content strategy

[152] How to deal with freeloaders

When you’re running your own business, there will be times when you come across freeloaders - people who ask for favours, including free or discounted products and services. In this episode, I share tips and strategies for dealing with these types of people. Here’s what you’ll learn in this episode: Why being upfront about what... READ MORE

[140] Should you put your prices on your website?

You might think that being upfront about the costs of your products and services could put off potential customers, but in fact the opposite is true. In this episode, I share why business owners shouldn’t be scared to be transparent about their costs and prices. Here's what you'll learn in this episode: The importance of... READ MORE

[134] Six types of blog post you should be creating regularly

Do you ever get stuck for ideas for blog content? In this episode I share six types of blog post you should be creating regularly. You’ll never run out of ideas again. Here’s what you’ll learn in this episode: How regular blogging can help you build trust with prospective customers Why you should focus on... READ MORE

How to do PR if you feel like a fraud

If I had a pound for every woman who told me she didn’t feel ‘ready’ for PR because she was worried journalists wouldn’t take her seriously, I’d have a big house and a fancy car by now. This is the kind of thing I hear all the time: ‘I’m worried journalists won’t think my business... READ MORE

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