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Seven fifteen-minutes-or-less PR training ideas that will boost your press coverage...

Keen to up-skill your team but short on time or budget? Try these quick and easy-to-implement training ideas - all of which can be completed in 15 minutes or less… 1. Objective: to improve your phone pitches Activity: Newspaper review Provide a selection of daily newspapers, Give participants 10 minutes to skim read them and pick …

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Five things you should do if you're serious about improving your pitching skills...

1. Learn how to write killer one-liners Journalists think in headlines. So if you want to get their attention, you must too. If you’re pitching a story, you should be able to summarise your idea in 6-10 words (the optimum length for an email subject header). It’s worth putting in the time to get this right, …

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