branding

[315] How to create a brand statement (and why you need to) with J. Nichole Smith

Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message.

Nichole also shares some of the fears that are holding people back from creating a successful brand as well as how you can start transforming your brand statement today.

Here’s what you’ll learn in this episode:

  • Nichole’s business story (2:00)
  • The different services Nichole offers in her business (6:10)
  • Why you need a brand statement (10:12)
  • How to create your brand statement (15:45)
  • Why language matters when creating your brand statement (22:45)
  • The biggest fears people have when it comes to creating their brands (25:45)
  • Why it is important to connect your brand with ‘who you are’ so your audience can see you living it everyday (29:12)
  • Why using emotion in your marketing works (36:35)
  • How to start transforming your brand statement (41:12)

Resources

Nichole Smith’s Website

Nichole Smith on Facebook and Instagram

The Magic Maker Podcast

Download your free 2019 Media Calendar here

Pre-order the 2019 Media Diary

Pre-order the 2019 Media Diary and Media Diary Owners’ Club

2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[285] How to rebrand your business (without losing customers)

Do you feel like your brand needs a refresh? In this episode I share my tips and strategies on how to rebrand your business - including how to recognise the signs you’re ready for a rebrand, the steps you need to take to make it happen plus the potential consequences of leaving it too late.

I’ll be drawing on my own recent experience of rebranding my own business, including my decision to drop my popular Soulful PR brand.

Here’s what you’ll learn in this episode:

  • Examples of branding in big business (3:19)
  • How do you know it’s time for a rebrand? (8:02)
  • Why I knew it was time for a rebrand in my business (20:05)
  • The consequences of letting your branding get out-of-date (25:15)
  • How to approach a rebrand (28:50)
  • Why you need to start by analysing what you’re offering people first (31:10)
  • Why you need to consider what your ‘message’ is (34:46)
  • How to change your brand step-by-step (without becoming overwhelmed) (39:30)
  • Why you need to be prepared to ditch previous work or content (43:30)

Resources

Episode 105: How to build a memorable personal brand with Phil Pallen

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[233] How to monetise your personal brand with Chris Ducker

Chris Ducker is a serial entrepreneur, podcaster, author, and founder of the Youpreneur community.  He also owns several businesses, employing up to 400 staff, and is a trusted international business mentor.

In this episode, Chris talks about how you can monetise and grow your personal brand.

Here’s what you’ll learn this episode:

  • Chris Ducker’s business story and how his ‘Youpreneur’ community lead to his latest book ‘Rise of the Youpreneur’ (4:33)
  • Figuring out what you can sell and charging what you’re worth (8:33)
  • Why you should listen to your customers and create products/services that solve their problems (10:25)
  • Why you need to stop making so much noise online and start listening more (11:20)
  • The importance of having multiple income streams that support your business (16:15)
  • Why you need an audience and the significance of person to person (P2P) relationship building (20:05)
  • How you can target customers where they like to hang out online (24:21)
  • How to start with a pricing strategy (26:30)
  • The importance of great customer service in building your brand (29:10)
  • What you can learn from Disney World’s selling strategy (33:50)
  • Why you should be ‘seen to sell’ and how you can respond to people who don’t want to be sold to (36:40)
  • Conversion rates and why you need to continue to sell to people (39:50)

Key Resources:

Chris Ducker’s Website

Chris Ducker on Twitter and LinkedIn

Chris Ducker’s book ‘Rise of the Youpreneur’

The Youpreneur Community

My blog post on what I think when you send me a stroppy email

Register your interest in my course to create – and launch – your own planner

Soulful PR for Starters

The Soulful PR Top Talent programme

My YouTube channel

My vlog on how to deal with customers who say they can’t afford it

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[171] How your personal image impacts on your business with Loulou Storey

Whether you like it or not, people judge on appearance. Which means your personal style can say a lot about your business and how you operate.

In this episode, stylist and confidence coach Loulou Storey shares practical tips on how to use your clothes as a tool for business success.

Here’s what you’ll learn in this episode:

  • Loulou’s business story - from retail management to stylist and confidence coach
  • Why becoming mindless about what you wear can affect how you feel about yourself
  • A 30-second style challenge that can make a massive difference to your confidence
  • Tips on what to wear if you’re attending a networking event
  • How to get excited about your wardrobe again - and where to find inspiration for new looks
  • Loulou’s advice on how to inject personality into your outfits
  • Why you should wear favourite items every day - and not just for ‘best’
  • Whether you should listen to other people’s opinions about what you wear

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

Loulou Storey’s website

Loulou on Instagram

Loulou’s Huffington Post page

Loulou’s blog Seven reasons you should start dressing like your mum

My article in the Daily Mail article on what women spend on their hair

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

 

 

 

 

 

 

 

[149] How to define your personal brand with Jennifer Holloway

In this episode, Jennifer Holloway shares her advice on how to define your personal brand - particularly if you feel uncomfortable with the idea of promoting your business.

Here’s what you’ll learn in this episode:

  • Jennifer’s business story - from PR to running her own personal branding business
  • Why the best brands convey the ‘what’ and ‘who’ behind the business
  • Advice on working out what your personal brand is and who it will appeal to - and not worrying about the people who it won’t
  • How to blow your own trumpet without sounding arrogant
  • The six key areas Jennifer believes you need to cover when coming up with your personal brand
  • Tips on creating a brand persona

Key resources

The Soulful PR Studio

ResponseSource

Jennifer Holloway

Jennifer’s book

Podcast How to build a memorable personal brand with Phil Pallen (episode 105)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[105] How to build a memorable personal brand with Phil Pallen

 

'Who are you and why should we care?'

A question brand strategist Phil Pallen believes every business owner should be able to answer.

In this episode, he shares his tips on creating a memorable brand.

Here’s what you’ll learn:

  • Phil's business story: from getting fired by Charlie Sheen to successful branding strategist  
  • Why Phil believes your online persona should match your offline persona
  • Practical ideas for creating a memorable brand identity through your visuals, photography, web copy, social media profiles - and even the products and services you offer
  • How to create a brand sentence (plus how and where to use it)
  • Phil's formula for writing killer social media bios
  • The role your appearance plays in your brand identity

Key resources

Phil's website 

Phil on Twitter 

Phil's book: Shut Up And Tweet

Phil's podcast No Philtre

Shut Up And Write my pop-up masterclass with Stella Orange (Nov 7)

Soulful Writing (writing masterclass, Nov 24)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.