Taking time out from your business to attend a conference or workshop is good for you. You develop new ideas, learning and relationships that can have a big impact on the bottom line of your business.
But deciding which conferences and workshops to attend can be a challenge. Not only is there the price of your ticket to consider, you may also need to think about travel, accommodation, food – and time spent away from your business.
With that in mind, here’s nine reasons to attend Your Year In PR.
1.You’ll learn how to put together an annual PR plan (saving you time and money)
Ever found yourself struggling for ideas to post on your blog/vlog (if you have one), email newsletter or social media platforms? You’ll learn how to use key dates/awareness days - alongside your own launches and busy periods - to plan your content up to a year in advance. You’ll also learn how to re-purpose some of these ideas to ‘pitch’ to journalists on newspapers, magazines and radio & TV (including how far ahead you need to approach them).
If you opt to stay on for the VIP mastermind session, you’ll get personalised feedback on your PR plan from me - along with an accountability coaching session in January - which will keep you on track in 2018.
2.You’ll get inspiration for content (you’ll never run out of ideas again)
You’ll learn new approaches to content creation e.g. themed months, seasons and series that will help you generate ideas you can adapt for different purposes e..g blog/vlog, email marketing, social media. You’ll be full of ideas when you leave (and they’ll just keep coming).
3.You’ll find out how to create multiple pieces of content from one idea
You’ll learn about content stacking i.e. taking one idea and turning it to multiple pieces of content e.g. blog post, social media update, video, presentation, infographic. Making each piece of content go further will save you tons of time and energy in the long run.
4.You’ll learn how to plan content ahead of a launch of a product or service
You’ll learn how to plan content ahead of the launch of a new product or service. You’ll get checklists of the key pieces of content you should create for each launch e.g. blogs/vlogs, marketing emails, social media updates, images and infographics - along with guidance on how long each launch period should be.
5.You’ll learn how to create a content promotion strategy
You’ll learn the exact steps you should take every time you publish a new piece of content to get the maximum return on investment. You’ll also learn how to use social media scheduling and management tools like Meet Edgar, Smarter Queue and Hootsuite to save time on content promotion.
6.You’ll learn how to generate content ideas from topical news stories
Planning ahead is great, but it’s good to plan for spontaneity too. You’ll learn how to ‘piggyback’ on topical news stories to create timely content for your blog/vlog, email newsletter, social media updates and to pitch into the press (including how to execute your ideas quickly, which is crucial).
7.You’ll be learning with like-minded souls
Not only will you come away from the event full of ideas and ready to create your PR plan for 2018, you’ll also make new friends and meet people you may want to collaborate with in the future.
8.You’ll get help implementing what you’ve learned
If you’re excited about putting together your PR plan, but worried you may not be able to create enough high-quality content, on a regular basis, you can join me for a second day of training on November 24.
Working with a small group of Your Year in PR delegates, you’ll get the opportunity to go deeper on content creation, including:
- The four kinds of blogs/vlogs post you should be creating regularly (and how to do it quickly)
- Writing effective sales copy: for sales pages, email marketing, Facebook ads and more
- How to write engaging ‘shorts’ i.e. social media updates, headlines and email subject headers
- How write articles for the press (and why you need to)
N.B. Day 2 is optional and only open to a small group of delegates
You can book your tickets here.