brand identity

[315] How to create a brand statement (and why you need to) with J. Nichole Smith

Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message. Nichole also shares some of the fears that are holding people back from creating a successful brand as well... READ MORE

[169] Why your business needs great headshot photography (and how to get it) with Laura Pearman

The profile picture you use on social media and on your website can make a big difference to how people view your business. In this episode, headshot photographer Laura Pearman shares her expert advice on how to get pictures that will give the right impression to your prospective customers. Here’s what you’ll learn in this... READ MORE

[149] How to define your personal brand with Jennifer Holloway

In this episode, Jennifer Holloway shares her advice on how to define your personal brand - particularly if you feel uncomfortable with the idea of promoting your business. Here’s what you’ll learn in this episode: Jennifer’s business story - from PR to running her own personal branding business Why the best brands convey the ‘what’... READ MORE

[105] How to build a memorable personal brand with Phil Pallen

  'Who are you and why should we care?' A question brand strategist Phil Pallen believes every business owner should be able to answer. In this episode, he shares his tips on creating a memorable brand. Here’s what you’ll learn: Phil's business story: from getting fired by Charlie Sheen to successful branding strategist   Why... READ MORE

[042] How to become a go-to person

  Would you like to be THE person journalists call if a story breaks in your sector or industry? Would you like to get business referrals every single day? Would you like to get high-profile speaking opportunities? Yes? You need to become a 'go-to' person. Here’s what I cover in this episode: How being a... READ MORE

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