When you’re running a business single-handed it can be hard to stay consistent with your content.
You’re ‘good’ for a few weeks at time: posting regularly on all your social media networks, blogging/vlogging, sending out your email newsletter...then things get busy.
Before you know it, it’s been days (or even weeks) since you’ve published any content. And it’s not always because you’re busy. Sometimes you just feel like you’re all out of ideas.
If this sounds like you, please feel reassured that you’re not alone. Sticking to a regular content schedule can be one of the hardest parts about running an online business.
That’s why I created 2019 Sorted - the content planning toolkit for entrepreneurs and creatives.
Here’s five reasons why it could be well worth your investment.
1. You’ll create a content plan for your business... in just a few hours
2019 Sorted is an online toolkit that will walk you through the steps you need to create a year-long content plan for your business….in just a few hours.
It’s specifically designed for entrepreneurs and creatives who want to publish consistent content but get easily distracted and overwhelmed. This is why it’s broken down into four easy-to-follow steps.
2. You’ll save time (and money)
Planning your content ahead of time will not only save you time, trawling the web for content ideas, you’ll also be able to produce content in batches and repurpose your content. You can find out more about repurposing your content here).
If you use tools like Canva or Picmonkey to create content e.g. images for social media, it’s much quicker to design a template and create multiple images in one 'hit' than do it as and when you need them.
If, like me, you outsource some of your content creation e.g. design or podcast editing, it’s generally more cost-effective to commission multiple pieces of content at one time.
Get tips on how to make your content go further.
3. You’ll create more shareable content
Content that taps into a current trend and/or something everyone is talking about right now (e.g. a new film, awareness day or a significant world event) generally performs better than generic content you can share at any time.
4. You’ll create better quality content
If you’re constantly in a rush, creating content the day it’s due to be published, you’ll almost certainly have to compromise on quality.
2019 Sorted will help you plan further ahead so you can be more creative in your content creation.
Planning content ahead allows parenting blogger Jenni Fuchs to plan timely, seasonal content, such as five happy hoppy books for Easter, Halloween pumpkin window pictures and our top five Christmas movies for kids.
Find out how she’s doubled the audience for her blog here.
Planning further ahead will also allow you to tie your content in with upcoming launches in your own business. So if you sell children’s pyjamas, you might choose to launch your new Kangaroo design on Australia Day. If you make handbags you might launch on National Handbag Day or during London Fashion Week. If you’re a tennis coach, you might decide to run your online coaching challenge during Wimbledon.
5. You’ll be more consistent in your content creation
You’ve heard the phrase ‘what gets written down gets done’. Taking the time out to map out your media content for the coming year - and create quarterly and weekly plans - will ensure your content creation actually gets done.
6. You'll make more sales
If you're publishing more regular content which is getting shared on social media, you'll move up the search engine rankings quicker (so you appear on the first few pages of Google). This will help you attract more traffic to your website and add more email subscribers to your list. All of which will result in more leads and sales for your business.
If you'd like to start 2019 with a killer content plan for your business then you can grab 2019 Sorted here.