2018 media diary

Common concerns about the 2020 Social Media Diary & Planner

Thinking about buying my 2020 Media Diary or joining the Media Diary Owners’ Club?

It’s natural to worry about whether you’re making the right decision (and the consequences of making the wrong choice).

If you’re not familiar with the 2020 Media Diary, it’s an A4 desk diary that’s packed with awareness dates and key dates you can use to plan your media content.

If you want support and accountability you can also join the Media Diary Owners’ Club. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary) .

You can find out more about it here.

Here are some of the most common concerns prospective customers raise about buying the Media Diary.

Concern 1: ‘I can’t afford it.’

Some prospective members tell me they love the idea of the 2020 Media Diary and/or Media Diary Owners’ Club and would love join if they could - but they can’t afford it.

My advice

If you’re not making much money - or are in the very early stages of your business - it’s understandable to be nervous about your marketing spend.

But the 2020 Media Diary is not just a diary - it’s packed full of awareness days and key dates you can use to plan your media content for the coming year. Not only will it save you time, it will also help you make more sales in your business.

Investing in the 2020 Media Diary, works out as around 10p a day (less if you grab the pre-order price available until the 21st of October 2018). If you join the Media Diary Owners’ Club it’s less than 28p a day. So if you’re on a budget, it’s actually a really cost-effective marketing spend.

If you’re reading this post, you’re clearly an entrepreneurial sort. The first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’ This list of ten things you can do to raise the money for training/business development should help you generate some ideas.

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this. Or would it be a better use of your time to have them all in one place in your media diary?

Concern 2: 'I bought it last year and didn't use it as much as I hoped'

Some small business owners tell me they bought the 2018 Media Diary but haven't used it as much as they hoped. They're worried that if they buy it again, the same thing will happen.

My advice: 

Don't beat yourself up about it. We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a content marketing plan for 2019 – and stick to it.

You should find this blog post helpful: what to do if you bought the 2019 Media Diary (but didn't use it as much as you'd hoped). 

Concern 3: ‘I don’t have time’

Some small business owners tell me they love the idea of the 2020 Media Diary but are so busy they don’t have time to create content - they’re too busy running their business.

My advice:

If you want to generate a constant stream of leads and sales for your business - and not be constantly wondering where your next customer is coming from, you need to give people a reason to visit your website. That means publishing regular content - on your blog/vlog, for your email subscribers, on social media and, ideally, in the press.

It’s great to be busy, but if you’re firefighting at the expense of marketing, in a few months time, you may find you're short of customers/clients. 

Are you really so busy that you can’t spare a few hours a week to invest in the long-term health of your business?

Concern 4: ‘It won’t work for me’

Some prospective customers say they love the idea of the 2020 Media Diary and Owners’ Club, but feel it won’t work for them because they don’t trust themselves to use the diary.

My advice:

If you like the idea of the diary, but are worried you won’t be able to stick to a content plan, I’d recommend you join the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary).

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider joining.

Concern 5: ‘I'm not based in the UK' 

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but are concerned that the dates will be UK specific (because that's where I'm based). 

My advice:

Most of the dates in the diary are generic i.e. they are relevant wherever you are in the world. Where they are specific to a particular country, we specify. However do bear in mind that the 2019 Media Diary is not intended to be static document. To get the best results from the diary,  you should use the dates provided as a starting point, then personalise it according the industry/industries that are relevant to you - and where you live.

Concern 6: ‘I do all my media planning online’

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but feel it’s not suitable for them because they do all their media planning online.

My advice:

If you like the idea of having all the key dates and awareness dates to plan your media content - you should definitely consider joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary.

You’ll also get the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary).

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this? Or would it be a better use of your time to have them all in one place in your media diary?

 

Concern 7: ‘I don’t like the size and layout of the diary’

Some prospective customers tell me they love the idea of the 2020 Media Diary & Social Media Planner, but don’t like the size and/or layout.

My advice:

Sadly, it’s impossible to create a diary with a size, shape and layout that will please absolutely everyone.

But while there are plenty of marketing planners out there, there are none (I am aware of) that offer hundreds of key dates and awareness days for small business owners. That’s the USP of the media diary.

Because we aim to include several awareness days for each day, it would be difficult to downsize to A5 unfortunately - you’d need a magnifying glass to read them.

If you like this approach to media content planning and want access to all the key dates and awareness days (without having to spend days researching them yourself), you should definitely consider buying one anyway or joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary - plus additional training, accountability and support.

Some media diary owners tell us they buy the diary and use it in conjunction with another diary/planner or notebook because they have their own special way of planning that couldn’t be replicated in any off-the-shelf diary/planner. That’s absolutely fine. In fact, this is exactly how I approach my own planning (although I definitely wouldn’t be without my media diary).

Concern 8: ‘I have a product based business’

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but don’t think it’s suitable for them because they have a product-based business.

My advice

You can use the same approach to marketing if you have a product or service-based business (and totally should).

Let’s say you choose Ditch New Year’s Resolution Day on January 17 (one of the dates included in the diary). If you’re a public speaking coach (an example of a service-based business), you might create content about New Year’s resolutions you should drop/keep if you want more speaking gigs in 2019. If you make/sell skincare products (an example of a product-based business), you could blog about the resolutions you should drop/keep if you want healthier skin in 2019.  

If you run a product-based business, the key is to position yourself as an expert. Instead of ‘selling’, think about how you can add value to your prospective customers – by sharing relevant advice/tips, for example.

Don’t get me wrong, it’s fine to create some content that explains what your product is and how people can buy it, but if all you’re doing is ‘broadcasting’ about how brilliant your product is, people will soon switch off.

Concern 9: 'It's not specifically relevant to my industry'

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but don’t think it’s suitable for them because it isn't industry specific. 

My advice

Here is a list of some of the people who are using the diary.

Accountants, psychologists, personal trainers, wedding planners, artists, writers, vocal coaches, nutritionists, business coaches and cake makers (to mention just a few examples). And tons of product-based business owners - including the founders of fashion brand Mama Life London, gifts & interiors brand Penelope Hope and jewellery brand How Fine Designs.

Alongside a glamping site owner, a genealogist and someone who teaches pole dancers how to make their own costumes.

I hope this has given you the reassurance you need that it is suitable for ANY industry.

How to get the most out of your 2020 Social Media Diary & Planner

 

Investing in the 2020 Social Media Diary & Planner is a great way to save time and money on your content planning and creation - and ensure you never run out of ideas.

The diary is jam-packed with awareness days and key dates you can use to plan out your media content across the year. Not only will this save you time (no more trawling the web for inspiration for blog articles, social media updates or ideas to pitch into the press), it will also make it easier for you to produce content in batches and repurpose your content.

But when you’re running a business single-handed - or even in a small team -  it’s easy to feel overwhelmed. And when things get really busy, content planning and creation can end up slipping further and further down your to-do list.

With that in mind, here’s a guide to making the most of your 2020 Social Media Diary & Planner. 

1.Set up a dedicated email folder for the 2020 Media Diary 

Redirect any mail relating to the 2020 Social Media Diary & Planner into the folder, so you can find emails easily (we’ll email every you month with new dates to add to your diary).

While you’re at it, do whitelist my email address (i.e. add it to a safe list of emails) to ensure they don’t end up in spam. The method for doing this will vary according to your email provider, but if you Google ‘how to whitelist an address with [INSERT NAME OF EMAIL PROVIDER]’ you can easily find instructions.

N.B. If you use a different email address for PayPal, that’s the one we’ll have on file for you associated with your diary purchase, so let us know which address you’d like us to use to keep in touch with you.  

2.Bookmark the Media Diary Owners' Club membership site (if applicable)

If you’ve also joined the Media Diary Owners’ Club bookmark the URL for the membership is www.janetmurraymembers.com (this is where you’ll be able to access the digital resources when they're available). Please bookmark this.

We will also email you dates of our four quarterly coaching calls as soon as these are available. Add these to your diary (a replay will be available, but it’s always better to attend live if you can).

If you've purchased your 2020 Social Media Diary & Planner but didn't join the Media Diary Owners Club, you can upgrade to add the membership here.

 

3.Schedule time to create your content plan

Block out half a day (or at least a couple of hours) for an initial planning session with your diary. Take some time away from your usual place of work if you can - ideally somewhere where you feel relaxed e.g. a favourite cafe or hotel lobby. If you try to do it in fits and starts, not only will it take you longer, you’ll struggle to get into that creative zone where your ideas are flowing (which is exactly where you need to be).

Your diary includes detailed instructions on how to personalise your media planning (i.e. selecting which awareness days/key dates to add) and create yearly, quarterly and weekly content plans. But do remember that your media diary is not a static document (you should be adding dates to it throughout the year).

4.Schedule regular time for planning and content creation

I wish I could tell you there was a magic solution to your content challenge. But while the 2020 Media Diary is a fantastic resource, it is not a magic solution. You do need to put in the work.

That means setting aside a good half-day, with no interruptions, to mark up your media diary for the year and creating quarterly, monthly and weekly plans. Ideally you should be working on your weekly plans at last a couple of weeks ahead, so block out time in your diary to do this (ideally at the same time each week).

You’ll also need to set aside regular time for content creation. I’ve created dozens of podcast episodes on how to create engaging, shareable content, including how to write social media posts that sell. 

Follow the steps I lay out for you and you’ll publish much better quality content in 2020 than you could have imagined (and you’ll do it more regularly).  

But if you miss steps out - particularly in this all-important planning stage - then you’ll be right back where you started in no time. And I don’t want to sound all schoolmarmish...but I don’t want to have to say ‘I told you so’.

5.At the same time, be realistic

It takes at least a year of consistent work to build an audience and create a content strategy that really works for your business. So set realistic goals, be kind to yourself and try not to compare yourself unfavourably to others.

In my experience, ‘comparisonitis’ is the biggest threat to your business success. Comparing yourself to others you perceive as more successful is not helpful: they may be further on in their journey, have more money and resources at their disposal, be working in a completely different industry...the variables are endless. Focus on your own content, on your own improvement and get there in your own time.

6.Ask if you need help

If you’re stuck on something, please don’t struggle in silence. If you’re a member of my Build Your Online Audience Programme, post your challenge in the Facebook group, tag me in and I’ll jump in and give you some help. You’ll also get support and advice from other members, which can be invaluable. My assistant Jo-Anna Francis is also on hand to help, so tag her in too (in fact you’ll probably get a speedier response). If you’re not a member, drop us a line on [email protected]

If you're reading this and haven't yet bought your 2020 Social Media Diary & Planner or joined the Media Diary Owners' Club, then you can find out more here and grab your copy of the diary.

 

Bought the 2019 Media Diary but didn't use it as much as you hoped?

If you bought last year’s media diary, but didn’t use it as much as you hoped, you may be wondering if it’s worth buying the 2020 Social Media Diary & Planner. 

With that in mind, here are some points to consider when deciding whether or not to buy again.

1.Don’t beat yourself up about it

We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a media plan for 2020 - and stick to it.

2.Identify what went wrong (and how you could put it right)

If you bought last year’s Social Media Diary & Planner and didn’t use it as much as you hoped, it’s important to pinpoint why. Perhaps you didn’t set aside the time for an initial media planning session (highly recommended) which set you off on the wrong foot for the whole year. Or maybe you did some initial planning but didn’t make time for regular content planning/creation sessions (also highly recommended). It could be that you intended to make content planning/creation a focus in 2019, but something else took priority. If you can identify exactly what set you back, you can put strategies in place to make sure it doesn’t happen again.

This year I’ve created a blog post on how to get the most out of your 2020 Social Media Diary & Planner which should help you get off on the right foot.

3.Get support

If you’re worried you won’t be able to stick to a content plan, consider joining the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get:

  • The Content Planning Masterclass (includes a workbook and online classes on content planning/repurposing plus creating shareable content)
  • digital version of the diary (so you can print off specific pages/sections)
  • Additional printables for use alongside the diary to help you plan your content
  • quarterly group coaching call with me to generate ideas for the following quarter and keep you on track.
  • A weekly content inspiration email (full of content ideas using upcoming dates from the diary)

All of which should help you stick to your plan.

4.Don’t be afraid to try again

Just because something didn’t work out the first time round, doesn’t mean it won’t work on your second try. I’ve tried and failed at least once with most things in my business e.g. email marketing, Facebook advertising, content strategy (to give you just a few examples). Each time I’ve just picked myself up and tried again.

The real game changer for me was starting a podcast. Committing to turning up every week - regardless of whatever else is going on in my life and business - has helped me take action (and keep taking it). If you’re committed to publishing quality content in 2019 that generates a constant stream of leads and sales for your business, you can and will make time for it.

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider trying the media diary again.  Read six compelling reasons to buy the 2020  Social Media Diary & Planner. 

5. Don't get hung up about how you use the diary

As this is the fourth year I’ve published the Social Media Diary & Planner, I can tell you with some confidence that people use the diary in different ways.

  • Some people write in it every day - using it both as their personal/professional planner
  • Others just use it for business - alongside a personal diary
  • Some people it in conjunction with a number of diaries and notebooks
  • A few (not many, but there’s definitely some) just use it as a reference book - specifically for the awareness days and key dates. 

And some environmentally conscious diary users who don’t want a hard copy of the diary have just bought the ‘digital’ version the Media Diary Owners’ Club.

All of which is absolutely fine.

Getting a return on investment is not about how much ink you add to the diary - it’s about the value it adds to your business (by saving you time, money, hassle and so on).

[220] How to create a planner or journal for your industry

If you’re a fan of my 2018 Media Diary, you might be wondering if you could create a similar planner or journal for your own industry.

In this episode, I share my tips on launching a diary or planner you can sell to your customers.

Here’s what you’ll learn in this episode:

  • Why you need to start by working out who is going to buy your planner - and tips on building the audience you’ll need
  • How to make sure you are creating something your audience actually wants - and how to test your ideas before you spend any money on design or printing
  • Advice on working out the price of your planner or diary

Key resources

Register your interest in my course to create - and launch - your own planner

Order the 2018 Media Diary or join the Media Diary Owners’ Club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Podcast How to get started with email marketing (episode 216)

Podcast How to build raving fans through livestreaming (and why you need to) with Livestream Katya (episode 195)

Podcast How to build a thriving online community with Emily Quinton from Makelight (episode 197)

Podcast How to test your business ideas (episode 184)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

Bought the 2018 Media Diary but didn't use it as much as you hoped?

If you bought last year’s media diary, but didn’t use it as much as you hoped, you may be wondering if it’s worth buying the 2019 Media Diary.

With that in mind, here are some points to consider when deciding whether or not to buy again.

1.Don’t beat yourself up about it

We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a media plan for 2019 - and stick to it.

2.Identify what went wrong (and how you could put it right)

If you bought last year’s Media Diary and didn’t use it as much as you hoped, it’s important to pinpoint why. Perhaps you didn’t set aside the time for an initial media planning session (highly recommended) which set you off on the wrong foot for the whole year. Or maybe you did some initial planning but didn’t make time for regular content planning/creation sessions (also highly recommended). It could be that you intended to make content planning/creation a focus in 2018, but something else took priority. If you can identify exactly what set you back, you can put strategies in place to make sure it doesn’t happen again.

This year I’ve created a blog post on how to get the most out of your 2019 media diary which should help you get off on the right foot.

Blank computer screen mockups illustration

3.Get support

If you’re worried you won’t be able to stick to a content plan, consider joining the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Media Diary Owners’ Manual (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), a downloadable spreadsheet that allows you to import the dates/awareness days into your online calendar (Google Calendar, iCal, Outlook, Sharepoint), additional printables to help you plan your content, quarterly live coaching calls with me and a dedicated Facebook group.

4.Don’t be afraid to try again

Just because something didn’t work out the first time round, doesn’t mean it won’t work on your second try. I’ve tried and failed at least once with most things in my business e.g. email marketing, Facebook advertising, content strategy (to give you just a few examples). Each time I’ve just picked myself up and tried again.

The real game changer for me was starting a podcast. Committing to turning up twice week - regardless of whatever else is going on in my life and business - has helped me take action (and keep taking it). If you’re committed to publishing quality content in 2019 that generates a constant stream of leads and sales for your business, you can and will make time for it.

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider trying the media diary again. Read six compelling reasons to buy the 2019 Media Diary here

How to get the most out of your 2019 Media Diary

Investing in the 2019 Media Diary and/or Media Diary Owners’ Club is a great way to save time and money on your content planning and creation - and ensure you never run out of ideas.

The diary is jam-packed with awareness days and key dates you can use to plan out your media content across the year. Not only will this save you time (no more trawling the web for inspiration for blog articles, social media updates or ideas to pitch into the press), it will also make it easier for you to produce content in batches and repurpose your content.

But when you’re running a business single-handed - or even in a small team -  it’s easy to feel overwhelmed. And when things get really busy, content planning and creation can end up slipping further and further down your to-do list.

With that in mind, here’s a guide to making the most of your 2019 Media Diary.

1.Set up a dedicated email folder for the 2019 Media Diary 

Redirect any mail relating to the 2019 Media Diary into the folder, so you can find emails easily (we’ll email every you month with new dates to add to your diary).

While you’re at it, do whitelist my email address (i.e. add it to a safe list of emails) to ensure they don’t end up in spam. The method for doing this will vary according to your email provider, but if you Google ‘how to whitelist an address with [INSERT NAME OF EMAIL PROVIDER]’ you can easily find instructions.

N.B. If you use a different email address for PayPal, that’s the one we’ll have on file for you associated with your diary purchase, so let us know which address you’d like us to use to keep in touch with you.  

2.Bookmark the Media Diary Owners' Club membership site (if applicable)

If you’ve also joined the Media Diary Owners’ Club bookmark the URL for the membership is www.janetmurraymembers.com (this is where you’ll be able to access the digital resources when they're available). Please bookmark this.

If you’ve joined the Media Diary Owners’ Club you’ll get access to a private Facebook group. This is the place to pose questions (both to myself and other members) and have conversations about your content planning and creation.  So go ahead and introduce yourself.

We will also email you dates of our four quarterly coaching calls as soon as these are available. Add these to your diary (a replay will be available, but it’s always better to attend live if you can).

If you've purchased your 2019 Media Diary but didn't join the Media Diary Owners Club, you can upgrade to add the membership here.

 

3.Schedule time to create your media plan

Block out half a day (or at least a couple of hours) for an initial planning session with your diary. Take some time away from your usual place of work if you can - ideally somewhere where you feel relaxed e.g. a favourite cafe or hotel lobby. If you try to do it in fits and starts, not only will it take you longer, you’ll struggle to get into that creative zone where your ideas are flowing (which is exactly where you need to be).

Your diary includes detailed instructions on how to personalise your media planning (i.e. selecting which awareness days/key dates to add) and creates yearly, quarterly and weekly content plans. But do remember that your media diary is not a static document (you should be adding dates to it throughout the year).

4.Schedule regular time for planning and content creation

I wish I could tell you there was a magic solution to your PR/marketing challenges. But while the 2019 Media Diary is a fantastic resource, it is not a magic solution. You do need to put in the work.

That means setting aside a good half-day, with no interruptions, to mark up your media diary for the year and creating quarterly, monthly and weekly plans. Ideally you should be working on your weekly plans at last a couple of weeks ahead, so block out time in your diary to do this (ideally at the same time each week).

You’ll also need to set aside regular time for content creation. I’ve created dozens of podcast episodes on how to create engaging, shareable content. 

Follow the steps I lay out for you and you’ll publish much better quality content in 2019 than you could have imagined (and you’ll do it more regularly).  

But if you miss steps out - particularly in this all-important planning stage - then you’ll be right back where you started in no time. And I don’t want to sound all schoolmarmish...but I don’t want to have to say ‘I told you so’.

5.At the same time, be realistic

It takes at least a year of consistent work to build an audience and create a content strategy that really works for your business. So set realistic goals, be kind to yourself and try not to compare yourself unfavourably to others.

In my experience, ‘comparisonitis’ is the biggest threat to content marketing success. Comparing yourself to others you perceive as more successful is not helpful: they may be further on in their journey, have more money and resources at their disposal, be working in a completely different industry...the variables are endless. Focus on your own content, on your own improvement and get there in your own time.

6.Ask if you need help

If you’re stuck on something, please don’t struggle in silence. If you’re a member of the Media Diary Owners’ Club, post your challenge in the Facebook group, tag me in and I’ll jump in and give you some help. You’ll also get support and advice from other members, which can be invaluable. My assistant Jo-Anna Francis is also on hand to help, so tag her in too (in fact you’ll probably get a speedier response). If you’re not a member, drop us a line on [email protected]

If you're reading this and haven't yet bought your 2019 Media Diary or joined the Media Diary Owners' Club, then you can find out more here and grab your copy of the diary.