Do you think scarcity marketing is spammy? Is it something you’ve been too afraid to try in case it puts off prospective customers/clients?

In this episode, I explain how I use scarcity marketing in my own business and why - far from being spammy/selly - using scarcity in your marketing can help you give your customers the highest-quality service.

Here’s what you’ll learn in this episode:

  • Background behind the event: Content Live 2018 (0:55)
  • The different phases of selling (and why you don’t want to sell too many offers at once) (3:25)
  • How to use webinars to promote your offer (5:56)
  • How scarcity marketing worked for us (9:04)
  • Why scarcity marketing isn’t spammy (and helps your customers) (10:09)
  • Why getting your customers to book in early will help you give them the best experience (14:25)
  • Why you need to stick to the deadlines you set (17:52)

 

Resources

Content Live 2018

Love Marketing Membership Wait List

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

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