business

[327] Why I’m closing my 13.5k Facebook group (and other changes I’m making in 2019)

If you’ve been following me for a while you’ll know that my large Facebook group (with over 13.5k members) has been a huge part of growing my business in the last four years.  Want to know why I’m shutting it down?  Listen to this podcast to find out, PLUS other big changes I’ll be making to my business in 2019.

Here’s what you’ll learn in this episode:

  • Why I’m closing my 13.5k Facebook group (3:40)
  • Why I’m reducing the amount of free content I produce in 2019 (8:22)
  • Why I’m dropping my Twitter chat in 2019 (14:20)
  • Why I’ll only be producing one podcast a week in 2019 (but making more content from each podcast episode) (16:23)
  • Why I’m focusing on helping people build their audience in 2019 (21:34)
  • Why I want to create more passive income products (23:12)
  • How I made 18k between Christmas and New Year in 2018 (whilst sat on the sofa eating Quality Street) (28:30)
  • Why I need to grow the top-end of my sales funnel (31:37)
  • A sneak peak at some of the exciting courses/content I have planned for 2019 (35:23)
  • Why I’ll think of 2018 as the ‘year of money’ for me (37:45)
  • Why I’m focusing on helping clients with the fear/embarrassment they have around selling in 2019 (38:30)
  • Why I’m going to be setting more boundaries in 2019 (44:45)
  • A note to small businesses starting out (and why I can drop certain aspects of my marketing) (47:20)

Resources

Janet Murray’s Facebook Page

Episode 315: How to create a brand statement (and why you need to) with Nichole J. Smith

Episode 314: Repurposing hacks for busy business owners

Episode 291: The truth about passive income

Episode 275: On-Air Coaching: How to write awesome sales copy with Sarah Cooke

Episode 326: The one thing you need to generate passive income in your business

Episode 288: How to get started with vlogging (and how it can help your business)

with Lisa Bean

Episode 281: How to find new customers or clients - fast!

Episode 262: Why you need to sell more than you think

Episode 227: How to make more sales (without being spammy) with Jessica Lorimer

Andrew and Pete: All I want for Christmas is Views - A Marketing Sing Song

Amy Woods: Content 10x Podcast

Register your interest in the Build Your Audience programme

Order the 2019 Sorted Content Planning Toolkit here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

Order the 2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[283] How meet ups can help you make sales in your business

I’ve recently started running pop-up meet ups in town and cities where I’m speaking/working. It’s helped me make a deeper connection with existing clients and generate 3.5k of new business (in a matter of weeks).

In this episode, I share why meet ups are now part of my marketing strategy - along with practical tips on running your own (regardless of whether you have  product or service-based business).

Here’s what you’ll learn in this episode:

  • Why I initially resisted the idea of hosting meet ups (6:08) 
  • How I organise my meet ups (including venues and costs) (10:00) 
  • The impact of hosting meet ups on my business (including sales!) (14:26)
  • My tips on running your own meet ups (17:13) 
  • Ideas for meet ups if you have a product-based business  (22:58) 

Resources

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

Margate Meet Up - 14 August 2018

Afternoon tea Meet Up 9 August 2018

How to write awesome sales copy - fast - with Sarah Cooke

What should I include in my email newsletter with Heidi Wall

How to use your personal story to sell your products and services with Ali Ribchester

How to make money from live events (podcast episode)

How to create sellout live events (podcast episode)

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[280] How to build your virtual dream team with Mandy Hamerla

If you want to grow your business, hiring a team is essential. But when is the right time to hire your first team member(s) and where should you be looking? How much should you expect to pay? And what happens if you make a hiring mistake?

Mandy Hamerla is an HR expert who helps small businesses fire, hire and inspire their staff.  In this episode she answers these questions - and many more - on building and growing your dream virtual team.

Here’s what you’ll learn in this episode:

  • Mandy’s business story (2:55)
  • The biggest challenges faced by small businesses when taking on (and managing) staff (4:30)
  • How do you know when it’s the right time to start outsourcing (and how to go about it) (4:55)
  • The pros and cons of hiring a freelance contractor or employing someone (10:15)
  • How to find and hire someone successfully (17:20)
  • How to avoid hiring the wrong person (18:35)
  • How to inspire your staff and keep them working for you (21:40)
  • How to handle difficult conversations with your staff (26:25)
  • How to fire a contractor or member of staff (35:02)

Resources

Mandy Hamerla on LinkedIn and Twitter

Mandy’s Website - HR Refresh

Mandy's book: Hiring your first employee

Mandy's free Facebook group for UK entrepreneurs: Join Hire, Fire & Inspire

Mandy's free Hiring Guide: Download it here

Fiverr

Upwork

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[270] On-Air Coaching: How do I scale my business - fast?

Training others to deliver your services - or sell your products - is one of the quickest ways to scale your business. But when is the best time to expand? How do you build up your customer base base in other towns and cities? And what are the pitfalls of scaling your business - and how you can avoid them?

That’s exactly what I discuss with children’s entertainment company founder Helen Nurse in this on-air coaching session.

Here’s what you’ll learn in this episode:

  • The current business model and profit margins for Helen’s business Wonder Adventures (2:45)
  • Why it’s important to lock-down an area of your business first, before scaling up another (9:48)
  • Which areas of promotion are working well and how Helen can capitalise on these (12:00)
  • Why Facebook Ads don’t work and what you can do to make them more effective (16:45)
  • How promoting your competitors can help your business (23:50)
  • Why leaflet drops are worth testing out (and you shouldn’t forget about other offline promotional methods either) (26:10)
  • How to use email marketing and automated sequences to specifically target customers who have already bought from you (31:40)

Resources

Wonder Adventures

Wonder Adventures on Twitter and Facebook

Episode 79: Facebook advertising strategies that actually work with Marya Jan

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[269] Deciding what to sell (at any stage of your business)

If you run your own business you have to make decisions about what to sell. If you’re right at the start of your journey, this might be about working out your very first offer or product range. If you’re further along, it might be about deciding whether or not to introduce a new product or service.

In this episode, I share practical tips and strategies to help you decide what to sell successfully in your business.

Here’s what you’ll learn in this episode:

  • How to find your customers’ pain points (and how to heal that pain) (7:31)
  • Why you need to look at experiences/products you have to offer and how they can help people (9:02)
  • How non-essential items can also ‘heal people’s pain points’ (15:40)
  • Why you need to remember people aren’t always after the cheapest option (20:30)
  • The importance of having conversations with people to discover their pain points (24:30)
  • How to validate your product or service before you launch (25:40)
  • How to scale up your sales targets to reduce overwhelm and give you a chance to tweak what you’re offering (29:30)
  • How to put your offer together in a way that sells (34:16)
  • Why streamlining what you’re offering can help you make more sales (36:12)

 

Resources

Episode 160: Going small to go big in your business

Episode 184: How to test your business ideas

Episode 206: How to get new customers or clients

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[261] How to survive your first five years in business with Mike Kawula

Mike Kawula, author and serial entrepreneur, has taken three businesses from zero to seven figures in the first 36 months.  In this podcast episode he shares practical steps you can take to ensure your business thrives in the first five years.

Here’s what you’ll learn in this episode:

  • Mike’s business story (3:20)
  • Why everything doesn’t have to be perfect to get started (7:10)
  • Why you shouldn’t worry what people think (and how celebrating your wins along the way will help) (10:25)
  • Why you need to spend more time working on your business, not in your business (16:55)
  • How to start using your time more effectively for your business (18:05)
  • How to structure your time on social media (25:15)
  • Four key steps to help entrepreneurs  (28:55)
  • Why you should track your stats to work out which platforms to focus on (34:00)
  • How to use online challenges to grow your business (35:26)

Resources

Mike on Twitter and Facebook

Episode 133: How to grow your following on Twitter with Mike Kawula

Mike Kawula and Sheena White’s book: Self Employed Now WTF

Gleam

KingSumo

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook