In this episode, I explain what sales funnels are and how you can start building them (or improving the ones you have) to make more money in your business. I include examples from my own business (for both service and product-based offers), mistakes I’ve made with my own sales funnels (so you don’t have to make them too), and share how sales funnels are an ever-evolving part of your business.

Here’s what you’ll learn in this episode:

  • What sales funnels are and why they’re important (6:20)
  • The four different phases of a sales funnel (8:50)
  • Examples of different sales funnels for a service (11:20)
  • Why you need to start with the end in mind (so you can make sales at the end of your funnel) (23:20)
  • Why you need to remember your sales funnel is like a triangle (25:00)
  • Examples of different sales funnels for a product (26:18)
  • How to use Facebook ads within your sales funnels (32:20)
  • Recap of the four different phases and why you need to start simple (38:05)


Episode 227: How to make more sales (without being spammy) with Jess Lorimer


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