How to build relationships with high-profile journalists so you can get coverage for your clients in newspapers, magazines, radio and TV
What kind of content journalists are looking for and what they're not (so you don't waste time on pointless PR activities)
How to put a pitch together for a journalist. Plus how to find journalists' contact details - quick.
How to combine traditional PR with social media to get maximum exposure for your clients
How to re-purpose the content you're creating for social for the traditional media i.e. newspapers, magazines, radio & TV