If you want to get great media coverage for your business, pitching is an essential skill. But what's the best way to pitch to a journalist? What exactly should you include in your pitch? And how can you make sure journalists actually open your email pitches?
Here’s what I cover in this episode:
- How to pitch to journalists (when to email and when to pick up the phone)
- What to include in a pitch to a journalist (and what to leave out)
- Whether you should pitch journalists on social media
- How to increase your chances of getting a journalist to open an email pitch
- What to do if you don’t hear anything back after pitching to a journalist
- Why you shouldn't lose heart if you get a 'no' from a journalist (or even get completely ignored!)
Key resources and links
Why we need to talk about miscarriage (by me, in the Guardian)
Why journalists don't care about your business (episode 6)
How to get big media coverage on a small business budget (my interview on Natalie Sisson's Suitcase Entrepreneur podcast)
Mentoring teenage girls: watching them develop in confidence is amazing (example of a story I was pitched over Twitter!)
Walking away from my business taught me the true meaning of success (download the pitch for this article here).
What to do next
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