JANET MURRAY – JOURNALIST & PR COACH[/text_block]
Janet is also the author of Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media.
She believes every business owner can and should do their own PR…and is full of insider tips, tricks and strategies to help you do that.[/text_block][/op_liveeditor_element]
Congratulations. Now it’s time to start telling the world about what you do.
Whether you’re looking to attract new clients, land a book deal or more speaking opportunities (or have another dream entirely), being featured in the Huffington Post, the Guardian, or Psychologies magazine – or landing a spot on the BBC Breakfast sofa – is exactly what you need to take your business to the next level.
Securing high profile media coverage like this isn’t easy. But with a bit of insider know-how – and a lot of love for you business (which I know you have already) – it is absolutely possible.
We’ll start by looking at where and why you want press coverage (the why is so important). Then I’ll help you develop the skills you need to make it happen.
I’ll ‘hold your hand’ through the learning process, helping you write pitches and articles – and giving you tons of practical feedback as you go.
By the end of the programme, you’ll know exactly what journalists are looking for in a story and be able to handle them with confidence on the phone, by email and in person. You’ll also be able to write stylish copy, in a range of styles and genres, for print and online publications.
You’ll have been featured in newspapers, magazines, online publications and (if you’re up for it) on radio and TV. And you’ll be full of ideas on how to get bigger and better media coverage.[/text_block]
- Online lessons, resources and assignments (delivered weekly, by email)
- Fortnightly 1-2-1 coaching call via Skype/ phone (1 hour)
- Weekly online group coaching call (1 hour)
- Individual feedback on assignments
- Monthly in person group breakfast meeting (optional)
- Private Facebook group
- Regular email support
- Small group size: maximum 12
Not only did the course give me the confidence to pitch story ideas to journalists, I also got some great pointers on how to write a great a pitch. I had a piece commissioned by the Guardian just a couple of weeks after starting the course.
Despite having no background in PR (or writing) – I had a piece published in the Daily Mail just a few weeks after starting the course – and I got paid for it!
What we’ll cover – week by week
Week 1: Creating your PR vision
Getting clear on your aims, mission and values and identifying the publications/programmes you’d like to be featured in
Assignment: creating a PR vision board
Week 2: Building relationships with journalists
Understanding how journalists work and how you can help them
Assignment: Create media wish lists
Week 3: Understanding media content
Understanding different kinds of content (print, broadcast and online) and how to research them
Assignment: Research a publication + start a media mindfulness journal
Week 4: Developing compelling story ideas
Understanding what kind of ideas journalists are looking for and how to create compelling story ideas.
Assignment: Create a media opportunity calendar
Week 5: Finding journalists’ contact details
Finding the right journalists to pitch your ideas to (along with their email address and/or number)
Assignments: Create a ‘little black book’ + create Twitter lists of target journalists
Week 6: Writing pitches and press releases
How to write compelling pitches and press releases for journalists
Assignment: Write a press release and a pitch
Week 7: Writing compelling opinion articles
Planning, pitching and writing opinion articles
Assignment: Write and pitch an opinion article to a newspaper/magazine
Week 8: Writing effective ‘how to’ articles
How to develop and write effective ‘how to’ articles
Assignment: Write and pitch a ‘how to’ article to a newspaper/magazine
Week 9: How to pitch and create great ‘guest’ content
Developing ideas for ‘guest’ content e.g. blog posts, podcast interviews or webinars that will help you get publicity for your business
Assignment: Pitch some guest content to a website/podcast you love
Week 10: Writing and delivering a transformational talk
How to plan, write and deliver a transformational talk
Assignment: Pitch an idea for a talk to someone (or somewhere) you can reach your target audience
Week 11: Developing media campaigns
Planning media campaigns for maximum coverage e.g. newspapers, magazines, radio & TV
Assignment: Plan a media campaign around a launch/event
Week 12: Creating a PR map
Developing a long-term plan for your PR
Assignment: Creating a 12 month plan for your PR activities
By checking this box you are agreeing to pay the full amount or a deposit of £600 prior to the start of the course and two further instalments of £600 to be paid by September 16 and October 16 respectively. You will be invoiced for these amounts at least 7 days before they are due.
If, after your first 30 days, you have attended the group call and completed the first four assignments and you find that the materials are not right for you, you will receive a full refund. If you do not attend the group call and complete the assignments, your purchase is not eligible for a refund.
It is your responsibility to attend and make use of the course materials after the initial 30 day period, as refunds are not offered after that point.
As with anything in life, you’ll get as much out as you put in. So the more story ideas you create and the more pitches you make, the more likely you are to get media coverage.
The most successful students I’ve worked with have generally got some media coverage within a month of starting the course and gone on to average a couple of successes a month after that.
That said, it does take time to (a) get the hang of how the media works (b) understand how journalists think/work, so do expect some bumps in the road. In fact, to start with, you may find you’re hearing the word ‘no’ more than ‘yes’. That’s perfectly normal and is all part of the learning experience.
How much time will I need to invest?
Allow at least 3-4 hours a week to complete the activities and take part in the coaching calls. You may wish to spend additional time researching publications/programmes and/or pitching to journalists. This is completely up you – but, generally speaking, the more time you put in the quicker you’ll see results.
What sort of people do this course?
Although primarily aimed at small business owners, the current group includes PR/marketing professionals from charities and corporate firms. So basically anyone who is interested in getting great PR coverage for their business/brand – and would like someone to ‘hold their hand’ during the learning process.
No – you’ll get a lesson, delivered to your inbox every Monday. But if you’re ready to move onto the next stage quicker than the rest of the group, I’ll encourage you to do so.
What exactly will I get?
You’ll get a weekly video lesson plus a task to complete. You’ll also get a fortnightly 1-2-1 coaching call with me (one hour) which you can book in at a convenient time for you. There will also be a weekly group coaching call (one hour). We’ll agree the time for this once we have the group in place. If you miss a group coaching session, you’ll get a recording so you can catch up in your own time. You’ll also have access to a private Facebook group where you can share ideas, get support and network with others in the group (including me) on a daily basis. The current group have found this invaluable.
Can I pay in instalments?
Yes. The first £600 is payable on booking. The second payment of £600 is due on or before September 16. The final payment of £600 is due on or before October 16.[/text_block]