Soulful PR for Starters

Would you like to get coverage in high-profile publications like the Guardian, Huffington Post or Marie Claire magazine?

I Can Help
Here’s what you’ll learn:
  • What kind of stories journalists are looking for (and what they’re not)
  • Pitching: how to write a killer pitch or press release for a journalist
  • How to find journalists’ contact details – so you can get your pitch in front of the right person
  • Promotion: the best ways to promote your media coverage for maximum exposure

WORK WITH ME

I’ve spent the last 17 years writing and editing for national publications like the Guardian – which means I know a thing or two about what makes a great media story.

I’ve helped hundreds of clients get featured in places like the Guardian, Daily Telegraph, Huffington Post, Psychologies, Daily Mail, Marie Claire and Grazia magazines – and on national radio and TV (including ITV’s Loose Women & BBC Radio 4’s Today programme).

Soulful PR for Starters is for you if:

* You run your own business and would like to raise awareness of what you do *

* You’re a social media manager or marketing professional who would like to offer ‘traditional PR’ (i.e. coverage in newspapers, magazines and on radio or TV) as an additional service to your client*

*You already work in PR, but want to get coverage in more prestigious places*

*You would like to learn about traditional PR i.e. getting coverage in newspapers, magazines (on and offline) and on radio or TV*

WHAT’S INCLUDED IN THE COURSE

VIDEO TUTORIALS

Exclusive access to video tutorials on developing story ideas for journalists, pitching to journalists, writing press releases, finding journalists’ contact details, getting press coverage without pitching to journalists, maximising your press coverage, getting a regular column in a magazine or newspaper and more.

VIDEO INTERVIEWS:

Exclusive access to video interviews with journalists from Marie Claire, Grazia and the Huffington Post.

COMMUNITY:

Dedicated Facebook group where you can share ideas with other students (and pose questions to me).

LIVE CALLS:

Two live group coaching calls with me and the other students (at the beginning and end of the course) using the video conferencing software Zoom.

BONUS CONTENT:

Includes video tutorials on newsjacking (using topical new stories to get media coverage), dealing with negative comments/criticism, working with bloggers and influencers, Influencer marketing and traditional PR for social media managers and marketers.

VIP OPTION
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GROUP COACHING CALL
(VIP ONLY):

Two group coaching calls with me and other VIP members (small group) via the video conferencing software Zoom (worth £300+VAT)

MEET A JOURNALIST SESSION
(VIP ONLY):

Two live Q & A calls with national journalists so you can talk to them via conferencing software Zoom (worth £100s)

1-2-1 COACHING
(VIP ONLY):

Two 30 minute consultancy sessions with me (worth £400+VAT) via Skype or the video conferencing software Zoom.

MEDIA MATCHING SERVICE
(VIP ONLY):

I’ll put you in touch with journalists who are looking for help with relevant stories and coach you on how to respond.

HOW MUCH DOES IT COST

Regular
295+VAT
COURSE ACCESS
Plus
995+VAT
COURSE ACCESS
1-2-1 COACHING
SMALL GROUP COACHING
MEDIA MATCHING SERVICE
MEET JOURNALISTS

FREQUENTLY ASKED QUESTIONS

How long to I have access to the course materials?

You get lifetime access to the materials.

How much does it cost?

£295 + VAT or £995 + VAT (VIP)

What format is the course content delivered in?

The course materials are shared as video content, worksheets, cheat sheets and checklists.  You’ll get your own login and password for our members’ area so you can access the course materials at any time.  We do ask that your login is not shared, as enrolment is per individual rather than per company.

You’ll also get two live coaching calls which will be delivered via the video conferencing software Zoom. Dates will be published on the first day of the course (Monday 5 March 2018) and recordings will be available if you can’t attend live. If you opt for the VIP version of the course, you’ll also get access to 2 x 30 minute 1-2-1 coaching sessions, 2 x small group coaching calls,  2 x meet a journalist sessions plus our media matching service.

How much time do I need to invest?

You’ll get out what you put in. If you invest a couple of hours a week, you should start to make progress quickly. If you only dip in to the materials and community  now and again your progress  will be slower.

Can I get a refund?

You can request a refund within the first 30 days of the course start date on the submission of completed coursework for the first three modules of the course and attendance of at least one live call.

Soulful PR Starters is for you if:

  • You would like to learn about traditional PR i.e. getting coverage in newspapers, magazines (on and offline) and on radio or TV
  • You run your own business and would like to raise awareness of what you do
  • You’re a social media manager or marketing professional who would like to offer ‘traditional PR’ (i.e. coverage in newspapers, magazines and on radio or TV) as an additional service to your client
  • You already work in PR, but want to get coverage in more prestigious places
  • You have realistic expectations about how much coverage to expect (to give you an idea, the most committed students generally land two or three pieces of media coverage within 90 days of starting the course)
  • You like systems, checklists and tutorials to follow
  • You’re resilient. Getting featured in the national media isn’t easy – there are a lot of people competing for a finite amount of column inches and airtime. You will most almost certainly get knocked back by journalists and/or completely ignored. If you’re willing to pick yourself up and try again, you will get there.
  • You enjoy learning with others and being part of a community

Sign Up

THINKING OF BECOMING A VIP?

  • You’re time poor and need accountability to help you take action
  • You’d like to take advantage of our media matching service (i.e. we’ll suggest media opportunities you’d be well suited to and coach you on how to respond)
  • You’d like more personalised feedback and guidance from me on your pitches and press releases (plus guidance on how to tackle radio and TV interviews)

Sign Up

Soulful PR for Starters is not for you:

  • You are already getting regular coverage (i.e. several times a month) in high-profile newspapers, magazines and on radio and TV
  • You believe there is a magic solution to your PR/marketing challenges. There isn’t. The cheat sheets, tutorials, worksheets, live masterclasses, interviews with journalists (and all the other fab resources) will save you ton of time. But YOU need do the work to actually make things happen.
  • You expect to see instant results. It typically takes at least 90 days to get traction with your PR (particularly if you are targeting monthly publications)
  • You are not ready to be the face of your brand. Journalists will generally be far more interested in you – and what you have to say – than your product/service. If you are not ready to come out from behind your product/services, you’re not ready for this course. If you’re working with clients, this applies to them too; if they’re not ready to be the face of their brand, you won’t be able to get them the results they’re after.
  • You’re not ready for rejection. Getting featured in the national media isn’t easy – there are a lot of people competing for a finite amount of column inches and airtime. You will most almost certainly get knocked back by journalists and/or completely ignored.
  • You don’t enjoy being part of a community and prefer working alone

Join Us

Regular
295+VAT
COURSE ACCESS
Plus
995+VAT
COURSE ACCESS
1-2-1 COACHING
SMALL GROUP COACHING
MEDIA MATCHING SERVICE
MEET JOURNALISTS

WHAT OUR COURSE ALUMNI SAY

“I started the New Year off with a double page spread in The Sun!”

“Since doing the Soulful PR for Starters course, I’ve been featured in The Guardian, The Independent, The Metro, mashable.com, lots of local media, various radio stations, live national TV (BBC and Channel 5), BBC News and a double page spread in The Sun! I can’t believe how much I’ve achieved in a few months.”


Sally Bunkham, mumsback.com
“My piece in Psychologies magazine is leading to actual new clients”

“I’m so pleased with the “wins” I’ve seen since taking part in Soulful PR for Starters. The “as featured in” section of my website now includes Reader’s Digest, Sainsbury’s Magazine, Insider, Bustle, West Essex Life, Top Sante, Psychologies and Soul & Spirit. Nine features and expert quotes in just a couple of months! It makes me so proud and I feel it gives me real credibility when prospective clients check me out online.”


Lizi Jackson-Barrett, The Naked Goals Coach
“I’m getting brilliant results”

“Since I started working with Janet, I’ve been featured in Psychologies, Cosmopolitan, the Huffington Post, Daily Mail, Marie Claire, Daily Express, Channel 4 and ITV’s This Morning. I sometimes used to hold back from pitching national journalists because I was worried my pitch wasn’t quite right. Now I’ve nailed my pitching strategy, I’m getting brilliant results…”


Kate Beavis, Vintage Style Expert
“I’ve had pieces appear on BBC News Online”

“I’ve had a few pieces appear on BBC News Online plus in The Metro and the Huffington Post, and they bring the added bonus of being able to link, which means they get carried further to other sites – one of my quotes ended up on Victoria Beckham’s fan club page! I’ve also featured in the Daily Mail which led to being contacted by a couple of TV producers.”


Gerry Joaquim, Quest Hypnotherapy

Read My Book

Your Press Release Is Breaking My Heart
is a practical guide to selling your story in the media – without hiring a PR company or even writing a single press release.

Get Your Copy

“A MUST READ for anyone learning about the world of PR.” – Amazon review

WANT TO BE FEATURED IN THE GUARDIAN, HUFFINGTON POST OR PSYCHOLOGIES MAGAZINE?

Join My 10 Day PR Challenge


 

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