Get honest advice, expert guidance and practical tips and strategies on how to build your audience and create an action plan to follow.
YOUR GUIDE TO GETTING THE MOST OUT OF YOUR STRATEGY SESSION
WHERE WILL MY STRATEGY SESSION BE HELD?
Unless we have agreed otherwise (via email) our session will be held in London.
WHAT TIME SHOULD I ARRIVE?
Unless we have agreed otherwise, your session will take place either in the morning (10 -1pm) or the afternoon (2-5pm) so do check your email to confirm the time we have agreed. I will reserve a table at the designated venue, so if you arrive before me, just ask for the table booked under my name.
WHAT DO I NEED TO PREPARE FOR THE SESSION?
You’ll be sent a short survey at least 24 hours before the session – it will mean we can get straight down to business on the day.
You’ll get more out of the session if you have the following data to hand: current income targets (monthly, quarterly, annual), number of income streams (and breakdown of revenue from each), number of email subscribers, number of YouTube subscribers (if applicable), monthly podcast downloads (if applicable), monthly website visitors and numbers of social media followers.
It’s also a good idea to bring along any content you’d like to show me during the session e.g. draft strategies, campaign plans, press releases, sales pages or advertising copy.
WHAT DO I NEED TO BRING ON THE DAY?
If you’d like to make notes, bring a notepad and pen and/or a tablet or laptop computer. If you are bringing a tablet or laptop, please bear in mind there may not be a power supply nearby so make sure you’re full charged and/or bring your own portable charger.
HOW WILL THE SESSION BE STRUCTURED?
Defining the vision: We’ll get clear on your goals and how we’ll measure your success. Key question: what would feel like a return on investment for you? (0-30 mins)
Exploring the possibilities: We’ll explore the different strategies you could use to achieve your goals.
Key question: which strategies are the best fit for the time and resources you have available? (30-90 mins)
Building the strategy: After a short breather for tea and cake, we’ll start building your strategy, mapping out the steps you need to take to achieve your goals.
Key question: what resources will you need to make things happen? (90-150 mins)
Creating the plan: We’ll create an action plan to help you achieve your goals.
Key question: what obstacles might you face as you try to implement your plan – and how will you deal with them? (150 -180 mins)
N.B. These are approximate timings – some segments may be shorter/longer.
CAN I RECORD THE SESSION?
You may make an audio recording of the session using a dictaphone (or similar) but do be aware that there may be some background noise.
CAN I BRING A COLLEAGUE?
My 1-2-1 strategy sessions are just that… 1-2-1.
If you’d like me to work with your team we can quote you for team training/consultancy. Email [email protected] for more details.
WHAT IF I NEED TO CANCEL?
Please email Lisa Crossland on [email protected] as soon as you can. With at least 24 hours notice, we may be able to reschedule. If you cancel within 24 hours, we can’t guarantee this. If you cancel twice, I’m afraid we won’t be able to reschedule – even with 24 hours notice.
WHAT WILL HAPPEN AFTER THE SESSION?
Following our strategy session, I’ll send you a follow-up report summarising the session, listing any resources/contacts discussed plus three key action points for you. If you’ve booked a one-off session, I’ll also send you an invite to book a short follow up call in 30 days (via Skype/Zoom) to see how you’re getting on. If your half-day strategy session is part of a longer coaching programme, we can catch up on our next scheduled call.
WHAT KIND OF RESULTS CAN I EXPECT FROM THE SESSION?
If you prepare thoroughly for our session, set realistic targets and deliver on the action points we agree at the end of our session, you should achieve your goals. But ultimately this is down to you; I can give you the strategies you need to be successful – but it’s up to you to make it happen.