blogging

[239] How to attract more traffic to your website with Terra Dawn

Are you blogging about your business but not getting enough traffic to your website?

In this episode, Terra Dawn shares her secrets on how to get more visitors your website and how to convert that traffic into customers.

Here’s what you’ll learn this episode:

  • Terra’s Business Story (2:52)
  • Why website traffic is so important (3:55)
  • Why traffic = maths (5:15)
  • How to get visitors to take the next step from viewing your site to becoming a customer (8:40)
  • Lead magnets: what they are and how they can help you attract customers (11:42)
  • How to create a lead magnet for a product-based business (13:13)
  • Why it is a good idea to limit the number of lead magnets you have (19:50)
  • Why building a Facebook community and being part of it will help you grow the traffic to your site (21:00)
  • How having one call to action across all your social platforms can be really effective (23:40)
  • How genuinely helping people online (for free) with no ulterior motive will help your business (24:25)
  • How to get a Facebook group started from scratch (32:35)
  • How to start (and grow) a Facebook group/membership community around a product based business (34:10)
  • How speaking at summits / hosting live events can increase the traffic to your website (43:00)
  • Terra Dawn’s top tip for increasing traffic to your website (47:30)

Resources:

Terra Dawn’s Website: Uncork your Dork

Terra Dawn on Facebook and Twitter

Soulful PR Podcast Guide

Soulful PR Studio

My 10 Day PR Challenge

My blog post: How to write emails journalists will actually read

The Membership Guys: Mike Morrison and Callie Willows

Airtable

Gary Vaynerchuk: Crushing It

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

[238] Three types of blog post you should be creating regularly

Do you struggle to come up with content ideas for your blog?  In this episode, I share three types of blog posts you should be creating regularly for your small business.    

Here’s what you’ll learn this episode:

  • How you can use Google to find out what people are searching for (2:16)
  • Why using more specific search terms will help your blog post move up the Google rankings (5:15)
  • The benefits of reviewing or comparing products and services on your blog and why this will help your business (6:25)
  • Examples of content you can create to answer questions about your own products or services (10:08)
  • Why you need to be marketing to your existing customers and how a blog can help with this (12:35)

Resources:

Soulful PR Podcast Guide

Episode 236: Why you need a blog for your small business

My blog post: How to write emails journalists will actually read

My blog post: How to write an effective press release for your small business

Google Keyword Planner

Answer the Public

Quora

My blog post: Common concerns about the 2018 Media Diary

My blog post: Bought the 2017 Media Diary but didn’t use it as much as you hoped?

My blog post on: How to prepare for Soulful PR for Starters

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

Why you need a blog for your small business

If you run your own business, you may be wondering if it’s worth starting a blog.  

Here’s five compelling reasons you should start a blog for your business.  

1.You’ll attract traffic to your website (traffic you can convert into sales)

When you create high-quality content - the type of content your ideal customers/clients are already searching for in Google - you’ll attract more traffic to your website.

For example, my blog post on how to write an effective press release for your small business appears on the first page of Google. Despite being a few years old (I recently updated the post) it sends hundreds of visitors to my website every single week - qualified leads I can convert into customers.

2. It will help you build credibility

Running a business is not simply about selling a product/service - it’s about solving your customers’ problems.

So if you want to build credibility and trust with prospective customers, you need to show them that you’re an expert in what you make/do. A blog/vlog is great way to show off your expertise.

It’s also a great way to land speaking gigs, publishing deals, press coverage and other profile-raising opportunities. 

When I’m looking for guests for my podcast or speakers for my live events, I’m looking for people who are sharing their expertise on a blog, podcast and/or a book. Why? Because this shows they know their subject (and/or their product) have credibility.

Me with Helen Packham, who appeared in my recent podcast episode - how to land your first TEDx talk

3. It’s more effective (and safer) than social media

Being active on social media is great, but you are not in control of what happens to your content - something I was reminded of when my YouTube channel was inexplicably deleted recently. While it was gutting to see the subscribers and views disappear overnight, knowing I had hundreds of blogs, vlogs and podcast episodes on my own website meant I could still reach my prospective customers. In fact I was even able to email my 15k email subscribers (who have opted-in to my list after visiting the content on my website) to help me rebuild my YouTube following.

Trying to build your audience on social media is a risky strategy. Not only could you have the rug pulled out from you at any time (through algorithm changes, for example), most people need seven or eight touchpoints with you before they buy.

When I look at the journey of a customer who buys my media diary for example, they have generally downloaded a few of my free courses and attended a few webinars before they buy - in response to an email (not a social media post).

While social media can be a great way to remind people about your products/services, it generally is just that - a reminder. If you’re serious about making sales in your business, you need an email list - and creating high-quality content that gets people to visit your website is the best way to start building yours. Here's five strategies to help grow your email list. 

Even if you’re using paid ads, getting traffic to your website is crucial, as one of the most effective ways to make sales from Facebook ads is to target people who’ve already visited your website.

2018 media diary pink spot and Soulful PR notebook on white background
Even for a relatively low cost product, your customers like to feel they have got to know you before they make a purchase

4. You can deal with customers’ objections - before they even raise them

Publishing content on your blog that answers your customers’ questions about your products/services - often before they even raise them - can be extremely effective when it comes to converting customers who are ‘on the fence’.

Whenever I’m launching a new product, event or service, I publish a series of blog posts addressing the reasons why people might not want to buy. For example:

Common concerns about the 2018 Media Diary 

Eight common concerns about joining the Soulful PR Studio 

Eight common concerns about attending Your Year in PR 

Ten common concerns about enrolling for Soulful PR for Starters 

Eight common concerns about attending Soulful PR Live

I’ve even created blog posts for people who say they can’t afford my events/products/services with practical ideas on how they can raise the cash. These have also proved successful in converting undecided customers.

Want to join the Soulful PR Studio but don’t have the budget? Here’s how

Want to sign up for an online course but don’t have the budget. Here’s how…

Want to attend a conference but don’t have the budget? Here’s how…

Creating these kinds of posts can also save you tons of time answering customer questions via email and on social media.

5. It can help you improve your customer experience

Your business blog doesn’t have to be solely focused on attracting new customers (in fact I’d advise against this).  It should also be a resource for your existing customers to help get the most out of your products/services and get the best possible experience. For example:

How to get the most out of your 2018 Media Diary

How to prepare for Your Year in PR

How to prepare for Soulful PR for Starters

How to prepare for a conference or workshop

How to get the most out of your Soulful PR Studio Membership

Remember that your existing customers are the most likely to buy from you again and/or recommend you to their friends. Which means you need to keep marketing to them long after they’ve bought your product or service.

Publishing high quality blog content to support your existing customers is also a great marketing strategy for new customers - if they can see you really look after your current customers, they’re much more likely to want to do business with you.

Want help getting started with a blog for your business? Find out more about working with my in my membership community The Soulful PR Studio 

What kind of results can you expect when you join the Love Marketing Membership?

If you’re thinking of joining my membership community the Love Marketing Membership, you may be wondering what kind of results you can expect.

With that in mind, here is a round-up of some member successes from 2017. I hope you'll be as inspired by this group of action takers as I am. 

‘My online sales have increased by 69%’

Harjit Sahotey-Khan's online sales are up 69%

Harjit Sahotey-Khan, founder of Jewelled Buddha,  sells fairtrade jewellery and accessories. In 2017 she increased her email list by 1000% and online sales increased by 69%’. Harjit has also been featured in a number of high-profile publications, including Jiminy and ESTILA magazines (an eight page feature article, no less). She has also increased her Instagram following by 219%.

‘I’m fully booked with 1-2-1 clients’

Leadership coach Helen Packham sitting down and facing camera
Helen Packham landed her first article in the Independent

Leadership and business coach Helen Packham launched three group coaching programmes in 2017, including Stand Out Speaker. She also became fully-booked with 1-2-1 coaching clients, landed 12 speaking gigs and had her first opinion article published in the Independent.

‘I now rank on the first page of Google for all my key search terms’

Photography Clare Murthy now ranks on the first page of Google for all her key search terms

Photographer Clare Murthy blogged twice a week for the whole of 2017 and now ranks on the first page of Google for many of her key search terms. Clare has become more consistent at posting on Facebook and Instagram, doubled her Facebook likes and grown her Instagram following fivefold. She has  also contributed to the Huffington Post and had her work featured in ESTILA and 91 Magazine. As a result of all her hard work, she has bookings lined up well into the New Year.

‘I’ve been featured in over 70 different publications’

Kate Beavis has been featured in over 70 publications

Vintage style expert Kate Beavis has been featured in around 70 different publications this year, including the Guardian, Daily Mail, Fabulous, Metro, Daily Telegraph, New York Post, Daily Express, Pyschologies, Bella, Prima, Cosmopolitan, Closer, Woman and Home, At Home, Take A Break, Top Sante, Mother and Baby, Real Homes, The Lady, Wedding Ideas, Vintage Life, Reloved and the Huffington Post. She’s also been featured on national TV and radio, including ITV’s This Morning, and Channel 4’s 5 news. Impressive huh? 

‘I’ve grown my email list by 77%'

Rhiannon Relfe from the Epsom Bakehouse house wearing green apron
Rhiannon Relfe, founder of the Epsom Bakehouse has grown her email list by 77%

A combination of blogging, giveaways and regular Facebook Live broadcasts helped Epsom Bakehouse founder Rhiannon Relfe grow her email list by 77% in 2017. She has also grown her Instagram following by 330% and been featured in  number of high-profile publications including the Daily Telegraph, Country Living and Evening Standard, along with the Talented Ladies Club and Enterprise Nation blogs. Rhiannon has also appeared on BBC Radio Surrey, Jacqueline Gold’s business blog, the Parents in Biz podcast and won Theo Paphitis’s Small Business Sunday Competition. As a result of her hard work in building an audience, her breadmaking classes are almost full for the early part of 2017.

‘I got my jewellery range featured in over 10 different Christmas Gift Guides’

Sarah Cooke from Halia Rose wearing a green necklace
Sarah Cooke got her baby safe jewellery featured in 10 Christmas gift guides

In the four months since Sarah Cooke launched her baby safe jewellery brand Halia Rose she’s been featured in over 10 different Christmas gift guides and Reveal magazine. She’s also seen significant growth across her social media platforms: 230% on Instagram and 60% on Facebook. She was also a finalist in the Muddy Stilettos Awards for Best Children’s Business and winner of Jacqueline Gold's #WOW Twitter competition celebrating female entrepreneurs and women in business.

‘I doubled my client list’

Hypnotherapist Dipti Tait leaning against a wall
Dipti Tait has made dozens of media appearances and doubled her client list

Hypnotherapist Dipti Tait has made numerous appearances on radio and TV including ITV's Good Morning Britain, This Morning and BBC Breakfast. She has also been featured in dozens of national newspapers and magazines, including the Daily Mail, Glamour, New, Women's Running. The Sun and filmed a pilot for her own TV show - all of which has helped double her client list.

‘I’m selling more of my camera bags and accessories’

Emma Mapp made it into the Guardian's Christmas Gift Guide

Designer and photographer Emma Mapp sells camera bags and accessories. Her products have been featured in Stylist magazine, the Guardian’s Christmas Guide and several swanky inflight magazines….and sales of her camera bags and accessories have increased as a result.

'I launched my own Twitter Hour'

Food safety expert Louise Roberts in green top
Louise Roberts launched her own Twitter Hour so she could network with food businesses

During her first year in business, food safety expert Louise Roberts has launched #UKFoodHour on Twitter as a virtual networking group for food businesses, been featured in the Herefordshire & Worcestershire Chamber of Commerce Magazine twice, been invited to speak at six events and become a network leader for Gloucestershire WiRE (Women in Rural Enterprise) group and won a New Business Award at the Social Media Awards for #WorcestershireHour.

‘I published a top-selling book on Amazon’

Clare Josa published an Amazon bestseller

In 2017 Clare Josa co-led a campaign that changed EU law against 'impossible' odds to keep 100,000s of digital business owners trading. She published her first novel (You Take Yourself With You) and it sold out in bookstores and Amazon in its first week. She also filled the prelaunch places for her Passionate World-Changer Club during a single webinar in December on why goal setting stinks and what your business wishes you were doing instead.

'I'm getting clients from LinkedIn'

Headhunter Tracey Short
Tracy Short is getting clients from Linkedin

Earlier this year, headhunter Tracy Short decided to she wanted to grow her audience and influence on Linkedin. She enrolled the help of some like-minded business owners from the Love Marketing Membership and helped ‘coach’ them on how to get more engagement on LinkedIn. This group now has 90 members and Tracy’s posts are getting more interaction (up to 19K views in some cases). Her hard work has certainly paid off: her last six coaching clients have come from Linkedin. 

‘I’ve doubled my Twitter and Instagram followers’

Bespoke tailor Dara Ford in front of a rack of clothes
Dara Ford has doubled her Instagram and Twitter followers

Since joining the Love Marketing Membership(previously called the Soulful PR Studio) in April 2017, bespoke tailor Dara Ford has published 20 blog posts, doubled her Instagram and Twitter followers, created and implemented her first email lead magnet and designed and built a new website - all with the help of the masterclasses in the Love Marketing Membership library and the support of members.

Designer Gwendi Klisa reading a magazine
Gwendi Klisa is attracting new clients all the time

‘I’m attracting so many new clients’

Graphic designer, app developer and tutor at Central Saint Martins College of Art and Design, Gwendi Klisa set up her branding consultancy Love Brand in May 2017. She now creates messaging and branding for creative entrepreneurs to help them increase their reach and engage their audience. Her books quickly filled with clients and she is currently scaling up her business to include online branding and marketing classes.

Jenni Fuchs finally launched her Etsy store

‘I finally launched my Etsy store’

Jenni Fuchs’s family and lifestyle blog ‘The Bear & The Fox’ has gone from strength to strength in 2017. She increased her readership by 30%, was nominated in the UK Blog Awards, and named by Toppsta as one of their favourite children’s book bloggers. Towards the end of the year (and spurred on by the Members Christmas Market) Jenni also launched an Etsy store under the same name, and celebrated her first couple of sales.

'I've launched a successful online course' 

Coach Emily Hodge standing against a brick wall

Emily Hodge is a coach who helps people move forward from challenges and change, with a specialty in cancer.  In 2017 she's wrote for different national publications, spoken at three major health and wellbeing conferences and launched a successful online course and hopes to launch a membership community in 2018.

Want to be a 2019 success story?

You’ll probably notice that all their achievements are different. That’s because they all have different types of businesses and goals and are at different stages in their journey.

What they do have in common is that they’ve all worked incredibly hard. Yes, they’ve made use of the resources in the Love Marketing Membership (including the online courses, expert masterclasses and weekly Q & A call with me) and benefited from being part of an incredibly supportive community of business owners.

But ultimately it’s their own hard work, commitment and consistency that has helped them achieve results in their business and set themselves up for success in 2018. They truly understand what it takes to build an audience online and are willing to do the work to make it happen.

Want to be part of this amazing group of business owners? Find out more about the Love Marketing Membership here. 

 

 

 

 

Review of Your Year In PR 2017

Attending a live workshop or conference can be an inspiring experience. Taking a break from the day-to-day routine - and connecting with like-minded business owners - can leave you full of ideas for your business.

But with so much valuable content being shared, it can also leave you feeling a little overwhelmed and wondering if there is anything you’ve missed. With that in mind, here is a review of the highlights of Your Year in PR on November 23 and 24.

You may also find this post useful if you couldn’t make it along this year and/or are considering coming along to a future Soulful PR event. If you run your own events, you might also find this an interesting behind-the-scenes account of how we run ours.

The concept

Your Year In PR is a media planning masterclass for small business owners.  The aim of coming along is to create a long term PR plan for your business - one that sets out what kind of content you’re going to publish, when and where - on your blog/vlog (if you have one), email newsletter, social media platforms and in the press - across the coming year.

The guests

This year’s event attracted 75 delegates (mainly small business owners) - from all over the UK including Inverness in Scotland and Devon - and featured two expert speakers (one from Ireland, the other from Malta).

Delegates included a wide range of both product and service-based business. I’ve listed some examples below.

Service- based businesses: design, yoga and pilates instructors, relocation consultancy, PR/marketing consultancy, photography, tailoring, furniture design, business coaching , virtual assistants 

Product-based businesses: subscription gift boxes, jewellery, wine, dog clothes, healthy snacks, haircare products, books, bridalwear, cakes and brownies

Nine delegates opted for a VIP ticket which included a two-hour mastermind with me and the other expert speakers, including 20 minutes to talk specifically about their own business and get feedback from other delegates and speakers.

Based on feedback from last year’s event, we introduced a second day of training this year, which gave a smaller group of delegates a chance to reflect on their learning from Day 1 (for which the focus was planning) and get support with content creation. This proved really popular. In fact we may look at making the event two-day ticket only next year.

The Venue

For the second year running the event has been held at The Trampery, a co-working space in trendy Shoreditch, East London. We used the ballroom, a versatile space that includes a 12-metre long art installation by acclaimed London designers, Bad Marriage.

The Trampery

The speakers

Kate McQuillan, founder of Petsitters Ireland who talked about how she uses content to generate cash in her business and video marketing expert LivestreamKatya.

LiveStreamKatya
Kate McQuillan, from Petsitters Ireland

The gift bags

The contents were provided by small business owners - so we supported them by taking lots of pictures/video of their products and tagging them on social media including our event hashtag #YYIPR17.

JING TEA

BORDER IN A BOX

NUTMAD

PAUL WAYNE GREGORY CHOCOLATIER

CORPORATE CAKERY LTD

Delegates loved opening their gift bags when they arrived
The gift bags included lots of treats, including a copy of my book Your Press Release is Breaking My Heart

The marketing strategy

Tickets ranged from £210+VAT for an earlybird ticket for Day 1 only to £585+VAT for a last minute VIP ticket.  This included a 2018 media diary which guests used in the masterclass for their planning.

To create ‘buzz’ about the event, before the tickets went on sale, we shared our ideas for the event artwork in my Facebook group and invited members to give their feedback.

The event was mainly marketed by email with regular updates on Twitter, Facebook and Instagram. I also talked about the event on the Soulful PR Podcast which definitely led to ticket sales.

In the run up to the event, I created eight blog posts aimed at helping guests to get the most out of the event. You can read them here:

How to prepare for Your Year in PR

Eight common concerns about attending Your Year In PR 

Reasons to attend Your Year In PR 

5 reasons to blog about attending a live event

How to write a blog post about an event you're attending 

7 non-sucky networking tips for live events 

How to use social media to stand out at a live event 

I also created a dedicated Facebook Community, Twitter list and held a pre-event briefing call, using the video conferencing software Zoom to allow guests to ‘meet’ one another ahead of the event.

I also encouraged guests to create preview content ahead of the event, which led to 12 pieces of content, which you can read here:

Why attending Your Year in PR is a no-brainer …for a PR

Nine tips for attendees using Twitter at live events 

4 reasons why I’m attending Your Year in PR (and how I intend to make the most of it!)

How to stay gentle when doing PR

3 Reasons Why I’m Attending Your Year in PR 2017 next week…

3 reasons why I am not letting another year pass without a plan #YYIPR17

How to Prepare for a Live Event

Planning an awesome 2018

Three reasons why you should outsource your event social media

Why your photography business needs a content marketing and PR strategy 

Why my business mistakes led me to Your Year In PR 2017

3 steps that will help you towards success

A ten-day email ‘countdown’ sequence helped create excitement ahead of the event (and made sure all our guests were completely clear about where they needed to be, when). Including shareable images like the example below encouraged guests to start using the event hashtag - #YYIPR17 -  well ahead of the event. So it was no surprise to hear we were trending on Twitter on the first morning. 

Guests were able to download the countdown images to use on their own social media and blog posts

 

YYIPR17 - trending on Twitter just behind Thanksgiving!

The workbook

At every event, I set myself the challenge of creating the best workbook ever and I hope this one was no exception. As well as the standard programme information, I included templates, checklists and cheat sheets to help with content planning and creation. The workbook also included pictures and social media handles for all of the guests and speakers - something that proved really popular with delegates.

Day 1

Session 1: Creating your annual PR plan with Janet Murray

I kicked off the first day of the event by inviting delegates to set their content intentions for the coming year (i.e. what content they were intending to publish on their blog/vlog, in their email marketing, on social media and in the press).

Then I showed them  how to personalise their media diary adding key dates and awareness days that were relevant to their business/brand (in addition to those provided in their diary). This sparked many ‘lightbulb’ moments in terms of content they might be able to create throughout the year.

Next I showed them how to created a yearly overview, including the key pieces of content they intended to create and the key ‘moments’ in their business for each quarter.

Session 2: Creating quarterly and weekly content plans with Janet Murray

In this session, I showed delegates how to take their annual plan and turn it into quarterly plan which maps out what kind of content you are going to create each week of each quarter. I challenged them to get content ideas pencilled in for the whole of the first quarter, which many of them did.


Session 3: How to turn your content into cash with Kate McQuillan

In this session, Kate McQuillan, founder of Petsitters Ireland showed how she uses content (on her blog, social media, email marketing and in the press) to generate leads and sales in her business. She also showed how she has launched a national competition and a national survey to build brand awareness and get national press coverage for her business.

Session 4: Developing  a repurposing mindset with Janet Murray

In this session I shared a case study (of the recent launch of my online course in traditional PR - Soulful PR for Starters) showing how I took one piece of content (the sales page) and turned it into dozens of pieces of content to promote the launch. I also broke down my launch strategy (and shared the numbers).

Mastermind

Nine delegates choice to stay on for a two-hour mastermind session in which they got 20 minutes in the hotseat to talk about their business challenges. We served beer, wine and nibbles at this session, which created a more relaxed, laid-back atmosphere.

The social

On the first evening, 38 delegates joined us at The Bike Shed in Shoreditch - a funky venue with a restaurant, barbers and motorcycle shop - for dinner. This was a really great way to relax and do some informal networking.

Day 2

Session 1: The six types of blog post you should be creating regularly

We spent the first hour of the day exploring the different kinds of content small business owners should be creating:

  1. ‘How to’
  2. Cost questions
  3. Problems (issues and drawbacks)
  4. Dealing with objections
  5. Costs and comparisons: your product versus another (or others) in the industry
  6. Reviews

Want to know more? Listen to this podcast: six types of blog post you should be creating regularly.

The workbook included tons of examples of each kind - for both product and service based businesses.

We also looked at how to write blog posts more quickly (including how to come up with SEO friendly headers).

The highlight of the session was the roundtable where each delegate got six minutes in the hotseat to discuss their business and get content  ideas from fellow delegates. Most ended the session with a long list of ideas for their blog/vlog.

Session 2: How to write engaging sales copy with Janet Murray

In this session I shared a technique I use regularly to write sales pages (including marketing emails, Facebook ads, social media updates) in 30 minutes or less. This was a real lightbulb moment for many delegates; they all created a workable draft sales page for an upcoming launch of a product/service in less than 10 minutes

Delegates all created a workable draft of a sales page in less than 10 minutes

Session 3: How to write engaging ‘shorts’

I opened this session by showing a list of my most popular email subject headers (for marketing emails) and inviting delegates to vote on the three they thought had the highest open rate. After revealing the answers, I shared the seven types of headline that get the most engagement, along with plenty of examples.

Session 4: Video marketing made simple with LivestreamKatya

In this session LiveStreamKatya shared practical tips and strategies for creating effective marketing videos. She even got delegates to make a video and post it on social media ‘live’ in the session.

Video marketing expert Livestream Katya encouraged delegates to create a video and post it on social media in her session

Session 5: Writing articles for the press with Janet Murray

In this session, I shared the three kinds of content you might be asked to write by a journalist: a first person/confessional style article, an opinion article or a ‘how to’ article.

Having already discussed ‘how to’ articles (in the context of the kind of content you might publish on your own blog), I felt it was best to focus on opinion articles. As well as discussing how to come up with ideas for opinion articles and pitch them to journalists, delegates got another five minutes in the hotseat in a roundtable session to brainstorm ideas for opinion articles.

Delegates love the roundtable sessions at Your Year In PR

While there are always things to improve, overall I think it was an incredible value-packed event. While the speakers provided immense value, guests also gained so much from spending a couple of days with like-minded business owners who share their visions and values. The roundtable sessions - a new feature I’ve introduced this year - were particularly popular with delegates. With the support of my team, I put my heart and soul into creating an unforgettable experience at Your Year In PR, so it was touching to see relationships being formed that will last for years to come.

Would you like to attend Your Year in PR 2018? Register your details here and you'll be the first to find out when super early bird tickets go on sale.

 

[210] The one marketing question you should be asking yourself (but probably aren't)

If you run your own business, you might feel uncomfortable addressing objections or concerns about your products and services - but you could be missing out on an opportunity to turn someone who is on the fence into a loyal customer.

In this episode, I share five common concerns people express about my products and services and examples of the content I have created to address these.

Here’s what you’ll learn in this episode:

  • Why I think it’s your job to show prospective customers how your products and services could work for them
  • Lots of examples of blog posts and podcasts I have created that address common objections or concerns - and advice on making this work for your business
  • How to use common objections to finely tune your sales pages

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

Podcast How to use live events to promote your brand with Chris Marr (episode 51)

Podcast How to fund events and training as a small business owner (episode 154)

Blog post Eight common concerns about joining the Soulful PR Studio

Blog post Want to sign up for an online course but don’t have the budget? Here’s how

Blog post Want to attend a conference but don’t have the budget? Here’s how

Blog post How much does it cost to run a workshop or conference?

Blog post How to get the most out of your Soulful PR Studio membership

Blog post Five things you should do after a conference or workshop

Blog post Seven non-sucky networking tips for live events

Blog post Lost your mojo with your membership community? Here’s how to get it back

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.