business story

[119] How to quadruple your income through blogging

Over the past four years, Kate has increased her business turnover by 450%. What’s her secret? Blogging.

In this episode, she shares her tips on how you can also use a blog to grow your business.

Here’s what you’ll learn in this episode:

  • Kate's business story - how she created the biggest pet sitting service in Ireland
  • Why every question your customers ask can be used to generate content ideas for your blog
  • How blogging can help you build trust with prospective customers
  • Practical ideas on building a social media following using your blog posts
  • How to create content for the customers you’d love to work with
  • Whether search engine optimisation (SEO) is important for your blog 

Key resources

Soulful Marketing one-day masterclass

2017 media diary to plan your year ahead

My book and media diary special offer

Kate McQuillan’s blog

Kate McQuillan’s Pawsome Media website

The Pet Sitters Ireland Facebook page

Nose of Tralee competition

Marcus Sheridan - The Sales Lion

Podcast episode Facebook advertising strategies that actually work with Marya Jan (episode 79)

Google’s Keyword Planner

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[050] How to use your business story to grow your audience

A compelling business story can help you attract journalists' attention and get media coverage for your brand. It can also help you promote your business in a variety of ways - from introducing yourself at meetings to speaking at conferences to writing the copy for the 'about' page on your website.

In this episode, I show you how you can use your business story to grow your audience:

Here’s what I cover in this episode:

  • What often goes wrong when people start to tell their story in the media
  • How to tell your 'business story' on the 'about' page of your website
  • Using social media to tell your business story
  • Storytelling skills and how they can help you in meetings and public speaking
  • How to use stories more effectively in your email marketing

Key resources and links

How to tell your story in the media (without being boring)

Nikki Elledge Brown (The Communications Stylist)

Pat Flynn's Smart Passive Income blog

Chris Ducker's website 

Soulful PR Live - spend a day with me & eight national journalists in London on July 7

The Soulful PR Business Club - become a founding member if you join before the end of April 2016.

The Soulful PR Facebook Community 

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.