, I share behind-the-scenes from the challenge, During my recent FREE sales challenge, participants made a staggering 56k in sales - making this one of my most successful online challenges yet.  Want to know all the details? In this episode, I share behind-the-scenes from the challenge, including which social media platforms sent me the most referrals, why my Facebook ads tanked -... READ MORE Janet Murray clean 32:48 [301] What it really takes to build an online business with Lucy Parsons https://www.janetmurray.co.uk/what-it-really-takes-to-build-an-online-business/ Fri, 21 Sep 2018 05:09:26 +0000 https://www.janetmurray.co.uk/?p=17397 <p>Academic coach Lucy Parsons started her business four years ago and has seen her revenue grow from just £10 a week to over 50k a year. In this episode, Lucy - who is part of my membership community - the Love Marketing Membership - shares how she has gained fantastic press coverage for her business,... <a class="more-link" href="https://www.janetmurray.co.uk/what-it-really-takes-to-build-an-online-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/what-it-really-takes-to-build-an-online-business/">[301] What it really takes to build an online business with Lucy Parsons</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Academic coach Lucy Parsons started her business four years ago and has seen her revenue grow from just £10 a week to over 50k a year. In this episode, Lucy - who is part of my membership community - the Love Marketing Membership - shares how she has g... Academic coach Lucy Parsons started her business four years ago and has seen her revenue grow from just £10 a week to over 50k a year. In this episode, Lucy - who is part of my membership community - the Love Marketing Membership - shares how she has gained fantastic press coverage for her business,... READ MORE Janet Murray clean 38:13 [300] How to build an audience (and why you need to) https://www.janetmurray.co.uk/how-to-build-an-audience-and-why-you-need-to/ Mon, 17 Sep 2018 20:18:55 +0000 https://www.janetmurray.co.uk/?p=17380 <p>In this celebratory 300th episode, I look back at what I’ve learned over the last five years of business and share practical tips on how to grow your audience including why it’s important, what to do when something goes wrong, and why investing in training is essential for your business growth and development. Here’s what... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-an-audience-and-why-you-need-to/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-an-audience-and-why-you-need-to/">[300] How to build an audience (and why you need to)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this celebratory 300th episode, I look back at what I’ve learned over the last five years of business and share practical tips on how to grow your audience including why it’s important, what to do when something goes wrong, In this celebratory 300th episode, I look back at what I’ve learned over the last five years of business and share practical tips on how to grow your audience including why it’s important, what to do when something goes wrong, and why investing in training is essential for your business growth and development. Here’s what... READ MORE Janet Murray clean 46:34 [299] How to sell everyday (without being a pain in the ass) https://www.janetmurray.co.uk/how-to-sell-everyday-without-being-a-pain-in-the-ass/ Sat, 08 Sep 2018 19:47:21 +0000 https://www.janetmurray.co.uk/?p=17356 <p>If you want to make more sales in your business, you need to be prepared to sell every day. Fact. But selling everyday doesn’t mean constantly pushing your products or services onto people.  There are multiple ways you can get your products/services in front of prospective customers/clients - without being spammy/selly.  In the episode, I... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-sell-everyday-without-being-a-pain-in-the-ass/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-sell-everyday-without-being-a-pain-in-the-ass/">[299] How to sell everyday (without being a pain in the ass)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to make more sales in your business, you need to be prepared to sell every day. Fact. But selling everyday doesn’t mean constantly pushing your products or services onto people.  There are multiple ways you can get your products/services in... If you want to make more sales in your business, you need to be prepared to sell every day. Fact. But selling everyday doesn’t mean constantly pushing your products or services onto people.  There are multiple ways you can get your products/services in front of prospective customers/clients - without being spammy/selly.  In the episode, I... READ MORE Janet Murray clean 17:17 [298] How to turn browsers into buyers https://www.janetmurray.co.uk/how-to-turn-browsers-into-buyers/ Sat, 08 Sep 2018 19:45:39 +0000 https://www.janetmurray.co.uk/?p=17353 <p>How many times have you booked a dental appointment because your dentist sent you a reminder? Or eaten at a restaurant because a voucher code landed in your inbox at exactly the right time? I bet you didn’t think it was scammy/selly. You were probably grateful for the reminder. So why do we feel  awkward... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-turn-browsers-into-buyers/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-turn-browsers-into-buyers/">[298] How to turn browsers into buyers</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> How many times have you booked a dental appointment because your dentist sent you a reminder? Or eaten at a restaurant because a voucher code landed in your inbox at exactly the right time? I bet you didn’t think it was scammy/selly. How many times have you booked a dental appointment because your dentist sent you a reminder? Or eaten at a restaurant because a voucher code landed in your inbox at exactly the right time? I bet you didn’t think it was scammy/selly. You were probably grateful for the reminder. So why do we feel  awkward... READ MORE Janet Murray clean 11:49 [297] How to sell your products or services on social media https://www.janetmurray.co.uk/how-to-sell-your-products-or-services-on-social-media/ Sat, 08 Sep 2018 19:42:54 +0000 https://www.janetmurray.co.uk/?p=17350 <p>Do you find it difficult to sell through social media?  You’re not alone. In this episode, I explain how to use social media to start conversations about your product or service that will help you generate leads (plus how to convert those leads into sales). [IMPORTANT NOTE] This episode is part of a week-long sales... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-sell-your-products-or-services-on-social-media/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-sell-your-products-or-services-on-social-media/">[297] How to sell your products or services on social media</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you find it difficult to sell through social media?  You’re not alone. In this episode, I explain how to use social media to start conversations about your product or service that will help you generate leads (plus how to convert those leads into sa... Do you find it difficult to sell through social media?  You’re not alone. In this episode, I explain how to use social media to start conversations about your product or service that will help you generate leads (plus how to convert those leads into sales). [IMPORTANT NOTE] This episode is part of a week-long sales... READ MORE Janet Murray clean 19:30 [296] How to generate sales in your business - fast! https://www.janetmurray.co.uk/how-to-generate-sales-in-your-business-fast/ Sat, 08 Sep 2018 19:33:30 +0000 https://www.janetmurray.co.uk/?p=17347 <p>Do you need to generate income in your  business - fast?!  Approaching customers who have previously bought from you is one of the most efficient (and often most underused) way of generating sales. In this episode I share strategies you can use to make sales from your hottest leads - and do it fast. [IMPORTANT... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-generate-sales-in-your-business-fast/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-generate-sales-in-your-business-fast/">[296] How to generate sales in your business - fast!</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you need to generate income in your  business - fast?!  Approaching customers who have previously bought from you is one of the most efficient (and often most underused) way of generating sales. In this episode I share strategies you can use to make... Do you need to generate income in your  business - fast?!  Approaching customers who have previously bought from you is one of the most efficient (and often most underused) way of generating sales. In this episode I share strategies you can use to make sales from your hottest leads - and do it fast. [IMPORTANT... READ MORE Janet Murray clean 14:11 [295] How to prospect your leads https://www.janetmurray.co.uk/how-to-prospect-your-leads/ Sat, 08 Sep 2018 19:29:33 +0000 https://www.janetmurray.co.uk/?p=17344 <p>If you’re struggling to make sales, it’s likely you’re focusing your marketing efforts on the people who are least likely to buy from you (i.e. your cold leads). That’s why it’s important to go back to basics and ‘prospect’ your leads. In this episode I’ll show you how to identify your hottest leads, so you... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-prospect-your-leads/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-prospect-your-leads/">[295] How to prospect your leads</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re struggling to make sales, it’s likely you’re focusing your marketing efforts on the people who are least likely to buy from you (i.e. your cold leads). That’s why it’s important to go back to basics and ‘prospect’ your leads. If you’re struggling to make sales, it’s likely you’re focusing your marketing efforts on the people who are least likely to buy from you (i.e. your cold leads). That’s why it’s important to go back to basics and ‘prospect’ your leads. In this episode I’ll show you how to identify your hottest leads, so you... READ MORE Janet Murray clean 15:16 [294] How to quadruple your income in seven days with Jennifer Hamley https://www.janetmurray.co.uk/how-to-quadruple-your-income-in-seven-days/ Thu, 06 Sep 2018 12:31:55 +0000 https://www.janetmurray.co.uk/?p=17340 <p>Earlier this year, luxury handbag designer, Jennifer Hamley, was ready to give up on her business.  But after attending one of my live events, she made a radical shift in her marketing strategy - and quadrupled her income. In this episode she shares how Facebook Live has transformed her business - in just seven days.... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-quadruple-your-income-in-seven-days/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-quadruple-your-income-in-seven-days/">[294] How to quadruple your income in seven days with Jennifer Hamley</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Earlier this year, luxury handbag designer, Jennifer Hamley, was ready to give up on her business.  But after attending one of my live events, she made a radical shift in her marketing strategy - and quadrupled her income. Earlier this year, luxury handbag designer, Jennifer Hamley, was ready to give up on her business.  But after attending one of my live events, she made a radical shift in her marketing strategy - and quadrupled her income. In this episode she shares how Facebook Live has transformed her business - in just seven days.... READ MORE Janet Murray clean 43:03 [293] Should you use scarcity in your marketing? https://www.janetmurray.co.uk/should-you-use-scarcity-in-your-marketing/ Mon, 03 Sep 2018 14:09:25 +0000 https://www.janetmurray.co.uk/?p=17323 <p>Do you think scarcity marketing is spammy? Is it something you’ve been too afraid to try in case it puts off prospective customers/clients? In this episode, I explain how I use scarcity marketing in my own business and why - far from being spammy/selly - using scarcity in your marketing can help you give your... <a class="more-link" href="https://www.janetmurray.co.uk/should-you-use-scarcity-in-your-marketing/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/should-you-use-scarcity-in-your-marketing/">[293] Should you use scarcity in your marketing?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you think scarcity marketing is spammy? Is it something you’ve been too afraid to try in case it puts off prospective customers/clients? In this episode, I explain how I use scarcity marketing in my own business and why - far from being spammy/selly... Do you think scarcity marketing is spammy? Is it something you’ve been too afraid to try in case it puts off prospective customers/clients? In this episode, I explain how I use scarcity marketing in my own business and why - far from being spammy/selly - using scarcity in your marketing can help you give your... READ MORE Janet Murray clean 20:00 [292] How to get started with messenger bots with Kelly Noble Mirabella https://www.janetmurray.co.uk/how-to-get-started-with-messenger-bots/ Thu, 30 Aug 2018 18:07:13 +0000 https://www.janetmurray.co.uk/?p=17316 <p>Have you heard of messenger bots and wondered what they are, or how they can help your business? In this episode, expert Kelly Noble Mirabella, shares how you can get started with chatbots, including the best tools to use, how to build your subscriber list, and how you can use them effectively to make sales... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-started-with-messenger-bots/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-started-with-messenger-bots/">[292] How to get started with messenger bots with Kelly Noble Mirabella</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Have you heard of messenger bots and wondered what they are, or how they can help your business? In this episode, expert Kelly Noble Mirabella, shares how you can get started with chatbots, including the best tools to use, Have you heard of messenger bots and wondered what they are, or how they can help your business? In this episode, expert Kelly Noble Mirabella, shares how you can get started with chatbots, including the best tools to use, how to build your subscriber list, and how you can use them effectively to make sales... READ MORE Janet Murray clean 36:01 [291] The truth about passive income https://www.janetmurray.co.uk/291-the-truth-about-passive-income/ Mon, 27 Aug 2018 20:35:14 +0000 https://www.janetmurray.co.uk/?p=17312 <p>If you’d like to create passive income for your business, this episode may not be exactly what you were hoping to hear - but it’s essential that you listen. In this episode, I share tips on how to bring more passive income into your business, including how to build your authority through content (and why... <a class="more-link" href="https://www.janetmurray.co.uk/291-the-truth-about-passive-income/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/291-the-truth-about-passive-income/">[291] The truth about passive income</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’d like to create passive income for your business, this episode may not be exactly what you were hoping to hear - but it’s essential that you listen. In this episode, I share tips on how to bring more passive income into your business, If you’d like to create passive income for your business, this episode may not be exactly what you were hoping to hear - but it’s essential that you listen. In this episode, I share tips on how to bring more passive income into your business, including how to build your authority through content (and why... READ MORE Janet Murray clean 52:39 [290] On-Air Coaching: How do I speak to two different audiences in my email marketing? https://www.janetmurray.co.uk/how-do-i-speak-to-two-different-audiences-in-my-email-marketing/ Wed, 22 Aug 2018 21:24:32 +0000 https://www.janetmurray.co.uk/?p=17302 <p>Do you sell your products or services to different audiences?  Is this getting you confused about your marketing as you don’t know who to focus on and where? In this on-air coaching episode with career coach, Janine Esbrand, I share how to target varied audiences within your email and content marketing, the importance of keeping... <a class="more-link" href="https://www.janetmurray.co.uk/how-do-i-speak-to-two-different-audiences-in-my-email-marketing/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-do-i-speak-to-two-different-audiences-in-my-email-marketing/">[290] On-Air Coaching: How do I speak to two different audiences in my email marketing?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you sell your products or services to different audiences?  Is this getting you confused about your marketing as you don’t know who to focus on and where? In this on-air coaching episode with career coach, Janine Esbrand, Do you sell your products or services to different audiences?  Is this getting you confused about your marketing as you don’t know who to focus on and where? In this on-air coaching episode with career coach, Janine Esbrand, I share how to target varied audiences within your email and content marketing, the importance of keeping... READ MORE Janet Murray clean 26:39 [289] How to get booked as a speaker https://www.janetmurray.co.uk/how-to-get-booked-as-a-speaker/ Mon, 20 Aug 2018 15:21:19 +0000 https://www.janetmurray.co.uk/?p=17295 <p>Speaking at live events can be a great way to attract clients and customers.  But how do you get booked as a speaker - particularly when you’re just starting out?  What kind of experience are event organisers looking for?  And what the best ways to get noticed? In this episode I share how I chose... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-booked-as-a-speaker/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-booked-as-a-speaker/">[289] How to get booked as a speaker</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Speaking at live events can be a great way to attract clients and customers.  But how do you get booked as a speaker - particularly when you’re just starting out?  What kind of experience are event organisers looking for? Speaking at live events can be a great way to attract clients and customers.  But how do you get booked as a speaker - particularly when you’re just starting out?  What kind of experience are event organisers looking for?  And what the best ways to get noticed? In this episode I share how I chose... READ MORE Janet Murray clean 43:56 [288] How to get started with vlogging (and how it can help your business) https://www.janetmurray.co.uk/how-to-get-started-with-vlogging/ Thu, 16 Aug 2018 16:49:13 +0000 https://www.janetmurray.co.uk/?p=17280 <p>Would you like to try vlogging but have no idea how it will help you business?  Or are you intimidated by the technology involved? Listen to this information packed episode with Lisa Bean, full of helpful tips on how to create interesting and engaging footage using a smartphone, and why sharing your life behind-the-scenes will... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-started-with-vlogging/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-started-with-vlogging/">[288] How to get started with vlogging (and how it can help your business)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you like to try vlogging but have no idea how it will help you business?  Or are you intimidated by the technology involved? Listen to this information packed episode with Lisa Bean, full of helpful tips on how to create interesting and engaging ... Would you like to try vlogging but have no idea how it will help you business?  Or are you intimidated by the technology involved? Listen to this information packed episode with Lisa Bean, full of helpful tips on how to create interesting and engaging footage using a smartphone, and why sharing your life behind-the-scenes will... READ MORE Janet Murray clean 57:00 [287] How to create premium offers for your business https://www.janetmurray.co.uk/how-to-create-premium-offers/ Mon, 13 Aug 2018 15:09:33 +0000 https://www.janetmurray.co.uk/?p=17271 <p>Would you like to start selling a premium service or product to create extra income in your business - such as a limited edition product or exclusive access to your expertise. In this episode, I share practical ideas on the premium offers you could create for your customers or clients - including how and why... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-premium-offers/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-premium-offers/">[287] How to create premium offers for your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you like to start selling a premium service or product to create extra income in your business - such as a limited edition product or exclusive access to your expertise. In this episode, I share practical ideas on the premium offers you could cre... Would you like to start selling a premium service or product to create extra income in your business - such as a limited edition product or exclusive access to your expertise. In this episode, I share practical ideas on the premium offers you could create for your customers or clients - including how and why... READ MORE Janet Murray clean 26:30 [286] On-Air Coaching: How do I get people to buy my product before it’s launched? https://www.janetmurray.co.uk/how-do-i-get-people-to-buy-my-product-before-its-launched/ Thu, 09 Aug 2018 10:57:00 +0000 https://www.janetmurray.co.uk/?p=17265 <p>Do you have an idea for a new product or service you would like to launch but don’t know how to get started? Listen to this latest on-air coaching episode with Ruth Oldfield from Coffee and Kin for practical tips on how to prepare for a product launch, including how to assess whether your business... <a class="more-link" href="https://www.janetmurray.co.uk/how-do-i-get-people-to-buy-my-product-before-its-launched/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-do-i-get-people-to-buy-my-product-before-its-launched/">[286] On-Air Coaching: How do I get people to buy my product before it’s launched?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you have an idea for a new product or service you would like to launch but don’t know how to get started? Listen to this latest on-air coaching episode with Ruth Oldfield from Coffee and Kin for practical tips on how to prepare for a product launch,... Do you have an idea for a new product or service you would like to launch but don’t know how to get started? Listen to this latest on-air coaching episode with Ruth Oldfield from Coffee and Kin for practical tips on how to prepare for a product launch, including how to assess whether your business... READ MORE Janet Murray clean 28:38 [285] How to rebrand your business (without losing customers) https://www.janetmurray.co.uk/how-to-rebrand-your-business-without-losing-your-customers/ Mon, 06 Aug 2018 19:12:45 +0000 https://www.janetmurray.co.uk/?p=17229 <p>Do you feel like your brand needs a refresh? In this episode I share my tips and strategies on how to rebrand your business - including how to recognise the signs you’re ready for a rebrand, the steps you need to take to make it happen plus the potential consequences of leaving it too late.... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-rebrand-your-business-without-losing-your-customers/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-rebrand-your-business-without-losing-your-customers/">[285] How to rebrand your business (without losing customers)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you feel like your brand needs a refresh? In this episode I share my tips and strategies on how to rebrand your business - including how to recognise the signs you’re ready for a rebrand, the steps you need to take to make it happen plus the potenti... Do you feel like your brand needs a refresh? In this episode I share my tips and strategies on how to rebrand your business - including how to recognise the signs you’re ready for a rebrand, the steps you need to take to make it happen plus the potential consequences of leaving it too late.... READ MORE Janet Murray clean 46:49 [284] How to track the numbers in your business with Jessica Rose https://www.janetmurray.co.uk/284-how-to-track-the-numbers-in-your-business-with-jessica-rose/ Thu, 02 Aug 2018 16:15:50 +0000 https://www.janetmurray.co.uk/?p=17183 <p>I started every client consultation by saying: 'let's talk about your monthly income and annual income goals.' You'd be amazed how many business owners say they don't have any. In this episode, I talk to jewellery school owner Jessica Rose about the importance of tracking the numbers in your business - and how doing just... <a class="more-link" href="https://www.janetmurray.co.uk/284-how-to-track-the-numbers-in-your-business-with-jessica-rose/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/284-how-to-track-the-numbers-in-your-business-with-jessica-rose/">[284] How to track the numbers in your business with Jessica Rose</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> I started every client consultation by saying: 'let's talk about your monthly income and annual income goals.' You'd be amazed how many business owners say they don't have any. In this episode, I talk to jewellery school owner Jessica Rose about the im... I started every client consultation by saying: 'let's talk about your monthly income and annual income goals.' You'd be amazed how many business owners say they don't have any. In this episode, I talk to jewellery school owner Jessica Rose about the importance of tracking the numbers in your business - and how doing just... READ MORE Janet Murray clean 40:15 [283] How meet ups can help you make sales in your business https://www.janetmurray.co.uk/how-meet-ups-can-help-you-make-sales-in-your-business/ Tue, 31 Jul 2018 09:27:47 +0000 https://www.janetmurray.co.uk/?p=17169 <p>I’ve recently started running pop-up meet ups in town and cities where I’m speaking/working. It’s helped me make a deeper connection with existing clients and generate 3.5k of new business (in a matter of weeks). In this episode, I share why meet ups are now part of my marketing strategy - along with practical tips... <a class="more-link" href="https://www.janetmurray.co.uk/how-meet-ups-can-help-you-make-sales-in-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-meet-ups-can-help-you-make-sales-in-your-business/">[283] How meet ups can help you make sales in your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> I’ve recently started running pop-up meet ups in town and cities where I’m speaking/working. It’s helped me make a deeper connection with existing clients and generate 3.5k of new business (in a matter of weeks). In this episode, I’ve recently started running pop-up meet ups in town and cities where I’m speaking/working. It’s helped me make a deeper connection with existing clients and generate 3.5k of new business (in a matter of weeks). In this episode, I share why meet ups are now part of my marketing strategy - along with practical tips... READ MORE Janet Murray clean 32:09 [282] On-Air Coaching: What should I include in my email newsletter? with Heidi Wall https://www.janetmurray.co.uk/what-should-i-include-in-my-email-newsletter-with-heidi-wall/ Thu, 26 Jul 2018 18:56:05 +0000 https://www.janetmurray.co.uk/?p=17159 <p>Do you struggle to think of what to include in your email newsletter?  Or do you spend so much time thinking about what to include, you never get round to writing one at all? Listen to this on-air coaching episode with Boutique Brownies owner, Heidi Wall,  for practical tips on how to create a newsletter... <a class="more-link" href="https://www.janetmurray.co.uk/what-should-i-include-in-my-email-newsletter-with-heidi-wall/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/what-should-i-include-in-my-email-newsletter-with-heidi-wall/">[282] On-Air Coaching: What should I include in my email newsletter? with Heidi Wall</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle to think of what to include in your email newsletter?  Or do you spend so much time thinking about what to include, you never get round to writing one at all? Listen to this on-air coaching episode with Boutique Brownies owner, Do you struggle to think of what to include in your email newsletter?  Or do you spend so much time thinking about what to include, you never get round to writing one at all? Listen to this on-air coaching episode with Boutique Brownies owner, Heidi Wall,  for practical tips on how to create a newsletter... READ MORE Janet Murray clean 30:40 [281] How to find new customers or clients - fast! https://www.janetmurray.co.uk/how-to-find-new-customers-or-clients-fast/ Mon, 23 Jul 2018 19:05:01 +0000 https://www.janetmurray.co.uk/?p=17154 <p>Do you struggle to attract new customers or clients?  In this episode I break down the strategy I use to find new clients and customers - every single day. Here’s what you’ll learn in this episode: How to define your ‘hot leads’ (3:35) How to define your ‘warm leads’ (8:55) How to define your ‘cold... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-find-new-customers-or-clients-fast/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-find-new-customers-or-clients-fast/">[281] How to find new customers or clients - fast!</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle to attract new customers or clients?  In this episode I break down the strategy I use to find new clients and customers - every single day. Here’s what you’ll learn in this episode: How to define your ‘hot leads’ (3:35) How to define yo... Do you struggle to attract new customers or clients?  In this episode I break down the strategy I use to find new clients and customers - every single day. Here’s what you’ll learn in this episode: How to define your ‘hot leads’ (3:35) How to define your ‘warm leads’ (8:55) How to define your ‘cold... READ MORE Janet Murray clean 30:55 [280] How to build your virtual dream team with Mandy Hamerla https://www.janetmurray.co.uk/how-to-build-your-virtual-dream-team-with-mandy-hamerla/ Thu, 19 Jul 2018 19:06:59 +0000 https://www.janetmurray.co.uk/?p=17145 <p>If you want to grow your business, hiring a team is essential. But when is the right time to hire your first team member(s) and where should you be looking? How much should you expect to pay? And what happens if you make a hiring mistake? Mandy Hamerla is an HR expert who helps small... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-your-virtual-dream-team-with-mandy-hamerla/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-your-virtual-dream-team-with-mandy-hamerla/">[280] How to build your virtual dream team with Mandy Hamerla</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to grow your business, hiring a team is essential. But when is the right time to hire your first team member(s) and where should you be looking? How much should you expect to pay? And what happens if you make a hiring mistake? If you want to grow your business, hiring a team is essential. But when is the right time to hire your first team member(s) and where should you be looking? How much should you expect to pay? And what happens if you make a hiring mistake? Mandy Hamerla is an HR expert who helps small... READ MORE Janet Murray clean 42:55 [279] On-Air Coaching: How do I create passive income in my service based business? with Zoe Whitman https://www.janetmurray.co.uk/how-do-i-create-passive-income-in-my-service-based-business-with-zoe-whitman/ Mon, 16 Jul 2018 14:08:32 +0000 https://www.janetmurray.co.uk/?p=17141 <p>Are you fully booked every month but unsatisfied with your income at the end of it? Listen to this on-air coaching episode with accountant, Zoe Whitman, for some useful tips on building passive income streams and helping you earn more without increasing the hours you work. Here’s what you’ll learn in this episode: Zoe’s business... <a class="more-link" href="https://www.janetmurray.co.uk/how-do-i-create-passive-income-in-my-service-based-business-with-zoe-whitman/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-do-i-create-passive-income-in-my-service-based-business-with-zoe-whitman/">[279] On-Air Coaching: How do I create passive income in my service based business? with Zoe Whitman</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you fully booked every month but unsatisfied with your income at the end of it? Listen to this on-air coaching episode with accountant, Zoe Whitman, for some useful tips on building passive income streams and helping you earn more without increasin... Are you fully booked every month but unsatisfied with your income at the end of it? Listen to this on-air coaching episode with accountant, Zoe Whitman, for some useful tips on building passive income streams and helping you earn more without increasing the hours you work. Here’s what you’ll learn in this episode: Zoe’s business... READ MORE Janet Murray clean 37:26 [278] Behind-the-scenes of my live event: Media Influence Live https://www.janetmurray.co.uk/behind-the-scenes-media-influence-live/ Thu, 12 Jul 2018 18:30:26 +0000 https://www.janetmurray.co.uk/?p=17136 <p>Are you interested in running a live event and want to find out how I organised my latest two-day event Media Influence Live? This episode is jam-packed with practical tips from how to choose your speakers, to how to structure your event and what you can do to add value for your delegates. Here’s what... <a class="more-link" href="https://www.janetmurray.co.uk/behind-the-scenes-media-influence-live/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/behind-the-scenes-media-influence-live/">[278] Behind-the-scenes of my live event: Media Influence Live</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you interested in running a live event and want to find out how I organised my latest two-day event Media Influence Live? This episode is jam-packed with practical tips from how to choose your speakers, Are you interested in running a live event and want to find out how I organised my latest two-day event Media Influence Live? This episode is jam-packed with practical tips from how to choose your speakers, to how to structure your event and what you can do to add value for your delegates. Here’s what... READ MORE Janet Murray clean 51:44 [277] Sales funnels made simple https://www.janetmurray.co.uk/sales-funnels-made-simple/ Mon, 09 Jul 2018 18:02:59 +0000 https://www.janetmurray.co.uk/?p=17005 <p>In this episode, I explain what sales funnels are and how you can start building them (or improving the ones you have) to make more money in your business. I include examples from my own business (for both service and product-based offers), mistakes I’ve made with my own sales funnels (so you don’t have to... <a class="more-link" href="https://www.janetmurray.co.uk/sales-funnels-made-simple/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/sales-funnels-made-simple/">[277] Sales funnels made simple</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this episode, I explain what sales funnels are and how you can start building them (or improving the ones you have) to make more money in your business. I include examples from my own business (for both service and product-based offers), In this episode, I explain what sales funnels are and how you can start building them (or improving the ones you have) to make more money in your business. I include examples from my own business (for both service and product-based offers), mistakes I’ve made with my own sales funnels (so you don’t have to... READ MORE Janet Murray clean 40:07 [276] On-Air Coaching: How to use your personal story to sell your products or services https://www.janetmurray.co.uk/on-air-coaching-how-to-use-your-personal-story-to-sell-your-products-or-services/ Thu, 05 Jul 2018 15:32:59 +0000 https://www.janetmurray.co.uk/?p=16989 <p>Do you struggle to incorporate your personal story within your brand or business?  Sharing your personality with your audience is a fantastic way of building up trust and helping you stand out - but how do you know what to share? Listen to my on-air coaching session with Ali Ribchester, founder of Tutti Frutti Clothing,... <a class="more-link" href="https://www.janetmurray.co.uk/on-air-coaching-how-to-use-your-personal-story-to-sell-your-products-or-services/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/on-air-coaching-how-to-use-your-personal-story-to-sell-your-products-or-services/">[276] On-Air Coaching: How to use your personal story to sell your products or services</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle to incorporate your personal story within your brand or business?  Sharing your personality with your audience is a fantastic way of building up trust and helping you stand out - but how do you know what to share? Do you struggle to incorporate your personal story within your brand or business?  Sharing your personality with your audience is a fantastic way of building up trust and helping you stand out - but how do you know what to share? Listen to my on-air coaching session with Ali Ribchester, founder of Tutti Frutti Clothing,... READ MORE Janet Murray clean 33:03 [275] On-Air Coaching: How to write awesome sales copy - fast! With Sarah Cooke https://www.janetmurray.co.uk/on-air-coaching-how-to-write-awesome-sales-copy/ Mon, 02 Jul 2018 17:46:07 +0000 https://www.janetmurray.co.uk/?p=16983 <p>Do you struggle with knowing what to include on your sales pages?  Or spend so long writing your sales copy it resembles a blog post and not the clear, pithy call-to-action you originally had in mind? Listen to this episode, as I coach Sarah Cooke through my simple, four-step process to writing effective sales copy,... <a class="more-link" href="https://www.janetmurray.co.uk/on-air-coaching-how-to-write-awesome-sales-copy/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/on-air-coaching-how-to-write-awesome-sales-copy/">[275] On-Air Coaching: How to write awesome sales copy - fast! With Sarah Cooke</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle with knowing what to include on your sales pages?  Or spend so long writing your sales copy it resembles a blog post and not the clear, pithy call-to-action you originally had in mind? Listen to this episode, Do you struggle with knowing what to include on your sales pages?  Or spend so long writing your sales copy it resembles a blog post and not the clear, pithy call-to-action you originally had in mind? Listen to this episode, as I coach Sarah Cooke through my simple, four-step process to writing effective sales copy,... READ MORE Janet Murray clean 34:10 [274] How to create an ebook or guide for your industry with Aleisha McCormack https://www.janetmurray.co.uk/how-to-create-an-ebook-or-guide-for-your-industry-with-aleisha-mccormack/ Thu, 28 Jun 2018 20:33:52 +0000 https://www.janetmurray.co.uk/?p=16978 <p>Would you love to create an ebook or guide for your industry?  In this podcast, Aleisha McCormack, podcaster, producer and entrepreneur, explains how she created and marketed her popular Bridechilla Wedding Planning Survival and Field Guides, including some top tips on how to build your audience and juggle a business alongside a full time job.... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-an-ebook-or-guide-for-your-industry-with-aleisha-mccormack/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-an-ebook-or-guide-for-your-industry-with-aleisha-mccormack/">[274] How to create an ebook or guide for your industry with Aleisha McCormack</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you love to create an ebook or guide for your industry?  In this podcast, Aleisha McCormack, podcaster, producer and entrepreneur, explains how she created and marketed her popular Bridechilla Wedding Planning Survival and Field Guides, Would you love to create an ebook or guide for your industry?  In this podcast, Aleisha McCormack, podcaster, producer and entrepreneur, explains how she created and marketed her popular Bridechilla Wedding Planning Survival and Field Guides, including some top tips on how to build your audience and juggle a business alongside a full time job.... READ MORE Janet Murray clean 57:08 [273] How to handle sales objections https://www.janetmurray.co.uk/how-to-handle-sales-objections/ Mon, 25 Jun 2018 20:39:09 +0000 https://www.janetmurray.co.uk/?p=16939 <p>Do you freeze when someone raises an objection to the product or service you are trying to sell? Listen to this episode for six practical tips that will help you handle sales objections successfully - from how to anticipate objections before they come up, to why you need to treat objections as ‘fears’ and welcome... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-handle-sales-objections/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-handle-sales-objections/">[273] How to handle sales objections</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you freeze when someone raises an objection to the product or service you are trying to sell? Listen to this episode for six practical tips that will help you handle sales objections successfully - from how to anticipate objections before they come ... Do you freeze when someone raises an objection to the product or service you are trying to sell? Listen to this episode for six practical tips that will help you handle sales objections successfully - from how to anticipate objections before they come up, to why you need to treat objections as ‘fears’ and welcome... READ MORE Janet Murray clean 43:41 [272] How to get clients when you have no email list with Susan Mcvea https://www.janetmurray.co.uk/how-to-get-clients-when-you-have-no-email-list-with-susan-mcvea/ Thu, 21 Jun 2018 21:31:28 +0000 https://www.janetmurray.co.uk/?p=16931 <p>Susan McVea is an expert in helping people sell with ease, building up their client list person-to-person, without a big following or audience.  She has built her business from ZERO to 6 figures in 18 months, and in this episode, shares her tips and strategies from gaining your first client, to using Facebook groups effectively... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-clients-when-you-have-no-email-list-with-susan-mcvea/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-clients-when-you-have-no-email-list-with-susan-mcvea/">[272] How to get clients when you have no email list with Susan Mcvea</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Susan McVea is an expert in helping people sell with ease, building up their client list person-to-person, without a big following or audience.  She has built her business from ZERO to 6 figures in 18 months, and in this episode, Susan McVea is an expert in helping people sell with ease, building up their client list person-to-person, without a big following or audience.  She has built her business from ZERO to 6 figures in 18 months, and in this episode, shares her tips and strategies from gaining your first client, to using Facebook groups effectively... READ MORE Janet Murray clean 49:38 [271] How to set your prices https://www.janetmurray.co.uk/how-to-set-your-prices/ Mon, 18 Jun 2018 19:11:28 +0000 https://www.janetmurray.co.uk/?p=16915 <p>Do you struggle to set your prices?  Are you unsure how to work out your profit margins and sales targets? In this episode, I offer four easy-to-follow steps that will help you set your prices successfully, no matter whether you’re a product or service based business. Here’s what you’ll learn in this episode: The most... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-set-your-prices/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-set-your-prices/">[271] How to set your prices</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle to set your prices?  Are you unsure how to work out your profit margins and sales targets? In this episode, I offer four easy-to-follow steps that will help you set your prices successfully, Do you struggle to set your prices?  Are you unsure how to work out your profit margins and sales targets? In this episode, I offer four easy-to-follow steps that will help you set your prices successfully, no matter whether you’re a product or service based business. Here’s what you’ll learn in this episode: The most... READ MORE Janet Murray clean 34:02 [270] On-Air Coaching: How do I scale my business - fast? https://www.janetmurray.co.uk/270-on-air-coaching-how-do-i-scale-my-business-fast/ Fri, 15 Jun 2018 05:35:07 +0000 https://www.janetmurray.co.uk/?p=16909 <p>Training others to deliver your services - or sell your products - is one of the quickest ways to scale your business. But when is the best time to expand? How do you build up your customer base base in other towns and cities? And what are the pitfalls of scaling your business - and... <a class="more-link" href="https://www.janetmurray.co.uk/270-on-air-coaching-how-do-i-scale-my-business-fast/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/270-on-air-coaching-how-do-i-scale-my-business-fast/">[270] On-Air Coaching: How do I scale my business - fast?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Training others to deliver your services - or sell your products - is one of the quickest ways to scale your business. But when is the best time to expand? How do you build up your customer base base in other towns and cities? Training others to deliver your services - or sell your products - is one of the quickest ways to scale your business. But when is the best time to expand? How do you build up your customer base base in other towns and cities? And what are the pitfalls of scaling your business - and... READ MORE Janet Murray clean 35:21 [269] Deciding what to sell (at any stage of your business) https://www.janetmurray.co.uk/deciding-what-to-sell-at-any-stage-of-your-business/ Mon, 11 Jun 2018 19:43:36 +0000 https://www.janetmurray.co.uk/?p=16882 <p>If you run your own business you have to make decisions about what to sell. If you’re right at the start of your journey, this might be about working out your very first offer or product range. If you’re further along, it might be about deciding whether or not to introduce a new product or... <a class="more-link" href="https://www.janetmurray.co.uk/deciding-what-to-sell-at-any-stage-of-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/deciding-what-to-sell-at-any-stage-of-your-business/">[269] Deciding what to sell (at any stage of your business)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you run your own business you have to make decisions about what to sell. If you’re right at the start of your journey, this might be about working out your very first offer or product range. If you’re further along, If you run your own business you have to make decisions about what to sell. If you’re right at the start of your journey, this might be about working out your very first offer or product range. If you’re further along, it might be about deciding whether or not to introduce a new product or... READ MORE Janet Murray clean 42:46 [268] How to get more engagement on LinkedIn https://www.janetmurray.co.uk/how-to-get-more-engagement-on-linkedin/ Sun, 03 Jun 2018 20:36:36 +0000 https://www.janetmurray.co.uk/?p=16826 <p>If you’re looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this – and that goes for both product and service based businesses. In this episode I share seven practical ways to boost your engagement on LinkedIn. Here’s what you’ll learn in this episode:... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-linkedin/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-linkedin/">[268] How to get more engagement on LinkedIn</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this – and that goes for both product and service based businesses. If you’re looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this – and that goes for both product and service based businesses. In this episode I share seven practical ways to boost your engagement on LinkedIn. Here’s what you’ll learn in this episode:... READ MORE Janet Murray clean 23:41 [267] How to get more engagement on Twitter https://www.janetmurray.co.uk/how-to-get-more-engagement-on-twitter/ Sun, 03 Jun 2018 20:09:42 +0000 https://www.janetmurray.co.uk/?p=16820 <p>Social media is all about engagement, but if you’re new to Twitter – or looking to up your game on the platform – you might be wondering how to get those conversations started. In this episode, I’ll share my tips on how to get more engagement on Twitter and talk to prospective clients for your... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-twitter/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-twitter/">[267] How to get more engagement on Twitter</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Social media is all about engagement, but if you’re new to Twitter – or looking to up your game on the platform – you might be wondering how to get those conversations started. In this episode, I’ll share my tips on how to get more engagement on Twitte... Social media is all about engagement, but if you’re new to Twitter – or looking to up your game on the platform – you might be wondering how to get those conversations started. In this episode, I’ll share my tips on how to get more engagement on Twitter and talk to prospective clients for your... READ MORE Janet Murray clean 16:36 [266] How to get more engagement on Instagram https://www.janetmurray.co.uk/how-to-get-more-engagement-on-instagram/ Sun, 03 Jun 2018 19:54:30 +0000 https://www.janetmurray.co.uk/?p=16818 <p>You don’t have to be a professional photographer to build a loyal following on Instagram – and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instagram. Here’s what you’ll learn in this episode: Why... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-instagram/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-instagram/">[266] How to get more engagement on Instagram</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> You don’t have to be a professional photographer to build a loyal following on Instagram – and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instag... You don’t have to be a professional photographer to build a loyal following on Instagram – and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instagram. Here’s what you’ll learn in this episode: Why... READ MORE Janet Murray clean 26:57 [265] How to get more engagement in your Facebook group https://www.janetmurray.co.uk/how-to-get-more-engagement-in-your-facebook-group/ Sun, 03 Jun 2018 19:19:26 +0000 https://www.janetmurray.co.uk/?p=16816 <p>A thriving Facebook group can help you build relationships with your ideal customers – and understand what kind of products and services they might need. In this episode, I share creative ideas and tips that you can use to increase engagement in your Facebook group. Here’s what you’ll learn in this episode: Why having your... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-in-your-facebook-group/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-in-your-facebook-group/">[265] How to get more engagement in your Facebook group</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> A thriving Facebook group can help you build relationships with your ideal customers – and understand what kind of products and services they might need. In this episode, I share creative ideas and tips that you can use to increase engagement in your F... A thriving Facebook group can help you build relationships with your ideal customers – and understand what kind of products and services they might need. In this episode, I share creative ideas and tips that you can use to increase engagement in your Facebook group. Here’s what you’ll learn in this episode: Why having your... READ MORE Janet Murray clean 27:02 [264] How to get more engagement on your Facebook page https://www.janetmurray.co.uk/how-to-get-more-engagement-on-your-facebook-page/ Sun, 03 Jun 2018 18:54:08 +0000 https://www.janetmurray.co.uk/?p=16807 <p>Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business – and reach more prospective clients. But how do you get engagement on your Facebook page – without spending a ton on ads? In this episode, I share 10 pieces of advice to... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-your-facebook-page/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-your-facebook-page/">[264] How to get more engagement on your Facebook page</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business – and reach more prospective clients. But how do you get engagement on your Facebook page – without spending a ton on ads? Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business – and reach more prospective clients. But how do you get engagement on your Facebook page – without spending a ton on ads? In this episode, I share 10 pieces of advice to... READ MORE Janet Murray clean 21:57 [263] Why I changed the name of my podcast https://www.janetmurray.co.uk/why-i-changed-the-name-of-my-podcast/ Thu, 31 May 2018 20:16:06 +0000 https://www.janetmurray.co.uk/?p=16754 <p>If you’re a regular listener to my podcast you’ve probably noticed the show has had a bit of a makeover - including a change of name. Listen to this special episode on why I’ve changed the name of my podcast, and what to expect over the coming episodes. If you’re new to the show it’s... <a class="more-link" href="https://www.janetmurray.co.uk/why-i-changed-the-name-of-my-podcast/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-i-changed-the-name-of-my-podcast/">[263] Why I changed the name of my podcast</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re a regular listener to my podcast you’ve probably noticed the show has had a bit of a makeover - including a change of name. Listen to this special episode on why I’ve changed the name of my podcast, If you’re a regular listener to my podcast you’ve probably noticed the show has had a bit of a makeover - including a change of name. Listen to this special episode on why I’ve changed the name of my podcast, and what to expect over the coming episodes. If you’re new to the show it’s... READ MORE Janet Murray clean 20:10 [262] Why you need to sell more than you think https://www.janetmurray.co.uk/why-you-need-to-sell-more-than-you-think/ Mon, 28 May 2018 19:48:28 +0000 https://www.janetmurray.co.uk/?p=16516 <p>Do you feel nervous about selling your product or service?  Do you hesitate when sending yet another marketing email? Well, even if YOU feel like you’ve mentioned it a hundred times, there will still be people out there you haven’t reached yet who would benefit from knowing more.  Listen to this episode to find out... <a class="more-link" href="https://www.janetmurray.co.uk/why-you-need-to-sell-more-than-you-think/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-you-need-to-sell-more-than-you-think/">[262] Why you need to sell more than you think</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you feel nervous about selling your product or service?  Do you hesitate when sending yet another marketing email? Well, even if YOU feel like you’ve mentioned it a hundred times, there will still be people out there you haven’t reached yet who woul... Do you feel nervous about selling your product or service?  Do you hesitate when sending yet another marketing email? Well, even if YOU feel like you’ve mentioned it a hundred times, there will still be people out there you haven’t reached yet who would benefit from knowing more.  Listen to this episode to find out... READ MORE Janet Murray clean 18:51 [261] How to survive your first five years in business with Mike Kawula https://www.janetmurray.co.uk/surviving-your-first-five-years-in-business-with-mike-kawula/ Fri, 25 May 2018 08:13:49 +0000 https://www.janetmurray.co.uk/?p=16312 <p>Mike Kawula, author and serial entrepreneur, has taken three businesses from zero to seven figures in the first 36 months.  In this podcast episode he shares practical steps you can take to ensure your business thrives in the first five years. Here’s what you’ll learn in this episode: Mike’s business story (3:20) Why everything doesn’t... <a class="more-link" href="https://www.janetmurray.co.uk/surviving-your-first-five-years-in-business-with-mike-kawula/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/surviving-your-first-five-years-in-business-with-mike-kawula/">[261] How to survive your first five years in business with Mike Kawula</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Mike Kawula, author and serial entrepreneur, has taken three businesses from zero to seven figures in the first 36 months.  In this podcast episode he shares practical steps you can take to ensure your business thrives in the first five years. Mike Kawula, author and serial entrepreneur, has taken three businesses from zero to seven figures in the first 36 months.  In this podcast episode he shares practical steps you can take to ensure your business thrives in the first five years. Here’s what you’ll learn in this episode: Mike’s business story (3:20) Why everything doesn’t... READ MORE Janet Murray clean 41:15 [260] How to turn failure into success https://www.janetmurray.co.uk/how-to-turn-failure-into-success/ Mon, 21 May 2018 19:18:04 +0000 https://www.janetmurray.co.uk/?p=16045 <p>In this episode I share practical tips and strategies for turning failure into success, based on my own recent experience of dropping out a marathon and successfully completing another weeks later. Listen to this episode to find out what practical steps I took to turn my failure into a success, and how those lessons can... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-turn-failure-into-success/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-turn-failure-into-success/">[260] How to turn failure into success</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this episode I share practical tips and strategies for turning failure into success, based on my own recent experience of dropping out a marathon and successfully completing another weeks later. Listen to this episode to find out what practical step... In this episode I share practical tips and strategies for turning failure into success, based on my own recent experience of dropping out a marathon and successfully completing another weeks later. Listen to this episode to find out what practical steps I took to turn my failure into a success, and how those lessons can... READ MORE Janet Murray clean 36:18 [259] How to build a loyal following on Twitter with Madalyn Sklar https://www.janetmurray.co.uk/how-to-build-a-loyal-following-on-twitter-with-madalyn-sklar/ Thu, 17 May 2018 21:05:49 +0000 https://www.janetmurray.co.uk/?p=15906 <p>Do you feel lost on Twitter and unsure how to utilise it effectively for your business? Listen to this episode for practical tips and strategies on starting conversations, using Twitter lists, getting involved with Twitter chats and how to grow your community online with Twitter marketing expert Madalyn Sklar. Here’s what you’ll learn in this... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-a-loyal-following-on-twitter-with-madalyn-sklar/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-a-loyal-following-on-twitter-with-madalyn-sklar/">[259] How to build a loyal following on Twitter with Madalyn Sklar</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you feel lost on Twitter and unsure how to utilise it effectively for your business? Listen to this episode for practical tips and strategies on starting conversations, using Twitter lists, getting involved with Twitter chats and how to grow your co... Do you feel lost on Twitter and unsure how to utilise it effectively for your business? Listen to this episode for practical tips and strategies on starting conversations, using Twitter lists, getting involved with Twitter chats and how to grow your community online with Twitter marketing expert Madalyn Sklar. Here’s what you’ll learn in this... READ MORE Janet Murray clean 47:48 [258] How to get testimonials that convert into sales https://www.janetmurray.co.uk/how-to-get-testimonials-that-convert-into-sales/ Mon, 14 May 2018 18:44:38 +0000 https://www.janetmurray.co.uk/?p=15883 <p>Testimonials are so much more than getting your customers to say nice things about you - they’re an essential part of your sales funnel. In this episode, I explain how to get testimonials that convert into sales for your business - and why you shouldn’t let your customers write them for you. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-testimonials-that-convert-into-sales/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-testimonials-that-convert-into-sales/">[258] How to get testimonials that convert into sales</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Testimonials are so much more than getting your customers to say nice things about you - they’re an essential part of your sales funnel. In this episode, I explain how to get testimonials that convert into sales for your business - and why you shouldn’... Testimonials are so much more than getting your customers to say nice things about you - they’re an essential part of your sales funnel. In this episode, I explain how to get testimonials that convert into sales for your business - and why you shouldn’t let your customers write them for you. Here’s what you’ll... READ MORE Janet Murray clean 35:28 [257] Do you need to pay to play? https://www.janetmurray.co.uk/do-you-need-to-pay-to-play/ Thu, 10 May 2018 21:31:43 +0000 https://www.janetmurray.co.uk/?p=15873 <p>If you have big business goals, investing in attending events, training or coaching with key influencers in your industry, can help you get there faster. But what if you don’t have the budget to ‘pay to play’? Is it possible to achieve your business ambitions without significant financial investment? And is it right to ‘buy’... <a class="more-link" href="https://www.janetmurray.co.uk/do-you-need-to-pay-to-play/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/do-you-need-to-pay-to-play/">[257] Do you need to pay to play?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you have big business goals, investing in attending events, training or coaching with key influencers in your industry, can help you get there faster. But what if you don’t have the budget to ‘pay to play’? If you have big business goals, investing in attending events, training or coaching with key influencers in your industry, can help you get there faster. But what if you don’t have the budget to ‘pay to play’? Is it possible to achieve your business ambitions without significant financial investment? And is it right to ‘buy’... READ MORE Janet Murray clean 47:02 [256] How to promote an online challenge https://www.janetmurray.co.uk/how-to-promote-online-challenges/ Mon, 07 May 2018 19:02:02 +0000 https://www.janetmurray.co.uk/?p=15847 <p>Around 1800 people signed up for my recent Facebook page engagement challenge - would you like to know how? In this episode, I share my best tips and strategies for promoting an online challenge (or any product or service launch). Here’s what you’ll learn this episode: Why you may need a reality check if you’re... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-promote-online-challenges/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-promote-online-challenges/">[256] How to promote an online challenge</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Around 1800 people signed up for my recent Facebook page engagement challenge - would you like to know how? In this episode, I share my best tips and strategies for promoting an online challenge (or any product or service launch). Around 1800 people signed up for my recent Facebook page engagement challenge - would you like to know how? In this episode, I share my best tips and strategies for promoting an online challenge (or any product or service launch). Here’s what you’ll learn this episode: Why you may need a reality check if you’re... READ MORE Janet Murray clean 20:27 [255] Why customer care should be part of your marketing strategy with Dan Gingiss https://www.janetmurray.co.uk/why-customer-care-should-be-part-of-your-marketing-strategy-with-dan-gingiss/ Thu, 03 May 2018 21:17:55 +0000 https://www.janetmurray.co.uk/?p=15843 <p>Dan Gingiss, author of the book ‘Winning at Customer Care’, explains how you can use social media to improve your customers overall experience of your brand, from turning detractors into raving fans, to learning what features or products you should sell next. Here’s what you’ll learn this episode: Dan’s business story (3:50) 8 Steps to... <a class="more-link" href="https://www.janetmurray.co.uk/why-customer-care-should-be-part-of-your-marketing-strategy-with-dan-gingiss/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-customer-care-should-be-part-of-your-marketing-strategy-with-dan-gingiss/">[255] Why customer care should be part of your marketing strategy with Dan Gingiss</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Dan Gingiss, author of the book ‘Winning at Customer Care’, explains how you can use social media to improve your customers overall experience of your brand, from turning detractors into raving fans, to learning what features or products you should sel... Dan Gingiss, author of the book ‘Winning at Customer Care’, explains how you can use social media to improve your customers overall experience of your brand, from turning detractors into raving fans, to learning what features or products you should sell next. Here’s what you’ll learn this episode: Dan’s business story (3:50) 8 Steps to... READ MORE Janet Murray clean 32:04 [254] How to build your email list through online challenges https://www.janetmurray.co.uk/how-to-build-your-email-list-through-online-challenges/ Mon, 30 Apr 2018 20:08:44 +0000 https://www.janetmurray.co.uk/?p=15835 <p>Ever seen people talking about ‘online challenges’ and wondered what they are or how they could help your business? In this episode I explain what online challenges are, and give practical tips on how you can use them to create an amazing connection with your customers, grow your audience, and make sales. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-your-email-list-through-online-challenges/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-your-email-list-through-online-challenges/">[254] How to build your email list through online challenges</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Ever seen people talking about ‘online challenges’ and wondered what they are or how they could help your business? In this episode I explain what online challenges are, and give practical tips on how you can use them to create an amazing connection wi... Ever seen people talking about ‘online challenges’ and wondered what they are or how they could help your business? In this episode I explain what online challenges are, and give practical tips on how you can use them to create an amazing connection with your customers, grow your audience, and make sales. Here’s what you’ll... READ MORE Janet Murray clean 35:41 [253] How to land guest appearances on podcasts with Nicole Holland https://www.janetmurray.co.uk/how-to-land-guest-appearances-on-podcasts-with-nicole-holland/ Thu, 26 Apr 2018 21:28:01 +0000 https://www.janetmurray.co.uk/?p=15828 <p>Would you like to be a guest on a podcast but are unsure how to go about it?  Perhaps you’ve already made some guest appearances on podcasts but would like to do more. Nicole Holland is an expert on podcast guesting and shares practical tips on how to find suitable podcasts for your business, how... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-land-guest-appearances-on-podcasts-with-nicole-holland/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-land-guest-appearances-on-podcasts-with-nicole-holland/">[253] How to land guest appearances on podcasts with Nicole Holland</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you like to be a guest on a podcast but are unsure how to go about it?  Perhaps you’ve already made some guest appearances on podcasts but would like to do more. Nicole Holland is an expert on podcast guesting and shares practical tips on how to ... Would you like to be a guest on a podcast but are unsure how to go about it?  Perhaps you’ve already made some guest appearances on podcasts but would like to do more. Nicole Holland is an expert on podcast guesting and shares practical tips on how to find suitable podcasts for your business, how... READ MORE Janet Murray clean 53:52 [252] How to bounce back from setbacks https://www.janetmurray.co.uk/how-to-bounce-back-from-setbacks/ Mon, 23 Apr 2018 20:53:42 +0000 https://www.janetmurray.co.uk/?p=15822 <p>In this episode I share practical tips and strategies for bouncing back from setbacks, based on my own London Marathon experience (sadly I had to withdraw from the race due to heat exhaustion). Here’s what you’ll learn this episode: Background to entering (and training for) the London Marathon 2018 (2:28) Why the weather reports for... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-bounce-back-from-setbacks/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-bounce-back-from-setbacks/">[252] How to bounce back from setbacks</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this episode I share practical tips and strategies for bouncing back from setbacks, based on my own London Marathon experience (sadly I had to withdraw from the race due to heat exhaustion). Here’s what you’ll learn this episode: Background to enter... In this episode I share practical tips and strategies for bouncing back from setbacks, based on my own London Marathon experience (sadly I had to withdraw from the race due to heat exhaustion). Here’s what you’ll learn this episode: Background to entering (and training for) the London Marathon 2018 (2:28) Why the weather reports for... READ MORE Janet Murray clean 25:17 [251] How to turn LinkedIn conversations into sales with Jo Saunders https://www.janetmurray.co.uk/how-to-turn-linkedin-conversations-into-sales-with-jo-saunders/ Thu, 19 Apr 2018 20:26:26 +0000 https://www.janetmurray.co.uk/?p=15819 <p>Have you connected with prospective customers on LinkedIn but are unsure how to turn those conversations into sales? Jo Saunders, a LinkedIn and social media marketing expert, explains how you can use the platform to build your visibility, authority and influence for your business. Here’s what you’ll learn this episode: Jo’s business story (4:12) How... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-turn-linkedin-conversations-into-sales-with-jo-saunders/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-turn-linkedin-conversations-into-sales-with-jo-saunders/">[251] How to turn LinkedIn conversations into sales with Jo Saunders</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Have you connected with prospective customers on LinkedIn but are unsure how to turn those conversations into sales? Jo Saunders, a LinkedIn and social media marketing expert, explains how you can use the platform to build your visibility, Have you connected with prospective customers on LinkedIn but are unsure how to turn those conversations into sales? Jo Saunders, a LinkedIn and social media marketing expert, explains how you can use the platform to build your visibility, authority and influence for your business. Here’s what you’ll learn this episode: Jo’s business story (4:12) How... READ MORE Janet Murray clean 38:03 Bonus Episode recorded live at The London Book Fair: How to develop an entrepreneurial mindset as an author https://www.janetmurray.co.uk/live-at-the-london-book-fair-how-to-develop-an-entrepreneurial-mindset-as-an-author/ Thu, 19 Apr 2018 09:42:00 +0000 https://www.janetmurray.co.uk/?p=15793 <p>In this bonus episode, recorded live at The London Book Fair, I explain how you can make money as an author, including examples of how I monetised my book, Your Press Release is Breaking My Heart. Here’s what you’ll learn this episode: Why you no longer need to wait ‘to be picked’ by traditional publishing... <a class="more-link" href="https://www.janetmurray.co.uk/live-at-the-london-book-fair-how-to-develop-an-entrepreneurial-mindset-as-an-author/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/live-at-the-london-book-fair-how-to-develop-an-entrepreneurial-mindset-as-an-author/">Bonus Episode recorded live at The London Book Fair: How to develop an entrepreneurial mindset as an author</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this bonus episode, recorded live at The London Book Fair, I explain how you can make money as an author, including examples of how I monetised my book, Your Press Release is Breaking My Heart. Here’s what you’ll learn this episode: Why you no longe... In this bonus episode, recorded live at The London Book Fair, I explain how you can make money as an author, including examples of how I monetised my book, Your Press Release is Breaking My Heart. Here’s what you’ll learn this episode: Why you no longer need to wait ‘to be picked’ by traditional publishing... READ MORE Janet Murray clean 16:33 [250] How to use email marketing to promote live events https://www.janetmurray.co.uk/how-to-use-email-marketing-to-promote-live-events/ Mon, 16 Apr 2018 21:37:02 +0000 https://www.janetmurray.co.uk/?p=15786 <p>If you need to sell tickets for live events, email marketing is by far the most effective strategy. But what should you include in your marketing emails? What kind of subject headers should you use? And how often should your be emailing your list about your event? In this episode, I share practical email marketing... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-use-email-marketing-to-promote-live-events/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-use-email-marketing-to-promote-live-events/">[250] How to use email marketing to promote live events</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you need to sell tickets for live events, email marketing is by far the most effective strategy. But what should you include in your marketing emails? What kind of subject headers should you use? And how often should your be emailing your list about... If you need to sell tickets for live events, email marketing is by far the most effective strategy. But what should you include in your marketing emails? What kind of subject headers should you use? And how often should your be emailing your list about your event? In this episode, I share practical email marketing... READ MORE Janet Murray clean 27:10 [249] How to get booked as a speaker with Simone Vincenzi https://www.janetmurray.co.uk/how-to-get-booked-as-a-speaker-with-simone-vincenzi/ Thu, 12 Apr 2018 21:19:07 +0000 https://www.janetmurray.co.uk/?p=15777 <p>Do you want to land more speaking gigs to help promote your business or become an expert in your field? Simone Vincenzi has spoken at over 200 events this year and gives fantastic advice on how to get yourself booked, how to get ‘bums on seats’ at your own events and how you can sell... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-booked-as-a-speaker-with-simone-vincenzi/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-booked-as-a-speaker-with-simone-vincenzi/">[249] How to get booked as a speaker with Simone Vincenzi</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you want to land more speaking gigs to help promote your business or become an expert in your field? Simone Vincenzi has spoken at over 200 events this year and gives fantastic advice on how to get yourself booked, Do you want to land more speaking gigs to help promote your business or become an expert in your field? Simone Vincenzi has spoken at over 200 events this year and gives fantastic advice on how to get yourself booked, how to get ‘bums on seats’ at your own events and how you can sell... READ MORE Janet Murray clean 59:15 [248] How to use social media to promote live events https://www.janetmurray.co.uk/how-to-promote-your-live-events-on-social-media/ Mon, 09 Apr 2018 20:20:53 +0000 https://www.janetmurray.co.uk/?p=15761 <p>Are you running a live event or workshop and wondering how to promote it more effectively? In this episode, I share my top tips including how you can create valuable content that will help to promote your live event across all social media platforms - without ever appearing too ‘salesy’. Here’s what you’ll learn this... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-promote-your-live-events-on-social-media/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-promote-your-live-events-on-social-media/">[248] How to use social media to promote live events</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you running a live event or workshop and wondering how to promote it more effectively? In this episode, I share my top tips including how you can create valuable content that will help to promote your live event across all social media platforms - ... Are you running a live event or workshop and wondering how to promote it more effectively? In this episode, I share my top tips including how you can create valuable content that will help to promote your live event across all social media platforms - without ever appearing too ‘salesy’. Here’s what you’ll learn this... READ MORE Janet Murray clean 26:04 [247] How to find customers on Twitter (and how to make it easier for them to find you) with Samantha Kelly https://www.janetmurray.co.uk/how-to-find-customers-on-twitter-with-samantha-kelly/ Thu, 05 Apr 2018 20:41:08 +0000 https://www.janetmurray.co.uk/?p=15754 <p>Do you feel like you're tweeting into a black hole? Samantha Kelly from The Tweeting Goddess is an expert on making Twitter work for your business. Listen to this episode to find out how you can attract new customers on Twitter, connect with useful people within your industry and use the platform to ‘get noticed’.... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-find-customers-on-twitter-with-samantha-kelly/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-find-customers-on-twitter-with-samantha-kelly/">[247] How to find customers on Twitter (and how to make it easier for them to find you) with Samantha Kelly</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you feel like you're tweeting into a black hole? Samantha Kelly from The Tweeting Goddess is an expert on making Twitter work for your business. Listen to this episode to find out how you can attract new customers on Twitter, Do you feel like you're tweeting into a black hole? Samantha Kelly from The Tweeting Goddess is an expert on making Twitter work for your business. Listen to this episode to find out how you can attract new customers on Twitter, connect with useful people within your industry and use the platform to ‘get noticed’.... READ MORE Janet Murray clean 43:41 [246] How to make money from live events https://www.janetmurray.co.uk/how-to-make-money-from-live-events/ Mon, 02 Apr 2018 21:05:48 +0000 https://www.janetmurray.co.uk/?p=15704 <p>Are you considering hosting your own live event but are worried about how to make it profitable for your business? In this episode, I share five tips on how to make money from live events - including the other key benefits running live events will bring you and your business. Here’s what you’ll learn this... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-make-money-from-live-events/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-make-money-from-live-events/">[246] How to make money from live events</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you considering hosting your own live event but are worried about how to make it profitable for your business? In this episode, I share five tips on how to make money from live events - including the other key benefits running live events will brin... Are you considering hosting your own live event but are worried about how to make it profitable for your business? In this episode, I share five tips on how to make money from live events - including the other key benefits running live events will bring you and your business. Here’s what you’ll learn this... READ MORE Janet Murray clean 33:54 [245] What you need to know about GDPR with Suzanne Dibble https://www.janetmurray.co.uk/what-you-need-to-know-about-gdpr-with-suzanne-dibble/ Thu, 29 Mar 2018 20:18:50 +0000 https://www.janetmurray.co.uk/?p=15696 <p>If you’re doing business in the EU - or with anyone living there - you need to be aware of new data protection regulations (known as GDPR) that come into force in May. In this episode, legal expert Suzanne Dibble, explains what you need to know about GDPR and how it could affect your business.... <a class="more-link" href="https://www.janetmurray.co.uk/what-you-need-to-know-about-gdpr-with-suzanne-dibble/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/what-you-need-to-know-about-gdpr-with-suzanne-dibble/">[245] What you need to know about GDPR with Suzanne Dibble</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re doing business in the EU - or with anyone living there - you need to be aware of new data protection regulations (known as GDPR) that come into force in May. In this episode, legal expert Suzanne Dibble, If you’re doing business in the EU - or with anyone living there - you need to be aware of new data protection regulations (known as GDPR) that come into force in May. In this episode, legal expert Suzanne Dibble, explains what you need to know about GDPR and how it could affect your business.... READ MORE Janet Murray clean 30:29 [244] Why I changed the name of my sellout live event https://www.janetmurray.co.uk/why-i-changed-the-name-of-my-live-event/ Mon, 26 Mar 2018 21:06:31 +0000 https://www.janetmurray.co.uk/?p=15665 <p>Do you struggle to make big decisions for your business? In this episode I share the reasons why I decided to change the name (and format) of my sell out live event Soulful PR Live, along with some practical tips that will help you make decisions in your own business. Here’s what you’ll learn this... <a class="more-link" href="https://www.janetmurray.co.uk/why-i-changed-the-name-of-my-live-event/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-i-changed-the-name-of-my-live-event/">[244] Why I changed the name of my sellout live event</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle to make big decisions for your business? In this episode I share the reasons why I decided to change the name (and format) of my sell out live event Soulful PR Live, along with some practical tips that will help you make decisions in yo... Do you struggle to make big decisions for your business? In this episode I share the reasons why I decided to change the name (and format) of my sell out live event Soulful PR Live, along with some practical tips that will help you make decisions in your own business. Here’s what you’ll learn this... READ MORE Janet Murray clean 35:38 [243] How to get media famous with Suzi Grant https://www.janetmurray.co.uk/how-to-get-media-famous-with-suzi-grant/ Fri, 23 Mar 2018 06:33:12 +0000 https://www.janetmurray.co.uk/?p=15656 <p>Suzi Grant has used her retirement to set up a successful blog and Instagram account which has led to major media coverage in high-profile publications like the New York Times and Daily Mail. In this episode, Suzi shares her tips on what it takes to grow a following on social media - and why it's... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-media-famous-with-suzi-grant/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-media-famous-with-suzi-grant/">[243] How to get media famous with Suzi Grant</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Suzi Grant has used her retirement to set up a successful blog and Instagram account which has led to major media coverage in high-profile publications like the New York Times and Daily Mail. In this episode, Suzi Grant has used her retirement to set up a successful blog and Instagram account which has led to major media coverage in high-profile publications like the New York Times and Daily Mail. In this episode, Suzi shares her tips on what it takes to grow a following on social media - and why it's... READ MORE Janet Murray clean 43:54 [242] How to get more engagement on social media https://www.janetmurray.co.uk/how-to-get-more-engagement-on-social-media/ Tue, 20 Mar 2018 06:27:34 +0000 https://www.janetmurray.co.uk/?p=15608 <p>Do you feel like you’re wasting time on social media because no one is responding to what you share?   In this episode, I share four tips on how to create content that people will engage with. The three things you should try to achieve with your content (2:07) Why you should try to solve... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-social-media/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-more-engagement-on-social-media/">[242] How to get more engagement on social media</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you feel like you’re wasting time on social media because no one is responding to what you share?   In this episode, I share four tips on how to create content that people will engage with. The three things you should try to achieve with your conten... Do you feel like you’re wasting time on social media because no one is responding to what you share?   In this episode, I share four tips on how to create content that people will engage with. The three things you should try to achieve with your content (2:07) Why you should try to solve... READ MORE Janet Murray clean 19:30 [241] How to build your email list via a YouTube channel with Jessica Dante https://www.janetmurray.co.uk/how-to-build-your-email-list-via-a-youtube-channel-with-jessica-dante/ Fri, 16 Mar 2018 06:15:19 +0000 https://www.janetmurray.co.uk/?p=15573 <p>Launching the YouTube channel Love and London helped Jessica Dante start a successful travel guide business. In this episode Jessica shares the marketing tactics she’s used on YouTube to build her email list and generate income in her business. Here’s what you’ll learn this episode: Jessica’s business story (2:16) The products Jessica sells and how... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-build-your-email-list-via-a-youtube-channel-with-jessica-dante/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-build-your-email-list-via-a-youtube-channel-with-jessica-dante/">[241] How to build your email list via a YouTube channel with Jessica Dante</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Launching the YouTube channel Love and London helped Jessica Dante start a successful travel guide business. In this episode Jessica shares the marketing tactics she’s used on YouTube to build her email list and generate income in her business. Launching the YouTube channel Love and London helped Jessica Dante start a successful travel guide business. In this episode Jessica shares the marketing tactics she’s used on YouTube to build her email list and generate income in her business. Here’s what you’ll learn this episode: Jessica’s business story (2:16) The products Jessica sells and how... READ MORE Janet Murray clean 44:21 [240] How to drive more traffic to your business blog https://www.janetmurray.co.uk/how-to-drive-more-traffic-to-your-business-blog/ Tue, 13 Mar 2018 05:56:59 +0000 https://www.janetmurray.co.uk/?p=15565 <p>Would you like to attract more readers to your business blog? In this episode, I explain the four things you need to do to get more eyeballs on your content. Here’s what you’ll learn this episode: Why you need to build as many links back to your blog as possible (2:42) The importance of attracting... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-drive-more-traffic-to-your-business-blog/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-drive-more-traffic-to-your-business-blog/">[240] How to drive more traffic to your business blog</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Would you like to attract more readers to your business blog? In this episode, I explain the four things you need to do to get more eyeballs on your content. Here’s what you’ll learn this episode: Why you need to build as many links back to your blog a... Would you like to attract more readers to your business blog? In this episode, I explain the four things you need to do to get more eyeballs on your content. Here’s what you’ll learn this episode: Why you need to build as many links back to your blog as possible (2:42) The importance of attracting... READ MORE Janet Murray clean 16:26 [239] How to attract more traffic to your website with Terra Dawn https://www.janetmurray.co.uk/how-to-attract-more-traffic-to-your-website-with-terra-dawn/ Thu, 08 Mar 2018 21:04:06 +0000 https://www.janetmurray.co.uk/?p=15558 <p>Are you blogging about your business but not getting enough traffic to your website? In this episode, Terra Dawn shares her secrets on how to get more visitors your website and how to convert that traffic into customers. Here’s what you’ll learn this episode: Terra’s Business Story (2:52) Why website traffic is so important (3:55)... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-attract-more-traffic-to-your-website-with-terra-dawn/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-attract-more-traffic-to-your-website-with-terra-dawn/">[239] How to attract more traffic to your website with Terra Dawn</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you blogging about your business but not getting enough traffic to your website? In this episode, Terra Dawn shares her secrets on how to get more visitors your website and how to convert that traffic into customers. Are you blogging about your business but not getting enough traffic to your website? In this episode, Terra Dawn shares her secrets on how to get more visitors your website and how to convert that traffic into customers. Here’s what you’ll learn this episode: Terra’s Business Story (2:52) Why website traffic is so important (3:55)... READ MORE Janet Murray clean 50:34 [238] Three types of blog post you should be creating regularly https://www.janetmurray.co.uk/three-types-blog-posts-creating-regularly/ Mon, 05 Mar 2018 21:40:16 +0000 https://www.janetmurray.co.uk/?p=15546 <p>Do you struggle to come up with content ideas for your blog?  In this episode, I share three types of blog posts you should be creating regularly for your small business.     Here’s what you’ll learn this episode: How you can use Google to find out what people are searching for (2:16) Why using more... <a class="more-link" href="https://www.janetmurray.co.uk/three-types-blog-posts-creating-regularly/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/three-types-blog-posts-creating-regularly/">[238] Three types of blog post you should be creating regularly</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle to come up with content ideas for your blog?  In this episode, I share three types of blog posts you should be creating regularly for your small business.     Here’s what you’ll learn this episode: How you can use Google to find out wha... Do you struggle to come up with content ideas for your blog?  In this episode, I share three types of blog posts you should be creating regularly for your small business.     Here’s what you’ll learn this episode: How you can use Google to find out what people are searching for (2:16) Why using more... READ MORE Janet Murray clean 14:28 [237] How to launch a membership site for your business with Anissa Holmes https://www.janetmurray.co.uk/launch-membership-site-business-anissa-holmes/ Thu, 01 Mar 2018 15:03:24 +0000 https://www.janetmurray.co.uk/?p=15531 <p>Dr Anissa Holmes transformed her struggling dental practice into a highly profitable business in less than a year - using online marketing strategies and Facebook advertising. Now she helps others do the same. In this episode Anissa explains how she built a thriving membership community and a profitable sales funnel for her business. Here’s what... <a class="more-link" href="https://www.janetmurray.co.uk/launch-membership-site-business-anissa-holmes/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/launch-membership-site-business-anissa-holmes/">[237] How to launch a membership site for your business with Anissa Holmes</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Dr Anissa Holmes transformed her struggling dental practice into a highly profitable business in less than a year - using online marketing strategies and Facebook advertising. Now she helps others do the same. Dr Anissa Holmes transformed her struggling dental practice into a highly profitable business in less than a year - using online marketing strategies and Facebook advertising. Now she helps others do the same. In this episode Anissa explains how she built a thriving membership community and a profitable sales funnel for her business. Here’s what... READ MORE Janet Murray clean 36:51 [236] Why you need a blog for your business https://www.janetmurray.co.uk/why-you-need-a-blog-for-your-business/ Tue, 27 Feb 2018 02:25:45 +0000 https://www.janetmurray.co.uk/?p=15503 <p>Are you struggling to attract traffic to your website? Or finding that your visitors don’t convert into customers?  In this episode, I explain the top five reasons for having a blog on your website and why it’s essential to grow your business and make more sales.     Here’s what you’ll learn this episode: How having... <a class="more-link" href="https://www.janetmurray.co.uk/why-you-need-a-blog-for-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-you-need-a-blog-for-your-business/">[236] Why you need a blog for your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you struggling to attract traffic to your website? Or finding that your visitors don’t convert into customers?  In this episode, I explain the top five reasons for having a blog on your website and why it’s essential to grow your business and make ... Are you struggling to attract traffic to your website? Or finding that your visitors don’t convert into customers?  In this episode, I explain the top five reasons for having a blog on your website and why it’s essential to grow your business and make more sales.     Here’s what you’ll learn this episode: How having... READ MORE Janet Murray clean 14:47 [235] How to create multiple streams of income with Dorie Clark https://www.janetmurray.co.uk/how-to-create-multiples-of-income-with-dorie-clark/ Thu, 22 Feb 2018 23:10:08 +0000 https://www.janetmurray.co.uk/?p=15465 <p>Dorie Clark is a marketing and branding expert, professional speaker and author.  She helps business owners make a living doing what they love through her popular books and online courses. In this episode Dorie explains, and gives examples of, how you can create multiple income streams for your business.   Here’s what you’ll learn this... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-create-multiples-of-income-with-dorie-clark/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-create-multiples-of-income-with-dorie-clark/">[235] How to create multiple streams of income with Dorie Clark</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Dorie Clark is a marketing and branding expert, professional speaker and author.  She helps business owners make a living doing what they love through her popular books and online courses. In this episode Dorie explains, and gives examples of, Dorie Clark is a marketing and branding expert, professional speaker and author.  She helps business owners make a living doing what they love through her popular books and online courses. In this episode Dorie explains, and gives examples of, how you can create multiple income streams for your business.   Here’s what you’ll learn this... READ MORE Janet Murray clean 41:34 [234] Why you should put your prices on your website https://www.janetmurray.co.uk/why-you-should-put-your-prices-on-your-website/ Mon, 19 Feb 2018 20:33:22 +0000 https://www.janetmurray.co.uk/?p=15431 <p>Do you think putting prices on your website will deter clients or customers? In this episode, I discuss the three common reasons small business owners give me for not putting their prices on their website and what I think of them. Here’s what you’ll learn in this episode: Why putting your prices on your website... <a class="more-link" href="https://www.janetmurray.co.uk/why-you-should-put-your-prices-on-your-website/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/why-you-should-put-your-prices-on-your-website/">[234] Why you should put your prices on your website</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you think putting prices on your website will deter clients or customers? In this episode, I discuss the three common reasons small business owners give me for not putting their prices on their website and what I think of them. Do you think putting prices on your website will deter clients or customers? In this episode, I discuss the three common reasons small business owners give me for not putting their prices on their website and what I think of them. Here’s what you’ll learn in this episode: Why putting your prices on your website... READ MORE Janet Murray clean 22:00 [233] How to monetise your personal brand with Chris Ducker https://www.janetmurray.co.uk/how-to-monetise-your-personal-brand-with-chris-ducker/ Thu, 15 Feb 2018 18:17:49 +0000 https://www.janetmurray.co.uk/?p=15391 <p>Chris Ducker is a serial entrepreneur, podcaster, author, and founder of the Youpreneur community.  He also owns several businesses, employing up to 400 staff, and is a trusted international business mentor. In this episode, Chris talks about how you can monetise and grow your personal brand. Here’s what you’ll learn this episode: Chris Ducker’s business... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-monetise-your-personal-brand-with-chris-ducker/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-monetise-your-personal-brand-with-chris-ducker/">[233] How to monetise your personal brand with Chris Ducker</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Chris Ducker is a serial entrepreneur, podcaster, author, and founder of the Youpreneur community.  He also owns several businesses, employing up to 400 staff, and is a trusted international business mentor. In this episode, Chris Ducker is a serial entrepreneur, podcaster, author, and founder of the Youpreneur community.  He also owns several businesses, employing up to 400 staff, and is a trusted international business mentor. In this episode, Chris talks about how you can monetise and grow your personal brand. Here’s what you’ll learn this episode: Chris Ducker’s business... READ MORE Janet Murray clean 45:23 [232] Dealing with prospective customers who say 'I can't afford it' https://www.janetmurray.co.uk/232-dealing-with-prospective-customers-who-say-i-cant-afford-it/ Tue, 13 Feb 2018 10:24:53 +0000 https://www.janetmurray.co.uk/?p=15352 <p>Regardless of the price point for your product or service, you’ll always have some customers who say they can’t afford it.   That doesn’t necessarily mean you’re too expensive though or that you should start handing out discounts.   Here’s what you’ll learn in this episode: Why objections on pricing don’t necessarily mean you’re too... <a class="more-link" href="https://www.janetmurray.co.uk/232-dealing-with-prospective-customers-who-say-i-cant-afford-it/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/232-dealing-with-prospective-customers-who-say-i-cant-afford-it/">[232] Dealing with prospective customers who say 'I can't afford it'</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Regardless of the price point for your product or service, you’ll always have some customers who say they can’t afford it.   That doesn’t necessarily mean you’re too expensive though or that you should start handing out discounts. Regardless of the price point for your product or service, you’ll always have some customers who say they can’t afford it.   That doesn’t necessarily mean you’re too expensive though or that you should start handing out discounts.   Here’s what you’ll learn in this episode: Why objections on pricing don’t necessarily mean you’re too... READ MORE Janet Murray clean 26:58 [231] How to charge what you're worth with Sigrun https://www.janetmurray.co.uk/231-how-to-charge-what-youre-worth-with-sigrun/ Thu, 08 Feb 2018 23:34:15 +0000 https://www.janetmurray.co.uk/?p=15312 <p>Do you struggle to set your prices? Or find yourself undercharging for your product or services?   If so, you’ll love this episode with Sigrun, a business strategist and lifestyle entrepreneur, who has grown her income from zero to seven figures in four years, by confidently raising her prices and charging what she’s worth.   Here’s... <a class="more-link" href="https://www.janetmurray.co.uk/231-how-to-charge-what-youre-worth-with-sigrun/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/231-how-to-charge-what-youre-worth-with-sigrun/">[231] How to charge what you're worth with Sigrun</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you struggle to set your prices? Or find yourself undercharging for your product or services?   If so, you’ll love this episode with Sigrun, a business strategist and lifestyle entrepreneur, who has grown her income from zero to seven figures in fou... Do you struggle to set your prices? Or find yourself undercharging for your product or services?   If so, you’ll love this episode with Sigrun, a business strategist and lifestyle entrepreneur, who has grown her income from zero to seven figures in four years, by confidently raising her prices and charging what she’s worth.   Here’s... READ MORE Janet Murray clean 41:16 [230] How to make more money in your business https://www.janetmurray.co.uk/how-to-make-more-money-in-your-business/ Mon, 05 Feb 2018 23:03:45 +0000 https://www.janetmurray.co.uk/?p=15264 <p>Do you feel like you’re not making enough money in your business? In this episode, I share six reasons why you're not making enough money in your business and offer you some practical solutions you can implement immediately to turn things around. Here's what you'll learn:- Undercharging and how to go about rectifying this (2:32)... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-make-more-money-in-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-make-more-money-in-your-business/">[230] How to make more money in your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you feel like you’re not making enough money in your business? In this episode, I share six reasons why you're not making enough money in your business and offer you some practical solutions you can implement immediately to turn things around. Do you feel like you’re not making enough money in your business? In this episode, I share six reasons why you're not making enough money in your business and offer you some practical solutions you can implement immediately to turn things around. Here's what you'll learn:- Undercharging and how to go about rectifying this (2:32)... READ MORE Janet Murray clean 17:36 [229] How to get big press coverage on a small business budget with Sally Bunkham https://www.janetmurray.co.uk/how-to-get-big-press-coverage-on-a-small-business-budget/ Fri, 02 Feb 2018 06:24:44 +0000 https://www.janetmurray.co.uk/?p=15230 <p>In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums -  explains how she’s secured high-profile press coverage - in just ten months of being in business. Here’s what you’ll learn in this episode: Sally’s business story  - how getting pregnant two months after her first baby was... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-big-press-coverage-on-a-small-business-budget/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-big-press-coverage-on-a-small-business-budget/">[229] How to get big press coverage on a small business budget with Sally Bunkham</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums -  explains how she’s secured high-profile press coverage - in just ten months of being in business. Here’s what you’ll learn in this episode: Sally’s... In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums -  explains how she’s secured high-profile press coverage - in just ten months of being in business. Here’s what you’ll learn in this episode: Sally’s business story  - how getting pregnant two months after her first baby was... READ MORE Janet Murray clean 40:06 [228] How to land a regular column in a newspaper or magazine https://www.janetmurray.co.uk/how-to-land-a-regular-column-in-a-newspaper-or-magazine-2/ Mon, 29 Jan 2018 18:31:05 +0000 https://www.janetmurray.co.uk/?p=15155 <p>Getting a regular column in a newspaper or magazine can be a really good way to help grow your business. In this episode, I share my advice on how to land a regular column and why it’s a good PR move. Here’s what you’ll learn in this episode: How most editors choose writers for their... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-land-a-regular-column-in-a-newspaper-or-magazine-2/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-land-a-regular-column-in-a-newspaper-or-magazine-2/">[228] How to land a regular column in a newspaper or magazine</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Getting a regular column in a newspaper or magazine can be a really good way to help grow your business. In this episode, I share my advice on how to land a regular column and why it’s a good PR move. Here’s what you’ll learn in this episode: How most ... Getting a regular column in a newspaper or magazine can be a really good way to help grow your business. In this episode, I share my advice on how to land a regular column and why it’s a good PR move. Here’s what you’ll learn in this episode: How most editors choose writers for their... READ MORE Janet Murray clean 10:39 [227] How to make more sales (without being spammy) with Jessica Lorimer https://www.janetmurray.co.uk/how-to-make-more-sales-without-being-spammy-with-jessica-lorimer/ Fri, 26 Jan 2018 06:42:21 +0000 https://www.janetmurray.co.uk/?p=15093 <p>If selling makes you feel uncomfortable it can really hold you back in your business. In this episode, sales coach Jessica Lorimer talks about the steps to follow if you’re just starting out or if you're looking to overhaul your sales strategy. Here’s what you’ll learn in this episode: Jessica Lorimer’s business story - how... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-make-more-sales-without-being-spammy-with-jessica-lorimer/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-make-more-sales-without-being-spammy-with-jessica-lorimer/">[227] How to make more sales (without being spammy) with Jessica Lorimer</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If selling makes you feel uncomfortable it can really hold you back in your business. In this episode, sales coach Jessica Lorimer talks about the steps to follow if you’re just starting out or if you're looking to overhaul your sales strategy. If selling makes you feel uncomfortable it can really hold you back in your business. In this episode, sales coach Jessica Lorimer talks about the steps to follow if you’re just starting out or if you're looking to overhaul your sales strategy. Here’s what you’ll learn in this episode: Jessica Lorimer’s business story - how... READ MORE Janet Murray clean 36:05 [226] How to find journalists' contact details https://www.janetmurray.co.uk/226-find-journalists-contact-details/ Mon, 22 Jan 2018 21:58:59 +0000 https://www.janetmurray.co.uk/?p=15056 <p>If you want to secure media coverage for your business in newspapers, magazines, websites and on radio and TV, finding out exactly the right person to get your idea in front of - the person who can make a decision about whether to run your story - is vital. In this episode, I share my... <a class="more-link" href="https://www.janetmurray.co.uk/226-find-journalists-contact-details/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/226-find-journalists-contact-details/">[226] How to find journalists' contact details</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to secure media coverage for your business in newspapers, magazines, websites and on radio and TV, finding out exactly the right person to get your idea in front of - the person who can make a decision about whether to run your story - is v... If you want to secure media coverage for your business in newspapers, magazines, websites and on radio and TV, finding out exactly the right person to get your idea in front of - the person who can make a decision about whether to run your story - is vital. In this episode, I share my... READ MORE Janet Murray clean 6:19 [225] How to land your first TEDx talk with Helen Packham https://www.janetmurray.co.uk/how-to-land-your-first-tedx-talk-with-helen-packham/ Thu, 18 Jan 2018 19:04:38 +0000 https://www.janetmurray.co.uk/?p=15018 <p>Securing a TEDx talk can really help to raise the profile of your business - and create new opportunities for growth. In this episode, Helen Packham shares her experience of landing - and delivering - her first TEDx talk. Here’s what you’ll learn in this episode: Helen Packham’s business experience and how she turned a... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-land-your-first-tedx-talk-with-helen-packham/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-land-your-first-tedx-talk-with-helen-packham/">[225] How to land your first TEDx talk with Helen Packham</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Securing a TEDx talk can really help to raise the profile of your business - and create new opportunities for growth. In this episode, Helen Packham shares her experience of landing - and delivering - her first TEDx talk. Securing a TEDx talk can really help to raise the profile of your business - and create new opportunities for growth. In this episode, Helen Packham shares her experience of landing - and delivering - her first TEDx talk. Here’s what you’ll learn in this episode: Helen Packham’s business experience and how she turned a... READ MORE Janet Murray clean 40:10 [224] How to write an email pitch to journalists https://www.janetmurray.co.uk/how-to-write-email-pitch-journalists/ Mon, 15 Jan 2018 16:36:07 +0000 https://www.janetmurray.co.uk/?p=14957 <p>If you want to get media coverage for your business in newspapers, magazines and on radio and TV, you need to know how to write a great email pitch to journalists. In this episode, I share my tips on crafting a must-read email pitch to the media. Here’s what you’ll learn in this episode: What... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-write-email-pitch-journalists/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-write-email-pitch-journalists/">[224] How to write an email pitch to journalists</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to get media coverage for your business in newspapers, magazines and on radio and TV, you need to know how to write a great email pitch to journalists. In this episode, I share my tips on crafting a must-read email pitch to the media. If you want to get media coverage for your business in newspapers, magazines and on radio and TV, you need to know how to write a great email pitch to journalists. In this episode, I share my tips on crafting a must-read email pitch to the media. Here’s what you’ll learn in this episode: What... READ MORE Janet Murray clean 5:23 [223] How to create and brand your own YouTube channel with Jessica Freeman https://www.janetmurray.co.uk/create-brand-youtube-channel-jessica-freeman/ Thu, 11 Jan 2018 18:30:38 +0000 https://www.janetmurray.co.uk/?p=14879 <p>If you want to raise the profile of your business online, you cannot ignore the power of YouTube. In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video. Here’s what you’ll learn in this episode: Jess Freeman’s business story - how she helps businesses stand out using video The... <a class="more-link" href="https://www.janetmurray.co.uk/create-brand-youtube-channel-jessica-freeman/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/create-brand-youtube-channel-jessica-freeman/">[223] How to create and brand your own YouTube channel with Jessica Freeman</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to raise the profile of your business online, you cannot ignore the power of YouTube. In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video. Here’s what you’ll learn in this episode: Jess Freeman’s ... If you want to raise the profile of your business online, you cannot ignore the power of YouTube. In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video. Here’s what you’ll learn in this episode: Jess Freeman’s business story - how she helps businesses stand out using video The... READ MORE Janet Murray clean 37:03 [222] How to write a press release for your small business https://www.janetmurray.co.uk/how-to-write-a-press-release-for-your-small-business/ Mon, 08 Jan 2018 15:12:48 +0000 https://www.janetmurray.co.uk/?p=14831 <p>If you want to get coverage in newspapers, magazines and on radio and TV, it’s a good idea to know how to put together a compelling press release. In this episode, I share my tips on the key ingredients of a press release, including how to write one and who you should be sending it... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-write-a-press-release-for-your-small-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-write-a-press-release-for-your-small-business/">[222] How to write a press release for your small business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to get coverage in newspapers, magazines and on radio and TV, it’s a good idea to know how to put together a compelling press release. In this episode, I share my tips on the key ingredients of a press release, If you want to get coverage in newspapers, magazines and on radio and TV, it’s a good idea to know how to put together a compelling press release. In this episode, I share my tips on the key ingredients of a press release, including how to write one and who you should be sending it... READ MORE Janet Murray clean 13:02 [221] Soulful PR Podcast review of the year https://www.janetmurray.co.uk/221-soulful-pr-podcast-review-year/ Thu, 14 Dec 2017 16:47:44 +0000 https://www.janetmurray.co.uk/?p=14460 <p>For the last episode of the Soulful PR podcast of 2017, I invited our shownotes editor Lucy Dixon to join me to talk about our favourite episodes of the year - which includes those we think you should really listen to if you want to grow your business in 2018. Here’s what you’ll learn in... <a class="more-link" href="https://www.janetmurray.co.uk/221-soulful-pr-podcast-review-year/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/221-soulful-pr-podcast-review-year/">[221] Soulful PR Podcast review of the year</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> For the last episode of the Soulful PR podcast of 2017, I invited our shownotes editor Lucy Dixon to join me to talk about our favourite episodes of the year - which includes those we think you should really listen to if you want to grow your business ... For the last episode of the Soulful PR podcast of 2017, I invited our shownotes editor Lucy Dixon to join me to talk about our favourite episodes of the year - which includes those we think you should really listen to if you want to grow your business in 2018. Here’s what you’ll learn in... READ MORE Janet Murray clean 44:50 [220] How to create a planner or journal for your industry https://www.janetmurray.co.uk/220-create-planner-journal-industry/ Mon, 11 Dec 2017 19:24:10 +0000 https://www.janetmurray.co.uk/?p=14377 <p>If you’re a fan of my 2018 Media Diary, you might be wondering if you could create a similar planner or journal for your own industry. In this episode, I share my tips on launching a diary or planner you can sell to your customers. Here’s what you’ll learn in this episode: Why you need... <a class="more-link" href="https://www.janetmurray.co.uk/220-create-planner-journal-industry/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/220-create-planner-journal-industry/">[220] How to create a planner or journal for your industry</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re a fan of my 2018 Media Diary, you might be wondering if you could create a similar planner or journal for your own industry. In this episode, I share my tips on launching a diary or planner you can sell to your customers. If you’re a fan of my 2018 Media Diary, you might be wondering if you could create a similar planner or journal for your own industry. In this episode, I share my tips on launching a diary or planner you can sell to your customers. Here’s what you’ll learn in this episode: Why you need... READ MORE Janet Murray clean 30:16 [219] How to get your ideal clients to fall in love with you with Laura Pearman https://www.janetmurray.co.uk/219-get-ideal-clients-fall-love-laura-pearman/ Thu, 07 Dec 2017 18:48:23 +0000 https://www.janetmurray.co.uk/?p=14259 <p>In this episode, headshot photographer Laura Pearman talks about her innovative approach to marketing: how she ‘handpicks’ her clients and gets them queuing up to work with her - and how you can apply her ideas to your own business. Here’s what you’ll learn in this episode: How Laura Pearman targets the people she really... <a class="more-link" href="https://www.janetmurray.co.uk/219-get-ideal-clients-fall-love-laura-pearman/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/219-get-ideal-clients-fall-love-laura-pearman/">[219] How to get your ideal clients to fall in love with you with Laura Pearman</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this episode, headshot photographer Laura Pearman talks about her innovative approach to marketing: how she ‘handpicks’ her clients and gets them queuing up to work with her - and how you can apply her ideas to your own business. In this episode, headshot photographer Laura Pearman talks about her innovative approach to marketing: how she ‘handpicks’ her clients and gets them queuing up to work with her - and how you can apply her ideas to your own business. Here’s what you’ll learn in this episode: How Laura Pearman targets the people she really... READ MORE Janet Murray clean 47:02 [218] How to write compelling email copy https://www.janetmurray.co.uk/218-write-compelling-email-copy/ Tue, 05 Dec 2017 06:45:14 +0000 https://www.janetmurray.co.uk/?p=14198 <p>If you’re just getting started with email marketing, you might be wondering what type of content you should be creating and what you should actually write in your emails. In this episode, I share the three main types of emails you should be sending for your business, with lots of tips on how to write... <a class="more-link" href="https://www.janetmurray.co.uk/218-write-compelling-email-copy/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/218-write-compelling-email-copy/">[218] How to write compelling email copy</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re just getting started with email marketing, you might be wondering what type of content you should be creating and what you should actually write in your emails. In this episode, I share the three main types of emails you should be sending for... If you’re just getting started with email marketing, you might be wondering what type of content you should be creating and what you should actually write in your emails. In this episode, I share the three main types of emails you should be sending for your business, with lots of tips on how to write... READ MORE Janet Murray clean 31:11 [217] How to find your entrepreneurial superpower with Osmaan Sharif https://www.janetmurray.co.uk/217-find-entrepreneurial-superpower-osmaan-sharif/ Fri, 01 Dec 2017 06:12:29 +0000 https://www.janetmurray.co.uk/?p=14106 <p>Unlocking your entrepreneurial superpower could help you to choose the right growth strategy for your business. In this episode, business coach Osmaan Sharif explains how he uses the eight different personality types to help business owners play to their strengths. Here’s what you’ll learn in this episode: How business coach  Osmaan Sharif went from Human... <a class="more-link" href="https://www.janetmurray.co.uk/217-find-entrepreneurial-superpower-osmaan-sharif/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/217-find-entrepreneurial-superpower-osmaan-sharif/">[217] How to find your entrepreneurial superpower with Osmaan Sharif</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Unlocking your entrepreneurial superpower could help you to choose the right growth strategy for your business. In this episode, business coach Osmaan Sharif explains how he uses the eight different personality types to help business owners play to the... Unlocking your entrepreneurial superpower could help you to choose the right growth strategy for your business. In this episode, business coach Osmaan Sharif explains how he uses the eight different personality types to help business owners play to their strengths. Here’s what you’ll learn in this episode: How business coach  Osmaan Sharif went from Human... READ MORE Janet Murray clean 41:37 [216] How to get started with email marketing https://www.janetmurray.co.uk/216-get-started-email-marketing/ Mon, 27 Nov 2017 19:44:31 +0000 https://www.janetmurray.co.uk/?p=14003 <p>Email marketing is an essential part of promoting your business, but if you’re just starting out it is easy to get overwhelmed by all the options available. In this episode, I share three things to help get you get started with email marketing for your business. Here’s what you’ll learn in this episode: Tips on... <a class="more-link" href="https://www.janetmurray.co.uk/216-get-started-email-marketing/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/216-get-started-email-marketing/">[216] How to get started with email marketing</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Email marketing is an essential part of promoting your business, but if you’re just starting out it is easy to get overwhelmed by all the options available. In this episode, I share three things to help get you get started with email marketing for your... Email marketing is an essential part of promoting your business, but if you’re just starting out it is easy to get overwhelmed by all the options available. In this episode, I share three things to help get you get started with email marketing for your business. Here’s what you’ll learn in this episode: Tips on... READ MORE Janet Murray clean 23:38 [215] How to tell stories using video with Xanthe Berkeley https://www.janetmurray.co.uk/215-tell-stories-using-video-xanthe-berkeley/ Fri, 24 Nov 2017 06:27:49 +0000 https://www.janetmurray.co.uk/?p=13986 <p>In this episode, photographer and filmmaker Xanthe Berkeley talks about how you can make engaging video content for your business - and how you can start simply shooting with your phone. Here’s what you’ll learn in this episode: Xanthe Berkeley’s business story - how she went from wedding photographer to using her photography and video... <a class="more-link" href="https://www.janetmurray.co.uk/215-tell-stories-using-video-xanthe-berkeley/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/215-tell-stories-using-video-xanthe-berkeley/">[215] How to tell stories using video with Xanthe Berkeley</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this episode, photographer and filmmaker Xanthe Berkeley talks about how you can make engaging video content for your business - and how you can start simply shooting with your phone. Here’s what you’ll learn in this episode: Xanthe Berkeley’s busin... In this episode, photographer and filmmaker Xanthe Berkeley talks about how you can make engaging video content for your business - and how you can start simply shooting with your phone. Here’s what you’ll learn in this episode: Xanthe Berkeley’s business story - how she went from wedding photographer to using her photography and video... READ MORE Janet Murray clean 40:19 [214] How to get more engagement on Twitter https://www.janetmurray.co.uk/214-get-engagement-twitter/ Tue, 21 Nov 2017 09:01:39 +0000 https://www.janetmurray.co.uk/?p=13945 <p>Social media is all about engagement, but if you’re new to Twitter - or looking to up your game on the platform - you might be wondering how to get those conversations started. In this episode, I’ll share my tips on how to get more engagement on Twitter and talk to prospective clients for your... <a class="more-link" href="https://www.janetmurray.co.uk/214-get-engagement-twitter/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/214-get-engagement-twitter/">[214] How to get more engagement on Twitter</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Social media is all about engagement, but if you’re new to Twitter - or looking to up your game on the platform - you might be wondering how to get those conversations started. In this episode, I’ll share my tips on how to get more engagement on Twitte... Social media is all about engagement, but if you’re new to Twitter - or looking to up your game on the platform - you might be wondering how to get those conversations started. In this episode, I’ll share my tips on how to get more engagement on Twitter and talk to prospective clients for your... READ MORE Janet Murray clean 17:56 [213] Instagram strategies that work with Sara Tasker https://www.janetmurray.co.uk/213-instagram-strategies-work-sara-tasker/ Thu, 16 Nov 2017 18:46:13 +0000 https://www.janetmurray.co.uk/?p=13898 <p>My first interview with Instagram expert Sara Tasker has been my most popular podcast episode ever. So I invited Sara back on as a guest, to find out what has changed on Instagram since her appearance and get an update on ways you can use the platform to grow your business. Here’s what you’ll learn... <a class="more-link" href="https://www.janetmurray.co.uk/213-instagram-strategies-work-sara-tasker/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/213-instagram-strategies-work-sara-tasker/">[213] Instagram strategies that work with Sara Tasker</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> My first interview with Instagram expert Sara Tasker has been my most popular podcast episode ever. So I invited Sara back on as a guest, to find out what has changed on Instagram since her appearance and get an update on ways you can use the platform ... My first interview with Instagram expert Sara Tasker has been my most popular podcast episode ever. So I invited Sara back on as a guest, to find out what has changed on Instagram since her appearance and get an update on ways you can use the platform to grow your business. Here’s what you’ll learn... READ MORE Janet Murray clean 49:42 [212] Stop saying "I can't afford it" https://www.janetmurray.co.uk/212-2/ Mon, 13 Nov 2017 19:16:24 +0000 https://www.janetmurray.co.uk/?p=13874 <p>If there is something you really want to invest in for your business but think you can’t afford it, just tackling it from a different angle can really help you get what you want. In this episode, I’ll be sharing why asking yourself ‘how can I make that affordable?’ will inspire you to start thinking... <a class="more-link" href="https://www.janetmurray.co.uk/212-2/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/212-2/">[212] Stop saying "I can't afford it"</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If there is something you really want to invest in for your business but think you can’t afford it, just tackling it from a different angle can really help you get what you want. In this episode, I’ll be sharing why asking yourself ‘how can I make that... If there is something you really want to invest in for your business but think you can’t afford it, just tackling it from a different angle can really help you get what you want. In this episode, I’ll be sharing why asking yourself ‘how can I make that affordable?’ will inspire you to start thinking... READ MORE Janet Murray clean 16:30 [211] How to create the perfect website for your small business with Martin Huntbach https://www.janetmurray.co.uk/211-create-perfect-website-small-business-martin-huntbach/ Thu, 09 Nov 2017 20:22:39 +0000 https://www.janetmurray.co.uk/?p=13857 <p>Whatever stage you’re at in your business, an effective website - that helps you attract leads and sales - is a must. In this episode, web designer and SEO expert Martin Huntbach shares his tips on how to create a clean, professional website for your business that will help you attract more traffic and convert... <a class="more-link" href="https://www.janetmurray.co.uk/211-create-perfect-website-small-business-martin-huntbach/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/211-create-perfect-website-small-business-martin-huntbach/">[211] How to create the perfect website for your small business with Martin Huntbach</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Whatever stage you’re at in your business, an effective website - that helps you attract leads and sales - is a must. In this episode, web designer and SEO expert Martin Huntbach shares his tips on how to create a clean, Whatever stage you’re at in your business, an effective website - that helps you attract leads and sales - is a must. In this episode, web designer and SEO expert Martin Huntbach shares his tips on how to create a clean, professional website for your business that will help you attract more traffic and convert... READ MORE Janet Murray clean 46:35 [210] The one marketing question you should be asking yourself (but probably aren't) https://www.janetmurray.co.uk/210-the-one-marketing-question-you-should-be-asking-yourself-but-probably-arent/ Mon, 06 Nov 2017 17:22:12 +0000 http://www.janetmurray.co.uk/?p=13480 <p>If you run your own business, you might feel uncomfortable addressing objections or concerns about your products and services - but you could be missing out on an opportunity to turn someone who is on the fence into a loyal customer. In this episode, I share five common concerns people express about my products and... <a class="more-link" href="https://www.janetmurray.co.uk/210-the-one-marketing-question-you-should-be-asking-yourself-but-probably-arent/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/210-the-one-marketing-question-you-should-be-asking-yourself-but-probably-arent/">[210] The one marketing question you should be asking yourself (but probably aren't)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you run your own business, you might feel uncomfortable addressing objections or concerns about your products and services - but you could be missing out on an opportunity to turn someone who is on the fence into a loyal customer. In this episode, If you run your own business, you might feel uncomfortable addressing objections or concerns about your products and services - but you could be missing out on an opportunity to turn someone who is on the fence into a loyal customer. In this episode, I share five common concerns people express about my products and... READ MORE Janet Murray clean 24:55 [209] How to write great copy with John Espirian https://www.janetmurray.co.uk/209-how-to-write-great-copy-with-john-espirian/ Fri, 03 Nov 2017 06:51:29 +0000 http://www.janetmurray.co.uk/?p=13444 <p>When it comes to writing content for your business, it’s important to understand exactly who you are writing for and be able to speak their language. In this episode, technical writer John Espirian shares practical tips on how to get tuned into your audience’s needs and write compelling content to help grow your business. Here’s... <a class="more-link" href="https://www.janetmurray.co.uk/209-how-to-write-great-copy-with-john-espirian/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/209-how-to-write-great-copy-with-john-espirian/">[209] How to write great copy with John Espirian</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> When it comes to writing content for your business, it’s important to understand exactly who you are writing for and be able to speak their language. In this episode, technical writer John Espirian shares practical tips on how to get tuned into your au... When it comes to writing content for your business, it’s important to understand exactly who you are writing for and be able to speak their language. In this episode, technical writer John Espirian shares practical tips on how to get tuned into your audience’s needs and write compelling content to help grow your business. Here’s... READ MORE Janet Murray clean 52:40 [208] How to create sellout live events https://www.janetmurray.co.uk/208-how-to-create-sellout-live-events/ Mon, 30 Oct 2017 18:16:27 +0000 http://www.janetmurray.co.uk/?p=13406 <p>Running live events can be a great way to connect with your audience - and generate income for your business - but if you’re just starting out or thinking of launching a new event, you might be wondering where to begin. In this episode, I share my tips on creating sellout live events. Here’s what... <a class="more-link" href="https://www.janetmurray.co.uk/208-how-to-create-sellout-live-events/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/208-how-to-create-sellout-live-events/">[208] How to create sellout live events</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Running live events can be a great way to connect with your audience - and generate income for your business - but if you’re just starting out or thinking of launching a new event, you might be wondering where to begin. In this episode, Running live events can be a great way to connect with your audience - and generate income for your business - but if you’re just starting out or thinking of launching a new event, you might be wondering where to begin. In this episode, I share my tips on creating sellout live events. Here’s what... READ MORE Janet Murray clean 30:01 [207] What you need to know about data protection with Katrina Cliffe https://www.janetmurray.co.uk/207-what-you-need-to-know-about-data-protection-with-katrina-cliffe/ Fri, 27 Oct 2017 04:52:25 +0000 http://www.janetmurray.co.uk/?p=13383 <p>  If you’re holding data about your customers - including email and postal addresses - you need to know about new data protection rules, which come into force in May 2018. In this episode, marketing expert Katrina Cliffe talks about the changes (known as the General Data Protection Regulations or GDPR) and how they affect... <a class="more-link" href="https://www.janetmurray.co.uk/207-what-you-need-to-know-about-data-protection-with-katrina-cliffe/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/207-what-you-need-to-know-about-data-protection-with-katrina-cliffe/">[207] What you need to know about data protection with Katrina Cliffe</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p>   If you’re holding data about your customers - including email and postal addresses - you need to know about new data protection rules, which come into force in May 2018. In this episode, marketing expert Katrina Cliffe talks about the changes (known ...   If you’re holding data about your customers - including email and postal addresses - you need to know about new data protection rules, which come into force in May 2018. In this episode, marketing expert Katrina Cliffe talks about the changes (known as the General Data Protection Regulations or GDPR) and how they affect... READ MORE Janet Murray clean 40:16 [206] How to get new customers or clients https://www.janetmurray.co.uk/206-how-to-get-new-customers-or-clients/ Mon, 23 Oct 2017 17:52:13 +0000 http://www.janetmurray.co.uk/?p=13370 <p>If you need to generate more income in your business, your instinct is probably to look for new customers/clients. In this episode, I explain why starting with your existing customers and clients - and their friends - is the quickest way to generate income in your business. Here’s what you’ll learn in this episode: Why... <a class="more-link" href="https://www.janetmurray.co.uk/206-how-to-get-new-customers-or-clients/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/206-how-to-get-new-customers-or-clients/">[206] How to get new customers or clients</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you need to generate more income in your business, your instinct is probably to look for new customers/clients. In this episode, I explain why starting with your existing customers and clients - and their friends - is the quickest way to generate in... If you need to generate more income in your business, your instinct is probably to look for new customers/clients. In this episode, I explain why starting with your existing customers and clients - and their friends - is the quickest way to generate income in your business. Here’s what you’ll learn in this episode: Why... READ MORE Janet Murray clean 25:24 [205] How to work with bloggers and influencers with Nicola Snell https://www.janetmurray.co.uk/205-how-to-work-with-bloggers-and-influencers/ Fri, 20 Oct 2017 06:15:28 +0000 http://www.janetmurray.co.uk/?p=13346 <p>Getting featured in the press and/or prominent blogs and social media accounts can be powerful way to build your audience. In this episode, Press Loft founder Nicola Snell shares her tips on how to identify the key journalists and influencers in your sector and then make the most out of these connections. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/205-how-to-work-with-bloggers-and-influencers/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/205-how-to-work-with-bloggers-and-influencers/">[205] How to work with bloggers and influencers with Nicola Snell</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Getting featured in the press and/or prominent blogs and social media accounts can be powerful way to build your audience. In this episode, Press Loft founder Nicola Snell shares her tips on how to identify the key journalists and influencers in your s... Getting featured in the press and/or prominent blogs and social media accounts can be powerful way to build your audience. In this episode, Press Loft founder Nicola Snell shares her tips on how to identify the key journalists and influencers in your sector and then make the most out of these connections. Here’s what you’ll... READ MORE Janet Murray clean 49:28 [204] How to create a media calendar for 2018 (and why you need to) https://www.janetmurray.co.uk/204-how-to-create-a-media-calendar-for-2018-and-why-you-need-to/ Tue, 17 Oct 2017 05:13:27 +0000 http://www.janetmurray.co.uk/?p=13323 <p>One of the biggest challenges of doing business online is being consistent with your content. In this episode, I explain how creating a media calendar could help you become more effective at planning and creating content - on your blog or vlog, in your email marketing and on social media. It will also help you generate ideas... <a class="more-link" href="https://www.janetmurray.co.uk/204-how-to-create-a-media-calendar-for-2018-and-why-you-need-to/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/204-how-to-create-a-media-calendar-for-2018-and-why-you-need-to/">[204] How to create a media calendar for 2018 (and why you need to)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> One of the biggest challenges of doing business online is being consistent with your content. In this episode, I explain how creating a media calendar could help you become more effective at planning and creating content - on your blog or vlog, One of the biggest challenges of doing business online is being consistent with your content. In this episode, I explain how creating a media calendar could help you become more effective at planning and creating content - on your blog or vlog, in your email marketing and on social media. It will also help you generate ideas... READ MORE Janet Murray clean 31:21 [203] Boost your web traffic through content repurposing with Amy Woods https://www.janetmurray.co.uk/203-boost-your-web-traffic-through-content-repurposing-with-amy-woods/ Thu, 12 Oct 2017 16:50:55 +0000 http://www.janetmurray.co.uk/?p=13260 <p>Creating content, whether that’s a blog, vlog or a social media post, is time consuming, but there are ways to repurpose everything you produce and make it go further. In this episode, content repurposing expert Amy Woods talks about how to get the most out of every piece of content that you produce. Here’s what... <a class="more-link" href="https://www.janetmurray.co.uk/203-boost-your-web-traffic-through-content-repurposing-with-amy-woods/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/203-boost-your-web-traffic-through-content-repurposing-with-amy-woods/">[203] Boost your web traffic through content repurposing with Amy Woods</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Creating content, whether that’s a blog, vlog or a social media post, is time consuming, but there are ways to repurpose everything you produce and make it go further. In this episode, content repurposing expert Amy Woods talks about how to get the mos... Creating content, whether that’s a blog, vlog or a social media post, is time consuming, but there are ways to repurpose everything you produce and make it go further. In this episode, content repurposing expert Amy Woods talks about how to get the most out of every piece of content that you produce. Here’s what... READ MORE Janet Murray clean 35:37 [202] Behind the scenes of my membership community https://www.janetmurray.co.uk/202-behind-the-scenes-of-my-membership-community/ Tue, 10 Oct 2017 05:16:44 +0000 http://www.janetmurray.co.uk/?p=13254 <p>Building a membership community around your products and services is a great way to create repeat customers for your business. In this episode, I go behind the scenes of my membership community to share my tips on how you could create a paid community for your business - even if you have a product-based business.... <a class="more-link" href="https://www.janetmurray.co.uk/202-behind-the-scenes-of-my-membership-community/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/202-behind-the-scenes-of-my-membership-community/">[202] Behind the scenes of my membership community</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Building a membership community around your products and services is a great way to create repeat customers for your business. In this episode, I go behind the scenes of my membership community to share my tips on how you could create a paid community ... Building a membership community around your products and services is a great way to create repeat customers for your business. In this episode, I go behind the scenes of my membership community to share my tips on how you could create a paid community for your business - even if you have a product-based business.... READ MORE Janet Murray clean 39:20 [201] How to find your niche (and why you need to) with Alexia Leachman https://www.janetmurray.co.uk/201-how-to-find-your-niche-and-why-you-need-to/ Thu, 05 Oct 2017 17:46:33 +0000 http://www.janetmurray.co.uk/?p=13244 <p>People love working with specialists, so if you want to attract more customers and clients, you need to get clear on your niche. In this episode, Alexia Leachman - who was the first ever guest on the Soulful PR podcast - explains how finding her niche as a fear-free birth coach has helped grow her... <a class="more-link" href="https://www.janetmurray.co.uk/201-how-to-find-your-niche-and-why-you-need-to/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/201-how-to-find-your-niche-and-why-you-need-to/">[201] How to find your niche (and why you need to) with Alexia Leachman</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> People love working with specialists, so if you want to attract more customers and clients, you need to get clear on your niche. In this episode, Alexia Leachman - who was the first ever guest on the Soulful PR podcast - explains how finding her niche ... People love working with specialists, so if you want to attract more customers and clients, you need to get clear on your niche. In this episode, Alexia Leachman - who was the first ever guest on the Soulful PR podcast - explains how finding her niche as a fear-free birth coach has helped grow her... READ MORE Janet Murray clean 31:54 [200] Lessons learned from 200 podcast episodes https://www.janetmurray.co.uk/200-lessons-learned-from-200-podcast-episodes/ Mon, 02 Oct 2017 19:32:09 +0000 http://www.janetmurray.co.uk/?p=13234 <p>In this 200th episode of the Soulful PR podcast, I’m looking back at the shows that have been pivotal for me and my business - and sharing how I have grown the podcast from scratch to 38,000 downloads every month. I’ll share my thoughts on how I’ve created a top 50 UK business podcast (including... <a class="more-link" href="https://www.janetmurray.co.uk/200-lessons-learned-from-200-podcast-episodes/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/200-lessons-learned-from-200-podcast-episodes/">[200] Lessons learned from 200 podcast episodes</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this 200th episode of the Soulful PR podcast, I’m looking back at the shows that have been pivotal for me and my business - and sharing how I have grown the podcast from scratch to 38,000 downloads every month. In this 200th episode of the Soulful PR podcast, I’m looking back at the shows that have been pivotal for me and my business - and sharing how I have grown the podcast from scratch to 38,000 downloads every month. I’ll share my thoughts on how I’ve created a top 50 UK business podcast (including... READ MORE Janet Murray clean 1:14:26 [199] How to create a social media strategy for your business with Warren Knight https://www.janetmurray.co.uk/199-how-to-create-a-social-media-strategy-for-your-business-with-warren-knight/ Thu, 28 Sep 2017 18:34:41 +0000 http://www.janetmurray.co.uk/?p=13230 <p>If you want to grow an audience you can turn into paying customers, a social media and/or content strategy is vital. In this episode, social media expert Warren Knight shares his seven-step guide to creating a strategy that will help to develop relationships with your target audience. Here’s what you’ll learn in this episode: Warren... <a class="more-link" href="https://www.janetmurray.co.uk/199-how-to-create-a-social-media-strategy-for-your-business-with-warren-knight/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/199-how-to-create-a-social-media-strategy-for-your-business-with-warren-knight/">[199] How to create a social media strategy for your business with Warren Knight</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to grow an audience you can turn into paying customers, a social media and/or content strategy is vital. In this episode, social media expert Warren Knight shares his seven-step guide to creating a strategy that will help to develop relatio... If you want to grow an audience you can turn into paying customers, a social media and/or content strategy is vital. In this episode, social media expert Warren Knight shares his seven-step guide to creating a strategy that will help to develop relationships with your target audience. Here’s what you’ll learn in this episode: Warren... READ MORE Janet Murray clean 46:40 [198] How to get more engagement on LinkedIn https://www.janetmurray.co.uk/198-how-to-get-more-engagement-on-linkedin/ Mon, 25 Sep 2017 16:53:12 +0000 http://www.janetmurray.co.uk/?p=13217 <p>If you’re looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this - and that goes for both product and service based businesses. In this episode I share seven practical ways to boost your engagement on LinkedIn. Here’s what you’ll learn in this episode:... <a class="more-link" href="https://www.janetmurray.co.uk/198-how-to-get-more-engagement-on-linkedin/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/198-how-to-get-more-engagement-on-linkedin/">[198] How to get more engagement on LinkedIn</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this - and that goes for both product and service based businesses. If you’re looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this - and that goes for both product and service based businesses. In this episode I share seven practical ways to boost your engagement on LinkedIn. Here’s what you’ll learn in this episode:... READ MORE Janet Murray clean 25:50 [197] How to build a thriving online community with Emily Quinton from Makelight https://www.janetmurray.co.uk/197-how-to-build-a-thriving-online-community-with-emily-quinton-from-makelight/ Fri, 22 Sep 2017 05:15:40 +0000 http://www.janetmurray.co.uk/?p=13211 <p>Building a community online takes time and it can have a big impact on your bottom line - if you’re prepared to play the long game. In this episode, Makelight founder Emily Quinton shares practical tips and ideas for building an online community. Here’s what you’ll learn in this episode: How Emily shifted from wedding... <a class="more-link" href="https://www.janetmurray.co.uk/197-how-to-build-a-thriving-online-community-with-emily-quinton-from-makelight/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/197-how-to-build-a-thriving-online-community-with-emily-quinton-from-makelight/">[197] How to build a thriving online community with Emily Quinton from Makelight</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Building a community online takes time and it can have a big impact on your bottom line - if you’re prepared to play the long game. In this episode, Makelight founder Emily Quinton shares practical tips and ideas for building an online community. Building a community online takes time and it can have a big impact on your bottom line - if you’re prepared to play the long game. In this episode, Makelight founder Emily Quinton shares practical tips and ideas for building an online community. Here’s what you’ll learn in this episode: How Emily shifted from wedding... READ MORE Janet Murray clean 58:16 [196] How to get more engagement on Instagram https://www.janetmurray.co.uk/196-how-to-get-more-engagement-on-instagram/ Tue, 19 Sep 2017 06:11:25 +0000 http://www.janetmurray.co.uk/?p=13193 <p>You don’t have to be a professional photographer to build a loyal following on Instagram - and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instagram. Here’s what you’ll learn in this episode: Why... <a class="more-link" href="https://www.janetmurray.co.uk/196-how-to-get-more-engagement-on-instagram/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/196-how-to-get-more-engagement-on-instagram/">[196] How to get more engagement on Instagram</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> You don’t have to be a professional photographer to build a loyal following on Instagram - and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instag... You don’t have to be a professional photographer to build a loyal following on Instagram - and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instagram. Here’s what you’ll learn in this episode: Why... READ MORE Janet Murray clean 28:36 [195] How to build raving fans through livestreaming (and why you need to) with Livestream Katya https://www.janetmurray.co.uk/195-how-to-build-raving-fans-through-livestreaming-and-why-you-need-to-with-livestream-katya/ Thu, 14 Sep 2017 18:12:29 +0000 http://www.janetmurray.co.uk/?p=13185 <p>In this episode, Katya Varbanova - aka LiveStreamKatya - shares her tips on getting ‘raving fans’ who will spread the word about your business (so you don’t have to). Here’s what you’ll learn in this episode: How Katya turned her obsession with live video into a thriving business Why you need ‘raving fans’ and how... <a class="more-link" href="https://www.janetmurray.co.uk/195-how-to-build-raving-fans-through-livestreaming-and-why-you-need-to-with-livestream-katya/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/195-how-to-build-raving-fans-through-livestreaming-and-why-you-need-to-with-livestream-katya/">[195] How to build raving fans through livestreaming (and why you need to) with Livestream Katya</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this episode, Katya Varbanova - aka LiveStreamKatya - shares her tips on getting ‘raving fans’ who will spread the word about your business (so you don’t have to). Here’s what you’ll learn in this episode: How Katya turned her obsession with live vi... In this episode, Katya Varbanova - aka LiveStreamKatya - shares her tips on getting ‘raving fans’ who will spread the word about your business (so you don’t have to). Here’s what you’ll learn in this episode: How Katya turned her obsession with live video into a thriving business Why you need ‘raving fans’ and how... READ MORE Janet Murray clean 1:07:16 [194] How to get more engagement in your Facebook group https://www.janetmurray.co.uk/194-how-to-get-more-engagement-in-your-facebook-group/ Tue, 12 Sep 2017 05:44:30 +0000 http://www.janetmurray.co.uk/?p=13181 <p>A thriving Facebook group can help you build relationships with your ideal customers - and understand what kind of products and services they might need. In this episode, I share creative ideas and tips that you can use to increase engagement in your Facebook group. Here’s what you’ll learn in this episode: Why having your... <a class="more-link" href="https://www.janetmurray.co.uk/194-how-to-get-more-engagement-in-your-facebook-group/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/194-how-to-get-more-engagement-in-your-facebook-group/">[194] How to get more engagement in your Facebook group</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> A thriving Facebook group can help you build relationships with your ideal customers - and understand what kind of products and services they might need. In this episode, I share creative ideas and tips that you can use to increase engagement in your F... A thriving Facebook group can help you build relationships with your ideal customers - and understand what kind of products and services they might need. In this episode, I share creative ideas and tips that you can use to increase engagement in your Facebook group. Here’s what you’ll learn in this episode: Why having your... READ MORE Janet Murray clean 28:35 [193] Growth hacking made simple with Vin Clancy https://www.janetmurray.co.uk/193-growth-hacking-made-simple-with-vin-clancy/ Fri, 08 Sep 2017 05:38:16 +0000 http://www.janetmurray.co.uk/?p=13176 <p>If you’re doing business online, getting your content in front of big audiences can seem impossible - particularly when you’re just getting started. But there are ways you can quickly grow your audience - without spending a ton on advertising. In this episode, growth hacking expert Vin Clancy shares his secrets on how to grow... <a class="more-link" href="https://www.janetmurray.co.uk/193-growth-hacking-made-simple-with-vin-clancy/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/193-growth-hacking-made-simple-with-vin-clancy/">[193] Growth hacking made simple with Vin Clancy</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re doing business online, getting your content in front of big audiences can seem impossible - particularly when you’re just getting started. But there are ways you can quickly grow your audience - without spending a ton on advertising. If you’re doing business online, getting your content in front of big audiences can seem impossible - particularly when you’re just getting started. But there are ways you can quickly grow your audience - without spending a ton on advertising. In this episode, growth hacking expert Vin Clancy shares his secrets on how to grow... READ MORE Janet Murray clean 31:54 [192] How to get more engagement on your Facebook page https://www.janetmurray.co.uk/192-how-to-get-more-engagement-on-your-facebook-page/ Tue, 05 Sep 2017 05:54:50 +0000 http://www.janetmurray.co.uk/?p=13170 <p>Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business - and reach more prospective clients, But how do you get engagement on your Facebook page - without spending a ton on ads? In this episode, I share 10 pieces of advice to... <a class="more-link" href="https://www.janetmurray.co.uk/192-how-to-get-more-engagement-on-your-facebook-page/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/192-how-to-get-more-engagement-on-your-facebook-page/">[192] How to get more engagement on your Facebook page</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business - and reach more prospective clients, But how do you get engagement on your Facebook page - without spending a ton on ads? Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business - and reach more prospective clients, But how do you get engagement on your Facebook page - without spending a ton on ads? In this episode, I share 10 pieces of advice to... READ MORE Janet Murray clean 24:05 [191] How to use competitions in your marketing with Kate McQuillan https://www.janetmurray.co.uk/191-how-to-use-competitions-in-your-marketing-with-kate-mcquillan/ Fri, 01 Sep 2017 04:27:22 +0000 http://www.janetmurray.co.uk/?p=13165 <p>Hosting a competition can be a great way to generate press coverage for your business and to raise brand awareness with prospective customers. In this episode, Kate McQuillan explains how she created an annual pet competition that has become incredibly popular and helped to boost her business. Here’s what you’ll learn in this episode: Kate... <a class="more-link" href="https://www.janetmurray.co.uk/191-how-to-use-competitions-in-your-marketing-with-kate-mcquillan/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/191-how-to-use-competitions-in-your-marketing-with-kate-mcquillan/">[191] How to use competitions in your marketing with Kate McQuillan</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Hosting a competition can be a great way to generate press coverage for your business and to raise brand awareness with prospective customers. In this episode, Kate McQuillan explains how she created an annual pet competition that has become incredibly... Hosting a competition can be a great way to generate press coverage for your business and to raise brand awareness with prospective customers. In this episode, Kate McQuillan explains how she created an annual pet competition that has become incredibly popular and helped to boost her business. Here’s what you’ll learn in this episode: Kate... READ MORE Janet Murray clean 43:31 [190] How to pitch yourself as a podcast guest (and why you need to) https://www.janetmurray.co.uk/pitch-yourself-as-a-podcast-guest/ Tue, 29 Aug 2017 09:37:37 +0000 http://www.janetmurray.co.uk/?p=13159 <p>Appearing as a guest on a podcast show can be a great way to get known - and get in front of prospective customers and clients. But many podcast hosts are inundated with pitches from people who want to appear on their show. So how can you make sure your pitch stands out? In this... <a class="more-link" href="https://www.janetmurray.co.uk/pitch-yourself-as-a-podcast-guest/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/pitch-yourself-as-a-podcast-guest/">[190] How to pitch yourself as a podcast guest (and why you need to)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Appearing as a guest on a podcast show can be a great way to get known - and get in front of prospective customers and clients. But many podcast hosts are inundated with pitches from people who want to appear on their show. Appearing as a guest on a podcast show can be a great way to get known - and get in front of prospective customers and clients. But many podcast hosts are inundated with pitches from people who want to appear on their show. So how can you make sure your pitch stands out? In this... READ MORE Janet Murray clean 24:09 [189] How to become a media pundit with Dipti Tait https://www.janetmurray.co.uk/189-how-to-become-a-media-pundit-with-dipti-tait/ Thu, 24 Aug 2017 19:14:26 +0000 http://www.janetmurray.co.uk/?p=13154 <p>Getting high-profile media coverage for your business can be a game-changer in raising your profile and getting in front of your target audience. In this episode, I talk to hypnotherapist Dipti Tait about the tactics she has been using to get media coverage in national newspapers, magazines and on radio and TV. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/189-how-to-become-a-media-pundit-with-dipti-tait/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/189-how-to-become-a-media-pundit-with-dipti-tait/">[189] How to become a media pundit with Dipti Tait</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Getting high-profile media coverage for your business can be a game-changer in raising your profile and getting in front of your target audience. In this episode, I talk to hypnotherapist Dipti Tait about the tactics she has been using to get media cov... Getting high-profile media coverage for your business can be a game-changer in raising your profile and getting in front of your target audience. In this episode, I talk to hypnotherapist Dipti Tait about the tactics she has been using to get media coverage in national newspapers, magazines and on radio and TV. Here’s what you’ll... READ MORE Janet Murray clean 47:48 [188] How to repurpose your content (and why you need to) https://www.janetmurray.co.uk/188-how-to-repurpose-your-content-and-why-you-need-to/ Tue, 22 Aug 2017 05:35:14 +0000 http://www.janetmurray.co.uk/?p=13150 <p>Creating content to promote your business can be time consuming, so it’s a good idea to think about how you can make your content go further. In this episode, I share a step-by-step example of how I have repurposed one piece of content and used it in lots of different ways and across different platforms.... <a class="more-link" href="https://www.janetmurray.co.uk/188-how-to-repurpose-your-content-and-why-you-need-to/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/188-how-to-repurpose-your-content-and-why-you-need-to/">[188] How to repurpose your content (and why you need to)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Creating content to promote your business can be time consuming, so it’s a good idea to think about how you can make your content go further. In this episode, I share a step-by-step example of how I have repurposed one piece of content and used it in l... Creating content to promote your business can be time consuming, so it’s a good idea to think about how you can make your content go further. In this episode, I share a step-by-step example of how I have repurposed one piece of content and used it in lots of different ways and across different platforms.... READ MORE Janet Murray clean 23:34 [187] How to create shareable content with Daniel Knowlton https://www.janetmurray.co.uk/187-how-to-create-shareable-content-with-daniel-knowlton/ Fri, 18 Aug 2017 03:30:00 +0000 http://www.janetmurray.co.uk/?p=13133 <p>If you want to build an online audience, you need to be creating content people love. In this episode, digital marketing expert Daniel Knowlton shares his tips on how to create more shareable content. Here’s what you’ll learn in this episode: Dan Knowlton’s business story - how he became a social media and digital marketing... <a class="more-link" href="https://www.janetmurray.co.uk/187-how-to-create-shareable-content-with-daniel-knowlton/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/187-how-to-create-shareable-content-with-daniel-knowlton/">[187] How to create shareable content with Daniel Knowlton</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to build an online audience, you need to be creating content people love. In this episode, digital marketing expert Daniel Knowlton shares his tips on how to create more shareable content. Here’s what you’ll learn in this episode: Dan Knowl... If you want to build an online audience, you need to be creating content people love. In this episode, digital marketing expert Daniel Knowlton shares his tips on how to create more shareable content. Here’s what you’ll learn in this episode: Dan Knowlton’s business story - how he became a social media and digital marketing... READ MORE Janet Murray clean 30:49 [186] Three common press-release writing mistakes https://www.janetmurray.co.uk/186-three-common-press-release-writing-mistakes/ Tue, 15 Aug 2017 05:20:09 +0000 http://www.janetmurray.co.uk/?p=13127 <p>Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one. In this episode, I help you avoid three mistakes you might be making with your press releases. Here’s what you’ll learn in this episode: What exactly a press release is... <a class="more-link" href="https://www.janetmurray.co.uk/186-three-common-press-release-writing-mistakes/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/186-three-common-press-release-writing-mistakes/">[186] Three common press-release writing mistakes</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one. In this episode, I help you avoid three mistakes you might be making with your press releases. Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one. In this episode, I help you avoid three mistakes you might be making with your press releases. Here’s what you’ll learn in this episode: What exactly a press release is... READ MORE Janet Murray clean 20:08 [185] How to use LinkedIn to grow your business with Mark Williams aka Mr LinkedIn https://www.janetmurray.co.uk/185-how-to-use-linkedin-to-grow-your-business-with-mark-williams-aka-mr-linkedin/ Fri, 11 Aug 2017 04:31:49 +0000 http://www.janetmurray.co.uk/?p=13106 <p>You might think that LinkedIn is just a recruitment platform but it can be a really powerful tool to help grow your business. In this episode, LinkedIn expert Mark Williams shares his expertise on getting the most out of networking on LinkedIn. Here’s what you’ll learn in this episode: Mark Williams’ business story - how... <a class="more-link" href="https://www.janetmurray.co.uk/185-how-to-use-linkedin-to-grow-your-business-with-mark-williams-aka-mr-linkedin/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/185-how-to-use-linkedin-to-grow-your-business-with-mark-williams-aka-mr-linkedin/">[185] How to use LinkedIn to grow your business with Mark Williams aka Mr LinkedIn</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> You might think that LinkedIn is just a recruitment platform but it can be a really powerful tool to help grow your business. In this episode, LinkedIn expert Mark Williams shares his expertise on getting the most out of networking on LinkedIn. You might think that LinkedIn is just a recruitment platform but it can be a really powerful tool to help grow your business. In this episode, LinkedIn expert Mark Williams shares his expertise on getting the most out of networking on LinkedIn. Here’s what you’ll learn in this episode: Mark Williams’ business story - how... READ MORE Janet Murray clean 1:26:43 [184] How to test your business ideas https://www.janetmurray.co.uk/184-how-to-test-your-business-ideas/ Tue, 08 Aug 2017 05:13:35 +0000 http://www.janetmurray.co.uk/?p=13002 <p>If you have an idea for a new product or service you’d like to create, it’s a vital to test it before you spend money making it. In this episode I share three things I do when I have an idea for a new product or service to make sure I’m not wasting time and... <a class="more-link" href="https://www.janetmurray.co.uk/184-how-to-test-your-business-ideas/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/184-how-to-test-your-business-ideas/">[184] How to test your business ideas</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you have an idea for a new product or service you’d like to create, it’s a vital to test it before you spend money making it. In this episode I share three things I do when I have an idea for a new product or service to make sure I’m not wasting tim... If you have an idea for a new product or service you’d like to create, it’s a vital to test it before you spend money making it. In this episode I share three things I do when I have an idea for a new product or service to make sure I’m not wasting time and... READ MORE Janet Murray clean 16:35 [183] Should you hire a social media manager? https://www.janetmurray.co.uk/183-should-you-hire-a-social-media-manager/ Thu, 03 Aug 2017 19:36:53 +0000 http://www.janetmurray.co.uk/?p=12981 <p>If you want your customers to be able to find you, you need to be active on social media. But managing your social media can take up a huge amount of time and take you away from other important tasks in your business.   In this episode social media manager Cathy Wassell gives her tips... <a class="more-link" href="https://www.janetmurray.co.uk/183-should-you-hire-a-social-media-manager/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/183-should-you-hire-a-social-media-manager/">[183] Should you hire a social media manager?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want your customers to be able to find you, you need to be active on social media. But managing your social media can take up a huge amount of time and take you away from other important tasks in your business. If you want your customers to be able to find you, you need to be active on social media. But managing your social media can take up a huge amount of time and take you away from other important tasks in your business.   In this episode social media manager Cathy Wassell gives her tips... READ MORE Janet Murray clean 38:03 [182] Why you should ditch your ideal customer avatar https://www.janetmurray.co.uk/182-why-you-should-ditch-your-ideal-customer-avatar/ Tue, 01 Aug 2017 04:43:02 +0000 http://www.janetmurray.co.uk/?p=12874 <p>Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn’t be a slave to your customer avatar. Here’s what you’ll learn in this episode:... <a class="more-link" href="https://www.janetmurray.co.uk/182-why-you-should-ditch-your-ideal-customer-avatar/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/182-why-you-should-ditch-your-ideal-customer-avatar/">[182] Why you should ditch your ideal customer avatar</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn’t be a slave to your custom... Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn’t be a slave to your customer avatar. Here’s what you’ll learn in this episode:... READ MORE Janet Murray clean 21:13 [181] How to get fully booked through blogging with Rachel Miller https://www.janetmurray.co.uk/181-how-to-get-fully-booked-through-blogging-with-rachel-miller/ Fri, 28 Jul 2017 04:31:47 +0000 http://www.janetmurray.co.uk/?p=12871 <p>Publishing regular content on a blog can mean that your audience is already sold on you and your ideas, before you’ve even had a conversation with them. In this episode, internal communications expert Rachel Miller explains how you can attract leads for your business through blogging - without the need for the hard-sell. Here’s what... <a class="more-link" href="https://www.janetmurray.co.uk/181-how-to-get-fully-booked-through-blogging-with-rachel-miller/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/181-how-to-get-fully-booked-through-blogging-with-rachel-miller/">[181] How to get fully booked through blogging with Rachel Miller</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Publishing regular content on a blog can mean that your audience is already sold on you and your ideas, before you’ve even had a conversation with them. In this episode, internal communications expert Rachel Miller explains how you can attract leads fo... Publishing regular content on a blog can mean that your audience is already sold on you and your ideas, before you’ve even had a conversation with them. In this episode, internal communications expert Rachel Miller explains how you can attract leads for your business through blogging - without the need for the hard-sell. Here’s what... READ MORE Janet Murray clean 48:22 [180] How to build relationships with influencers https://www.janetmurray.co.uk/180-how-to-build-relationships-with-influencers/ Mon, 24 Jul 2017 16:06:39 +0000 http://www.janetmurray.co.uk/?p=12862 <p>Getting time or attention from someone with a bigger audience than you can really help you grow your business. But if you don't have an established relationship with them a 'cold' email request probably isn't going to cut it. In this episode I share my practical ideas on getting influencers to work with you. Here’s... <a class="more-link" href="https://www.janetmurray.co.uk/180-how-to-build-relationships-with-influencers/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/180-how-to-build-relationships-with-influencers/">[180] How to build relationships with influencers</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Getting time or attention from someone with a bigger audience than you can really help you grow your business. But if you don't have an established relationship with them a 'cold' email request probably isn't going to cut it. Getting time or attention from someone with a bigger audience than you can really help you grow your business. But if you don't have an established relationship with them a 'cold' email request probably isn't going to cut it. In this episode I share my practical ideas on getting influencers to work with you. Here’s... READ MORE Janet Murray clean 28:31 [179] How to get more eyes on your content with Andrew and Pete https://www.janetmurray.co.uk/179-how-to-get-more-eyes-on-your-content-with-andrew-and-pete/ Fri, 21 Jul 2017 09:10:15 +0000 http://www.janetmurray.co.uk/?p=12827 <p>If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to ‘like’ and share the content you create In this episode, content marketing experts Andrew Pickering and Peter Gartland - aka Andrew and Pete - share their tips on creating content that... <a class="more-link" href="https://www.janetmurray.co.uk/179-how-to-get-more-eyes-on-your-content-with-andrew-and-pete/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/179-how-to-get-more-eyes-on-your-content-with-andrew-and-pete/">[179] How to get more eyes on your content with Andrew and Pete</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to ‘like’ and share the content you create In this episode, content marketing experts Andrew Pickering and Peter Gartland - aka An... If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to ‘like’ and share the content you create In this episode, content marketing experts Andrew Pickering and Peter Gartland - aka Andrew and Pete - share their tips on creating content that... READ MORE Janet Murray clean 56:25 [178] How to plan a social media campaign for a launch https://www.janetmurray.co.uk/178-how-to-plan-a-social-media-campaign-for-a-launch/ Tue, 18 Jul 2017 05:41:02 +0000 http://www.janetmurray.co.uk/?p=12810 <p>An effective social media campaign can really make a difference to sales when you launch a new product or service - and will help you to make sure you’re creating exactly what your customers want to buy. In this episode I share with you the exact social media strategy I use when I launch something... <a class="more-link" href="https://www.janetmurray.co.uk/178-how-to-plan-a-social-media-campaign-for-a-launch/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/178-how-to-plan-a-social-media-campaign-for-a-launch/">[178] How to plan a social media campaign for a launch</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> An effective social media campaign can really make a difference to sales when you launch a new product or service - and will help you to make sure you’re creating exactly what your customers want to buy. In this episode I share with you the exact socia... An effective social media campaign can really make a difference to sales when you launch a new product or service - and will help you to make sure you’re creating exactly what your customers want to buy. In this episode I share with you the exact social media strategy I use when I launch something... READ MORE Janet Murray clean 34:58 [177] How to use crowdfunding to grow your business with Khierstyn Ross https://www.janetmurray.co.uk/177-how-to-use-crowdfunding-to-grow-your-business-with-khierstyn-ross/ Thu, 13 Jul 2017 12:30:13 +0000 http://www.janetmurray.co.uk/?p=12756 <p>Want to get your new products and services in front of a bigger audience? You might want to consider crowdfunding. In this episode, crowdfunding expert Khierstyn Ross shares how platforms like Kickstarter and Indiegogo can help you create successful launches. Here’s what you’ll learn in this episode: How Khierstyn Ross became a product launch specialist,... <a class="more-link" href="https://www.janetmurray.co.uk/177-how-to-use-crowdfunding-to-grow-your-business-with-khierstyn-ross/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/177-how-to-use-crowdfunding-to-grow-your-business-with-khierstyn-ross/">[177] How to use crowdfunding to grow your business with Khierstyn Ross</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Want to get your new products and services in front of a bigger audience? You might want to consider crowdfunding. In this episode, crowdfunding expert Khierstyn Ross shares how platforms like Kickstarter and Indiegogo can help you create successful la... Want to get your new products and services in front of a bigger audience? You might want to consider crowdfunding. In this episode, crowdfunding expert Khierstyn Ross shares how platforms like Kickstarter and Indiegogo can help you create successful launches. Here’s what you’ll learn in this episode: How Khierstyn Ross became a product launch specialist,... READ MORE Janet Murray clean 42:07 [176] How to plan and deliver a great talk https://www.janetmurray.co.uk/176-how-to-plan-and-deliver-a-great-talk/ Mon, 10 Jul 2017 18:50:40 +0000 http://www.janetmurray.co.uk/?p=12705 <p>Speaking at events can be a great way to promote your business, but if you haven’t done any public speaking before you might not know where to start. In this episode, I share practical tips on how to deliver a really great talk - from mapping out your content to questions you should ask the... <a class="more-link" href="https://www.janetmurray.co.uk/176-how-to-plan-and-deliver-a-great-talk/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/176-how-to-plan-and-deliver-a-great-talk/">[176] How to plan and deliver a great talk</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Speaking at events can be a great way to promote your business, but if you haven’t done any public speaking before you might not know where to start. In this episode, I share practical tips on how to deliver a really great talk - from mapping out your ... Speaking at events can be a great way to promote your business, but if you haven’t done any public speaking before you might not know where to start. In this episode, I share practical tips on how to deliver a really great talk - from mapping out your content to questions you should ask the... READ MORE Janet Murray clean 21:45 [175} How to make money from your creative business with Jeff Goins https://www.janetmurray.co.uk/175-how-to-make-money-from-your-creative-business-with-jeff-goins/ Thu, 06 Jul 2017 18:35:23 +0000 http://www.janetmurray.co.uk/?p=12691 <p>If you have a passion for something creative, you might think it’s not possible to turn it into a successful business. In this episode, bestselling author Jeff Goins talks about how to overcome what he calls the ‘starving artist mindset’ and build a thriving business doing something that you love. Here’s what you’ll learn in... <a class="more-link" href="https://www.janetmurray.co.uk/175-how-to-make-money-from-your-creative-business-with-jeff-goins/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/175-how-to-make-money-from-your-creative-business-with-jeff-goins/">[175} How to make money from your creative business with Jeff Goins</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you have a passion for something creative, you might think it’s not possible to turn it into a successful business. In this episode, bestselling author Jeff Goins talks about how to overcome what he calls the ‘starving artist mindset’ and build a th... If you have a passion for something creative, you might think it’s not possible to turn it into a successful business. In this episode, bestselling author Jeff Goins talks about how to overcome what he calls the ‘starving artist mindset’ and build a thriving business doing something that you love. Here’s what you’ll learn in... READ MORE Janet Murray clean 46:47 [174] How to explain what you do in 10 words or less https://www.janetmurray.co.uk/174-how-to-explain-what-you-do-in-10-words-or-less/ Mon, 03 Jul 2017 13:15:13 +0000 http://www.janetmurray.co.uk/?p=12673 <p>If you can’t explain what you do in one sentence, whether that’s on your website, in a meeting or at a networking event, you’ll find it hard to attract clients for your business. In this episode, I share my three-step plan on how to come up with a really great one liner, so you’ll never... <a class="more-link" href="https://www.janetmurray.co.uk/174-how-to-explain-what-you-do-in-10-words-or-less/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/174-how-to-explain-what-you-do-in-10-words-or-less/">[174] How to explain what you do in 10 words or less</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you can’t explain what you do in one sentence, whether that’s on your website, in a meeting or at a networking event, you’ll find it hard to attract clients for your business. In this episode, I share my three-step plan on how to come up with a real... If you can’t explain what you do in one sentence, whether that’s on your website, in a meeting or at a networking event, you’ll find it hard to attract clients for your business. In this episode, I share my three-step plan on how to come up with a really great one liner, so you’ll never... READ MORE Janet Murray clean 21:24 [173] How to launch with a tiny list with Jo Milmine https://www.janetmurray.co.uk/173-how-to-launch-with-a-tiny-list-with-jo-milmine/ Thu, 29 Jun 2017 16:52:03 +0000 http://www.janetmurray.co.uk/?p=12665 <p>If you’ve got a new product or service you’re itching to launch, you might think you need to have a massive email list in order to attract enough customers. In this episode, business consultant Jo Milmine talks about how she has launched successfully with small - but perfectly formed - email lists. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/173-how-to-launch-with-a-tiny-list-with-jo-milmine/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/173-how-to-launch-with-a-tiny-list-with-jo-milmine/">[173] How to launch with a tiny list with Jo Milmine</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’ve got a new product or service you’re itching to launch, you might think you need to have a massive email list in order to attract enough customers. In this episode, business consultant Jo Milmine talks about how she has launched successfully w... If you’ve got a new product or service you’re itching to launch, you might think you need to have a massive email list in order to attract enough customers. In this episode, business consultant Jo Milmine talks about how she has launched successfully with small - but perfectly formed - email lists. Here’s what you’ll... READ MORE Janet Murray clean 31:34 [172] How to tackle writer's block https://www.janetmurray.co.uk/172-how-to-tackle-writers-block/ Tue, 27 Jun 2017 04:40:01 +0000 http://www.janetmurray.co.uk/?p=12609 <p>If you’ve ever spent hours trying to write a blog post, website copy or marketing email - only to produce a couple of sentences - then this podcast episode is for you. In this episode, I share why I don’t believe in writer’s block - and three strategies you can use to ensure you never... <a class="more-link" href="https://www.janetmurray.co.uk/172-how-to-tackle-writers-block/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/172-how-to-tackle-writers-block/">[172] How to tackle writer's block</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’ve ever spent hours trying to write a blog post, website copy or marketing email - only to produce a couple of sentences - then this podcast episode is for you. In this episode, I share why I don’t believe in writer’s block - and three strategie... If you’ve ever spent hours trying to write a blog post, website copy or marketing email - only to produce a couple of sentences - then this podcast episode is for you. In this episode, I share why I don’t believe in writer’s block - and three strategies you can use to ensure you never... READ MORE Janet Murray clean 12:09 [171] How your personal image impacts on your business with Loulou Storey https://www.janetmurray.co.uk/171-how-your-personal-image-impacts-on-your-business/ Thu, 22 Jun 2017 20:50:29 +0000 http://www.janetmurray.co.uk/?p=12579 <p>Whether you like it or not, people judge on appearance. Which means your personal style can say a lot about your business and how you operate. In this episode, stylist and confidence coach Loulou Storey shares practical tips on how to use your clothes as a tool for business success. Here’s what you’ll learn in... <a class="more-link" href="https://www.janetmurray.co.uk/171-how-your-personal-image-impacts-on-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/171-how-your-personal-image-impacts-on-your-business/">[171] How your personal image impacts on your business with Loulou Storey</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Whether you like it or not, people judge on appearance. Which means your personal style can say a lot about your business and how you operate. In this episode, stylist and confidence coach Loulou Storey shares practical tips on how to use your clothes ... Whether you like it or not, people judge on appearance. Which means your personal style can say a lot about your business and how you operate. In this episode, stylist and confidence coach Loulou Storey shares practical tips on how to use your clothes as a tool for business success. Here’s what you’ll learn in... READ MORE Janet Murray clean 44:32 [170] How to deal with criticism https://www.janetmurray.co.uk/170-how-to-deal-with-criticism/ Tue, 20 Jun 2017 07:16:36 +0000 http://www.janetmurray.co.uk/?p=12574 <p>If you’re doing business online, inevitably there will be times when you find yourself on the receiving end of criticism - whether that’s on your blogs, social media posts or in your email inbox. In this episode I share the strategies I’ve developed to deal with negative comments without letting them throw me - and... <a class="more-link" href="https://www.janetmurray.co.uk/170-how-to-deal-with-criticism/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/170-how-to-deal-with-criticism/">[170] How to deal with criticism</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re doing business online, inevitably there will be times when you find yourself on the receiving end of criticism - whether that’s on your blogs, social media posts or in your email inbox. In this episode I share the strategies I’ve developed to... If you’re doing business online, inevitably there will be times when you find yourself on the receiving end of criticism - whether that’s on your blogs, social media posts or in your email inbox. In this episode I share the strategies I’ve developed to deal with negative comments without letting them throw me - and... READ MORE Janet Murray clean 13:07 [169] Why your business needs great headshot photography (and how to get it) with Laura Pearman https://www.janetmurray.co.uk/169-why-your-business-needs-great-headshot-photography-and-how-to-get-it-with-laura-pearman/ Thu, 15 Jun 2017 17:12:13 +0000 http://www.janetmurray.co.uk/?p=12571 <p>The profile picture you use on social media and on your website can make a big difference to how people view your business. In this episode, headshot photographer Laura Pearman shares her expert advice on how to get pictures that will give the right impression to your prospective customers. Here’s what you’ll learn in this... <a class="more-link" href="https://www.janetmurray.co.uk/169-why-your-business-needs-great-headshot-photography-and-how-to-get-it-with-laura-pearman/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/169-why-your-business-needs-great-headshot-photography-and-how-to-get-it-with-laura-pearman/">[169] Why your business needs great headshot photography (and how to get it) with Laura Pearman</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> The profile picture you use on social media and on your website can make a big difference to how people view your business. In this episode, headshot photographer Laura Pearman shares her expert advice on how to get pictures that will give the right im... The profile picture you use on social media and on your website can make a big difference to how people view your business. In this episode, headshot photographer Laura Pearman shares her expert advice on how to get pictures that will give the right impression to your prospective customers. Here’s what you’ll learn in this... READ MORE Janet Murray clean 46:56 [168] How to promote yourself at live events (without being a pain in the ass) https://www.janetmurray.co.uk/how-to-promote-yourself-at-live-events-without-being-a-pain-in-the-ass/ Tue, 13 Jun 2017 06:26:20 +0000 http://www.janetmurray.co.uk/?p=12567 <p>Going to live events can be a great way for you to get in front of prospective customers and show how you may be able to help them. But how do you make connections without delivering the hard sell? Here’s what you’ll learn in this episode: How to get to know other delegates before the... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-promote-yourself-at-live-events-without-being-a-pain-in-the-ass/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-promote-yourself-at-live-events-without-being-a-pain-in-the-ass/">[168] How to promote yourself at live events (without being a pain in the ass)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Going to live events can be a great way for you to get in front of prospective customers and show how you may be able to help them. But how do you make connections without delivering the hard sell? Here’s what you’ll learn in this episode: How to get t... Going to live events can be a great way for you to get in front of prospective customers and show how you may be able to help them. But how do you make connections without delivering the hard sell? Here’s what you’ll learn in this episode: How to get to know other delegates before the... READ MORE Janet Murray clean 16:45 [167] SEO made simple with Martin Huntbach https://www.janetmurray.co.uk/167-seo-made-simple-with-martin-huntbach/ Fri, 09 Jun 2017 04:59:08 +0000 http://www.janetmurray.co.uk/?p=12564 <p>If you’re not a ‘techie’ sort, you may find the term search engine optimisation (SEO) a bit intimidating. But if you want prospective customers to find you online, it’s something you can’t afford to ignore. In this episode, digital expert Martin Huntbach demystifies the topic and shares what small business owners need to know about... <a class="more-link" href="https://www.janetmurray.co.uk/167-seo-made-simple-with-martin-huntbach/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/167-seo-made-simple-with-martin-huntbach/">[167] SEO made simple with Martin Huntbach</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re not a ‘techie’ sort, you may find the term search engine optimisation (SEO) a bit intimidating. But if you want prospective customers to find you online, it’s something you can’t afford to ignore. In this episode, If you’re not a ‘techie’ sort, you may find the term search engine optimisation (SEO) a bit intimidating. But if you want prospective customers to find you online, it’s something you can’t afford to ignore. In this episode, digital expert Martin Huntbach demystifies the topic and shares what small business owners need to know about... READ MORE Janet Murray clean 58:00 [166] Four things you should do every day to promote your business https://www.janetmurray.co.uk/166-four-things-you-should-do-every-day-to-promote-your-business/ Tue, 06 Jun 2017 05:39:01 +0000 http://www.janetmurray.co.uk/?p=12558 <p>If you want to create a constant stream of leads and sales, there are four things you should be doing in your business every day. Here’s what you’ll learn in this episode: The four things you should be working on every day in your business if you want to make more sales Practical tips on how... <a class="more-link" href="https://www.janetmurray.co.uk/166-four-things-you-should-do-every-day-to-promote-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/166-four-things-you-should-do-every-day-to-promote-your-business/">[166] Four things you should do every day to promote your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to create a constant stream of leads and sales, there are four things you should be doing in your business every day. Here’s what you’ll learn in this episode: The four things you should be working on every day in your business if you want ... If you want to create a constant stream of leads and sales, there are four things you should be doing in your business every day. Here’s what you’ll learn in this episode: The four things you should be working on every day in your business if you want to make more sales Practical tips on how... READ MORE Janet Murray clean 31:00 [165] How to get booked and paid to speak with Grant Baldwin https://www.janetmurray.co.uk/165-how-to-get-booked-and-paid-to-speak-with-grant-baldwin/ Fri, 02 Jun 2017 07:06:17 +0000 http://www.janetmurray.co.uk/?p=12552 <p>Speaking at live events can help you build your credibility, make connections and attract new business. But how do you get started? In this episode, speaker and entrepreneur Grant Baldwin shares practical tips on finding speaking opportunities, getting hired to speak and negotiating fees (plus a whole lot more). Here’s what you’ll learn in this episode:... <a class="more-link" href="https://www.janetmurray.co.uk/165-how-to-get-booked-and-paid-to-speak-with-grant-baldwin/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/165-how-to-get-booked-and-paid-to-speak-with-grant-baldwin/">[165] How to get booked and paid to speak with Grant Baldwin</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Speaking at live events can help you build your credibility, make connections and attract new business. But how do you get started? In this episode, speaker and entrepreneur Grant Baldwin shares practical tips on finding speaking opportunities, Speaking at live events can help you build your credibility, make connections and attract new business. But how do you get started? In this episode, speaker and entrepreneur Grant Baldwin shares practical tips on finding speaking opportunities, getting hired to speak and negotiating fees (plus a whole lot more). Here’s what you’ll learn in this episode:... READ MORE Janet Murray clean 56:53 [164] How to grow a community around your content (and why you need to) https://www.janetmurray.co.uk/164-how-to-grow-a-community-around-your-content-and-why-you-need-to/ Tue, 30 May 2017 08:23:52 +0000 http://www.janetmurray.co.uk/?p=12533 <p>If you want to create a regular stream of leads and sales for your business, you need to build a community around your content. In this episode, I explain how building a community around your content can help your business and share practical tips on how to make it happen. Here’s what you’ll learn in... <a class="more-link" href="https://www.janetmurray.co.uk/164-how-to-grow-a-community-around-your-content-and-why-you-need-to/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/164-how-to-grow-a-community-around-your-content-and-why-you-need-to/">[164] How to grow a community around your content (and why you need to)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to create a regular stream of leads and sales for your business, you need to build a community around your content. In this episode, I explain how building a community around your content can help your business and share practical tips on h... If you want to create a regular stream of leads and sales for your business, you need to build a community around your content. In this episode, I explain how building a community around your content can help your business and share practical tips on how to make it happen. Here’s what you’ll learn in... READ MORE Janet Murray clean 26:32 [163] How to get high-profile media coverage for your business with Kate Beavis https://www.janetmurray.co.uk/163-how-to-get-high-profile-media-coverage-for-your-business-with-kate-beavis/ Thu, 25 May 2017 19:52:18 +0000 http://www.janetmurray.co.uk/?p=12501 <p>Getting media coverage for your business in national newspapers, websites and magazines can position you as an expert in your field - and help you make more sales. In this episode, vintage design and lifestyle expert Kate Beavis shares her tips and strategies for getting high-profile press coverage in your target publications. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/163-how-to-get-high-profile-media-coverage-for-your-business-with-kate-beavis/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/163-how-to-get-high-profile-media-coverage-for-your-business-with-kate-beavis/">[163] How to get high-profile media coverage for your business with Kate Beavis</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Getting media coverage for your business in national newspapers, websites and magazines can position you as an expert in your field - and help you make more sales. In this episode, vintage design and lifestyle expert Kate Beavis shares her tips and str... Getting media coverage for your business in national newspapers, websites and magazines can position you as an expert in your field - and help you make more sales. In this episode, vintage design and lifestyle expert Kate Beavis shares her tips and strategies for getting high-profile press coverage in your target publications. Here’s what you’ll... READ MORE Janet Murray clean 58:06 [162] Do this one thing to make more sales https://www.janetmurray.co.uk/162-do-this-one-thing-to-make-more-sales/ Tue, 23 May 2017 08:11:24 +0000 http://www.janetmurray.co.uk/?p=12496 <p>Are you losing out on sales because you’re not anticipating the questions prospective customers might have about your products and services? In this episode, I explain how creating content that answers your customers’ questions - and not just on your FAQ page - could make a big difference to the bottom line of your business.... <a class="more-link" href="https://www.janetmurray.co.uk/162-do-this-one-thing-to-make-more-sales/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/162-do-this-one-thing-to-make-more-sales/">[162] Do this one thing to make more sales</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you losing out on sales because you’re not anticipating the questions prospective customers might have about your products and services? In this episode, I explain how creating content that answers your customers’ questions - and not just on your F... Are you losing out on sales because you’re not anticipating the questions prospective customers might have about your products and services? In this episode, I explain how creating content that answers your customers’ questions - and not just on your FAQ page - could make a big difference to the bottom line of your business.... READ MORE Janet Murray clean 31:12 [161] How to work with bloggers and influencers with Kat Molesworth https://www.janetmurray.co.uk/161-how-to-work-with-bloggers-and-influencers-with-kat-molesworth/ Thu, 18 May 2017 17:25:02 +0000 http://www.janetmurray.co.uk/?p=12489 <p>Working with bloggers and social media influencers can be a great way to get your business or brand in front of more people. But how do you make it happen? In this episode, pro blogger Kat Molesworth explains how to harness the power of bloggers and influencers in your business. Here’s what you’ll learn in... <a class="more-link" href="https://www.janetmurray.co.uk/161-how-to-work-with-bloggers-and-influencers-with-kat-molesworth/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/161-how-to-work-with-bloggers-and-influencers-with-kat-molesworth/">[161] How to work with bloggers and influencers with Kat Molesworth</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Working with bloggers and social media influencers can be a great way to get your business or brand in front of more people. But how do you make it happen? In this episode, pro blogger Kat Molesworth explains how to harness the power of bloggers and in... Working with bloggers and social media influencers can be a great way to get your business or brand in front of more people. But how do you make it happen? In this episode, pro blogger Kat Molesworth explains how to harness the power of bloggers and influencers in your business. Here’s what you’ll learn in... READ MORE Janet Murray clean 1:00:44 [160] Going small to go big in your business https://www.janetmurray.co.uk/160-going-small-to-big-in-your-business/ Mon, 15 May 2017 17:29:35 +0000 http://www.janetmurray.co.uk/?p=12483 <p>The most successful business owners that I know have one thing in common: their ability to focus on one thing. In this episode, I explain how staying small - focusing on one ‘niche’ or trialling your product/service with a handful of clients - can help you achieve bigger results in the long term. Here’s what... <a class="more-link" href="https://www.janetmurray.co.uk/160-going-small-to-big-in-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/160-going-small-to-big-in-your-business/">[160] Going small to go big in your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> The most successful business owners that I know have one thing in common: their ability to focus on one thing. In this episode, I explain how staying small - focusing on one ‘niche’ or trialling your product/service with a handful of clients - can help... The most successful business owners that I know have one thing in common: their ability to focus on one thing. In this episode, I explain how staying small - focusing on one ‘niche’ or trialling your product/service with a handful of clients - can help you achieve bigger results in the long term. Here’s what... READ MORE Janet Murray clean 34:24 [159] Growing your online business through live events with Chris Ducker https://www.janetmurray.co.uk/159-growing-your-online-business-through-live-events-with-chris-ducker/ Thu, 11 May 2017 16:53:19 +0000 http://www.janetmurray.co.uk/?p=12480 <p>Attending live events can be great for your business - but have you considered running your own? In this episode, Chris Ducker shares his thoughts on how hosting live events could help you grow your business. Here’s what you’ll learn in this episode: Chris Ducker's experience of running live events including Tropical Think Tank Why every... <a class="more-link" href="https://www.janetmurray.co.uk/159-growing-your-online-business-through-live-events-with-chris-ducker/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/159-growing-your-online-business-through-live-events-with-chris-ducker/">[159] Growing your online business through live events with Chris Ducker</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Attending live events can be great for your business - but have you considered running your own? In this episode, Chris Ducker shares his thoughts on how hosting live events could help you grow your business. Attending live events can be great for your business - but have you considered running your own? In this episode, Chris Ducker shares his thoughts on how hosting live events could help you grow your business. Here’s what you’ll learn in this episode: Chris Ducker's experience of running live events including Tropical Think Tank Why every... READ MORE Janet Murray clean 41:51 [158] How to get journalists to say 'yes' to you https://www.janetmurray.co.uk/158-how-to-get-journalists-to-say-yes-to-you/ Tue, 09 May 2017 06:13:36 +0000 http://www.janetmurray.co.uk/?p=12432 <p>Journalists can be frustrating to deal with. They don’t always answer their phones and can be slow to reply to emails (or not reply at all). The good news is, there are things you can do to get their attention - and increase your chances of getting a ‘yes’ when you pitch a story idea.... <a class="more-link" href="https://www.janetmurray.co.uk/158-how-to-get-journalists-to-say-yes-to-you/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/158-how-to-get-journalists-to-say-yes-to-you/">[158] How to get journalists to say 'yes' to you</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Journalists can be frustrating to deal with. They don’t always answer their phones and can be slow to reply to emails (or not reply at all). The good news is, there are things you can do to get their attention - and increase your chances of getting a ‘... Journalists can be frustrating to deal with. They don’t always answer their phones and can be slow to reply to emails (or not reply at all). The good news is, there are things you can do to get their attention - and increase your chances of getting a ‘yes’ when you pitch a story idea.... READ MORE Janet Murray clean 18:01 [157] How to be more productive with Mike Vardy https://www.janetmurray.co.uk/how-to-be-more-productive-with-mike-vardy/ Fri, 05 May 2017 06:24:13 +0000 http://www.janetmurray.co.uk/?p=12383 <p>If you run your own business, there will be times when you feel overwhelmed, with so much on your to-do list, you’re not sure where to get started. In this episode, productivity expert Mike Vardy shares his strategies for getting more done in less time. Here’s what you’ll learn in this episode: Mike Vardy’s business... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-be-more-productive-with-mike-vardy/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-be-more-productive-with-mike-vardy/">[157] How to be more productive with Mike Vardy</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you run your own business, there will be times when you feel overwhelmed, with so much on your to-do list, you’re not sure where to get started. In this episode, productivity expert Mike Vardy shares his strategies for getting more done in less time... If you run your own business, there will be times when you feel overwhelmed, with so much on your to-do list, you’re not sure where to get started. In this episode, productivity expert Mike Vardy shares his strategies for getting more done in less time. Here’s what you’ll learn in this episode: Mike Vardy’s business... READ MORE Janet Murray clean 49:39 [156] How to be gritty (and how it can help your business) https://www.janetmurray.co.uk/156-how-to-be-gritty-and-how-it-can-help-your-business/ Tue, 02 May 2017 13:12:04 +0000 http://www.janetmurray.co.uk/?p=12368 <p>If you’re running your own business, there will be times when the going gets tough and you need to overcome challenges. In this episode, I share seven things I learned from running the London Marathon that can be applied to my business (and to yours too). Here’s what you’ll learn in this episode: Why you... <a class="more-link" href="https://www.janetmurray.co.uk/156-how-to-be-gritty-and-how-it-can-help-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/156-how-to-be-gritty-and-how-it-can-help-your-business/">[156] How to be gritty (and how it can help your business)</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re running your own business, there will be times when the going gets tough and you need to overcome challenges. In this episode, I share seven things I learned from running the London Marathon that can be applied to my business (and to yours to... If you’re running your own business, there will be times when the going gets tough and you need to overcome challenges. In this episode, I share seven things I learned from running the London Marathon that can be applied to my business (and to yours too). Here’s what you’ll learn in this episode: Why you... READ MORE Janet Murray clean 30:58 [155] How to sell without feeling gross with Tara Swiger https://www.janetmurray.co.uk/155-how-to-sell-without-feeling-gross-with-tara-swiger/ Fri, 28 Apr 2017 04:35:43 +0000 http://www.janetmurray.co.uk/?p=12351 <p>Being able to sell your products and services is a key part of running a small business, but time and time again business owners tell me that selling makes them feel a bit icky and uncomfortable. In this episode, Tara Swiger shares her tips on how to build a sustainable business - and how to... <a class="more-link" href="https://www.janetmurray.co.uk/155-how-to-sell-without-feeling-gross-with-tara-swiger/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/155-how-to-sell-without-feeling-gross-with-tara-swiger/">[155] How to sell without feeling gross with Tara Swiger</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Being able to sell your products and services is a key part of running a small business, but time and time again business owners tell me that selling makes them feel a bit icky and uncomfortable. In this episode, Being able to sell your products and services is a key part of running a small business, but time and time again business owners tell me that selling makes them feel a bit icky and uncomfortable. In this episode, Tara Swiger shares her tips on how to build a sustainable business - and how to... READ MORE Janet Murray clean 43:20 [154] How to fund events and training as a small business owner https://www.janetmurray.co.uk/154-how-to-fund-events-and-training-as-a-small-business-owner/ Tue, 25 Apr 2017 04:39:54 +0000 http://www.janetmurray.co.uk/?p=12340 <p>Want to invest in training or personal development but feel you don’t have the budget? This podcast episode is full of ideas to help you fund training, events and other business opportunities that you’d really hate to miss out on. Here’s what you’ll learn in this episode: Tips for moving yourself from the mindset of... <a class="more-link" href="https://www.janetmurray.co.uk/154-how-to-fund-events-and-training-as-a-small-business-owner/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/154-how-to-fund-events-and-training-as-a-small-business-owner/">[154] How to fund events and training as a small business owner</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Want to invest in training or personal development but feel you don’t have the budget? This podcast episode is full of ideas to help you fund training, events and other business opportunities that you’d really hate to miss out on. Want to invest in training or personal development but feel you don’t have the budget? This podcast episode is full of ideas to help you fund training, events and other business opportunities that you’d really hate to miss out on. Here’s what you’ll learn in this episode: Tips for moving yourself from the mindset of... READ MORE Janet Murray clean 21:21 [153] Product launch strategies that actually work with Mark Asquith https://www.janetmurray.co.uk/153-product-launch-strategies-that-actually-work-with-mark-asquith/ Thu, 20 Apr 2017 20:34:46 +0000 http://www.janetmurray.co.uk/?p=12305 <p>When you’ve got a great idea for a new product or service, your excitement can make it tempting to go full speed ahead to the launch stage. But making sure you are building something people actually want is a crucial place to start. Entrepreneur Mark Asquith shares his tips for the six essential stages of... <a class="more-link" href="https://www.janetmurray.co.uk/153-product-launch-strategies-that-actually-work-with-mark-asquith/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/153-product-launch-strategies-that-actually-work-with-mark-asquith/">[153] Product launch strategies that actually work with Mark Asquith</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> When you’ve got a great idea for a new product or service, your excitement can make it tempting to go full speed ahead to the launch stage. But making sure you are building something people actually want is a crucial place to start. When you’ve got a great idea for a new product or service, your excitement can make it tempting to go full speed ahead to the launch stage. But making sure you are building something people actually want is a crucial place to start. Entrepreneur Mark Asquith shares his tips for the six essential stages of... READ MORE Janet Murray clean 53:21 [152] How to deal with freeloaders https://www.janetmurray.co.uk/152-how-to-deal-with-freeloaders/ Mon, 17 Apr 2017 15:56:11 +0000 http://www.janetmurray.co.uk/?p=12257 <p>When you’re running your own business, there will be times when you come across freeloaders - people who ask for favours, including free or discounted products and services. In this episode, I share tips and strategies for dealing with these types of people. Here’s what you’ll learn in this episode: Why being upfront about what... <a class="more-link" href="https://www.janetmurray.co.uk/152-how-to-deal-with-freeloaders/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/152-how-to-deal-with-freeloaders/">[152] How to deal with freeloaders</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> When you’re running your own business, there will be times when you come across freeloaders - people who ask for favours, including free or discounted products and services. In this episode, I share tips and strategies for dealing with these types of p... When you’re running your own business, there will be times when you come across freeloaders - people who ask for favours, including free or discounted products and services. In this episode, I share tips and strategies for dealing with these types of people. Here’s what you’ll learn in this episode: Why being upfront about what... READ MORE Janet Murray clean 23:48 [151] How to use Twitter chats to promote your business with Sian Conway https://www.janetmurray.co.uk/151-how-to-use-twitter-chats-to-promote-your-business-with-sian-conway/ Fri, 14 Apr 2017 04:49:18 +0000 http://www.janetmurray.co.uk/?p=12168 <p>If you’re looking to grow your following on Twitter, you might want to take part in Twitter chats - or even host your own. In this episode, Sian Conway talks about how she launched the #EthicalHour Twitter chat which now gets around one million impressions a month - and has helped her build her profile,... <a class="more-link" href="https://www.janetmurray.co.uk/151-how-to-use-twitter-chats-to-promote-your-business-with-sian-conway/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/151-how-to-use-twitter-chats-to-promote-your-business-with-sian-conway/">[151] How to use Twitter chats to promote your business with Sian Conway</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re looking to grow your following on Twitter, you might want to take part in Twitter chats - or even host your own. In this episode, Sian Conway talks about how she launched the #EthicalHour Twitter chat which now gets around one million impress... If you’re looking to grow your following on Twitter, you might want to take part in Twitter chats - or even host your own. In this episode, Sian Conway talks about how she launched the #EthicalHour Twitter chat which now gets around one million impressions a month - and has helped her build her profile,... READ MORE Janet Murray clean 51:16 [150] Behind the scenes of my business https://www.janetmurray.co.uk/150-behind-the-scenes-of-my-business/ Tue, 11 Apr 2017 05:07:27 +0000 http://www.janetmurray.co.uk/?p=12145 <p>When I asked listeners how I should mark the 150th of episode of the Soulful PR podcast,  they said they wanted to know more about me and how the show is put together.  So in this episode, I’m answering the questions rather than asking them. In this episode, I’m interviewed by my friend Rob Lawrence... <a class="more-link" href="https://www.janetmurray.co.uk/150-behind-the-scenes-of-my-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/150-behind-the-scenes-of-my-business/">[150] Behind the scenes of my business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> When I asked listeners how I should mark the 150th of episode of the Soulful PR podcast,  they said they wanted to know more about me and how the show is put together.  So in this episode, I’m answering the questions rather than asking them. When I asked listeners how I should mark the 150th of episode of the Soulful PR podcast,  they said they wanted to know more about me and how the show is put together.  So in this episode, I’m answering the questions rather than asking them. In this episode, I’m interviewed by my friend Rob Lawrence... READ MORE Janet Murray clean 57:36 [149] How to define your personal brand with Jennifer Holloway https://www.janetmurray.co.uk/149-how-to-define-your-personal-brand-with-jennifer-holloway/ Thu, 06 Apr 2017 20:56:39 +0000 http://www.janetmurray.co.uk/?p=12140 <p>In this episode, Jennifer Holloway shares her advice on how to define your personal brand - particularly if you feel uncomfortable with the idea of promoting your business. Here’s what you’ll learn in this episode: Jennifer’s business story - from PR to running her own personal branding business Why the best brands convey the ‘what’... <a class="more-link" href="https://www.janetmurray.co.uk/149-how-to-define-your-personal-brand-with-jennifer-holloway/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/149-how-to-define-your-personal-brand-with-jennifer-holloway/">[149] How to define your personal brand with Jennifer Holloway</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In this episode, Jennifer Holloway shares her advice on how to define your personal brand - particularly if you feel uncomfortable with the idea of promoting your business. Here’s what you’ll learn in this episode: Jennifer’s business story - from PR t... In this episode, Jennifer Holloway shares her advice on how to define your personal brand - particularly if you feel uncomfortable with the idea of promoting your business. Here’s what you’ll learn in this episode: Jennifer’s business story - from PR to running her own personal branding business Why the best brands convey the ‘what’... READ MORE Janet Murray clean 32:08 [148] Should you join a membership site? https://www.janetmurray.co.uk/148-should-you-join-a-membership-site/ Mon, 03 Apr 2017 09:32:32 +0000 http://www.janetmurray.co.uk/?p=12136 <p>If you’ve never belonged to a membership community, you might be wondering if it’s a good idea for you to join one. In this episode, I share my advice on how to choose the right membership community for you - and how to get the most out of it for your business. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/148-should-you-join-a-membership-site/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/148-should-you-join-a-membership-site/">[148] Should you join a membership site?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’ve never belonged to a membership community, you might be wondering if it’s a good idea for you to join one. In this episode, I share my advice on how to choose the right membership community for you - and how to get the most out of it for your ... If you’ve never belonged to a membership community, you might be wondering if it’s a good idea for you to join one. In this episode, I share my advice on how to choose the right membership community for you - and how to get the most out of it for your business. Here’s what you’ll... READ MORE Janet Murray clean 31:50 [147] How to build an audience online with Lucy Parsons https://www.janetmurray.co.uk/147-how-to-build-an-audience-online-with-lucy-parsons/ Thu, 30 Mar 2017 19:04:18 +0000 http://www.janetmurray.co.uk/?p=12132 <p>If you want to build an online audience for your business you might be wondering where to start. In this episode, academic coach Lucy Parsons talks about how she has used online marketing to build her academic coaching business online - and get fully booked - in just two years. Here’s what you’ll learn in... <a class="more-link" href="https://www.janetmurray.co.uk/147-how-to-build-an-audience-online-with-lucy-parsons/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/147-how-to-build-an-audience-online-with-lucy-parsons/">[147] How to build an audience online with Lucy Parsons</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to build an online audience for your business you might be wondering where to start. In this episode, academic coach Lucy Parsons talks about how she has used online marketing to build her academic coaching business online - and get fully b... If you want to build an online audience for your business you might be wondering where to start. In this episode, academic coach Lucy Parsons talks about how she has used online marketing to build her academic coaching business online - and get fully booked - in just two years. Here’s what you’ll learn in... READ MORE Janet Murray clean 48:43 [146] How to deal with entrepreneurial loneliness https://www.janetmurray.co.uk/146-how-to-deal-with-entrepreneurial-loneliness/ Tue, 28 Mar 2017 05:39:21 +0000 http://www.janetmurray.co.uk/?p=12126 <p>There are many great things about running your own business, but if you work by yourself you will, inevitably, feel lonely. In this episode I share three simple strategies to combat entrepreneurial loneliness How online communities can be really important to make both online and offline contacts My advice on why live events are a... <a class="more-link" href="https://www.janetmurray.co.uk/146-how-to-deal-with-entrepreneurial-loneliness/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/146-how-to-deal-with-entrepreneurial-loneliness/">[146] How to deal with entrepreneurial loneliness</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> There are many great things about running your own business, but if you work by yourself you will, inevitably, feel lonely. In this episode I share three simple strategies to combat entrepreneurial loneliness How online communities can be really import... There are many great things about running your own business, but if you work by yourself you will, inevitably, feel lonely. In this episode I share three simple strategies to combat entrepreneurial loneliness How online communities can be really important to make both online and offline contacts My advice on why live events are a... READ MORE Janet Murray clean 21:16 [145] Getting started with Facebook ads with Gavin Bell https://www.janetmurray.co.uk/145-getting-started-with-facebook-ads-with-gavin-bell/ Fri, 24 Mar 2017 05:18:02 +0000 http://www.janetmurray.co.uk/?p=12118 <p>If you want to increase your reach on Facebook, you might be considering spending some money on advertising. But how can you make sure you’ll get a good return on investment? In this episode, social media expert Gavin Bell shares his advice on how to make Facebook advertising work for your business. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/145-getting-started-with-facebook-ads-with-gavin-bell/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/145-getting-started-with-facebook-ads-with-gavin-bell/">[145] Getting started with Facebook ads with Gavin Bell</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to increase your reach on Facebook, you might be considering spending some money on advertising. But how can you make sure you’ll get a good return on investment? In this episode, social media expert Gavin Bell shares his advice on how to m... If you want to increase your reach on Facebook, you might be considering spending some money on advertising. But how can you make sure you’ll get a good return on investment? In this episode, social media expert Gavin Bell shares his advice on how to make Facebook advertising work for your business. Here’s what you’ll... READ MORE Janet Murray clean 48:37 [144] Are you making this mistake with your about page? https://www.janetmurray.co.uk/144-are-you-making-this-mistake-with-your-about-page/ Tue, 21 Mar 2017 06:14:58 +0000 http://www.janetmurray.co.uk/?p=12113 <p>The ‘about’ page on your website should be about you and your business, right?  Not necessarily. In this episode, I share a common mistake you could be making with your about page (and how to fix it). Here’s what you’ll learn in this episode: Why your ‘about’ page shouldn’t be all about you Advice on... <a class="more-link" href="https://www.janetmurray.co.uk/144-are-you-making-this-mistake-with-your-about-page/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/144-are-you-making-this-mistake-with-your-about-page/">[144] Are you making this mistake with your about page?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> The ‘about’ page on your website should be about you and your business, right?  Not necessarily. In this episode, I share a common mistake you could be making with your about page (and how to fix it). Here’s what you’ll learn in this episode: Why your ... The ‘about’ page on your website should be about you and your business, right?  Not necessarily. In this episode, I share a common mistake you could be making with your about page (and how to fix it). Here’s what you’ll learn in this episode: Why your ‘about’ page shouldn’t be all about you Advice on... READ MORE Janet Murray clean 19:12 [143] How to get more engagement on your Facebook page with Jessie Wilson https://www.janetmurray.co.uk/143-how-to-get-more-engagement-on-your-facebook-page-with-jessie-wilson/ Fri, 17 Mar 2017 05:22:42 +0000 http://www.janetmurray.co.uk/?p=12110 <p>If you want to boost engagement on your Facebook page, you might think you need to pay for advertising - but there are ways to increase likes, comments and shares with little - or no - ad spend. In this episode, Institute of Mums founder Jessie Wilson shares her tips on encouraging organic engagement on... <a class="more-link" href="https://www.janetmurray.co.uk/143-how-to-get-more-engagement-on-your-facebook-page-with-jessie-wilson/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/143-how-to-get-more-engagement-on-your-facebook-page-with-jessie-wilson/">[143] How to get more engagement on your Facebook page with Jessie Wilson</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to boost engagement on your Facebook page, you might think you need to pay for advertising - but there are ways to increase likes, comments and shares with little - or no - ad spend. In this episode, If you want to boost engagement on your Facebook page, you might think you need to pay for advertising - but there are ways to increase likes, comments and shares with little - or no - ad spend. In this episode, Institute of Mums founder Jessie Wilson shares her tips on encouraging organic engagement on... READ MORE Janet Murray clean 32:21 [142] Stop marketing to everyone https://www.janetmurray.co.uk/142-stop-marketing-to-everyone/ Tue, 14 Mar 2017 05:58:33 +0000 http://www.janetmurray.co.uk/?p=12107 <p>Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn’t be afraid of niching down your business Here’s what you’ll learn in this episode: Why people love specialists and experts (and why that’s important) How having a niche makes it... <a class="more-link" href="https://www.janetmurray.co.uk/142-stop-marketing-to-everyone/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/142-stop-marketing-to-everyone/">[142] Stop marketing to everyone</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn’t be afraid of niching down your business Here’s what you’ll learn in this episode: Why people love specialists and ex... Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn’t be afraid of niching down your business Here’s what you’ll learn in this episode: Why people love specialists and experts (and why that’s important) How having a niche makes it... READ MORE Janet Murray clean 20:54 [141] How to write and publish your own book with Amanda Cook https://www.janetmurray.co.uk/141-how-to-write-and-publish-your-own-book/ Fri, 10 Mar 2017 11:00:39 +0000 http://www.janetmurray.co.uk/?p=12102 <p>Being a published author can help you build credibility in your niche - and attract leads and sales -  making it the best possible business card you can have. But how do you get published? And how do you get your book in front of the people you want to reach? In this episode, wellness... <a class="more-link" href="https://www.janetmurray.co.uk/141-how-to-write-and-publish-your-own-book/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/141-how-to-write-and-publish-your-own-book/">[141] How to write and publish your own book with Amanda Cook</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Being a published author can help you build credibility in your niche - and attract leads and sales -  making it the best possible business card you can have. But how do you get published? And how do you get your book in front of the people you want to... Being a published author can help you build credibility in your niche - and attract leads and sales -  making it the best possible business card you can have. But how do you get published? And how do you get your book in front of the people you want to reach? In this episode, wellness... READ MORE Janet Murray clean 40:33 [140] Should you put your prices on your website? https://www.janetmurray.co.uk/140-should-you-put-your-prices-on-your-website/ Tue, 07 Mar 2017 06:24:06 +0000 http://www.janetmurray.co.uk/?p=12096 <p>You might think that being upfront about the costs of your products and services could put off potential customers, but in fact the opposite is true. In this episode, I share why business owners shouldn’t be scared to be transparent about their costs and prices. Here's what you'll learn in this episode: The importance of... <a class="more-link" href="https://www.janetmurray.co.uk/140-should-you-put-your-prices-on-your-website/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/140-should-you-put-your-prices-on-your-website/">[140] Should you put your prices on your website?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> You might think that being upfront about the costs of your products and services could put off potential customers, but in fact the opposite is true. In this episode, I share why business owners shouldn’t be scared to be transparent about their costs a... You might think that being upfront about the costs of your products and services could put off potential customers, but in fact the opposite is true. In this episode, I share why business owners shouldn’t be scared to be transparent about their costs and prices. Here's what you'll learn in this episode: The importance of... READ MORE Janet Murray clean 22:35 [139] How to turn content into cash with Pete Matthew https://www.janetmurray.co.uk/139-how-to-turn-content-into-cash/ Fri, 03 Mar 2017 04:35:38 +0000 http://www.janetmurray.co.uk/?p=12071 <p>A knack for explaining complicated topics led Pete Matthew to launch a website simplifying financial advice. In this episode, he explains why providing people with useful information in the form of blogs, podcasts and video has helped his business double in size. Here’s what you’ll learn in this episode: Pete’s business story - how he... <a class="more-link" href="https://www.janetmurray.co.uk/139-how-to-turn-content-into-cash/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/139-how-to-turn-content-into-cash/">[139] How to turn content into cash with Pete Matthew</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> A knack for explaining complicated topics led Pete Matthew to launch a website simplifying financial advice. In this episode, he explains why providing people with useful information in the form of blogs, podcasts and video has helped his business doub... A knack for explaining complicated topics led Pete Matthew to launch a website simplifying financial advice. In this episode, he explains why providing people with useful information in the form of blogs, podcasts and video has helped his business double in size. Here’s what you’ll learn in this episode: Pete’s business story - how he... READ MORE Janet Murray clean 41:01 [138] Five reasons not to be afraid of giving away free content https://www.janetmurray.co.uk/138-five-reasons-not-to-be-afraid-of-giving-away-free-content/ Mon, 27 Feb 2017 20:01:02 +0000 http://www.janetmurray.co.uk/?p=12064 <p>You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn’t be further from the truth. In this episode, I explain why creating free content that answers your customers' questions is simply another form of advertising (that’s completely free - bonus!). Here’s what... <a class="more-link" href="https://www.janetmurray.co.uk/138-five-reasons-not-to-be-afraid-of-giving-away-free-content/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/138-five-reasons-not-to-be-afraid-of-giving-away-free-content/">[138] Five reasons not to be afraid of giving away free content</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn’t be further from the truth. In this episode, I explain why creating free content that answers your customers' questions i... You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn’t be further from the truth. In this episode, I explain why creating free content that answers your customers' questions is simply another form of advertising (that’s completely free - bonus!). Here’s what... READ MORE Janet Murray clean 16:51 [137] How to get known with Mark Schaefer https://www.janetmurray.co.uk/137-how-to-get-known/ Fri, 24 Feb 2017 05:41:37 +0000 http://www.janetmurray.co.uk/?p=12043 <p>Leaving a successful career to set up on his own taught social media expert Mark Schaefer the importance of being known as an expert in his field. In this episode, he explains why business owners should focus on becoming known for what they do and outlines a strategy to achieve this. Here’s what you’ll learn... <a class="more-link" href="https://www.janetmurray.co.uk/137-how-to-get-known/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/137-how-to-get-known/">[137] How to get known with Mark Schaefer</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Leaving a successful career to set up on his own taught social media expert Mark Schaefer the importance of being known as an expert in his field. In this episode, he explains why business owners should focus on becoming known for what they do and outl... Leaving a successful career to set up on his own taught social media expert Mark Schaefer the importance of being known as an expert in his field. In this episode, he explains why business owners should focus on becoming known for what they do and outlines a strategy to achieve this. Here’s what you’ll learn... READ MORE Janet Murray clean 28:50 [136] The one thing you can do to get more social media followers https://www.janetmurray.co.uk/136-the-one-thing-you-can-do-to-get-more-social-media-followers/ Tue, 21 Feb 2017 06:09:02 +0000 http://www.janetmurray.co.uk/?p=12038 <p>What is the one thing you need to do to grow your social media following? Find out in this podcast episode (clue: you’ll be surprised how easy it is). Here’s what you’ll learn in this episode: How to use your existing connections to increase your social media reach Strategies you can use to help you... <a class="more-link" href="https://www.janetmurray.co.uk/136-the-one-thing-you-can-do-to-get-more-social-media-followers/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/136-the-one-thing-you-can-do-to-get-more-social-media-followers/">[136] The one thing you can do to get more social media followers</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> What is the one thing you need to do to grow your social media following? Find out in this podcast episode (clue: you’ll be surprised how easy it is). Here’s what you’ll learn in this episode: How to use your existing connections to increase your socia... What is the one thing you need to do to grow your social media following? Find out in this podcast episode (clue: you’ll be surprised how easy it is). Here’s what you’ll learn in this episode: How to use your existing connections to increase your social media reach Strategies you can use to help you... READ MORE Janet Murray clean 26:04 [135] How to dominate a niche with Jeff Sieh https://www.janetmurray.co.uk/135-how-to-dominate-a-niche/ Thu, 16 Feb 2017 18:44:24 +0000 http://www.janetmurray.co.uk/?p=12035 <p>If you’ve ever worried that focusing too much on a niche will limit the opportunities for your business, then you’ll love hearing how this strategy has worked for Jeff Sieh. In this episode, Jeff shares how specialising in Pinterest for men has helped him grow his social media marketing business. Here’s what you’ll learn in... <a class="more-link" href="https://www.janetmurray.co.uk/135-how-to-dominate-a-niche/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/135-how-to-dominate-a-niche/">[135] How to dominate a niche with Jeff Sieh</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’ve ever worried that focusing too much on a niche will limit the opportunities for your business, then you’ll love hearing how this strategy has worked for Jeff Sieh. In this episode, Jeff shares how specialising in Pinterest for men has helped ... If you’ve ever worried that focusing too much on a niche will limit the opportunities for your business, then you’ll love hearing how this strategy has worked for Jeff Sieh. In this episode, Jeff shares how specialising in Pinterest for men has helped him grow his social media marketing business. Here’s what you’ll learn in... READ MORE Janet Murray clean 39:36 [134] Six types of blog post you should be creating regularly https://www.janetmurray.co.uk/134-six-types-of-blog-post-you-should-be-creating-regularly/ Tue, 14 Feb 2017 06:25:52 +0000 http://www.janetmurray.co.uk/?p=12011 <p>Do you ever get stuck for ideas for blog content? In this episode I share six types of blog post you should be creating regularly. You’ll never run out of ideas again. Here’s what you’ll learn in this episode: How regular blogging can help you build trust with prospective customers Why you should focus on... <a class="more-link" href="https://www.janetmurray.co.uk/134-six-types-of-blog-post-you-should-be-creating-regularly/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/134-six-types-of-blog-post-you-should-be-creating-regularly/">[134] Six types of blog post you should be creating regularly</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you ever get stuck for ideas for blog content? In this episode I share six types of blog post you should be creating regularly. You’ll never run out of ideas again. Here’s what you’ll learn in this episode: How regular blogging can help you build tr... Do you ever get stuck for ideas for blog content? In this episode I share six types of blog post you should be creating regularly. You’ll never run out of ideas again. Here’s what you’ll learn in this episode: How regular blogging can help you build trust with prospective customers Why you should focus on... READ MORE Janet Murray clean 22:31 [133] How to grow your following on Twitter https://www.janetmurray.co.uk/133-how-to-grow-your-following-on-twitter/ Fri, 10 Feb 2017 04:46:08 +0000 http://www.janetmurray.co.uk/?p=12008 <p>If you want to connect with journalists and get in front of potential customers, Twitter is the perfect social media platform for you. In this episode, Mike Kawula explains how to use Twitter to grow your business. Here’s what you’ll learn in this episode: Mike’s business story - from serial entrepreneur to Twitter expert with... <a class="more-link" href="https://www.janetmurray.co.uk/133-how-to-grow-your-following-on-twitter/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/133-how-to-grow-your-following-on-twitter/">[133] How to grow your following on Twitter</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to connect with journalists and get in front of potential customers, Twitter is the perfect social media platform for you. In this episode, Mike Kawula explains how to use Twitter to grow your business. If you want to connect with journalists and get in front of potential customers, Twitter is the perfect social media platform for you. In this episode, Mike Kawula explains how to use Twitter to grow your business. Here’s what you’ll learn in this episode: Mike’s business story - from serial entrepreneur to Twitter expert with... READ MORE Janet Murray clean 59:34 [132] Are you making these excuses not to blog? https://www.janetmurray.co.uk/132-are-you-making-these-excuses-not-to-blog/ Tue, 07 Feb 2017 05:05:09 +0000 http://www.janetmurray.co.uk/?p=12002 <p>Publishing regular content on your website can help you connect - and build a relationship - with your potential customers. In this episode, I look at the excuses you might be making not to blog - and share some compelling reasons why you should be. Here’s what you’ll learn in this episode: How to make... <a class="more-link" href="https://www.janetmurray.co.uk/132-are-you-making-these-excuses-not-to-blog/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/132-are-you-making-these-excuses-not-to-blog/">[132] Are you making these excuses not to blog?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Publishing regular content on your website can help you connect - and build a relationship - with your potential customers. In this episode, I look at the excuses you might be making not to blog - and share some compelling reasons why you should be. Publishing regular content on your website can help you connect - and build a relationship - with your potential customers. In this episode, I look at the excuses you might be making not to blog - and share some compelling reasons why you should be. Here’s what you’ll learn in this episode: How to make... READ MORE Janet Murray clean 25:48 [131] How to use media enquiry services with Daryl Willcox https://www.janetmurray.co.uk/131-how-to-use-media-enquiry-services/ Thu, 02 Feb 2017 19:08:42 +0000 http://www.janetmurray.co.uk/?p=11945 <p>If you want to connect with journalists who need your expertise for their stories - without hiring a PR company or writing endless press releases - subscribing to a media enquiry service can be a great move. In this episode, Daryl Willcox shares his tips on getting the most out of media enquiry services to... <a class="more-link" href="https://www.janetmurray.co.uk/131-how-to-use-media-enquiry-services/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/131-how-to-use-media-enquiry-services/">[131] How to use media enquiry services with Daryl Willcox</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to connect with journalists who need your expertise for their stories - without hiring a PR company or writing endless press releases - subscribing to a media enquiry service can be a great move. In this episode, If you want to connect with journalists who need your expertise for their stories - without hiring a PR company or writing endless press releases - subscribing to a media enquiry service can be a great move. In this episode, Daryl Willcox shares his tips on getting the most out of media enquiry services to... READ MORE Janet Murray clean 43:46 [130] Three PR-savvy reasons for you to be active on Twitter https://www.janetmurray.co.uk/130-three-pr-savvy-reasons-for-you-to-be-active-on-twitter/ Mon, 30 Jan 2017 16:04:58 +0000 http://www.janetmurray.co.uk/?p=11942 <p>If you’re serious about getting media coverage for your business, you need to be active on Twitter, and in this episode, I explain why. Here’s what you’ll learn in this episode: How journalists use Twitter like a search engine to find information and expert sources for their stories Making use of Twitter to find journalists’... <a class="more-link" href="https://www.janetmurray.co.uk/130-three-pr-savvy-reasons-for-you-to-be-active-on-twitter/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/130-three-pr-savvy-reasons-for-you-to-be-active-on-twitter/">[130] Three PR-savvy reasons for you to be active on Twitter</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re serious about getting media coverage for your business, you need to be active on Twitter, and in this episode, I explain why. Here’s what you’ll learn in this episode: How journalists use Twitter like a search engine to find information and e... If you’re serious about getting media coverage for your business, you need to be active on Twitter, and in this episode, I explain why. Here’s what you’ll learn in this episode: How journalists use Twitter like a search engine to find information and expert sources for their stories Making use of Twitter to find journalists’... READ MORE Janet Murray clean 14:37 [129] How to use Pinterest to grow your business https://www.janetmurray.co.uk/129-how-to-use-pinterest-to-grow-your-business/ Thu, 26 Jan 2017 20:41:48 +0000 http://www.janetmurray.co.uk/?p=11883 <p>Melyssa Griffin teaches business owners how to stand out online, and one of the ways she does this is through Pinterest. In this episode, she shares her advice on creating an active and engaged Pinterest account that will help grow your business. Here’s what you’ll learn in this episode: Melyssa’s business story - from high... <a class="more-link" href="https://www.janetmurray.co.uk/129-how-to-use-pinterest-to-grow-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/129-how-to-use-pinterest-to-grow-your-business/">[129] How to use Pinterest to grow your business</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Melyssa Griffin teaches business owners how to stand out online, and one of the ways she does this is through Pinterest. In this episode, she shares her advice on creating an active and engaged Pinterest account that will help grow your business. Melyssa Griffin teaches business owners how to stand out online, and one of the ways she does this is through Pinterest. In this episode, she shares her advice on creating an active and engaged Pinterest account that will help grow your business. Here’s what you’ll learn in this episode: Melyssa’s business story - from high... READ MORE Janet Murray clean 44:26 [128] How to build a large Facebook community https://www.janetmurray.co.uk/128-how-to-build-a-large-facebook-community/ Mon, 23 Jan 2017 15:44:09 +0000 http://www.janetmurray.co.uk/?p=11880 <p>A Facebook group can be a great way to build relationships with prospective clients and build a community around your content. But how do you attract new members - and ensure they stay in your group? Here’s what you’ll learn in this episode: Why you need to make sure you are signposting your Facebook group... <a class="more-link" href="https://www.janetmurray.co.uk/128-how-to-build-a-large-facebook-community/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/128-how-to-build-a-large-facebook-community/">[128] How to build a large Facebook community</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> A Facebook group can be a great way to build relationships with prospective clients and build a community around your content. But how do you attract new members - and ensure they stay in your group? Here’s what you’ll learn in this episode: Why you ne... A Facebook group can be a great way to build relationships with prospective clients and build a community around your content. But how do you attract new members - and ensure they stay in your group? Here’s what you’ll learn in this episode: Why you need to make sure you are signposting your Facebook group... READ MORE Janet Murray clean 20:12 [127] They ask, you answer: content marketing made easy with Marcus Sheridan https://www.janetmurray.co.uk/127-they-ask-you-answer-content-marketing-made-easy/ Fri, 20 Jan 2017 05:24:26 +0000 http://www.janetmurray.co.uk/?p=11842 <p>Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers' questions in a blog. Now he shares his marketing expertise through his blog, recently published book - They Ask, You Answer, and as an international keynote speaker. In this episode, he explains how to get started with content marketing. Here’s what you’ll... <a class="more-link" href="https://www.janetmurray.co.uk/127-they-ask-you-answer-content-marketing-made-easy/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/127-they-ask-you-answer-content-marketing-made-easy/">[127] They ask, you answer: content marketing made easy with Marcus Sheridan</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers' questions in a blog. Now he shares his marketing expertise through his blog, recently published book - They Ask, You Answer, Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers' questions in a blog. Now he shares his marketing expertise through his blog, recently published book - They Ask, You Answer, and as an international keynote speaker. In this episode, he explains how to get started with content marketing. Here’s what you’ll... READ MORE Janet Murray clean 44:07 [126] Should you use a Facebook group to promote your business? https://www.janetmurray.co.uk/126-should-you-use-a-facebook-group-to-promote-your-business/ Tue, 17 Jan 2017 06:32:30 +0000 http://www.janetmurray.co.uk/?p=11839 <p>If you’re considering setting up a Facebook group to promote your business - or if you already have one but your members aren’t very engaged - then this podcast episode is for you. Here’s what you’ll learn in this episode: The different ways Facebook groups can help you build trust with current and potential customers... <a class="more-link" href="https://www.janetmurray.co.uk/126-should-you-use-a-facebook-group-to-promote-your-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/126-should-you-use-a-facebook-group-to-promote-your-business/">[126] Should you use a Facebook group to promote your business?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re considering setting up a Facebook group to promote your business - or if you already have one but your members aren’t very engaged - then this podcast episode is for you. Here’s what you’ll learn in this episode: The different ways Facebook g... If you’re considering setting up a Facebook group to promote your business - or if you already have one but your members aren’t very engaged - then this podcast episode is for you. Here’s what you’ll learn in this episode: The different ways Facebook groups can help you build trust with current and potential customers... READ MORE Janet Murray clean 28:05 [125] How to make marketing simple https://www.janetmurray.co.uk/125-how-to-make-marketing-simple/ Thu, 12 Jan 2017 19:10:37 +0000 http://www.janetmurray.co.uk/?p=11787 <p>You might think that creating a marketing strategy for your business is a complicated process, but by breaking it down into just three areas you can easily create a straightforward plan. In this episode, marketing expert Roger Edwards shares his advice on simplifying the marketing strategy for your business. Here’s what you’ll learn in this... <a class="more-link" href="https://www.janetmurray.co.uk/125-how-to-make-marketing-simple/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/125-how-to-make-marketing-simple/">[125] How to make marketing simple</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> You might think that creating a marketing strategy for your business is a complicated process, but by breaking it down into just three areas you can easily create a straightforward plan. In this episode, marketing expert Roger Edwards shares his advice... You might think that creating a marketing strategy for your business is a complicated process, but by breaking it down into just three areas you can easily create a straightforward plan. In this episode, marketing expert Roger Edwards shares his advice on simplifying the marketing strategy for your business. Here’s what you’ll learn in this... READ MORE Janet Murray clean 59:32 [124] How to use webinars to attract leads and clients https://www.janetmurray.co.uk/124-how-to-use-webinars-to-attract-leads-and-clients/ Mon, 09 Jan 2017 19:07:54 +0000 http://www.janetmurray.co.uk/?p=11760 <p>Great marketing is all about having a conversation with your potential customers and webinars are a fantastic way to do this, while showing them exactly what you know - and how you can help them. Here’s what you’ll learn in this episode: The powerful ways webinars can help you build relationships with customers How to... <a class="more-link" href="https://www.janetmurray.co.uk/124-how-to-use-webinars-to-attract-leads-and-clients/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/124-how-to-use-webinars-to-attract-leads-and-clients/">[124] How to use webinars to attract leads and clients</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Great marketing is all about having a conversation with your potential customers and webinars are a fantastic way to do this, while showing them exactly what you know - and how you can help them. Here’s what you’ll learn in this episode: The powerful w... Great marketing is all about having a conversation with your potential customers and webinars are a fantastic way to do this, while showing them exactly what you know - and how you can help them. Here’s what you’ll learn in this episode: The powerful ways webinars can help you build relationships with customers How to... READ MORE Janet Murray clean 24:59 [123] How to create awesome sales funnels https://www.janetmurray.co.uk/123-how-to-create-awesome-sales-funnels/ Thu, 05 Jan 2017 19:10:12 +0000 http://www.janetmurray.co.uk/?p=11662 <p>If you want to sell your products and services online, creating sales funnels is a must. But what are they and how can you use them in your business? In this episode Yann Ilunga breaks down the process and shows how you can use email sales funnels to attract new prospects and turn them into... <a class="more-link" href="https://www.janetmurray.co.uk/123-how-to-create-awesome-sales-funnels/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/123-how-to-create-awesome-sales-funnels/">[123] How to create awesome sales funnels</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to sell your products and services online, creating sales funnels is a must. But what are they and how can you use them in your business? In this episode Yann Ilunga breaks down the process and shows how you can use email sales funnels to a... If you want to sell your products and services online, creating sales funnels is a must. But what are they and how can you use them in your business? In this episode Yann Ilunga breaks down the process and shows how you can use email sales funnels to attract new prospects and turn them into... READ MORE Janet Murray clean 1:05:52 [122] Three must-do PR habits for 2017 https://www.janetmurray.co.uk/122-three-must-do-pr-habits-for-2017/ Mon, 02 Jan 2017 19:10:19 +0000 http://www.janetmurray.co.uk/?p=11640 <p>If you’re looking for ways to improve your PR success in 2017, then this episode is just what you need. I share three PR habits that will have a huge impact on your business for the year ahead. Here’s what you’ll learn in this episode: Why planning ahead is crucial when identifying PR opportunities The... <a class="more-link" href="https://www.janetmurray.co.uk/122-three-must-do-pr-habits-for-2017/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/122-three-must-do-pr-habits-for-2017/">[122] Three must-do PR habits for 2017</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re looking for ways to improve your PR success in 2017, then this episode is just what you need. I share three PR habits that will have a huge impact on your business for the year ahead. Here’s what you’ll learn in this episode: Why planning ahe... If you’re looking for ways to improve your PR success in 2017, then this episode is just what you need. I share three PR habits that will have a huge impact on your business for the year ahead. Here’s what you’ll learn in this episode: Why planning ahead is crucial when identifying PR opportunities The... READ MORE Janet Murray clean 14:38 [121] How to get sponsorship https://www.janetmurray.co.uk/121-get-sponsorship/ Thu, 22 Dec 2016 19:37:02 +0000 http://janetmurray.co.uk/?p=11592 <p>You may well be wondering how to secure sponsorship for one of your business offerings, whether that’s an event that you run or an online product or service. Lisa Simone Richards is a PR specialist with a passion for helping health and wellness entrepreneurs do just that. In this episode, she shares her advice on... <a class="more-link" href="https://www.janetmurray.co.uk/121-get-sponsorship/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/121-get-sponsorship/">[121] How to get sponsorship</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> You may well be wondering how to secure sponsorship for one of your business offerings, whether that’s an event that you run or an online product or service. Lisa Simone Richards is a PR specialist with a passion for helping health and wellness entrepr... You may well be wondering how to secure sponsorship for one of your business offerings, whether that’s an event that you run or an online product or service. Lisa Simone Richards is a PR specialist with a passion for helping health and wellness entrepreneurs do just that. In this episode, she shares her advice on... READ MORE Janet Murray clean 31:03 [120] Should you hire a PR company? https://www.janetmurray.co.uk/120-hire-pr-company/ Tue, 20 Dec 2016 06:34:29 +0000 http://janetmurray.co.uk/?p=11580 <p>If you’re looking to secure more media coverage for your business, you may be tempted to hire a PR company. But is it a good idea? Here, I share some of the pros and cons of outsourcing your PR. Here’s what you’ll learn in this episode: Why journalists prefer going direct to the source if... <a class="more-link" href="https://www.janetmurray.co.uk/120-hire-pr-company/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/120-hire-pr-company/">[120] Should you hire a PR company?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re looking to secure more media coverage for your business, you may be tempted to hire a PR company. But is it a good idea? Here, I share some of the pros and cons of outsourcing your PR. Here’s what you’ll learn in this episode: Why journalists... If you’re looking to secure more media coverage for your business, you may be tempted to hire a PR company. But is it a good idea? Here, I share some of the pros and cons of outsourcing your PR. Here’s what you’ll learn in this episode: Why journalists prefer going direct to the source if... READ MORE Janet Murray clean 19:40 [119] How to quadruple your income through blogging https://www.janetmurray.co.uk/119-how-to-quadruple-your-income-through-blogging/ Fri, 16 Dec 2016 08:31:55 +0000 http://janetmurray.co.uk/?p=11547 <p>Over the past four years, Kate has increased her business turnover by 450%. What’s her secret? Blogging. In this episode, she shares her tips on how you can also use a blog to grow your business. Here’s what you’ll learn in this episode: Kate's business story - how she created the biggest pet sitting service in... <a class="more-link" href="https://www.janetmurray.co.uk/119-how-to-quadruple-your-income-through-blogging/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/119-how-to-quadruple-your-income-through-blogging/">[119] How to quadruple your income through blogging</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Over the past four years, Kate has increased her business turnover by 450%. What’s her secret? Blogging. In this episode, she shares her tips on how you can also use a blog to grow your business. Here’s what you’ll learn in this episode: Kate's busines... Over the past four years, Kate has increased her business turnover by 450%. What’s her secret? Blogging. In this episode, she shares her tips on how you can also use a blog to grow your business. Here’s what you’ll learn in this episode: Kate's business story - how she created the biggest pet sitting service in... READ MORE Janet Murray clean 42:01 [118] Do you have a PR blindspot? https://www.janetmurray.co.uk/118-do-you-have-a-pr-blindspot/ Mon, 12 Dec 2016 21:02:00 +0000 http://janetmurray.co.uk/?p=11519 <p>If you’re running a business, there might be things you are doing - or not doing - that are damaging your reputation without you even realising. Here, I share three common PR blindspots that business owners should be aware of. Here’s what you’ll learn in this episode: The importance of standing up for yourself without... <a class="more-link" href="https://www.janetmurray.co.uk/118-do-you-have-a-pr-blindspot/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/118-do-you-have-a-pr-blindspot/">[118] Do you have a PR blindspot?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’re running a business, there might be things you are doing - or not doing - that are damaging your reputation without you even realising. Here, I share three common PR blindspots that business owners should be aware of. If you’re running a business, there might be things you are doing - or not doing - that are damaging your reputation without you even realising. Here, I share three common PR blindspots that business owners should be aware of. Here’s what you’ll learn in this episode: The importance of standing up for yourself without... READ MORE Janet Murray clean 19:30 [117] How to plan a successful product launch https://www.janetmurray.co.uk/117-how-to-plan-a-successful-product-launch/ Fri, 09 Dec 2016 05:16:46 +0000 http://janetmurray.co.uk/?p=11509 <p>Natalie Lussier is an online marketing expert and software start-up founder whose product launches have netted her sales of over a million dollars. In this episode, she shares her tips on all the essential elements you need for a successful launch. Here’s what you’ll learn in this episode: Natalie Lussier’s business story - from healthy... <a class="more-link" href="https://www.janetmurray.co.uk/117-how-to-plan-a-successful-product-launch/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/117-how-to-plan-a-successful-product-launch/">[117] How to plan a successful product launch</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Natalie Lussier is an online marketing expert and software start-up founder whose product launches have netted her sales of over a million dollars. In this episode, she shares her tips on all the essential elements you need for a successful launch. Natalie Lussier is an online marketing expert and software start-up founder whose product launches have netted her sales of over a million dollars. In this episode, she shares her tips on all the essential elements you need for a successful launch. Here’s what you’ll learn in this episode: Natalie Lussier’s business story - from healthy... READ MORE Janet Murray clean 39:52 [116] Five ways to get more media coverage in 2017 https://www.janetmurray.co.uk/116-five-ways-to-get-more-media-coverage-in-2017/ Mon, 05 Dec 2016 19:25:12 +0000 http://janetmurray.co.uk/?p=11493 <p>If you want to get more media coverage in 2017, the most important thing to know is that it’s all about timing. Here, I share five ways to increase your chances of getting a ‘yes’ from journalists when pitching stories. Here’s what you’ll learn in this episode: Why you should start by mapping out key... <a class="more-link" href="https://www.janetmurray.co.uk/116-five-ways-to-get-more-media-coverage-in-2017/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/116-five-ways-to-get-more-media-coverage-in-2017/">[116] Five ways to get more media coverage in 2017</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to get more media coverage in 2017, the most important thing to know is that it’s all about timing. Here, I share five ways to increase your chances of getting a ‘yes’ from journalists when pitching stories. If you want to get more media coverage in 2017, the most important thing to know is that it’s all about timing. Here, I share five ways to increase your chances of getting a ‘yes’ from journalists when pitching stories. Here’s what you’ll learn in this episode: Why you should start by mapping out key... READ MORE Janet Murray clean 17:05 [115] How to make sexy systems https://www.janetmurray.co.uk/115-how-to-make-sexy-systems/ Thu, 01 Dec 2016 18:40:39 +0000 http://janetmurray.co.uk/?p=11485 <p>In just a few years, Tony Brown went from working 18 hours a day as a freelance consultant to being able to run his business remotely while travelling round Jamaica for eight weeks with his family. In this episode, he shares how he made this possible by creating systems to document key processes within his... <a class="more-link" href="https://www.janetmurray.co.uk/115-how-to-make-sexy-systems/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/115-how-to-make-sexy-systems/">[115] How to make sexy systems</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> In just a few years, Tony Brown went from working 18 hours a day as a freelance consultant to being able to run his business remotely while travelling round Jamaica for eight weeks with his family. In this episode, In just a few years, Tony Brown went from working 18 hours a day as a freelance consultant to being able to run his business remotely while travelling round Jamaica for eight weeks with his family. In this episode, he shares how he made this possible by creating systems to document key processes within his... READ MORE Janet Murray clean 36:58 [114] Are you afraid of selling? https://www.janetmurray.co.uk/are-you-afraid-of-selling/ Tue, 29 Nov 2016 07:56:01 +0000 http://janetmurray.co.uk/?p=11475 <p>Are you afraid of selling? Perhaps you get scared that if you send a sales email people won’t like you or unsubscribe from your list? Or maybe you hold back from telling your current clients about new product/services you have, in case they think you’re being pushy. But if you’re not telling people about what... <a class="more-link" href="https://www.janetmurray.co.uk/are-you-afraid-of-selling/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/are-you-afraid-of-selling/">[114] Are you afraid of selling?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Are you afraid of selling? Perhaps you get scared that if you send a sales email people won’t like you or unsubscribe from your list? Or maybe you hold back from telling your current clients about new product/services you have, Are you afraid of selling? Perhaps you get scared that if you send a sales email people won’t like you or unsubscribe from your list? Or maybe you hold back from telling your current clients about new product/services you have, in case they think you’re being pushy. But if you’re not telling people about what... READ MORE Janet Murray clean 24:50 [113] How to write non-spammy marketing emails https://www.janetmurray.co.uk/113-how-to-write-non-spammy-marketing-emails/ Fri, 25 Nov 2016 05:41:40 +0000 http://janetmurray.co.uk/?p=11455 <p>If you want to build a profitable business, email marketing is a must. But what should you write in your email copy? And can you ensure people actually read it? In this episode, business coach Nadia Finer shares her tips on crafting email marketing copy that people want to read. Here’s what you’ll learn in... <a class="more-link" href="https://www.janetmurray.co.uk/113-how-to-write-non-spammy-marketing-emails/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/113-how-to-write-non-spammy-marketing-emails/">[113] How to write non-spammy marketing emails</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to build a profitable business, email marketing is a must. But what should you write in your email copy? And can you ensure people actually read it? In this episode, business coach Nadia Finer shares her tips on crafting email marketing cop... If you want to build a profitable business, email marketing is a must. But what should you write in your email copy? And can you ensure people actually read it? In this episode, business coach Nadia Finer shares her tips on crafting email marketing copy that people want to read. Here’s what you’ll learn in... READ MORE Janet Murray clean 49:11 [112] How to decide which social media platforms to focus on https://www.janetmurray.co.uk/112-how-to-decide-which-social-media-platforms-to-focus-on/ Tue, 22 Nov 2016 06:00:51 +0000 http://janetmurray.co.uk/?p=11437 <p>When it comes to social media, it’s tempting to think you need to be active on every platform. But trying to be everywhere is not only exhausting; it can also make you ineffective. In this episode, I look at how to select the right social media platforms for your business, whether you’re an experienced social... <a class="more-link" href="https://www.janetmurray.co.uk/112-how-to-decide-which-social-media-platforms-to-focus-on/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/112-how-to-decide-which-social-media-platforms-to-focus-on/">[112] How to decide which social media platforms to focus on</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> When it comes to social media, it’s tempting to think you need to be active on every platform. But trying to be everywhere is not only exhausting; it can also make you ineffective. In this episode, I look at how to select the right social media platfor... When it comes to social media, it’s tempting to think you need to be active on every platform. But trying to be everywhere is not only exhausting; it can also make you ineffective. In this episode, I look at how to select the right social media platforms for your business, whether you’re an experienced social... READ MORE Janet Murray clean 19:34 [111] How to get yourself PR ready for 2017 https://www.janetmurray.co.uk/111-how-to-get-yourself-pr-ready-for-2017/ Fri, 18 Nov 2016 05:47:04 +0000 http://janetmurray.co.uk/?p=11414 <p>Mapping out potential media opportunities a year ahead will help you maximise your chances of getting coverage in newspapers, magazines, radio and TV. In this episode, I share my best tips and strategies for creating a media calendar and ensuring you have PR success in 2017. Here’s what you’ll learn in this episode: Why a... <a class="more-link" href="https://www.janetmurray.co.uk/111-how-to-get-yourself-pr-ready-for-2017/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/111-how-to-get-yourself-pr-ready-for-2017/">[111] How to get yourself PR ready for 2017</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Mapping out potential media opportunities a year ahead will help you maximise your chances of getting coverage in newspapers, magazines, radio and TV. In this episode, I share my best tips and strategies for creating a media calendar and ensuring you h... Mapping out potential media opportunities a year ahead will help you maximise your chances of getting coverage in newspapers, magazines, radio and TV. In this episode, I share my best tips and strategies for creating a media calendar and ensuring you have PR success in 2017. Here’s what you’ll learn in this episode: Why a... READ MORE Janet Murray clean 28:32 [110] Five Christmassy PR ideas https://www.janetmurray.co.uk/110-five-christmassy-pr-ideas/ Mon, 14 Nov 2016 21:13:11 +0000 http://janetmurray.co.uk/?p=11408 <p>If you’d like some festive media coverage for your business you’ll love this podcast episode. In it, I share five tips for Christmas-themed ideas you can pitch to journalists - and also use for your social media content. Here’s what you’ll learn in this episode: How using trending media stories can help you generate festive... <a class="more-link" href="https://www.janetmurray.co.uk/110-five-christmassy-pr-ideas/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/110-five-christmassy-pr-ideas/">[110] Five Christmassy PR ideas</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you’d like some festive media coverage for your business you’ll love this podcast episode. In it, I share five tips for Christmas-themed ideas you can pitch to journalists - and also use for your social media content. If you’d like some festive media coverage for your business you’ll love this podcast episode. In it, I share five tips for Christmas-themed ideas you can pitch to journalists - and also use for your social media content. Here’s what you’ll learn in this episode: How using trending media stories can help you generate festive... READ MORE Janet Murray clean 19:07 [109] How to sell without being pushy with James Schramko https://www.janetmurray.co.uk/109-how-to-sell-without-being-pushy/ Thu, 10 Nov 2016 20:02:26 +0000 http://janetmurray.co.uk/?p=11399 <p>James Schramko went from a sales job at Mercedes-Benz to a coaching business helping online entrepreneurs create profitable businesses that fit with their lifestyle. In this episode, he shares his ideas and tips on how to connect with your customers, so that you can sell your products and services before you have even created them.... <a class="more-link" href="https://www.janetmurray.co.uk/109-how-to-sell-without-being-pushy/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/109-how-to-sell-without-being-pushy/">[109] How to sell without being pushy with James Schramko</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> James Schramko went from a sales job at Mercedes-Benz to a coaching business helping online entrepreneurs create profitable businesses that fit with their lifestyle. In this episode, he shares his ideas and tips on how to connect with your customers, James Schramko went from a sales job at Mercedes-Benz to a coaching business helping online entrepreneurs create profitable businesses that fit with their lifestyle. In this episode, he shares his ideas and tips on how to connect with your customers, so that you can sell your products and services before you have even created them.... READ MORE Janet Murray clean 45:25 [108] How to get more engagement on Instagram https://www.janetmurray.co.uk/108-how-to-grow-your-engagement-on-instagram/ Tue, 08 Nov 2016 14:07:35 +0000 http://janetmurray.co.uk/?p=11387 <p>When I interviewed Instagram expert Sara Tasker, I had only just started using the platform to promote my business. In just a few weeks, using Sara’s advice, I have really upped my Instagram game. In this episode, I’ll share what I have done to double my Instagram following. Here’s what you’ll learn in this episode:... <a class="more-link" href="https://www.janetmurray.co.uk/108-how-to-grow-your-engagement-on-instagram/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/108-how-to-grow-your-engagement-on-instagram/">[108] How to get more engagement on Instagram</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> When I interviewed Instagram expert Sara Tasker, I had only just started using the platform to promote my business. In just a few weeks, using Sara’s advice, I have really upped my Instagram game. In this episode, When I interviewed Instagram expert Sara Tasker, I had only just started using the platform to promote my business. In just a few weeks, using Sara’s advice, I have really upped my Instagram game. In this episode, I’ll share what I have done to double my Instagram following. Here’s what you’ll learn in this episode:... READ MORE Janet Murray clean 16:52 [107] How to do PR if you don't like self promotion with Cat Rose https://www.janetmurray.co.uk/107-how-to-do-pr-if-you-dont-like-self-promotion/ Thu, 03 Nov 2016 20:30:01 +0000 http://janetmurray.co.uk/?p=11362 <p>If you don't like the idea of self-promotion, putting your business out there can be daunting. But confidence is a skill that can be learned - even by introverts. In this episode, Cat Rose - aka The Creative Introvert - shares her techniques for overcoming the fear of pitching. Here’s what you’ll learn in this... <a class="more-link" href="https://www.janetmurray.co.uk/107-how-to-do-pr-if-you-dont-like-self-promotion/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/107-how-to-do-pr-if-you-dont-like-self-promotion/">[107] How to do PR if you don't like self promotion with Cat Rose</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you don't like the idea of self-promotion, putting your business out there can be daunting. But confidence is a skill that can be learned - even by introverts. In this episode, Cat Rose - aka The Creative Introvert - shares her techniques for overco... If you don't like the idea of self-promotion, putting your business out there can be daunting. But confidence is a skill that can be learned - even by introverts. In this episode, Cat Rose - aka The Creative Introvert - shares her techniques for overcoming the fear of pitching. Here’s what you’ll learn in this... READ MORE Janet Murray clean 33:24 [106] How to get more engagement in your Facebook group https://www.janetmurray.co.uk/106-how-to-get-more-engagement-in-your-facebook-group/ Tue, 01 Nov 2016 05:48:07 +0000 http://janetmurray.co.uk/?p=11353 <p>A Facebook group is a great way to build relationships with prospective clients and find out exactly how you can help them. But how do you get those conversations started? In this episode, I’ll share six ways to get more engagement in your Facebook group. Here’s what you’ll learn in this episode: Getting started with... <a class="more-link" href="https://www.janetmurray.co.uk/106-how-to-get-more-engagement-in-your-facebook-group/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/106-how-to-get-more-engagement-in-your-facebook-group/">[106] How to get more engagement in your Facebook group</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> A Facebook group is a great way to build relationships with prospective clients and find out exactly how you can help them. But how do you get those conversations started? In this episode, I’ll share six ways to get more engagement in your Facebook gro... A Facebook group is a great way to build relationships with prospective clients and find out exactly how you can help them. But how do you get those conversations started? In this episode, I’ll share six ways to get more engagement in your Facebook group. Here’s what you’ll learn in this episode: Getting started with... READ MORE Janet Murray clean 18:28 [105] How to build a memorable personal brand with Phil Pallen https://www.janetmurray.co.uk/105-how-to-build-a-memorable-personal-brand-with-phil-pallen/ Thu, 27 Oct 2016 22:04:40 +0000 http://janetmurray.co.uk/?p=11334 <p>  'Who are you and why should we care?' A question brand strategist Phil Pallen believes every business owner should be able to answer. In this episode, he shares his tips on creating a memorable brand. Here’s what you’ll learn: Phil's business story: from getting fired by Charlie Sheen to successful branding strategist   Why... <a class="more-link" href="https://www.janetmurray.co.uk/105-how-to-build-a-memorable-personal-brand-with-phil-pallen/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/105-how-to-build-a-memorable-personal-brand-with-phil-pallen/">[105] How to build a memorable personal brand with Phil Pallen</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p>   'Who are you and why should we care?' A question brand strategist Phil Pallen believes every business owner should be able to answer. In this episode, he shares his tips on creating a memorable brand. Here’s what you’ll learn: Phil's business story: ...   'Who are you and why should we care?' A question brand strategist Phil Pallen believes every business owner should be able to answer. In this episode, he shares his tips on creating a memorable brand. Here’s what you’ll learn: Phil's business story: from getting fired by Charlie Sheen to successful branding strategist   Why... READ MORE Janet Murray clean 55:15 [104] How to PR your press coverage https://www.janetmurray.co.uk/104-how-to-pr-your-press-coverage/ Tue, 25 Oct 2016 05:29:04 +0000 http://janetmurray.co.uk/?p=11237 <p>Getting press coverage can be great for business, but if you want to make a real impact, you need to let people know about it. So what are the best ways to get more eyes on this content? In this episode, I look at how you can promote your media coverage to a bigger audience. Here’s... <a class="more-link" href="https://www.janetmurray.co.uk/104-how-to-pr-your-press-coverage/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/104-how-to-pr-your-press-coverage/">[104] How to PR your press coverage</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Getting press coverage can be great for business, but if you want to make a real impact, you need to let people know about it. So what are the best ways to get more eyes on this content? In this episode, I look at how you can promote your media coverag... Getting press coverage can be great for business, but if you want to make a real impact, you need to let people know about it. So what are the best ways to get more eyes on this content? In this episode, I look at how you can promote your media coverage to a bigger audience. Here’s... READ MORE Janet Murray clean 20:45 [103] How to use livestreaming to make money in your business with Livestream Katya https://www.janetmurray.co.uk/103-how-to-use-livestreaming-to-make-money-in-your-business-with-livestream-katya/ Fri, 21 Oct 2016 11:25:43 +0000 http://janetmurray.co.uk/?p=11229 <p>Katya Varbanova - aka Livestream Katya - quit a career in banking to focus on her business as a livestream strategist just a few months after broadcasting on Periscope for the first time. In this episode she explains the different ways live streaming on Periscope and Facebook Live can help you make money in your... <a class="more-link" href="https://www.janetmurray.co.uk/103-how-to-use-livestreaming-to-make-money-in-your-business-with-livestream-katya/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/103-how-to-use-livestreaming-to-make-money-in-your-business-with-livestream-katya/">[103] How to use livestreaming to make money in your business with Livestream Katya</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Katya Varbanova - aka Livestream Katya - quit a career in banking to focus on her business as a livestream strategist just a few months after broadcasting on Periscope for the first time. In this episode she explains the different ways live streaming o... Katya Varbanova - aka Livestream Katya - quit a career in banking to focus on her business as a livestream strategist just a few months after broadcasting on Periscope for the first time. In this episode she explains the different ways live streaming on Periscope and Facebook Live can help you make money in your... READ MORE Janet Murray clean 50:02 [102] How to handle a media crisis https://www.janetmurray.co.uk/102-how-to-handle-a-media-crisis/ Mon, 17 Oct 2016 20:11:52 +0000 http://janetmurray.co.uk/?p=11221 <p>Fact: if you want to raise the media profile of your business, you’ll need to learn how to deal with criticism. But how do you tell the difference between a minor annoyance and a genuine media crisis? Here’s what you’ll learn in this episode: Practical tips on keeping criticism in perspective What to do if... <a class="more-link" href="https://www.janetmurray.co.uk/102-how-to-handle-a-media-crisis/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/102-how-to-handle-a-media-crisis/">[102] How to handle a media crisis</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Fact: if you want to raise the media profile of your business, you’ll need to learn how to deal with criticism. But how do you tell the difference between a minor annoyance and a genuine media crisis? Here’s what you’ll learn in this episode: Practical... Fact: if you want to raise the media profile of your business, you’ll need to learn how to deal with criticism. But how do you tell the difference between a minor annoyance and a genuine media crisis? Here’s what you’ll learn in this episode: Practical tips on keeping criticism in perspective What to do if... READ MORE Janet Murray clean 19:41 [101] How to build your own website with Jess Catorc https://www.janetmurray.co.uk/101-how-to-build-your-own-website-with-jess-catorc/ Thu, 13 Oct 2016 23:01:03 +0000 http://janetmurray.co.uk/?p=11205 <p>Jess Catorc helps female entrepreneurs create stylish DIY websites and particularly enjoys working with women who don't feel like they're "techie". In this episode she shares her tips on creating DIY websites. Here’s what's covered in this episode: Where to host your website Why it might be worth buying more than one domain name for... <a class="more-link" href="https://www.janetmurray.co.uk/101-how-to-build-your-own-website-with-jess-catorc/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/101-how-to-build-your-own-website-with-jess-catorc/">[101] How to build your own website with Jess Catorc</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Jess Catorc helps female entrepreneurs create stylish DIY websites and particularly enjoys working with women who don't feel like they're "techie". In this episode she shares her tips on creating DIY websites. Jess Catorc helps female entrepreneurs create stylish DIY websites and particularly enjoys working with women who don't feel like they're "techie". In this episode she shares her tips on creating DIY websites. Here’s what's covered in this episode: Where to host your website Why it might be worth buying more than one domain name for... READ MORE Janet Murray clean 39:32 [100] Lessons learned from 100 podcast episodes https://www.janetmurray.co.uk/100-lessons-learned-from-100-podcast-episodes/ Tue, 11 Oct 2016 05:51:51 +0000 http://janetmurray.co.uk/?p=11193 <p>When I first started podcasting, last November, I had no idea what the future held. Would I enjoy doing it? Would I be any good at it? And would I still be around in 100 episodes? Well, turns out I am, so to celebrate, here's a round-up up what I've learned over 100 episodes of... <a class="more-link" href="https://www.janetmurray.co.uk/100-lessons-learned-from-100-podcast-episodes/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/100-lessons-learned-from-100-podcast-episodes/">[100] Lessons learned from 100 podcast episodes</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> When I first started podcasting, last November, I had no idea what the future held. Would I enjoy doing it? Would I be any good at it? And would I still be around in 100 episodes? Well, turns out I am, so to celebrate, When I first started podcasting, last November, I had no idea what the future held. Would I enjoy doing it? Would I be any good at it? And would I still be around in 100 episodes? Well, turns out I am, so to celebrate, here's a round-up up what I've learned over 100 episodes of... READ MORE Janet Murray clean 20:15 [099] Shut up and write with Stella Orange https://www.janetmurray.co.uk/099-shut-up-and-write-with-stella-orange/ Fri, 07 Oct 2016 13:41:43 +0000 http://janetmurray.co.uk/?p=11181 <p>Do you ever struggle to get words on the page? If so, you'll love this episode with copywriter Stella Orange, who shares her tips on writing stylish copy - fast. Here’s what's covered in this episode: Stella's business story - from outdoors educator to copywriter Stella's tips on writing great copy - quickly Common mistakes people make... <a class="more-link" href="https://www.janetmurray.co.uk/099-shut-up-and-write-with-stella-orange/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/099-shut-up-and-write-with-stella-orange/">[099] Shut up and write with Stella Orange</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Do you ever struggle to get words on the page? If so, you'll love this episode with copywriter Stella Orange, who shares her tips on writing stylish copy - fast. Here’s what's covered in this episode: Stella's business story - from outdoors educator to... Do you ever struggle to get words on the page? If so, you'll love this episode with copywriter Stella Orange, who shares her tips on writing stylish copy - fast. Here’s what's covered in this episode: Stella's business story - from outdoors educator to copywriter Stella's tips on writing great copy - quickly Common mistakes people make... READ MORE Janet Murray clean 1:04:12 [098] What to do if journalists are ignoring you https://www.janetmurray.co.uk/098-what-to-do-if-journalists-are-ignoring-you/ Mon, 03 Oct 2016 21:56:24 +0000 http://janetmurray.co.uk/?p=11173 <p>Journalists can be frustrating to work with. They don't always reply to emails and rarely answer the phone, so getting feedback on your ideas can be a challenge. In this episode, I explore the most common reasons ignore your emails and what to do about it. Here's what you'll learn: Why being ignored by journalists is perfectly... <a class="more-link" href="https://www.janetmurray.co.uk/098-what-to-do-if-journalists-are-ignoring-you/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/098-what-to-do-if-journalists-are-ignoring-you/">[098] What to do if journalists are ignoring you</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Journalists can be frustrating to work with. They don't always reply to emails and rarely answer the phone, so getting feedback on your ideas can be a challenge. In this episode, I explore the most common reasons ignore your emails and what to do about... Journalists can be frustrating to work with. They don't always reply to emails and rarely answer the phone, so getting feedback on your ideas can be a challenge. In this episode, I explore the most common reasons ignore your emails and what to do about it. Here's what you'll learn: Why being ignored by journalists is perfectly... READ MORE Janet Murray clean 17:25 [097]How to legally protect your online business with Genevieve Shingle-Jaffe https://www.janetmurray.co.uk/097how-to-legally-protect-your-online-business/ Fri, 30 Sep 2016 08:38:11 +0000 http://janetmurray.co.uk/?p=11164 <p>Genevieve Shingle-Jaffe - aka the Shiny Lawyer - helps business owners protect their businesses - both through online training and off-the-shelf legal documents that can be customised for your business. In this episode, she explains the biggest legal mistakes online business owners make and how to avoid them. Here’s what's covered in this episode: Genevieve's business... <a class="more-link" href="https://www.janetmurray.co.uk/097how-to-legally-protect-your-online-business/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/097how-to-legally-protect-your-online-business/">[097]How to legally protect your online business with Genevieve Shingle-Jaffe</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Genevieve Shingle-Jaffe - aka the Shiny Lawyer - helps business owners protect their businesses - both through online training and off-the-shelf legal documents that can be customised for your business. In this episode, Genevieve Shingle-Jaffe - aka the Shiny Lawyer - helps business owners protect their businesses - both through online training and off-the-shelf legal documents that can be customised for your business. In this episode, she explains the biggest legal mistakes online business owners make and how to avoid them. Here’s what's covered in this episode: Genevieve's business... READ MORE Janet Murray clean 40:34 [096] How to do PR if you don't like writing https://www.janetmurray.co.uk/096-how-to-do-pr-if-you-dont-like-writing/ Tue, 27 Sep 2016 04:56:50 +0000 http://janetmurray.co.uk/?p=11131 <p>If the thought of writing press releases or articles  for the media sends you into a spin, I've got some news for you...it doesn't have to be that way. In this episode I explore how to do PR if you don't like writing (or feel it isn't your biggest strength). Here's what you'll learn: Why you... <a class="more-link" href="https://www.janetmurray.co.uk/096-how-to-do-pr-if-you-dont-like-writing/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/096-how-to-do-pr-if-you-dont-like-writing/">[096] How to do PR if you don't like writing</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If the thought of writing press releases or articles  for the media sends you into a spin, I've got some news for you...it doesn't have to be that way. In this episode I explore how to do PR if you don't like writing (or feel it isn't your biggest stre... If the thought of writing press releases or articles  for the media sends you into a spin, I've got some news for you...it doesn't have to be that way. In this episode I explore how to do PR if you don't like writing (or feel it isn't your biggest strength). Here's what you'll learn: Why you... READ MORE Janet Murray clean 17:39 [095] How to get paid with Claire Pelletreau https://www.janetmurray.co.uk/how-to-get-paid-with-claire-pelletreau/ Thu, 22 Sep 2016 20:49:41 +0000 http://janetmurray.co.uk/?p=11064 <p>Imagine being able to ask successful entrepreneurs what they earn and how. Well that's exactly what Claire Pelletreau does. As the host of  the Get Paid Podcast, she's interviewed dozens of business owners with six and seven figure businesses (and beyond) and asked all questions you'd love to ask...but probably wouldn't dare. Here’s what's covered in this episode: How Claire... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-get-paid-with-claire-pelletreau/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-get-paid-with-claire-pelletreau/">[095] How to get paid with Claire Pelletreau</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Imagine being able to ask successful entrepreneurs what they earn and how. Well that's exactly what Claire Pelletreau does. As the host of  the Get Paid Podcast, she's interviewed dozens of business owners with six and seven figure businesses (and beyo... Imagine being able to ask successful entrepreneurs what they earn and how. Well that's exactly what Claire Pelletreau does. As the host of  the Get Paid Podcast, she's interviewed dozens of business owners with six and seven figure businesses (and beyond) and asked all questions you'd love to ask...but probably wouldn't dare. Here’s what's covered in this episode: How Claire... READ MORE Janet Murray clean 25:49 [094] Seven steps to starting your own podcast https://www.janetmurray.co.uk/094-seven-steps-to-starting-your-own-podcast/ Tue, 20 Sep 2016 05:01:07 +0000 http://janetmurray.co.uk/?p=11042 <p>One of the most common questions I get asked is 'how do I start a podcast?' So while I wouldn't profess to be an expert (I'll leave that to experts like Colin Gray, who I interviewed back in episode 61), I can share the basic steps I took to get my own podcast up and running... <a class="more-link" href="https://www.janetmurray.co.uk/094-seven-steps-to-starting-your-own-podcast/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/094-seven-steps-to-starting-your-own-podcast/">[094] Seven steps to starting your own podcast</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> One of the most common questions I get asked is 'how do I start a podcast?' So while I wouldn't profess to be an expert (I'll leave that to experts like Colin Gray, who I interviewed back in episode 61), I can share the basic steps I took to get my own... One of the most common questions I get asked is 'how do I start a podcast?' So while I wouldn't profess to be an expert (I'll leave that to experts like Colin Gray, who I interviewed back in episode 61), I can share the basic steps I took to get my own podcast up and running... READ MORE Janet Murray clean 23:41 [093] How to use Instagram to promote your business with Sara Tasker https://www.janetmurray.co.uk/093-how-to-use-instagram-to-promote-your-business-with-sara-tasker/ Thu, 15 Sep 2016 21:47:28 +0000 http://janetmurray.co.uk/?p=11018 <p>Three years ago, Sara Tasker was a speech and language therapist working for the National Health Service. Now she's an Instagram pro and coach, who helps others grow their businesses through Instagram.  In this episode , Sarah explains how she grew her Instagram following to 110k in just a few years - and shares some... <a class="more-link" href="https://www.janetmurray.co.uk/093-how-to-use-instagram-to-promote-your-business-with-sara-tasker/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/093-how-to-use-instagram-to-promote-your-business-with-sara-tasker/">[093] How to use Instagram to promote your business with Sara Tasker</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Three years ago, Sara Tasker was a speech and language therapist working for the National Health Service. Now she's an Instagram pro and coach, who helps others grow their businesses through Instagram.  In this episode , Three years ago, Sara Tasker was a speech and language therapist working for the National Health Service. Now she's an Instagram pro and coach, who helps others grow their businesses through Instagram.  In this episode , Sarah explains how she grew her Instagram following to 110k in just a few years - and shares some... READ MORE Janet Murray clean 46:09 [092] The PR mistake almost everybody makes https://www.janetmurray.co.uk/092-the-pr-mistake-almost-everybody-makes/ Tue, 13 Sep 2016 11:40:24 +0000 http://janetmurray.co.uk/?p=11012 <p>What's the one PR mistake almost everybody makes? Its so easy-to-fix you'll kick yourself you didn't find out earlier. Here's what you'll learn in this episode: The one PR mistake almost everybody makes Why pitching journalists you've already worked can be better than approaching new ones The one question you should ask journalists every time you get the... <a class="more-link" href="https://www.janetmurray.co.uk/092-the-pr-mistake-almost-everybody-makes/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/092-the-pr-mistake-almost-everybody-makes/">[092] The PR mistake almost everybody makes</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> What's the one PR mistake almost everybody makes? Its so easy-to-fix you'll kick yourself you didn't find out earlier. Here's what you'll learn in this episode: The one PR mistake almost everybody makes Why pitching journalists you've already worked ca... What's the one PR mistake almost everybody makes? Its so easy-to-fix you'll kick yourself you didn't find out earlier. Here's what you'll learn in this episode: The one PR mistake almost everybody makes Why pitching journalists you've already worked can be better than approaching new ones The one question you should ask journalists every time you get the... READ MORE Janet Murray clean 10:16 [091]How to grow your business through live events with Lucy Hall https://www.janetmurray.co.uk/how-to-grow-your-business-through-live-events-with-lucy-hall/ Fri, 09 Sep 2016 14:00:41 +0000 http://janetmurray.co.uk/?p=10981 <p>If you're looking to grow your audience - and your client base - running live events can be an effective way to build influence and authority. In this episode, Social Day founder Lucy Hall explains how she is using live events to grow her business. Here’s what's covered in this episode: How Lucy went from selling fitness products... <a class="more-link" href="https://www.janetmurray.co.uk/how-to-grow-your-business-through-live-events-with-lucy-hall/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/how-to-grow-your-business-through-live-events-with-lucy-hall/">[091]How to grow your business through live events with Lucy Hall</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you're looking to grow your audience - and your client base - running live events can be an effective way to build influence and authority. In this episode, Social Day founder Lucy Hall explains how she is using live events to grow her business. If you're looking to grow your audience - and your client base - running live events can be an effective way to build influence and authority. In this episode, Social Day founder Lucy Hall explains how she is using live events to grow her business. Here’s what's covered in this episode: How Lucy went from selling fitness products... READ MORE Janet Murray clean 39:45 [090] Should you buy journalists' contact details? https://www.janetmurray.co.uk/090-should-you-buy-journalists-contact-details/ Tue, 06 Sep 2016 08:52:12 +0000 http://janetmurray.co.uk/?p=10971 <p>If you're looking to build your media profile, you may be wondering if it's worth investing in a list of journalists' contact details. Access to a media database can cost you anything from a few hundred pounds to a few thousand. So is really worth the investment? Find out in this podcast episode. Here's what... <a class="more-link" href="https://www.janetmurray.co.uk/090-should-you-buy-journalists-contact-details/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/090-should-you-buy-journalists-contact-details/">[090] Should you buy journalists' contact details?</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you're looking to build your media profile, you may be wondering if it's worth investing in a list of journalists' contact details. Access to a media database can cost you anything from a few hundred pounds to a few thousand. If you're looking to build your media profile, you may be wondering if it's worth investing in a list of journalists' contact details. Access to a media database can cost you anything from a few hundred pounds to a few thousand. So is really worth the investment? Find out in this podcast episode. Here's what... READ MORE Janet Murray clean 13:40 [089] How to build relationships with editors with Harriet Minter https://www.janetmurray.co.uk/089-how-to-build-relationships-with-editors/ Fri, 02 Sep 2016 07:47:29 +0000 http://janetmurray.co.uk/?p=10954 <p>If you're serious about getting media coverage for your business or  brand, building long-term relationships with editors is vital. But most get hundreds or press releases and pitches each day, which means getting their attention can be a challenge. In this episode, Harriet Minter - who has spent the last six years editing at the Guardian... <a class="more-link" href="https://www.janetmurray.co.uk/089-how-to-build-relationships-with-editors/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/089-how-to-build-relationships-with-editors/">[089] How to build relationships with editors with Harriet Minter</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you're serious about getting media coverage for your business or  brand, building long-term relationships with editors is vital. But most get hundreds or press releases and pitches each day, which means getting their attention can be a challenge. If you're serious about getting media coverage for your business or  brand, building long-term relationships with editors is vital. But most get hundreds or press releases and pitches each day, which means getting their attention can be a challenge. In this episode, Harriet Minter - who has spent the last six years editing at the Guardian... READ MORE Janet Murray clean 1:00:31 [088] How your brand story can help you get PR https://www.janetmurray.co.uk/088-how-your-brand-story-can-help-you-get-pr/ Tue, 30 Aug 2016 08:12:53 +0000 http://janetmurray.co.uk/?p=10946 <p>There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you're creating regular updates, there isn't really anything for them to say. So when it comes to getting regular media coverage, having a strong brand story can help a lot.  In this episode... <a class="more-link" href="https://www.janetmurray.co.uk/088-how-your-brand-story-can-help-you-get-pr/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/088-how-your-brand-story-can-help-you-get-pr/">[088] How your brand story can help you get PR</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you're creating regular updates, there isn't really anything for them to say. So when it comes to getting regular media coverag... There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you're creating regular updates, there isn't really anything for them to say. So when it comes to getting regular media coverage, having a strong brand story can help a lot.  In this episode... READ MORE Janet Murray clean 16:00 [087] How photography can help you create a memorable brand with Julie Christie https://www.janetmurray.co.uk/087-how-photography-can-help-you-create-a-memorable-brand-with-julie-christie/ Thu, 25 Aug 2016 21:31:19 +0000 http://janetmurray.co.uk/?p=10925 <p>If you want to make an impact online, great photography is vital. But when should you commission professional photography and when should you DIY? How do you find a great photographer? And how much should you expect to pay for their services? In this episode, photographer Julie Christie explains all. Here’s what's covered in this episode:... <a class="more-link" href="https://www.janetmurray.co.uk/087-how-photography-can-help-you-create-a-memorable-brand-with-julie-christie/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/087-how-photography-can-help-you-create-a-memorable-brand-with-julie-christie/">[087] How photography can help you create a memorable brand with Julie Christie</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> If you want to make an impact online, great photography is vital. But when should you commission professional photography and when should you DIY? How do you find a great photographer? And how much should you expect to pay for their services? If you want to make an impact online, great photography is vital. But when should you commission professional photography and when should you DIY? How do you find a great photographer? And how much should you expect to pay for their services? In this episode, photographer Julie Christie explains all. Here’s what's covered in this episode:... READ MORE Janet Murray clean 39:46 [086] Will your story interest national journalists? Here's how to find out... https://www.janetmurray.co.uk/086-will-your-story-interest-national-journalists-heres-how-to-find-out/ Tue, 23 Aug 2016 09:39:49 +0000 http://janetmurray.co.uk/?p=10914 <p>When you're launching a new product or service, it's tempting to think everyone will be interested in your story - including the national media. But you do need to be realistic about what will be of interest to a national audience. In this episode, I explain how to decide if your story has national potential - or whether... <a class="more-link" href="https://www.janetmurray.co.uk/086-will-your-story-interest-national-journalists-heres-how-to-find-out/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/086-will-your-story-interest-national-journalists-heres-how-to-find-out/">[086] Will your story interest national journalists? Here's how to find out...</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> When you're launching a new product or service, it's tempting to think everyone will be interested in your story - including the national media. But you do need to be realistic about what will be of interest to a national audience. In this episode, When you're launching a new product or service, it's tempting to think everyone will be interested in your story - including the national media. But you do need to be realistic about what will be of interest to a national audience. In this episode, I explain how to decide if your story has national potential - or whether... READ MORE Janet Murray clean 18:18 [085] How to use Facebook Live to promote your business with Ian Anderson Gray https://www.janetmurray.co.uk/085-how-to-use-facebook-live-to-promote-your-business-with-ian-anderson-gray/ Thu, 18 Aug 2016 21:01:47 +0000 http://janetmurray.co.uk/?p=10870 <p>Facebook's new live streaming service Facebook Live lets you broadcast videos from your mobile device straight to your news feed, page or group. It's a fantastic way for you to build your audience and connect with prospective clients. In this episode, social media expert Ian Anderson Gray shares his advice on how to use Facebook Live to promote... <a class="more-link" href="https://www.janetmurray.co.uk/085-how-to-use-facebook-live-to-promote-your-business-with-ian-anderson-gray/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/085-how-to-use-facebook-live-to-promote-your-business-with-ian-anderson-gray/">[085] How to use Facebook Live to promote your business with Ian Anderson Gray</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Facebook's new live streaming service Facebook Live lets you broadcast videos from your mobile device straight to your news feed, page or group. It's a fantastic way for you to build your audience and connect with prospective clients. In this episode, Facebook's new live streaming service Facebook Live lets you broadcast videos from your mobile device straight to your news feed, page or group. It's a fantastic way for you to build your audience and connect with prospective clients. In this episode, social media expert Ian Anderson Gray shares his advice on how to use Facebook Live to promote... READ MORE Janet Murray clean 32:31 [084] Five things editors would love to say to you https://www.janetmurray.co.uk/084-five-things-editors-would-like-to-say-to-you/ Tue, 16 Aug 2016 08:31:34 +0000 http://janetmurray.co.uk/?p=10855 <p>Editors can be frustrating to deal with. They don't always respond to emails and rarely return phone calls, so understanding what they're looking for - and the best way to pitch to them - can be a challenge. In this episode, I talk about the pressures journalists are under -and their biggest frustrations - so you'll... <a class="more-link" href="https://www.janetmurray.co.uk/084-five-things-editors-would-like-to-say-to-you/">READ MORE</a></p> <p>The post <a rel="nofollow" href="https://www.janetmurray.co.uk/084-five-things-editors-would-like-to-say-to-you/">[084] Five things editors would love to say to you</a> appeared first on <a rel="nofollow" href="https://www.janetmurray.co.uk">Janet Murray</a>.</p> Editors can be frustrating to deal with. They don't always respond to emails and rarely return phone calls, so understanding what they're looking for - and the best way to pitch to them - can be a challenge. In this episode, Editors can be frustrating to deal with. They don't always respond to emails and rarely return phone calls, so understanding what they're looking for - and the best way to pitch to them - can be a challenge. In this episode, I talk about the pressures journalists are under -and their biggest frustrations - so you'll... READ MORE Janet Murray clean 15:15