content live

[324] How to stop talking about video and actually do it with Dan Knowlton

In this special edition of my podcast, I share a brilliant session from my recent event, Content Live, in which Dan Knowlton, a digital marketing expert, shares practical tips and strategies on how you can use video in your business to attract and convert more customers.

Here’s what you’ll learn in this episode:

  • Why video can be scary (and why you need to do it anyway)
  • How to use video content to turn viewers into paying customers
  • Examples of awareness based content
  • Examples of consideration based content
  • Examples of purchase based content
  • How to audit your video content
  • Tools and resources you can use to improve your videos
  • How to promote your video content

Resources

Dan Knowlton’s Website: KPS Digital Marketing

Dan Knowlton on Twitter and Instagram

Slide deck: How to stop talking about video and actually do it with Dan Knowlton

InShot

Apple Clips

Rev

Order the 2019 Sorted Content Planning Toolkit here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

Order the 2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[318] How to ace your content strategy in 2019 (review of Content Live)

Are you looking to ace your content strategy next year and get 2019 sorted?  Listen to this special review episode where I share some of the biggest takeaways from my recent live event, Content Live, including practical tips and strategies on how you can plan and create engaging content in 2019.

Here’s what you’ll learn in this episode:

  • Why knowing the key products and services your business will be offering next year is vital to planning your content (and making money!) (3:22)
  • Why you should concentrate on producing one high-quality piece of content a week (and then repurpose it) (9:16)
  • Why you should take your audience on the journey with you (14:05)
  • How to create content that solves your audience’s problems (18:56)
  • How to get the balance right with your content - including not being afraid to sell (24:02)
  • The importance of collaboration in your business (30:10)
  • Why outsourcing is the key to creating consistent high-quality content (32:18)
  • My top highlights from my recent Content Live event (37:38)

Resources

The Speakers: Liz Melville, Andrew and Pete, Dan and Lloyd Knowlton, Bronte Huskinson, Amy Woods, Amanda Webb, Phil Pallen, Osmaan Sharif

Six compelling reasons to buy the 2019 Media Diary

Media Diary vs Media Diary Owners’ Club: What’s the difference?

How to get the most out of your 2019 Media Diary

Order the 2019 Sorted Content Planning Toolkit here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

Order the 2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

Review of Content Live 2018

Attending a live event or workshop can be a game-changing experience. Connecting with other like-minded business owners, and taking a break from your regular everyday routine, can leave you feeling motivated and buzzing with inspiration and ideas for your business.

But with so much valuable content being shared, it may also leave you feeling slightly overwhelmed and wondering if there were any key points that you missed. With that in mind, here is a review of the highlights of Content Live on November 15 & 16.

If you missed out this year, but are considering attending an event in 2019, you may also find this post useful to give you an idea of what a Janet Murray event looks like. Or alternatively, if you’re an event organiser, you might also find this an interesting behind-the-scenes account of our sales and marketing strategy.

The concept

We heard from some of the UK’s most inspiring marketers who shared their secrets on planning, creating and publishing high-quality content that attracts tons of engagement (PLUS how they manage to be so damn consistent).

Together, we helped and inspired the delegates to come up with a content plan so they are ready to start 2019 with a bang. We looked at what kind of content to publish and when and where to publish it - be that on your blog, vlog, social media platforms, email marketing or in the press.

One of our popular 2019 Media Diaries was also included in the ticket, which is packed full of awareness days and key dates which you can use to plan out your media content across the year. No more trawling the web for inspiration for blog articles, social media updates or ideas to pitch into the press. Delegates were taught how to use the Media Diary effectively and were very excited to start putting it to good use.

We heard from some of the UK’s most successful marketers on how they plan & create high-quality content that attracts leads and sales for their business. They didn’t just tell us what to do – but got us creating content ‘live’ in the class. The delegates also got to meet them all in-person, in the popular speed networking session.  In addition this year, we also offered a pre-event photo walk with Phil Pallen (the afternoon before the event) plus a Twitter breakfast on Day 1 which gave people the opportunity to learn more about using Twitter to grow their business.

Using the creative content ideas picked up on Day 1, delegates created a content plan for the coming year.  As well as hearing from some more incredible guest speakers, I led two sessions on content planning plus we had the opportunity to find out more about our individual entrepreneur superpower - a personality profiling system which helps you choose the right growth strategy for your business - with business development coach, Osmaan Sharif.

Before the event on Day 2, Andrew and Pete also hosted an optional breakfast session for anyone interested in finding out more about messenger bots and how they can help your business.

The Venue

For the third year running the event was held at The Trampery, a co-working space in trendy Shoreditch, East London. We used the ballroom, a versatile space that includes a 12-metre long art installation by acclaimed London designers, Bad Marriage.

The Speakers

Dan Knowlton (digital marketing expert), Phil Pallen (personal branding and social media expert), Liz Melville (Facebook ads strategist), Bronte Huskinson (author, content creator and photographer), Amy Woods (content repurposing expert), Ant McGinley (podcaster), Osmaan Sharif (business development coach), Amanda Webb (content marketing and social media expert) plus content marketing experts Andrew and Pete.  

The Goody Bags

We love to send our delegates home with a gorgeous gift bag full of goodies…and this event was no exception. I’ve listed the products that were included in our gift bags below:










The workbook

I set myself the challenge of creating the ‘best workbook ever’ for my live events and I hope I succeeded this time around. As well as the standard programme information, it also has a helpful media diary planning section which gives delegates an introduction to the Media Diary.  There was also plenty of space to write notes plus there were pictures (and social media handles) of every single delegate who attended.

Photography and videography

Our official event photographer Catherine Berry documented the whole event in pictures throughout the two days She also offered a special package for a mini headshot session for speakers and delegates while they were in London for the event.  And BBC journalist Marc Ashdown recorded the whole event. The video content from this event makes up part of the 2019 Sorted Toolkit for entrepreneurs and creatives, which you can learn more about here.

The Team

I couldn’t put on an event of this size without the support of an experienced team. Here’s the team that helped me before and during the event.


The Marketing Strategy

Two day tickets ranged from £399+VAT for a super earlybird ticket to £549+VAT for a last minute ticket. VIP tickets ranged from £549+VAT for a super earlybird ticket to £699+VAT for a last minute ticket. We also offered single day tickets, and delegates could choose whether they wanted to come to day one, for inspiration, or day two to focus on planning their 2019 content. The single day tickets started at £249+VAT.  Tickets went on sale in what we described as a “soft launch” on July 5 and over 50% of tickets had sold out by the official scheduled launch date for the event, which was the 3rd of September.

Soft launch marketing emails went out to members of my Love Marketing membership, delegates that attended Media Influence Live in July, delegates that had previously attended my content planning event Your Year in PR, and people that had signed up to go on the waitlist for my next live event.

To create ‘buzz’ about the event, before the tickets went on sale, we shared our ideas for the event content and artwork on social media and got great feedback.

The event was mainly marketed by email with regular updates on Twitter, Facebook, Instagram and Instagram Stories. I also talked about the event on my podcast which definitely led to ticket sales and I did a live Facebook Q&A for anyone attending or interested in attending the event.

In the run up to the event, I created some blog posts aimed to help people find out more about Content Live in order to address any objections or queries people may have.  You can read them here:

How I chose the speakers for Content Live 2018

Should I buy a Day 1 or Day 2 ticket for Content Live?

I updated and shared previous blogs I’ve written to help people get the most out of the event which you can read here:

How to prepare to attend a conference or workshop

How to stand out on social media at a live event

Non-sucky networking tips for live events

5 reasons to blog about attending live events

How to write a blog post about an event you’re attending

I also created a dedicated Facebook Community, Twitter list and held a pre-event briefing call, using the video conferencing software Zoom to allow guests and speakers to ‘meet’ one another ahead of the event.

I encouraged guests to create preview content ahead of the event, which led to eight pieces of content, which you can read here.

Why I’m nervous and excited about attending Content Live by Catherine Gladwyn

7 reasons to attend events in your creative niche by Erin Spurling

How to prepare for networking when it’s out of your comfort zone by Sally Dhillon

Why I’m taking my values to London by Becky Kilsby

What are my objectives for attending Content Live 2018 by Jennifer Macdonald-Nethercott

How to keep momentum after attending a live event by Claire Grace

Why attending live events can benefit your business by Catherine France

Content Live - Refuel and reignite by Anna Gilderson

A ten-day email ‘countdown’ sequence helped create excitement ahead of the event. These emails included tips on writing a pre-event blog, how to stand out on social media at a live event, how to network at live events and how to make sales at the event. As well as full joining instructions (to make sure all our guests were completely clear about where they needed to be, when) and reminders about the pre-event briefing call, held on Zoom to answer any questions that delegates might have pre-event.

We also included shareable – and personalised – images like the example above, and encouraged guests to start using the event hashtag – #2019sorted –  well ahead of the event. We even created personalised Twitter avatars for our speakers and delegates.

Day 1:

Breakfast: Twitter Breakfast with Phil Pallen

About 40 delegates arrived early for the bonus Twitter session, hosted by Phil Pallen, which was enjoyed over a light breakfast of pastries, fruit and copious amounts of coffee!  Phil shared how to grow your following on Twitter and how to use the platform to connect with customers online.

Session 1: Dan Knowlton - Stop talking about video and actually do it

Dan Knowlton kicked us off for Day 1 with a great interactive session where not only did he share the importance of using video in your business, but how to create engaging video content that will inform and entertain your audience.  Everyone was then challenged to create a short video themselves using the tips that Dan had taught us.

Session 2: Phil Pallen - Why you should be using Pinterest in 2019

Phil Pallen shared with us all the importance of Pinterest to grow your audience and get more eyes on your content.  Delegates had some real light-bulb moments when it came to using hashtags and keywords on Pinterest, how repinning other people's content will build your following and which tools and resources you can use to set up scheduling on Pinterest.

Session 3: Liz Melville - What’s working on Facebook right now

Facebook may be the ‘grandfather’ of social media according to Liz Melville, but she insists it is still very relevant today, especially considering it has the most targeted advertising platform in the world.  Liz shared how to attract the right people, build deep connections and convert them to customers.

Lunch

Following a quick Pilates session which helped everyone relax after an intense morning of learning, led by Love Marketing member and Pilates instructor, Louise Humphrey, a delicious lunch was served up for delegates and speakers.  The intimacy and access we provide to speakers throughout breaks and lunchtime is one of the biggest selling points of the event.

Session 4: Bronte Huskinson and Janet Murray - Creative Instagram Marketing

In our first session after lunch, Bronte Huskinson shared her Instagram journey with everyone including how she has developed and curated her feed over the years, why it’s important to always post your best content and why you don’t necessarily need to post everyday.  Janet then asked all the speakers to share their own top Instagram tip and delegates were challenged to create an Instagram story - some delegates doing so for the very first time.

Session 5: Amy Woods - How to repurpose your content

Amy’s talk was jam-packed full of practical tips and strategies for ways you can make your content stretch further to reach a wider audience. She also shared the seven different ways people learn and how this is vital to knowing what types of content you need to be creating.

Session 6: Ant McGinley - Are you ready for audio? Using audio in your marketing

In this super interactive talk from Ant McGinley, Ant shared the importance of using audio in your business and how you can start today.  Together with the delegates, Ant set the challenge of creating a podcast in under twenty minutes proving that you don’t need heaps of time or advanced equipment to plan, record and upload a podcast.

Session 7: Table talks with speakers

In the afternoon, delegates got the opportunity to meet every single speaker in our speed networking session. We rotated the speakers around the room so each table of eight delegates got 10 minutes with every speaker so they could ask questions. This is generally the most popular part of the day and this year was no exception.

VIP session

A small number of delegates opted to stay on for a two-hour VIP mastermind session with the speakers. Each delegate got 20 minutes in the hot seat with the speakers. This part of the day was more relaxed, with beer wine and nibbles.

Social

After the event, delegates headed to The Bike Sheda quirky restaurant cum barbers cum motorcycle shop in Shoreditch.

Day 2:

Breakfast: Hot Bot Breakfast with Andrew and Pete

To start off Day 2, delegates joined Andrew and Pete for breakfast to discuss Facebook messenger bots and how you can make them work for your business.  It also included a long Q&A session which gave everyone a chance to unpack the nitty-gritty of using messenger bots and tips and tricks for solving any problems that may arise.

Session 1: Osmaan Sharif - How to use your entrepreneurial superpower

In a fascinating talk from Osmaan Sharif, we learnt all about our entrepreneurial superpowers and how identifying our personality type will not only help us plan our content, but grow our business too.  We were also taught how we can use this information to work out what type of selling our customers will respond to.

Session 2: Janet Murray - Creating your content plan for 2019

In this extended session Janet challenged the delegates to create content ideas using their new Media Diaries.  By encouraging the delegates to think about the questions their audience ask them, Janet challenged them to think of 12 content ideas in seven minutes.  She then went on to share how you can repurpose those content ideas into different pieces of content, suitable for different platforms.  Janet also gave great examples of different types of content, including how they have worked for her in her business.


Session 3: Amanda Webb - How to get more eyes on your content

Amanda shared some top tips on how to get more eyes on your content including which resources you can use to find out what questions people are asking in search engines, and how you can utilise Facebook groups to find out what content you should be creating.  She also shared her failproof strategies for promoting each piece to ensure you get consistent traffic to your content.

Session 4: Andrew and Pete - How to build a content automation for your business

Andrew and Pete did an awesome job of closing the event with some fab tips on how you can logistically create a high volume of content, how to plan your time so you are more productive and how to choose which tasks to focus on.  They also shared honestly about how outsourcing has helped them make more money in their business and what steps delegates can make going forward to create a content automating machine themselves.

Content Live 2018 felt, more than ever, to be an interactive event which had a buzzing atmosphere right from the start, full of people brimming with ideas and enthusiasm.  Not only were they taught how to use different types of content to market and grow their business, but they were continuously challenged to put those tips into action - there and then.  Whether it be creating a podcast for the first time, going live on Facebook, posting Instagram stories or using Pinterest, delegates were encouraged (and shown how) to use different platforms to build their audience and share their content.

The delegates were also taught how to plan content for the coming year, including great tips on how to come up with content ideas, how to repurpose that content, and how to get more eyes on your content once it's published.  The Twitter and Hot Bot breakfasts which we hosted for the first time (and were optional) proved to be very popular, as did the socials organised around the event including the meal on the Thursday evening and informal cocktails after the event on Friday.  Not only did the delegates learn a lot throughout the couple of days, they gained new friendships, made new connections (which continue to develop in the designated Facebook group) and it is such a pleasure to see this amazing community of driven and inspired business owners go from strength to strength.

If you missed out on attending the live event, you still have the chance to benefit by getting your hands on 2019 Sorted - THE CONTENT PLANNING TOOLKIT FOR ENTREPRENEURS AND CREATIVES​

How I chose the speakers for Content Live 2018

If you’re thinking of coming along to Content Live  you may want to know more about the speakers - and how I chose them.

A quick bit of background: Content Live is my annual content planning masterclass for entrepreneurs and creatives on 15 & 16  November 2018. It’s your chance to meet some of the UK’s most inspiring content creators who’ll be sharing their secrets on creating and publishing high-quality content plus how they manage to be so damn consistent). You’ll also learn how to create engaging content that attracts tons of likes, comments and shares PLUS create a content plan you can actually stick to in 2019.

I’ve handpicked the speakers for their knowledge and expertise in content creation and planning. They’re all people I’ve built relationships with over time - so I can personally vouch for their knowledge and expertise.

Here's a quick overview of the sessions, then a brief bio of each of the speakers (N.B. You'll get to meet all of the speakers, one-to-one in our speed networking session on Day 1).

Stop talking about video (and actually do it) with Dan Knowlton

Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen

What’s working on Facebook right now with Liz Melville

Creative Instagram Marketing with Bronte Huskinson & Emily Quinton

How to repurpose your content with Amy Woods

Are you ready to use audio in your marketing? with Ant McGinley

How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Shariff

Creating your content plan for 2019 with Janet Murray

How to get more eyes on your content with Amanda Webb & Janet Murray

How to create a content automation machine for your business with Andrew and Pete

Day 1

Session 1:  Stop talking about video (and actually do it) with Dan Knowlton

KPS Digital Marketing

I first met digital marketing expert Dan when I was speaking at Social Day last year - although I’d already heard him being interviewed on a podcast and thought ‘I have to get to know this guy!’ What I love about Dan - who runs KPS Digital Marketing with his brother Lloyd - is that he doesn’t just dish out advice. He walks the talk - publishing consistent, high-quality, entertaining content  and speaking about marketing all over the world. He’s particularly strong on video marketing, which is why I’m excited he’s going to be speaking on that topic.

Listen to my podcast interview with Dan on how to create shareable content.

Session 2:  Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen

philpallen.co

I first met personal branding expert Phil when I saw him speak at New Media Europe back in 2015. I booked a consultation with him immediately. Since then, he’s spoken at a number of my live events and we’ve hosted workshops together. At Content Live Phil will be talking about how to grow your business using Pinterest - including how he’s grown his monthly views to 450k. But do grab him to chat about anything relating to visual branding and social media. Phil will also be leading two of our fringe events - our photo walk on Wednesday 14 and Twitter breakfast on Day 1.

Session 3: What’s working on Facebook right now with Liz Melville

lizmelville.com

I can’t actually remember how I met Liz, but hers was a name I started to recognise because she was commenting on my content. Then I heard her being interviewed on the sales expert Jessica Lorimer’s podcast about her business journey - including how she niched down into helping people with Facebook ads. I was looking for someone who could talk about the topic of ‘what’s working with Facebook right now’ - covering both organic and paid content - so I checked out her Facebook page (which seemed to be attracting great engagement), had a quick look at one of her Facebook Lives and emailed her with an invitation. Liz works with online business coach  James Wedmore and spoke on a panel at his recent live event in California.

Session 4: Creative Instagram Marketing with Bronte Huskinson & Emily Quinton

brontehuskinson.com

I first ‘met’ author, photographer and Instagram expert Bronte in one of the Instagram engagement pods I run for my membership community the Love Marketing Membership. She’d written a book with her mum Sarah, who was part of my membership community at the time, and joined the pod to help grow her Instagram following. 18 months on, Bronte has 48k followers on Instagram and, having recently graduated from university, is making a living on Instagram. I’m excited for her to share her story with you - along with her tips on growing your engagement and following on Instagram.

Makelight.com

I can’t actually remember how I first came across Emily Quinton...but I think it was via the Instagram expert Sara Tasker.  As soon as I heard her talking about her online membership community Makelight - which offers courses and resources for creative types -   I knew I wanted to invite her onto my podcast. At Content Live, Emily will be sharing creative Instagram marketing strategies (she has a massive 81k followers there) but you’ll also be able to pick her brains about her content creation, including how she’s built a thriving membership community.

Listen to my interview with Emily Quinton on how to build a thriving online community here.

Session 5: How to repurpose your content with Amy Woods

Content 10x

I first met Amy when I was speaking at CMA Live  in 2017 and spent lots of time with her at Social Media Marketing World in San Diego earlier this year. We’re also part of the same business mastermind. Amy is full of creative ideas on how you can take one blog post, podcast episode or video (or any other type of content you create) and turn it into multiple pieces of content - so you can reach a bigger audience. She’s also great fun - so I can’t wait for you to meet her.

Listen to my podcast interview with Amy on how to boost your web traffic through repurposing.

Session 6: Are you ready to use audio in your marketing with Ant McGinley

Ant McGinley

I first met Ant McGinley when I was speaking at Inbound in Boston in September 2018. I watched him deliver a workshop in which he got delegates with no experience of podcasting to make and publish their first podcast - live in the session. I immediately thought: ‘I have to book this guy for one of my events!’ Audio producer and presenter Ant is an expert on podcasting - so if this is something you’re interested in doing more of - definitely grab him for a chat during the event.

Day 2

Session 1: How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Sharif

Rapid Transformation

I first met performance coach  Osmaan Sharif when he pitched me to come on my podcast. It was one of the best pitches I’ve ever received and I said 'yes' pretty much immediately. I also met him briefly when I was speaking at the Youpreneur Summit last year and have since been a guest on his podcast. He will introduce you to wealth dynamics - a personality profiling system for entrepreneurs and business owners - that can help you identify your core skills and talents (aka your ‘entrepreneurial superpower’) so you can identify content planning strategies that are best suited to your personality.

Listen to my podcast interview with Osmaan Shariff on how to find your entrepreneurial superpower.

Session 2: Creating your content plan for 2019 with Janet Murray 

janetmurray.co.uk

That’s me. As the founder of the Media Diary (now in its third year), and with 18 years’ experience as a writer and editor for national newspapers/magazines - I know a thing about how to plan and create engaging content. In this practical session, I’ll show you how to identify the key ‘seasons’ in your business and how to plan your content around them. I'll also share practical tips - and examples from my own business - on the key pieces of content e.g. blog posts, marketing emails, social media updates you should create for each product/service you launch. You’ll also get time to share your ideas with fellow business owners - and get their feedback.

Session 3: How to get more eyes on your content with Amanda Webb & Janet Murray 

Spiderworking

I first met Amanda when she invited me to be a guest on her podcast and recently got to spend time with her at Social Media Marketing World in San Diego. She has also helped me with my Facebook ads strategy. What I loved about Amanda is that she stays bang-up-to-date with the latest developments in digital marketing. She’s going to be talking about how you can get more traffic to your blog content - and I can’t wait for you to meet her.

Session 4: How to create a content automation machine for your business with Andrew & Pete

andrewandpete.com

I first met Andrew and Pete at a Seth Godin event in London a few years’ back. Since then, I’ve shared a stage with them at numerous events including CMA LiveSocial Day. They have a talent for creating entertaining content that looks spontaneous and off-the-cuff but is actually highly-planned and polished. It’s their second time at  a Janet Murray event (last time they talked about how to get anyone to say ‘yes’ to you). This time round they’ll be talking about how to create a content automation machine - sharing the tools, processes and systems they use to plan and publish high-quality consistently - and how you can do the same.

Want to be part of Content Live 2018? Book your ticket here (ticket sales close at midnight Sunday Nov 4).

Should I buy a Day 1 or Day 2 ticket for Content Live?

If you’ve been thinking about coming along to Content Live on November 15 and 16 but are unable to attend for two days, you may be wondering if it’s worth buying a one-day ticket - and if so - which day you should attend.

With that in mind, here’s a run down of what to expect on each day.

Day 1 is all about the inspiration. You’ll hear from some of the UK”s most successful marketers on how they plan & create high-quality content that attracts leads and sales for their business. They’ll cover (amongst other things) blogging, Instagram marketing, Facebook ads, social media, video marketing, Twitter, podcasting, content repurposing & more. They’ll also share how they manage to be so damn consistent with their content

Speakers

Emily Quinton (Makelight), Liz Melville (Facebook advertising strategist), Bronte Huskinson aka @Bookishbronte (Blogger + Instagrammer) and Amy Woods (Content 10X), Amanda Webb (social media consultant), Dan Knowlton (digital marketing expert), Ant McGinley (podcaster & audio editor)

With over 15 years’ experience running events I know that what people really value more than anything is the chance to meet speakers off-stage. That’s why we ask all speakers to stay for the entire two-day event (including the socials), sit at tables with delegates and make themselves fully available to delegates (including during breaks and lunches).

It’s also why we schedule all their talks in the morning and devote the whole afternoon to table talks where you get to meet every single speaker, in person, and ask specific questions that relate to your business.

Download the Day 1 programme here.

The VIP mastermind

Want to get even more value from the event? Stay on for our mastermind session at the end of Day One (eight delegates only). You'll get 20 minutes in the hotseat to talk about your business or brand and get feedback from our panel (the benefits will outweigh the scariness - honest!).

Optional sessions:

Twitter breakfast (learn more about how to attract more followers, engagement - and, crucially - customer/clients on Twitter).

Group dinner - the Bike Shed in Shoreditch.

Day 2 is all about implementation/planning. You’ll create your content plan for the coming year with practical help from myself and the other speakers.

We’ll kick off with a practical session with performance coach Osmaan Shariff who will introduce you to wealth dynamics - a personality profiling system for entrepreneurs and business owners - that can help you identify your core skills and talents  )aka your ‘entrepreneurial superpowers’) so you can identify content planning strategies that are best suited to your personality.

After that I’ll show you how to create a content plan for the entire year and guide you through the process ‘live’ in the class (with tons of practical examples from my own business). You’ll also get time to share your ideas with fellow business owners - and get their feedback.

Three Ways to Plan - Media Diary

This will be followed by a practical session on automation and scheduling with content marketing experts Andrew & Pete.They'll be sharing the tools, processes and systems they use to plan and publish high-quality content consistently (including vlogs, blogs and podcasts). They’ll let you know what’s automated, what’s done in real time and how you can create similar systems in your own business. And they’ll show you how this slick operation helps them to take people from stranger to customer - without being online 24/7.

In the final session of the day, you’ll get more time to work on your content plan and reflect on what you’ve learned. You’ll also be asked to share your content creation goals for 2019 (it’s all about the accountability!).

Download the Day 2 morning and afternoon programme.

Optional sessions:

Hot bot breakfast: learn more about how to attract customer/clients (and look after the ones you have already) using Facebook Messenger Bots

Post event-cocktails - venue tbc.

What’s included in your ticket price

  • Free 2019 Media Diary (with cover of your choice) worth £39
  • Free 60 page workbook with space notes (plus a picture
  • Light breakfast (pastries, fruit etc) and buffet style lunch  (all dietary requirements catered for - providing we have notice)
  • Snacks, tea, coffee, water and juice throughout the event
  • Beer, wine and snacks (mastermind session only)

You can see the full programme here.

So whether you're looking to be inspired, or you want a day to knuckle down and focus on planning your content for 2019 (or both), there will be something for you at Content Live.  You can grab your ticket here.

[293] Should you use scarcity in your marketing?

Do you think scarcity marketing is spammy? Is it something you’ve been too afraid to try in case it puts off prospective customers/clients?

In this episode, I explain how I use scarcity marketing in my own business and why - far from being spammy/selly - using scarcity in your marketing can help you give your customers the highest-quality service.

Here’s what you’ll learn in this episode:

  • Background behind the event: Content Live 2018 (0:55)
  • The different phases of selling (and why you don’t want to sell too many offers at once) (3:25)
  • How to use webinars to promote your offer (5:56)
  • How scarcity marketing worked for us (9:04)
  • Why scarcity marketing isn’t spammy (and helps your customers) (10:09)
  • Why getting your customers to book in early will help you give them the best experience (14:25)
  • Why you need to stick to the deadlines you set (17:52)

 

Resources

Content Live 2018

Love Marketing Membership Wait List

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook