editor

[010] How to pitch journalists like a pro

If you want to get great media coverage for your business, pitching is an essential skill. But what's the best way to pitch to a journalist? What exactly should you include in your pitch? And how can you make sure journalists actually open your email pitches? Here’s what I cover in this episode: How to... READ MORE

Christmassy PR ideas it's not too late to pitch

Got a story idea with a Christmassy theme? If you’re looking for PR coverage in monthly titles, which generally work several months ahead, you’ve probably missed your chance. You may also be too late for some weeklies. But if you act now, there’s still plenty of time to place festive stories (including post-Christmas stories for January) in... READ MORE

[008] Beware of awareness days

There's now an awareness day/week/campaigns for everything you can possibly think of - from 'World Cancer Day' to 'Jazz Appreciation Week' (yes, really!). Great hook for a media story, right? Well, maybe. There are now SO many awareness days that some journalists are wary of commissioning stories around them. I've even spoken to journalists/editors who... READ MORE

Stuck for content ideas? Read these 12 things...

My recent podcast launch has meant doubling my content output, prompting the inevitable question: what if I run out of ideas?  It hasn't happened yet - but just in case it does - this week's round-up post is all about generating content ideas. So here goes... Three clever things to do with old blog posts from... READ MORE

[003] Fear free pitching with Alexia Leachman

Do you feel nervous about pitching to journalists? Have you ever held back from pitching a story idea because you were worried your idea would be rejected or ignored? Do you sometimes spot a media story and think ‘that could have been ME? If only I’d had the guts to make that call/send that email?’... READ MORE

17 signs you're doing ok with your PR (even if you don't think so)...

If you’re reading this post, I’m sure you already know there’s no quick-fix for PR. With so many people competing for column inches and airtime, journalists can afford to be choosy about the stories they run. So it can take months of pitching - and countless knockbacks - to place a story in a newspaper... READ MORE

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