business growth

[316] How I chose my business coach (and how to choose yours)

Do you want your business to accelerate in 2019?  Maybe you’ve considered joining a mastermind group or hiring a business coach but don’t know where to start?

In this episode I share my five top tips on how to hire a business coach and how working with a business coach has helped transform my business.

Here’s what you’ll learn in this episode:

  • What’s the difference between a business coach and a mastermind group? (1:00)
  • Why free mentorship doesn’t always work (4:40)
  • Why you need to find a business coach (that has ‘got the t-shirt’) (7:11)
  • Why it’s vital to have that ‘know, like, trust’ factor (8:38)
  • Why you need to find a business coach who has connections within the industry you want to be in (10:26)
  • How I’ve benefited from being part of a mastermind group this year (12:34)
  • How you can benefit from joining my mastermind group (14:40)

Resources

Interested in finding out more about the Talent Mastermind programme?  Please submit your details here.

Blog post: How to take part in a mastermind session

Blog post: What is a mastermind group?

Download your free 2019 Media Calendar here

Pre-order the 2019 Media Diary

Pre-order the 2019 Media Diary and Media Diary Owners’ Club

2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[284] How to track the numbers in your business with Jessica Rose

I started every client consultation by saying: 'let's talk about your monthly income and annual income goals.'

You'd be amazed how many business owners say they don't have any.

In this episode, I talk to jewellery school owner Jessica Rose about the importance of tracking the numbers in your business - and how doing just that helps her generate almost 95% profit for her online jewellery school - meaning she can earn more for doing less.

Jess explains how tracking your numbers doesn't need to be complicated or scary and shares the simple financial and budgeting template she uses to keep her focused.

Here’s what you’ll learn in this episode:

  • A brief summary of Jessica’s business and her growth (3:27)
  • Jessica talks through her business story from the early age of 21 and how she dropped out of university and put her creativity and business acumen together to become an entrepreneur (4:25)
  • Jessica’s journey to her first £500k (6:57)
  • How to find out what problems your prospective customers need to solve (11:00)
  • Turning revenue into profit and the benefits of an online business model (12:21)
  • Tips on how to keep costs low in your business (16:01)
  • Jessica shares her financial planning tools (19:45)
  • Building a team - the importance of hiring and delegation. How to make a start with outsourcing. (25:15)
  • Jessica’s experience of being part of a mastermind group (35:23)

Resources

Jessica Rose’s Website - Jewellers Academy

Jewellers Academy on Instagram

London Jewellery School on Twitter and Facebook

Jessica’s Forecasting Financial Model and Annual Budget Template (to use this spreadsheet - download and save an editable copy to your own drive)

Video on how to use the Financial Model Template

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[270] On-Air Coaching: How do I scale my business - fast?

Training others to deliver your services - or sell your products - is one of the quickest ways to scale your business. But when is the best time to expand? How do you build up your customer base base in other towns and cities? And what are the pitfalls of scaling your business - and how you can avoid them?

That’s exactly what I discuss with children’s entertainment company founder Helen Nurse in this on-air coaching session.

Here’s what you’ll learn in this episode:

  • The current business model and profit margins for Helen’s business Wonder Adventures (2:45)
  • Why it’s important to lock-down an area of your business first, before scaling up another (9:48)
  • Which areas of promotion are working well and how Helen can capitalise on these (12:00)
  • Why Facebook Ads don’t work and what you can do to make them more effective (16:45)
  • How promoting your competitors can help your business (23:50)
  • Why leaflet drops are worth testing out (and you shouldn’t forget about other offline promotional methods either) (26:10)
  • How to use email marketing and automated sequences to specifically target customers who have already bought from you (31:40)

Resources

Wonder Adventures

Wonder Adventures on Twitter and Facebook

Episode 79: Facebook advertising strategies that actually work with Marya Jan

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

How to make more money in your small business

Do you feel like you’re not making enough money in your business?

Here’s six common reasons small business owners like you aren’t making enough cash and what to do about it.

1. Undercharging

If you’re not making enough in your business, the quickest way to remedy that is putting up your prices. Start by raising your prices for existing customers; if people enjoy working with you, most will be happy to pay more (plus they won’t want the hassle of trying to find a new ‘you’). Just make sure you give them plenty of notice, so if they have any concerns they have plenty of time to raise them with you.

Common reasons small business owners aren’t making enough money

2. Underpromotion

If you’re doing business online, the industry standard for conversions - and by that I mean converting leads into sales - is 1-2%.

That means for every 100 people you offer your products/services to, 98 are likely to say 'no.' Which means sending out more emails, making more social media posts and having more sales conversations than you feel comfortable with.

3. Sales shame

So many business owners tell me that they don’t want to promote their products because they're worried they'll appear pushy.

But as a business owner remember you’re not selling a product or service...you’re solving a problem for your customers.

Take my 2018 media diary as an example. My diary lists hundreds of awareness days and special days, so it helps business owners and bloggers who are struggling to think of ideas for their blog, email marketing or social media content.  For those who are finding it hard to stay consistent, it helps them get organised and plan ahead - so it's clearly solving problems for customers.

If you have a high-end or luxury product/service you may feel like you’re not solving a problem. You are.

People have all sorts of reasons for buying things. Even if they seem frivolous to you, it doesn’t mean you aren’t solving a problem.

I spent £160 on a dress I wore to speak at the Youpreneur Summit last year. Did I need to spend that much? Of course not. But I wanted to feel good when I was up on that stage - and that’s how that dress made me feel - so it definitely solved a problem for me.

Janet Murray speaking at Youpreneur Summit 2017

4. No audience

I speak to so many business owners who expect to make hundreds of sales online - without an email list or a social media following. If you’re doing business online, remember the industry standard for conversions - and by that I mean converting leads into sales - is around 1-2% - which should give you an idea of the numbers.

To use my 2018 Media Diary as an example again - to make £50k in revenue, I’d need to sell 1,667 diaries and have 166,700 on my email list (based on a 1% conversion rate). To make £100k in revenue, I’d need to sell 3,334 diaries and have 333, 400 on my email list (based on the same 1% conversion rate).

My 2018 diaries have actually converted really well at 5-7% (double the conversion rate for 2017) but if you’re just starting out, your conversions are likely to be lower - which means building your audience - and your email list - should be your priority.

Many business owners assume it’s easier to sell lower priced products/services to lots of people. Unless you have a large audience it’s actually easier to sell high ticket items to small number of people.

To do that, you need to be prepared to do some high-touch sales - which means personal calls and emails to prospective customers - and even your family and friends.

5. Products/services problem

If you’re not making enough sales, there’s a good chance you’re not selling the right products/services to the right people.

Let’s say you’re trying to sell a high-end coaching programme but aren’t getting much interest. This may be nothing to do with the quality of your product/service - it could simply mean you haven’t yet got enough of the right kind of prospects in your audience.

You have two choices: focus on attracting more high-end customers or create a new product/services that serves the prospective customers you DO have in your audience.

Pink 2018 media planner and wallplanner
The 2018 Media Diary helps my audience with the problem of content planning

6. Few income streams

I have at least nine income streams in my business. This means that if I lose some customers - or something isn’t working out the way I planned - it’s not a disaster. I can focus on creating additional revenue from my other income streams (or create new ones) and work on attracting more of the kind of people who are interested in the product/service that I'm creating.

Create a number of income streams in your business

 

If you're focused on growing your business in 2018 and want to make more money this year, then we need to talk about you being a part of the Soulful PR Talent Programme. You can find out more about it here and book in your discovery call with me.

[217] How to find your entrepreneurial superpower with Osmaan Sharif

Unlocking your entrepreneurial superpower could help you to choose the right growth strategy for your business.

In this episode, business coach Osmaan Sharif explains how he uses the eight different personality types to help business owners play to their strengths.

Here’s what you’ll learn in this episode:

  • How business coach  Osmaan Sharif went from Human Resources to helping entrepreneurs grow their businesses
  • Why Osmaan believes most entrepreneurs sit within eight different personality types - and what your personality type might mean for your business
  • How your personality impacts the growth strategy you should use for your business
  • Some of the differences between introverts and extroverts when it comes to business strategy
  • Examples of the types of questions Osmaan asks to determine what your superpower might be
  • How to identify any weaknesses in your personality type - and what to do about them
  • The different personality profiles that will work well alongside yours
  • Tips on using your superpower - or strengths - when deciding what to outsource (or when to ask for help)

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Osmaan Sharif’s Rapid Transformation website

Find out more about the free Rapid Transformation Foundations test and the £49 Wealth Dynamics test

Osmaan on Twitter

Osmaan on Facebook

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[197] How to build a thriving online community with Emily Quinton from Makelight

Building a community online takes time and it can have a big impact on your bottom line - if you’re prepared to play the long game.

In this episode, Makelight founder Emily Quinton shares practical tips and ideas for building an online community.

Here’s what you’ll learn in this episode:

  • How Emily shifted from wedding photographer to teacher, entrepreneur and founder of the Makelight membership community
  • Why Emily thinks you should start building a community as soon as possible - to create long-lasting relationships
  • The importance of putting time into really getting to know your community and not expecting instant sales
  • Ways that your online community will keep reminding your potential customers that you’re there, helping to build trust
  • Why you should have a clear ‘mission’ behind building your community
  • Tips on creating content your audience will engage with
  • Practical advice on building a community if you have a product-based business

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

Emily Quinton’s website

Makelight

Emily on Instagram

Makelight on Instagram

Podcast How to build raving fans through livestreaming (and why you need to) with Livestream Katya (episode 195)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.