Should you put your prices on your website?

If you run your own business, you may be wondering if it’s a good idea to list your prices on your website.

Here’s three common reasons business owners give for NOT putting their prices on their website (and what I think about them).

‘I’m afraid the price will deter clients’ 

Most customers have a budget in mind. There might be a bit of flexibility but do you really think there is anything you can say when you talk on the phone or meet face to face that will persuade them to pay way more than they intended? Probably not.

In fact, putting your prices on your website will actually help you attract prospective customers/clients. Most people do research on price before they consider buying a product or service. If you’re the only person in your industry talking  about prices on your website – you’ll get more traffic to your site than your competitors, which should mean more leads and sales.

Read: how to deal with customers who say ‘I can’t afford it’ 

‘My competitors will know what I charge and will try to undercut me’

Newsflash: your competitors probably know your prices anyway.

If I wanted to find out how much a competitor charged, I’d just get a friend or family member to pose as a prospective customer to get a quote – some of your competitors have probably done this to you already.

So stop worrying about what your competitors are doing and start  focusing on creating the best product/service in your industry.

Read: how to make more money in your business. 

It’s too complicated – every client is different 

Yes your clients are different, but most will be asking you to perform similar types of activities – just different combinations of the same tasks.

This makes it easy to create a ‘menu’ of activities that clients can pick and choose from – a bit like the set menu you’d get in a Chinese restaurant, where you get different combinations of ‘dishes’ – depending on what you pay.

Read: how to create a coaching/consultancy package for your business

You can still give your clients flexibility – swapping activities in and out of similar value, for example or adding in additional ones at an extra cost).

If you’re upfront about your prices you’re far less likely to attract tyre kickers (people who are just after a free bit of advice or consultancy) leaving you more time to have conversations with qualified leads.