Do you want to attract more clients? Get known as an expert in your field? Land a book deal or get hired as a keynote speaker?
Whatever your dream, getting media coverage in magazines, newspapers and on radio and TV will help you take your business to the next level.
In just 30 days Soulful PR for Starters will give you the tools to:
- Create compelling media stories ideas that will grab journalists’ attention
- Write – and deliver – attention-getting pitches and press releases
- Find journalists’ contact details – fast
- Handle conversations with journalists with confidence: by email, on the phone, and in person
Not only did the course give me the confidence to pitch story ideas to journalists, I also got some great pointers on how to write a great a pitch. I had a piece commissioned by the Guardian just a couple of weeks after starting the course.
Despite having no background in PR (or writing) – I had a piece published in the Daily Mail just a few weeks after starting the course – and I got paid for it!
Here’s what’s covered in the programme
Introduction: What is PR?
What PR is and how it can help your business
Session 1: What makes a great media story?
What journalists are looking for in a media story (and what they’re not), how to find stories & common newbie PR mistakes
Session 2: How to find journalists’ contact details
Deciding who to pitch your article to, finding journalists’ contact details & networking with journalists on social media (without feeling like a stalker)
Session 3: How to pitch a story idea to journalist
How to pitch to an idea to a journalist (by email, phone or in person)
Get published on the Huffington Post
An interview with Charlie Lindlar, deputy blogs editor at Huffington Post UK
Getting your story on the airwaves
A 30 minute masterclass with Adam Cumiskey (producer BBC Radio 4’s Today Programme) & Clare McDonnell (presenter and reporter, BBC Radio 5 Live’s Breakfast).
How to pitch & write comment articles for the national press
A 30 minute masterclass with Sarah Phillips, editor on the Guardian’s Comment is Free section
What’s the best thing about Soulful PR for Starters?
How Soulful PR for Starters will help your business:
- Save money: hiring a PR company can cost your thousands
- Save time: my ‘done for you’ templates will help you turn ideas into pitches
- Save more time: my insider tricks will help you get hold of journalists – quick
With over 15 years’ experience as a journalist and editor for national newspapers and magazines, Janet has been published in (amongst others) the Guardian, Daily Telegraph, Independent, Huffington Post and the Times. She’s also made numerous appearances on radio and TV. She believes every business owner can and should do their own PR…and is full of insider tips, tricks and strategies to help you do that.[/text_block][/op_liveeditor_element]
I had no idea about PR, how it worked or why everyone else seemed to be able to get exposure and not me. I’d tried multiple times but clearly was doing something wrong as I wasn’t even getting rejections from journalists. Well a week after getting tips from Janet, I was not only featured in a popular local newspaper but I was also on BBC Radio.
Janet helped me develop a pitch for the Daily Mail Online, which was accepted immediately and subsequently picked up by the Sun, Metro and Huffington Post. I was also interviewed on BBC Radio 5 Live as a result. I couldn’t believe how easy it all was. Janet guided me through the process and I now feel confident I can take what I’ve learned and do it all again.
For anyone that’s looking to get more exposure for their business, you need to speak to Janet Murray. After getting some tips from her, I pitched an article idea to the Guardian, which has just been published. I’m delighted with the feedback I’ve been getting as a result.
Still not sure? These figures might help you decide…
- You’ll get a confirmation email with details of where/how to download your course materials
- You’ll also get details of how to join the Soulful PR community, where you can discuss PR (and get tons of ideas and tips) with other business owners
- You’ll get your first training video…so you can get started straight away