awareness days

[309] How to go viral on Twitter with Kerry Jordan

Are you launching a new product, service or marketing campaign and want it to go viral on Twitter?

Listen to this episode to find out how Kerry Jordan, a dog photographer, launched the National Dog Photographer’s Awareness Day, made it go viral on Twitter - and get picked up by national newspapers.

Here’s what you’ll learn in this episode:

  • Kerry’s business story (2:33)
  • Why Kerry decided to start her own awareness day (5:42)
  • How to create your own awareness day (6:40)
  • How to grow your awareness day on social media (and go viral!) (10:38)
  • How it has impacted Kerry’s business (15:31)
  • How to make the most of your awareness day (17:20)
  • How planning content has helped engagement on Kerry’s social media platforms (19:27)
  • How blogging has helped increase Kerry’s authority within her industry (24:21)

Resources

Whippet Snippet Website

Whippet Snippet on Twitter and Instagram

Yearahead.com

Episode 191: How to use competitions in your marketing with Kate McQuillan

Kerry’s Blog Post: How National Dog Photography Day went Viral

Pre-order the 2019 Media Diary

Pre-order the 2019 Media Diary and Media Diary Owners’ Club

2019 Wall Year Planner

Episode 306: Christmas content ideas for busy business owners

Jenni Fuch’s blog post for National Porridge Day

Rebecca de Jagar’s blog post for Baby Loss Awareness Week

Janet Murray’s article for The Guardian for Baby Loss Awareness Week

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[111] How to get yourself PR ready for 2017

Mapping out potential media opportunities a year ahead will help you maximise your chances of getting coverage in newspapers, magazines, radio and TV.

In this episode, I share my best tips and strategies for creating a media calendar and ensuring you have PR success in 2017.

Here’s what you’ll learn in this episode:

  • Why a media calendar is a must if you want to get more media coverage in 2017
  • The types of dates and events you should include when creating a media calendar
  • Why story pitches linked to awareness days need to be handled with care
  • How to research up-to-date information to make sure your media calendar is constantly evolving

Key resources

Media calendar 2017 free download

Podcast episode Beware of awareness days (episode 8)

Blog post Beware of awareness days

Podcast episode How to build relationships with editors (episode 89)

2017 media diary to plan your PR year ahead

Soulful Writing - a one-day masterclass on writing for the media with Kelly Rose Bradford, Sarah Phillips and Victoria Young.

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

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