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What your dating disasters can teach you about pitching to journalists...

I met this guy - let’s call him Charlie - at a summer job I had in the postroom of an insurance company. Romance blossomed over the the piles of unopened mail and, at the end of the holidays - much to my delight - he asked me out. When I arrived for our first... READ MORE

Seven fifteen-minutes-or-less PR training ideas that will boost your press coverage...

Keen to up-skill your team but short on time or budget? Try these quick and easy-to-implement training ideas - all of which can be completed in 15 minutes or less… 1. Objective: to improve your phone pitches Activity: Newspaper review Provide a selection of daily newspapers, Give participants 10 minutes to skim read them and pick... READ MORE

Five things you should do if you're serious about improving your pitching skills...

1. Learn how to write killer one-liners Journalists think in headlines. So if you want to get their attention, you must too. If you’re pitching a story, you should be able to summarise your idea in 6-10 words (the optimum length for an email subject header). It’s worth putting in the time to get this right,... READ MORE

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The content planning masterclass for coaches, creatives and entrepreneurs - Nov 14th & 15th