creativity

[197] How to build a thriving online community with Emily Quinton from Makelight

Building a community online takes time and it can have a big impact on your bottom line - if you’re prepared to play the long game.

In this episode, Makelight founder Emily Quinton shares practical tips and ideas for building an online community.

Here’s what you’ll learn in this episode:

  • How Emily shifted from wedding photographer to teacher, entrepreneur and founder of the Makelight membership community
  • Why Emily thinks you should start building a community as soon as possible - to create long-lasting relationships
  • The importance of putting time into really getting to know your community and not expecting instant sales
  • Ways that your online community will keep reminding your potential customers that you’re there, helping to build trust
  • Why you should have a clear ‘mission’ behind building your community
  • Tips on creating content your audience will engage with
  • Practical advice on building a community if you have a product-based business

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

Emily Quinton’s website

Makelight

Emily on Instagram

Makelight on Instagram

Podcast How to build raving fans through livestreaming (and why you need to) with Livestream Katya (episode 195)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[175} How to make money from your creative business with Jeff Goins

If you have a passion for something creative, you might think it’s not possible to turn it into a successful business.

In this episode, bestselling author Jeff Goins talks about how to overcome what he calls the ‘starving artist mindset’ and build a thriving business doing something that you love.

Here’s what you’ll learn in this episode:

  • Jeff’s business story - how he went from marketing director to bestselling author and $1 million dollar business owner
  • How Jeff signed up 10,000 email subscribers to his blog within a year
  • The importance of guest blog posts to help you build up your online presence
  • Why you should use free content such as e-books to attract clients
  • How to develop different income streams for your business - including online courses
  • Advice on how to find the right audience for your creative products or services
  • Jeff’s thoughts on working for free

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

Jeff Goins

Jeff on Twitter

Real Artists Don’t Starve

You Are A Writer (So Start Acting Like One)

Money Saving Mom

WordPress**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

 

 

 

 

 

 

 

 

 

[069] How to grow your email list through challenges with Angela Henderson

Over the last eight months Angela Henderson has added over 2,700  people to her email list.

What's her secret?

A series of 30 day online challenges that have captured the imagination of her target audience (mainly mums of babies and toddlers) and helped build a strong sense of community. In this episode she shares her best tips and tactics for using online challenges to grow your email list.

Here’s what's covered in this episode:

  • How Angela's frustration with not being able to find decent toys for her son Finlee turned into a profitable side hustle
  • Online challenges: what they are and how can they help you grow your email list
  • Deciding what kind of challenge to run and what resources you need
  • Why partnering with brands can help you host a more successful challenge (and how to found suitable partners)
  • Building a buzz around your challenge
  • Making money from your challenge (what's possible and how to do it)
  • How to nurture the people who join your email list during a challenge, so they stick around afterwards

Key resources

Angela's website 

Angela on Instagram 

Rafflecopter

Infusionsoft, MailerliteMailchimp, Madmimi and Convertkit (email marketing software)

Jadah Sellner & Simple Green Smoothies 

Survey Monkey 

ProBlogger 

Why you need to pitch every day (podcast 066)

How to write awesome press releases (my free five-day course)

Leadpages

How to pitch yourself as a podcast guest 

Picmonkey & Canva (graphic design software)

**MY NEW BOOK - OUT 7 JULY 2016 AND AVAILABLE FOR PRE-ORDER NOW ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

Soulful PR Live (meet eight national journalists and find out what they're looking for in a story)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[064] Three writing hacks that will help you write stylish copy - fast

So you’ve pitched an idea to a newspaper, magazine or online publication and the editor has said ‘yes’.

The trouble is, you’ve now got to write the bloomin’ thing. And it’s sent  you into full-on panic mode.

Sound familiar? If so, you’re not alone.

I’ve yet to meet anyone who doesn’t feel nervous about writing for a new publication or in a style they’re not used to. And that includes award-winning writers.

Here’s what I cover in this episode:

  • Why having hang-ups about your writing means you're probably a better writer than you think
  • The most common writing mistake (and how to avoid it)
  • How to write powerful beginnings and endings

Key resources and links

Best UK podcast of 2016 award - please vote for me before June 10

Why we need to talk more about miscarriage 

Is it so bad for me to have a career and be a working mum? 

Why women need to stop working for free 

Doctors warned me my premature baby might struggle at school 

How to sound great on radio  with Kevin Field (episode 59)

Soulful PR Live - spend a day with me & eight national journalists in London on July 7

The Soulful PR Business Club

The Soulful PR Facebook Community 

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[040] How Marie Kondo changed my business

When I started decluttering my home using the Japanese KonMari method, I had no idea it would also have a big impact on my business.

Clearing out cupboards, emptying drawers and organising my remaining possessions not only improved my workspace -  it also gave me new-found clarity on everything from goal-setting to what to say 'no' to in my business.

Here’s what I cover in this episode:

  • Marie Kondo's book 'The Life Changing Magic of Tidying Up
  • How decluttering my house (& workspace) helped me get clear on my business priorities
  • The changes I've made as a result

Key resources and links

The life changing magic of tidying up by Marie Kondo

How to write emails journalists will actually read 

Fear-free pitching with Alexia Leachman (episode 3)

Make journalists fall in love with you with Phil Pallen (episode 5)

Why you need to build a personal brand with Chris Ducker (episode 19)

The F-Word with Jonathan Tilley (episode 27)

How to use video to promote your brand (episode 37)

How to be resilient with Sarah Williams (episode 40)

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[030] Here's when it's ok to work for free

Once you reach a certain level of business success, people will inevitably reach out and ask for favours. Some will ask if they can ‘pick your brain’ over coffee or lunch. Others might ask you to speak at an event. You may even be approached by someone who wants you to be their mentor.

While it’s flattering to be asked, unless people are willing to pay (and many aren’t) these ‘favours’ can add up to be big drain on your time - and your income.

So how do you know when to give your time for free - and when to pass? Here’s some tips to help you decide:

Here’s what I cover in this episode:

  • How to decide when/if it’s ok to work for free
  • Whether working for free is always a good PR move
  • Practical ways to share your expertise for free (that won’t take up hours of time)
  • Some practical strategies for dealing with people who want your time (but don’t want to pay for it)

Key resources and links

My Soulful PR for Starters programme

Why women need to stop working for free (my Guardian article)

Book a free 15 minute PR consultation with me

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

Want more information? Get my free download: 10 practical ways to share your expertise for free (that won’t take up hours of time)