content planning

Common concerns about the 2020 Social Media Diary & Planner

Thinking about buying my 2020 Media Diary or joining the Media Diary Owners’ Club?

It’s natural to worry about whether you’re making the right decision (and the consequences of making the wrong choice).

If you’re not familiar with the 2020 Media Diary, it’s an A4 desk diary that’s packed with awareness dates and key dates you can use to plan your media content.

If you want support and accountability you can also join the Media Diary Owners’ Club. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary) .

You can find out more about it here.

Here are some of the most common concerns prospective customers raise about buying the Media Diary.

Concern 1: ‘I can’t afford it.’

Some prospective members tell me they love the idea of the 2020 Media Diary and/or Media Diary Owners’ Club and would love join if they could - but they can’t afford it.

My advice

If you’re not making much money - or are in the very early stages of your business - it’s understandable to be nervous about your marketing spend.

But the 2020 Media Diary is not just a diary - it’s packed full of awareness days and key dates you can use to plan your media content for the coming year. Not only will it save you time, it will also help you make more sales in your business.

Investing in the 2020 Media Diary, works out as around 10p a day (less if you grab the pre-order price available until the 21st of October 2018). If you join the Media Diary Owners’ Club it’s less than 28p a day. So if you’re on a budget, it’s actually a really cost-effective marketing spend.

If you’re reading this post, you’re clearly an entrepreneurial sort. The first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’ This list of ten things you can do to raise the money for training/business development should help you generate some ideas.

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this. Or would it be a better use of your time to have them all in one place in your media diary?

Concern 2: 'I bought it last year and didn't use it as much as I hoped'

Some small business owners tell me they bought the 2018 Media Diary but haven't used it as much as they hoped. They're worried that if they buy it again, the same thing will happen.

My advice: 

Don't beat yourself up about it. We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a content marketing plan for 2019 – and stick to it.

You should find this blog post helpful: what to do if you bought the 2019 Media Diary (but didn't use it as much as you'd hoped). 

Concern 3: ‘I don’t have time’

Some small business owners tell me they love the idea of the 2020 Media Diary but are so busy they don’t have time to create content - they’re too busy running their business.

My advice:

If you want to generate a constant stream of leads and sales for your business - and not be constantly wondering where your next customer is coming from, you need to give people a reason to visit your website. That means publishing regular content - on your blog/vlog, for your email subscribers, on social media and, ideally, in the press.

It’s great to be busy, but if you’re firefighting at the expense of marketing, in a few months time, you may find you're short of customers/clients. 

Are you really so busy that you can’t spare a few hours a week to invest in the long-term health of your business?

Concern 4: ‘It won’t work for me’

Some prospective customers say they love the idea of the 2020 Media Diary and Owners’ Club, but feel it won’t work for them because they don’t trust themselves to use the diary.

My advice:

If you like the idea of the diary, but are worried you won’t be able to stick to a content plan, I’d recommend you join the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary).

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider joining.

Concern 5: ‘I'm not based in the UK' 

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but are concerned that the dates will be UK specific (because that's where I'm based). 

My advice:

Most of the dates in the diary are generic i.e. they are relevant wherever you are in the world. Where they are specific to a particular country, we specify. However do bear in mind that the 2019 Media Diary is not intended to be static document. To get the best results from the diary,  you should use the dates provided as a starting point, then personalise it according the industry/industries that are relevant to you - and where you live.

Concern 6: ‘I do all my media planning online’

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but feel it’s not suitable for them because they do all their media planning online.

My advice:

If you like the idea of having all the key dates and awareness dates to plan your media content - you should definitely consider joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary.

You’ll also get the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary).

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this? Or would it be a better use of your time to have them all in one place in your media diary?

 

Concern 7: ‘I don’t like the size and layout of the diary’

Some prospective customers tell me they love the idea of the 2020 Media Diary & Social Media Planner, but don’t like the size and/or layout.

My advice:

Sadly, it’s impossible to create a diary with a size, shape and layout that will please absolutely everyone.

But while there are plenty of marketing planners out there, there are none (I am aware of) that offer hundreds of key dates and awareness days for small business owners. That’s the USP of the media diary.

Because we aim to include several awareness days for each day, it would be difficult to downsize to A5 unfortunately - you’d need a magnifying glass to read them.

If you like this approach to media content planning and want access to all the key dates and awareness days (without having to spend days researching them yourself), you should definitely consider buying one anyway or joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary - plus additional training, accountability and support.

Some media diary owners tell us they buy the diary and use it in conjunction with another diary/planner or notebook because they have their own special way of planning that couldn’t be replicated in any off-the-shelf diary/planner. That’s absolutely fine. In fact, this is exactly how I approach my own planning (although I definitely wouldn’t be without my media diary).

Concern 8: ‘I have a product based business’

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but don’t think it’s suitable for them because they have a product-based business.

My advice

You can use the same approach to marketing if you have a product or service-based business (and totally should).

Let’s say you choose Ditch New Year’s Resolution Day on January 17 (one of the dates included in the diary). If you’re a public speaking coach (an example of a service-based business), you might create content about New Year’s resolutions you should drop/keep if you want more speaking gigs in 2019. If you make/sell skincare products (an example of a product-based business), you could blog about the resolutions you should drop/keep if you want healthier skin in 2019.  

If you run a product-based business, the key is to position yourself as an expert. Instead of ‘selling’, think about how you can add value to your prospective customers – by sharing relevant advice/tips, for example.

Don’t get me wrong, it’s fine to create some content that explains what your product is and how people can buy it, but if all you’re doing is ‘broadcasting’ about how brilliant your product is, people will soon switch off.

Concern 9: 'It's not specifically relevant to my industry'

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but don’t think it’s suitable for them because it isn't industry specific. 

My advice

Here is a list of some of the people who are using the diary.

Accountants, psychologists, personal trainers, wedding planners, artists, writers, vocal coaches, nutritionists, business coaches and cake makers (to mention just a few examples). And tons of product-based business owners - including the founders of fashion brand Mama Life London, gifts & interiors brand Penelope Hope and jewellery brand How Fine Designs.

Alongside a glamping site owner, a genealogist and someone who teaches pole dancers how to make their own costumes.

I hope this has given you the reassurance you need that it is suitable for ANY industry.

How to get the most out of your 2020 Social Media Diary & Planner

 

Investing in the 2020 Social Media Diary & Planner is a great way to save time and money on your content planning and creation - and ensure you never run out of ideas.

The diary is jam-packed with awareness days and key dates you can use to plan out your media content across the year. Not only will this save you time (no more trawling the web for inspiration for blog articles, social media updates or ideas to pitch into the press), it will also make it easier for you to produce content in batches and repurpose your content.

But when you’re running a business single-handed - or even in a small team -  it’s easy to feel overwhelmed. And when things get really busy, content planning and creation can end up slipping further and further down your to-do list.

With that in mind, here’s a guide to making the most of your 2020 Social Media Diary & Planner. 

1.Set up a dedicated email folder for the 2020 Media Diary 

Redirect any mail relating to the 2020 Social Media Diary & Planner into the folder, so you can find emails easily (we’ll email every you month with new dates to add to your diary).

While you’re at it, do whitelist my email address (i.e. add it to a safe list of emails) to ensure they don’t end up in spam. The method for doing this will vary according to your email provider, but if you Google ‘how to whitelist an address with [INSERT NAME OF EMAIL PROVIDER]’ you can easily find instructions.

N.B. If you use a different email address for PayPal, that’s the one we’ll have on file for you associated with your diary purchase, so let us know which address you’d like us to use to keep in touch with you.  

2.Bookmark the Media Diary Owners' Club membership site (if applicable)

If you’ve also joined the Media Diary Owners’ Club bookmark the URL for the membership is www.janetmurraymembers.com (this is where you’ll be able to access the digital resources when they're available). Please bookmark this.

We will also email you dates of our four quarterly coaching calls as soon as these are available. Add these to your diary (a replay will be available, but it’s always better to attend live if you can).

If you've purchased your 2020 Social Media Diary & Planner but didn't join the Media Diary Owners Club, you can upgrade to add the membership here.

 

3.Schedule time to create your content plan

Block out half a day (or at least a couple of hours) for an initial planning session with your diary. Take some time away from your usual place of work if you can - ideally somewhere where you feel relaxed e.g. a favourite cafe or hotel lobby. If you try to do it in fits and starts, not only will it take you longer, you’ll struggle to get into that creative zone where your ideas are flowing (which is exactly where you need to be).

Your diary includes detailed instructions on how to personalise your media planning (i.e. selecting which awareness days/key dates to add) and create yearly, quarterly and weekly content plans. But do remember that your media diary is not a static document (you should be adding dates to it throughout the year).

4.Schedule regular time for planning and content creation

I wish I could tell you there was a magic solution to your content challenge. But while the 2020 Media Diary is a fantastic resource, it is not a magic solution. You do need to put in the work.

That means setting aside a good half-day, with no interruptions, to mark up your media diary for the year and creating quarterly, monthly and weekly plans. Ideally you should be working on your weekly plans at last a couple of weeks ahead, so block out time in your diary to do this (ideally at the same time each week).

You’ll also need to set aside regular time for content creation. I’ve created dozens of podcast episodes on how to create engaging, shareable content, including how to write social media posts that sell. 

Follow the steps I lay out for you and you’ll publish much better quality content in 2020 than you could have imagined (and you’ll do it more regularly).  

But if you miss steps out - particularly in this all-important planning stage - then you’ll be right back where you started in no time. And I don’t want to sound all schoolmarmish...but I don’t want to have to say ‘I told you so’.

5.At the same time, be realistic

It takes at least a year of consistent work to build an audience and create a content strategy that really works for your business. So set realistic goals, be kind to yourself and try not to compare yourself unfavourably to others.

In my experience, ‘comparisonitis’ is the biggest threat to your business success. Comparing yourself to others you perceive as more successful is not helpful: they may be further on in their journey, have more money and resources at their disposal, be working in a completely different industry...the variables are endless. Focus on your own content, on your own improvement and get there in your own time.

6.Ask if you need help

If you’re stuck on something, please don’t struggle in silence. If you’re a member of my Build Your Online Audience Programme, post your challenge in the Facebook group, tag me in and I’ll jump in and give you some help. You’ll also get support and advice from other members, which can be invaluable. My assistant Jo-Anna Francis is also on hand to help, so tag her in too (in fact you’ll probably get a speedier response). If you’re not a member, drop us a line on [email protected]

If you're reading this and haven't yet bought your 2020 Social Media Diary & Planner or joined the Media Diary Owners' Club, then you can find out more here and grab your copy of the diary.

 

Bought the 2019 Media Diary but didn't use it as much as you hoped?

If you bought last year’s media diary, but didn’t use it as much as you hoped, you may be wondering if it’s worth buying the 2020 Social Media Diary & Planner. 

With that in mind, here are some points to consider when deciding whether or not to buy again.

1.Don’t beat yourself up about it

We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a media plan for 2020 - and stick to it.

2.Identify what went wrong (and how you could put it right)

If you bought last year’s Social Media Diary & Planner and didn’t use it as much as you hoped, it’s important to pinpoint why. Perhaps you didn’t set aside the time for an initial media planning session (highly recommended) which set you off on the wrong foot for the whole year. Or maybe you did some initial planning but didn’t make time for regular content planning/creation sessions (also highly recommended). It could be that you intended to make content planning/creation a focus in 2019, but something else took priority. If you can identify exactly what set you back, you can put strategies in place to make sure it doesn’t happen again.

This year I’ve created a blog post on how to get the most out of your 2020 Social Media Diary & Planner which should help you get off on the right foot.

3.Get support

If you’re worried you won’t be able to stick to a content plan, consider joining the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get:

  • The Content Planning Masterclass (includes a workbook and online classes on content planning/repurposing plus creating shareable content)
  • digital version of the diary (so you can print off specific pages/sections)
  • Additional printables for use alongside the diary to help you plan your content
  • quarterly group coaching call with me to generate ideas for the following quarter and keep you on track.
  • A weekly content inspiration email (full of content ideas using upcoming dates from the diary)

All of which should help you stick to your plan.

4.Don’t be afraid to try again

Just because something didn’t work out the first time round, doesn’t mean it won’t work on your second try. I’ve tried and failed at least once with most things in my business e.g. email marketing, Facebook advertising, content strategy (to give you just a few examples). Each time I’ve just picked myself up and tried again.

The real game changer for me was starting a podcast. Committing to turning up every week - regardless of whatever else is going on in my life and business - has helped me take action (and keep taking it). If you’re committed to publishing quality content in 2019 that generates a constant stream of leads and sales for your business, you can and will make time for it.

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider trying the media diary again.  Read six compelling reasons to buy the 2020  Social Media Diary & Planner. 

5. Don't get hung up about how you use the diary

As this is the fourth year I’ve published the Social Media Diary & Planner, I can tell you with some confidence that people use the diary in different ways.

  • Some people write in it every day - using it both as their personal/professional planner
  • Others just use it for business - alongside a personal diary
  • Some people it in conjunction with a number of diaries and notebooks
  • A few (not many, but there’s definitely some) just use it as a reference book - specifically for the awareness days and key dates. 

And some environmentally conscious diary users who don’t want a hard copy of the diary have just bought the ‘digital’ version the Media Diary Owners’ Club.

All of which is absolutely fine.

Getting a return on investment is not about how much ink you add to the diary - it’s about the value it adds to your business (by saving you time, money, hassle and so on).

Need An Editorial Calendar Template For Your 2020 Marketing Strategy? (Hint: The 2020 Diary Is It!)

You know you need to be more consistent with your content but you’re struggling to get into a rhythm. And you often struggle to come up with ideas for social media updates and for your blog/vlog and email newsletter.

Sound familiar?

I’ve struggled with this in the past too. I’ll admit I’m not the most organised person in the world but I’m very productive, publishing hundreds of podcasts, blogs and social media posts every year, and rarely missing a deadline.

So what changed? I put systems in place to help with content planning. I now know exactly what I’ll be publishing, where, when and – most importantly – why.

This is what led me to create the 2020 Social Media Diary & Planner , an A4 desk diary designed to help you hit your content goals – not just for a few weeks, but for an entire year. The diary takes you through your annual, quarterly, weekly and daily planning with the help of templates, planners and hundreds of key dates and awareness days to inspire your content. Read: How the 2020 Media Diary Can Help You Create 52 Weeks of Content.

Just as it has for me, the 2020 Social Media Diary & Planner will save you time on your content planning and creation, and give you tons of content ideas for the coming year, allowing you to create multiple pieces of content from a single blog post, video or podcast.

If you prefer a little more support, guidance and accountability to stay focused and on track, the Media Diary Owners’ Club is ideal. Read more about the difference between the 2020 Social Media Diary & Planner and the Media Diary Owners’ Club.

Here’s how to use the 2020 Social Media Diary & Planner to create your 2020 editorial calendar. 

Create your annual content plan

Start by blocking off some time, undisturbed, to take a longer-term, broad look at the whole of 2020.

Whilst you won’t know exactly what’s happening every week - or even every month - there will be some key business activities you have planned at various points throughout the year.

Next, list two to three things that are happening within your business in each quarter of the year. If you run an online shop it might be that you already know which time/s of the year you’ll be running sales so you can plot those in. If you have stands at expos you can put in the dates of the events you’ll be exhibiting. Or maybe you run your own live events and/or are a speaker and already have some dates booked in.

There’s a handy planning sheet in the diary to help with this and if you’re in the Media Diary Owners’ Club it’s available as a printable.

Next, look at what’s happening in the wider world and in your industry as a whole.

Pick two or three awareness dates per quarter that are relevant or could be connected in some way to you and your business.

Plot these in the diary and use them as inspiration for content. In the 2020 Social Media Diary & Planner we’ve included hundreds of key dates connected with sport, food and health and so much more.

For example, if you have a pet business, you might want to create some timely content around Crufts dog show in March. If you design clothes or accessories, you could create some content around London Fashion Week in January. And if you run a food business, you might plan some content around National Doughnut day in June.

Create your quarterly plan

Now that you’ve formed an overview of your year, it’s time to focus in on each individual quarter. If you struggle to work on all four quarters in one go, I'd suggest starting with Q1 and making a note in your diary to work on Q2 in a few weeks’ time.

If you want your content plan to be manageable, it’s best to plan one piece of cornerstone content for each week. This one key piece of content (whether it’s a video, blog or podcast episode) can then be broken down into multiple pieces of repurposed content for each day of the week. This means you’ll only need 12 ideas for each quarter. Sounds more manageable already, right?

Plot these pieces across the weeks of your quarter/s, based on your business activities and the key dates and awareness days you’ve chosen to focus on so your content will be timely and engaging.

Plan your weekly content

Now it’s time to zoom in even closer in on 2020 and look at each individual week.

Take each piece of content you’ve planned for each week, and work out how you can break it down in several smaller pieces of content. This is the beauty of repurposing. A video can become a blog, you can strip the audio from it and put it out on your podcast or you can work with a graphic designer or use a tool like Canva to create some eye-catching images based on key points and quotes from the video.

Content repurposing - combined with a creative mindset - will make every piece of content work harder for you and your business. You’ll no longer be stuck for fresh ideas for content when you’ve got this content repurposing plan in place.

Schedule your daily content

This is where you plan the detail of what content is going to go out on which platforms each day.

The 2020 Social Media Diary & Planner contains a planning template for each week where you can jot down the content you plan to publish on all of your channels.

I recommend using a tool such as Buffer or Hootsuite to get your content written out and scheduled in advanced, which will take away the day-to-day pressure.

If you want to make 2019 the year that your content really starts working for you, drawing in business and converting sales, then the 2020 Social Media Diary & Planner is what you need. If you like the idea of more support and accountability, as well as further advice on how to use the diary, we’d be delighted to give you that in the Media Diary Owners’ Club.

How to double your web traffic in 10 easy steps

Are you feeling frustrated because you’re not getting enough traffic to your blog?

Over the past 12 months parenting blogger Jenni Fuchs has seen her web traffic increase by almost 50% - because she is doing many things I would recommend to attract visitors to your website, encourage them to stick around - and come back for more.

With that in mind, here’s a list of the ten most important things you should be doing to build an audience for your blog (with examples from Jenni’s excellent blog The Bear and The Fox).

1. Create a content calendar

Jenni has a content calendar and plans her blog posts months ahead of publication, so she knows exactly what she is going to publish, where, and when. This allows her to approach her blog like a magazine with regular features like her picture book round-ups which are always published on Fridays.

This not only helps her save time, and stay organised, it allows her to plan timely, seasonal content, such as five happy hoppy books for Easter, Halloween pumpkin window pictures and our top five Christmas movies for kids.

Seasonal content is engaging because not only does it feel relevant (and people generally only consume content that is relevant to them,) it also often solves an immediate problem for your audience.

2. Treat your blog like a magazine (and act like a journalist)

Journalists don’t publish content whenever they feel like it. They publish content on specific days or specific times - never missing a deadline.

This creates dependability - and/when people depend on you as their key source of information/news on a particular topic, they’ll keep coming back for more (and make referrals to others). This creates brand loyalty, which is crucial when it comes to building an audience.

Jenni posts content on her blog twice a week - and never misses a deadline. She also constantly asks herself the question journalists ask themselves before publishing any piece of content: ‘why do people need to hear about this now (or on x date)?’

Treating her blog like a magazine helps Jenni keep her content relevant and timely for her audience. For example, when she noticed in my Media Diary that it was Hedgehog Day - and it happened to fall on a Friday - she did a round-up of hedgehog picture books.

You don’t have to publish twice a week to build an audience for your blog, but you do need to be consistent, relevant and timely.

3. Write blog posts that solve your audience’s problems

Jenni's content solves her readers' problems. For example:

As Jenni explains:

When I first started the blog, I was writing about everything and anything. Now I ask myself, ‘Is this relevant to families?’ For example, I used to blog about all my recipes, but now I only make those that were a success with my kids in to blog posts. Because no matter how tasty, why would I recommend a recipe on a family lifestyle blog that even my own kids won’t eat? I used to write about all my travels, including work-related trips. Now I only focus on those that are relevant to families. People often ask me how I manage to be so consistent and/or never run out of ideas.  My number one tip for staying consistent is to always remind yourself who your audience is.

Drawing on your own personal experiences can be another great way to create compelling blog content - providing that content is relevant to your audience and solves a problem for them.

Jenni writes reviews of places she’s visited with her children - like this post on Edinburgh Castle with kids - including her own personal photos.

She has also used my Media Diary to generate timely, seasonal content ideas. One of her most popular posts - about raising bilingual children - was inspired by a date she found in the diary: International Mother Language Day.

Jenni says:

“I hadn’t heard of it [International Mother Language Day] before, so when I spotted it in the Media Diary I immediately knew I’d have to think of something for that since it was so spot on for our bilingual family. I’d written about raising bilingual kids before, so this pushed me to come up with a new angle.’

4. Create both evergreen and seasonal content

Creating evergreen blog posts (i.e. those that don’t date or become irrelevant) can give your content a much longer shelf life. Unsurprisingly, Jenni’s most popular blog posts are all evergreen pieces of content.

For example how to upcycle daddy’s old shirt to make a kids’ doctor coat costume is not only her most popular blog post ever - it’s also been the most popular blog post every month in 2018 (apart from August). This post also appears on the first page of Google (for the search term ‘DIY doctors’ coat).

Jenni’s second most popular post is on how to decorate a cake  in the style of the popular children’s book Hooray For Hat. This post comes up first on the first page of Google for the search term ‘hooray for hat cake.’

5. Use Pinterest to drive traffic to your website

Jenni also uses Pinterest to drive traffic to her website creating Pinterest friendly images for each blog post (Pinterest favours long, tall images).

Unsurprisingly - her top-performing blog posts are her most popular pins on Pinterest.

6. Share your content on social media

Jenni is also consistent when it comes to sharing her content on social media -  mostly on Twitter and Instagram. And she doesn’t just share new content, she promotes content from her archives too. It’s important to remember that not everyone will see everything you post the first, second or third time….so don’t be afraid to promote new content multiple times and keep doing it.

7. Add value with content upgrades

Jenni also adds value for her audience by offering free downloads (often referred to as ‘content upgrades’). Her autumn wish list blog post is one of her most popular this year and came with a free checklist to help readers to create their own autumn checklist.

Pro tip: Jenni could build her audience more quickly if she asked her readers to input their email address to receive the checklist.

Listen: How to get started with email marketing

8. Create guest content

Creating guest content in the form of podcast interviews, guest blogs and press coverage can be a great way to get your content in front of new and bigger audiences.

Jenni has been featured on a number of guest blogs and podcasts this year including:

Living with kids  Design Mom

The Dejlige Days podcast

She has also joined some Facebook groups where bloggers collaborate on round-up posts with the aim of getting their content in front of new and/or bigger audiences. For example: 10 amazing apple recipes.

Collaborating with other bloggers also has the added benefit of growing your social media following, as they’ll also share that content with their own followers - introducing you and your work to new audiences.

9. Repurpose your content

Jenni repurposes her blog photographs on social media and on Pinterest - making every piece of content go further.

She points out, however, that not every piece of content will work for every platform.

Jenni says:

I always ask myself which platform my content is best suited to. Whilst everything can be content (my kids are used to the fact mummy always has to photograph everything we eat, do etc), it’s not always necessarily suited to the blog, so some things just end up on social media instead. It’s helped me to narrow down my blog content and categories, and to keep the quality on the blog at a high standard.

10. Track your numbers

This is SO important.

Jenni uses Google Analytics to track key metrics such as where her readers are coming from, how long they are staying on the site and what they are looking at while they’re there (are they looking at multiple pages or just leaving after one, for example).

This allows her to tweak what she is doing to get better results. For example, she has recently learned that 41% of her traffic is coming from referrals (37% of those are social media) and a whopping 68% are coming from Pinterest - which suggests she should be investing more time on that platform.  Her organic traffic was just 3% which suggests she could be doing much more to help readers find her through Google search.

Further recommendations

Although Jenni is doing brilliantly with her content planning - and is reaping the rewards - there are many more things she could be doing to attract traffic to her website.

  • Do keyword research to find out what her ideal readers are searching for in Google (and improve her organic search). She could use: Answer the Public, Keyword Finder or LSI Graph to help with this
  • Add more internal links in her blog posts (i.e. links to other relevant blogs she has created)
  • Revive her monthly newsletter so she can let her subscribers know about her content
  • Create more content upgrades (like her autumn checklist) to add new subscribers to her list
  • Use Yoast on her website to improve her SEO

Need help with your content planning? Order your copy of the 2020 Social Media Diary & Planner.

 

 

Nine reasons to attend #2020 Sorted

Taking time out from your business to attend a conference or workshop is good for you. You develop new ideas, learning and relationships that can have a big impact on the bottom line of your business.

But deciding which conferences and workshops to attend can be a challenge. Not only is there the price of your ticket to consider, you may also need to think about travel, accommodation, food – and time spent away from your business.

A quick bit of background: #2020 Sorted is a live content planning masterclass that will walk you through the steps you need to create a year-long content plan for your business.

It’s specifically designed for coaches, creatives and entrepreneurs who want to publish consistent content but get easily distracted and overwhelmed (it takes one to know one)

Included with your ticket will be your 2020 Media Diary, packed full of awareness days and key dates you can use to plan out your content across the year. No more trawling the web for inspiration for blog articles, social media updates or ideas for your email marketing.

Here’s nine reasons to attend #2020 Sorted in Northampton on 14 and 15 November 2019. 

1.You’ll learn how to put together an annual content plan for you business (saving you time and money)

If you’ve ever found yourself struggling for ideas to post social media, on your blog/vlog  or in your email newsletter (if you have one) this is the event for you. You’ll learn how to use key dates/awareness days - alongside your own launches and busy periods - to plan your content up to a year in advance. 

If you opt to stay on for the VIP mastermind session, you’ll get personalised feedback on content strategy from me and the other speakers.

2.You’ll get inspiration for content (you’ll never run out of ideas again)

You’ll learn new approaches to content creation e.g. themed months, seasons and series that will help you generate ideas you can adapt for different purposes e..g blog/vlog, email marketing, social media. You’ll be full of ideas when you leave (and they’ll just keep coming).

3. You’ll get to learn from the best

You’ll hear from some of the world’s leading content marketing experts. You’ll also hear from six inspiring content creators who are making their mark on a specific platform, including Instagram, Twitter, LinkedIn & Facebook. are (all current former clients and/or members of my team).  There’s no fluff at a Janet Murray event. All of our speakers will share practical advice you can apply in your business straight away. 

Learn how I chose the speakers for #2020 Sorted

4.You’ll find out how to create multiple pieces of content from one idea

You’ll learn about content stacking i.e. taking one idea and turning it to multiple pieces of content e.g. blog post, social media update, video, presentation, infographic. Making each piece of content go further will save you tons of time and energy in the long run.

5.You’ll learn how to plan content ahead of a launch 

You’ll learn how to plan content ahead of the launch of a new product or service. You’ll get checklists of the key pieces of content you should create for each launch e.g. blogs/vlogs, marketing emails, social media updates, images and infographics - along with guidance on how long each launch period should be.

6.You’ll learn how to create a content promotion strategy

You’ll learn the exact steps you should take every time you publish a new piece of content to get the maximum return on investment. You’ll also learn about social media scheduling and management tools to help save time. 

7.You’ll learn how to generate content ideas from topical news stories

Planning ahead is great, but it’s good to plan for spontaneity too. You’ll learn how to ‘piggyback’ on topical news stories to create timely content for your blog/vlog, email newsletter, social media updates and to pitch into the press (including how to execute your ideas quickly, which is crucial).

8. You’ll be learning with like-minded business owners 

Not only will you come away from the event full of ideas and ready to create your content plan for 2020, you’ll also make new friends and meet people you may want to collaborate with in the future. Most delegates will be staying at the venue, so you can continue conversations beyond the more formal parts of the day. 

9. You’ll have a lot of fun

It sounds corny...but I believe the best learning happens when you’re having fun. Which is why we arrange plenty of social events (drinks, dinners, cocktails etc) during the two-day event.  Find out what it's like to attend a Janet Murray event.

Want to attend my annual content planning masterclass #2020 Sorted on 14 and 15 November 2019? You can book your ticket here.