Would you like to launch a podcast in 2020 but feel unsure how to get started?
Here’s what we’ll cover in the course:
- Choosing a topic/name/format for your podcast
- What kind of equipment you need to get started
- How to source guests for your podcast (and do top notch interviews)
- How to record/edit your podcast (including source intro/outros & copyright free music)
- How to get your podcast onto Apple Podcasts (and other podcasting platforms)
- How build and monetise an audience for your podcast
PLAN
RECORD
EDIT
PUBLISH
The course starts on 20 January 2020 but places will be limited,
so enrol early to avoid disappointment.
Enrol today for just £497
Your 60 day plan to get you podcasting
Click the arrows to see exactly what's included in each session
- Choosing a topic for your podcast
- Podcast season or series?
- Deciding on episode length & frequency
- Format: interviews, solo or both?
- Finding copyright free music for your podcast
- Creating intros and outros for your podcast
- Creating your podcast cover artwork
- Choosing equipment & software setup
- Planning out a podcast season/series
- Sourcing guests for your podcast
- Creating an episode script/outline
- Creating a ‘one sheet’
- Briefing your podcast guests
- How to record a solo show
- How to record an online interview
- How to record an in-person interview
- How to record a group/event
- How to edit your podcast in Audacity
- Using Alitu to simplify the process
- How to outsource your podcast production
No live class this week. You’ll need time to implement what you’ve learned so far. But you will get a pre-recorded bonus session on how to run a great podcast interview.
- Setting up your podcast hosting
- Integrating your podcast with your website
- Getting your podcast onto iTunes / Apple Podcasts
- Getting your podcast into Spotify & other podcasting sites
- Troubleshooting
- Creating a launch plan for your podcast
- Promoting your podcast on social media
- How to grow your audience
- Getting sponsorship for your podcast
- Creating a sponsor deck or media pack
- Monetising through products or services
- Monetising through Patreon or donations
No live class this week. You’ll need time to implement what you’ve learned. You will get pre-recorded bonus sessions on how to be a great podcast guest and repurposing your podcast.
We’ll have a live Q & A this week so you can ask any questions you have before you launch.
OR PAY OVER 3 INSTALMENTS
Here’s what you'll need:
- Minimum £100 budget required for basic tech and software (we will give you a shopping list)
- Minimum 2-3 hours a week to study and work on your podcast (all classes can be taken in your own time)
- Everything else can be done for free. However you may wish to set aside some budget for podcast artwork/copyright free music/voiceovers - but that's totally up to you
Enrol Today Only £497
Colin Gray
The Podcast Host
Colin is a podcaster, a founder, a speaker and a PhD in online learning.
Since 2007, he’s been teaching entrepreneurs and educators how to grow an audience through content, particularly with podcasting. His company, The Podcast Host, teaches businesses how to nurture trust through the combined power of quality and consistency, and how podcasting, blogging and video work together to foster fanatical fans.
He and his team run a network of shows, from Podcraft to Hostile Worlds. They teach how to Podcast inside the Podcast Host Academy, and provide the tools to do it in the form of Alitu, the original podcast maker app. Outside work, you can usually find him on the nearest mountain biking trail, or vainly attempting to wrangle his kids on an ill-fated camping trip.
Janet Murray
the janet murray show
Janet Murray launched her podcast back in 2015. With over one million downloads, The Janet Murray Show frequently tops the UK Apple Podcasts charts for business & marketing. It is currently number 1 in the Chartable marketing podcasts.
Janet’s podcast has been instrumental in helping her build a large and engaged online audience. This has allowed her to build a multi-six figures business selling online courses and coaching, including her popular Build Your Online Audience Programme. It also helps her sell out her live events and a physical product – the 2020 Social Media Diary & Planner.
Janet believes the intimacy of podcasting – the fact you’re quite literally in someone’s earbuds – helps you build a closer relationship with prospective clients/customers. Which is why it can be such an effective way to attract leads and sales for your business.
"If anyone can teach you how to launch a successful podcast, Janet can."
With over a million downloads under her belt, Janet regularly tops the UK iTunes charts for business and marketing. I think those results speak for themselves. She is AMAZEBALLS. So if you need to learn how to make a podcast, build an engaged audience - and monetise that audience - Janet HAS to be your go-to person.
Andrew and Pete,
The Andrew and Pete Show
"Janet is my go-to person for consistent, high-quality podcast content"
I've always been so impressed by Janet's commitment to producing consistent quality content, and particularly when it comes to her podcast. There are plenty of courses out there that can teach you the tech, but Janet teaches how to create amazing content consistently. And how to do really great interviews. When it comes to these things, Janet is my go-to person!
Ian Anderson Gray, Tne Confident Live Marketing Podcast Show
Enrol Today Only £497
Any questions? answers here
The course starts during the week beginning 20th January 2020. Live classes will be generally held on Tuesdays at 1pm (GMT). You will receive a replay of all the classes – alongside resources given out in the class e.g. cheatsheets, checklists, swipe files. So there is no need to worry if you can’t attend live.
There are a couple of essential things you’ll need to run your podcast:
- Podcast hosting (around £15 / $19 per month)
- A microphone (around £50/$60)
- High quality recording tools (around £15 / $20 per month)
- Professional artwork (up to £200 / $270)
- Extra microphone for in-person interviews (around £70 / $70)
- Podcast-specific editing tools (around £20 / $28 per month)
- Theme music (around £15 / $20)
- Professionally produced intro and outro (around £150 / $200)
We’ll be teaching every lesson live, but you’ll know everything you need to know by week 6 – or around the 40 day mark. After that it’s 2 weeks of implementation and a big Q&A ‘troubleshooting’ session in week 8. So, if you’re ready to go during week 7 or 8, you’re welcome to launch early!
Colin has helped to launch 100s of podcasts over the past 10 years, though, and in his experience, 40 to 60 days is an ideal length of time. Not so short that’s it’s super pressured, and not so long that you lose motivation. It’s very, very hard to do a good job, from scratch, in less time.
Good question. In an ideal world, you’d do all three. It’s possible to create a blog, a podcast and a video all in one content creation activity.
But, in reality, it’s good to concentrate on one, at first, and build out from there. Podcasting is a great started point for a few reasons:
- The gear and software required for podcasting is much simpler than video
- You can record with a script/outline in podcasting, allowing for easier planning and creation
- Competition is lower in podcasting than video or blogging
- The attention is amazing in podcasting – people listen for literally hours at a time
- Podcasting is an intimate, one-to-one medium that grows fanatical fans quickly
- It works brilliantly alongside blogging, since you’ll be creating shownotes too
- Eight weeks of online training (modules outlined above). Classes are taught live
- Recordings of all classes/calls
- Bonus sessions on running great interviews, repurposing your podcast & being a great podcast guest
- Dedicated Facebook group for Q & A and support
Yes, Colin and Janet both work with a few different podcasting and media creation tools, so we’ll be getting as many discounts for you as we can on things like podcast hosting, editing software and more.
Every live lesson will be recorded so if you have to miss one, or more than one, you can always look back and watch them in your own time.
You’ll still get all the resources that go with the lessons, and you can ask questions in the private Facebook community that goes along with this course.
There is a private Facebook group for students hat have purchased the course, where you can ask questions, get feedback and assistance.
You will have access to the course for a year from your purchase date.
Our aim is to make this as simple and easy as possible, and it’s entirely possible to make a podcast without taking on any really techie work at all. We’ll show you how to edit, easily, and how to record in a simple way. Janet is the first to admit she’s not super techie…so if she can do it, anyone can!
Each week, there’s a 90 minute live session, and then you should plan for another 2 to 2.5 hours of work in your own time. You can allocate more if you like, but that’s a safe minimum.
That means around 3-4 hours, per week, throughout the course. With that investment of one morning, or one afternoon, each week, for 8 weeks, we can make sure you get that show live, and out into the world, by March.
Please be advised that we don’t offer refunds, so please read the course description carefully and email us on [email protected] with any questions you have before buying so you can ensure you’re making the right decision.
From Planning to Live!
This isn't just theory. We'll plan for success, and guide you through the ACTION, even if you don't have an idea yet.
Extinguish those Tech Worries
We'll give you a simple shopping list for gear & software, and show you exactly how to use it. No more tech headaches.
Live Coaching and Q&A
Don't go it alone.Join our live sessions for personal coaching/Q & A. Let us answer your questions & get you making progress.