email list building

[218] How to write compelling email copy

If you’re just getting started with email marketing, you might be wondering what type of content you should be creating and what you should actually write in your emails.

In this episode, I share the three main types of emails you should be sending for your business, with lots of tips on how to write them.

Here’s what you’ll learn in this episode:

  • Why a newsletter is a good idea - but you need to make it all about your subscribers
  • How to create great email subject lines
  • Advice on writing sales emails and how often you should send them (it’s probably more than you think)

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Podcast Instagram strategies that work with Sara Tasker (episode 213)

Podcast How to use Instagram to grow your business with Sara Tasker (episode 93)

Sara Tasker

Podcast How to get started with email marketing (episode 216)

Blog post 73 ideas for building your email list

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[216] How to get started with email marketing

Email marketing is an essential part of promoting your business, but if you’re just starting out it is easy to get overwhelmed by all the options available.

In this episode, I share three things to help get you get started with email marketing for your business.

Here’s what you’ll learn in this episode:

  • Tips on choosing the right email marketing software for your business - and why you should keep it simple when you’re starting out
  • How to create a great lead magnets to help build your email list, with examples to get you started
  • Advice on driving more visitors to your website - which is an essential part of building your email list

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Infusionsoft

MailChimp

AWeber

Constant Contact

Active Campaign

Leadpages (Affiliate Link)

Beacon (to convert blog posts into an e-book)

Podcast How to create awesome sales funnels with Yann Ilunga (episode 123)

Podcast How to get more engagement on your Facebook page (episode 192)

Podcast How to get more engagement in your Facebook group (episode 194)

Podcast How to get more engagement on Instagram (episode 196)

Podcast How to get more engagement on LinkedIn (episode 198)

Podcast How to get more engagement on Twitter (episode 214)

Podcast How to become a Huffington Post blogger (episode 75)

Podcast How to use Pinterest to grow your business with Melissa Griffin (episode 129)

Podcast How to dominate a niche with Jeff Sieh (episode 135)

Podcast Getting started with Facebook ads with Gavin Bell (episode 145)

Podcast Facebook advertising strategies that actually work with Marya Jan (episode 79)

Podcast How to pitch yourself as a podcast guest (and why you need to) (episode 190)

Blog post How to pitch yourself as a podcast guest

Blog post How to write a blog every day - 21 tips to get you started

Blog post Stuck for blog ideas (or can’t get started at all?). Read this

Blog post 73 ideas for building your email list

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[173] How to launch with a tiny list with Jo Milmine

If you’ve got a new product or service you’re itching to launch, you might think you need to have a massive email list in order to attract enough customers.

In this episode, business consultant Jo Milmine talks about how she has launched successfully with small - but perfectly formed - email lists.

Here’s what you’ll learn in this episode:

  • Jo’s business story - from the Royal Air Force to successful knitting podcaster, business owner and business consultant
  • How building an intimate community on Facebook has helped Jo launch a new product
  • Why you shouldn’t focus on the numbers when it comes to your email list
  • Jo’s advice on really getting to know your community to develop products they will want
  • How to make a list of buyers instead of people that are just randomly interested in what you have to offer
  • Why a close community will do the marketing for you

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

Jo’s Shiny Bees website and podcast

Business Without The Bollocks

WordPress plugin MemberPress

Podcast How to generate a recurring income from a membership site with Mike Morrison (episode 81)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[166] Four things you should do every day to promote your business

If you want to create a constant stream of leads and sales, there are four things you should be doing in your business every day.

Here’s what you’ll learn in this episode:

  • The four things you should be working on every day in your business if you want to make more sales
  • Practical tips on how to use content marketing to reach your target audience online
  • How to make use of email opt-ins to build your list of potential customers
  • Ways to be strategically active on social media to connect with the right types of people

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

Blog post How to write emails journalists will actually read

Lucy Parsons’s website

Susie Jones's website

Podcast How to build an audience online with Lucy Parsons (episode 147)

Podcast How to use Instagram to promote your business with Sara Tasker (episode 93)

Podcast How to quadruple your income through blogging with Kate McQuillan (episode 119)

Podcast They ask, you answer: content marketing made easy with Marcus Sheridan (episode 127)

Podcast Seven irresistible email opt-in ideas (episode 78)

Podcast You can do your own PR with Melanie Haynes (episode 11)

Podcast How to grow your email list through challenges with Angela Henderson (episode 69)

Podcast Five strategies to grow your email list (episode 76)

Podcast How to get more engagement on Instagram (episode 108)

Podcast How to use Twitter chats to promote your business with Sian Conway (episode 151)

Podcast Should you use a Facebook group to promote your business (episode 126)

Podcast How to build a large Facebook community (episode 128)

Podcast How to use Facebook Live to promote your business with Ian Anderson Gray (episode 85)

Podcast How to get high-profile media coverage for your business with Kate Beavis (episode 163)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

 

 

 

 

 

[123] How to create awesome sales funnels

If you want to sell your products and services online, creating sales funnels is a must. But what are they and how can you use them in your business?

In this episode Yann Ilunga breaks down the process and shows how you can use email sales funnels to attract new prospects and turn them into customers.

Here’s what you’ll learn in this episode:

  • Yann’s business story - from music festival promoter to web entrepreneur and podcaster
  • What is meant by the term ‘sales funnels’
  • Why you need to start by identifying the ideal customer for your product or service
  • How to leverage the power of automation when creating sales funnels
  • The importance of listening to feedback and tweaking your sales funnels
  • Practical tips on making use of ‘scarcity marketing’ techniques
  • When to make use of landing pages to track the source of your customers

Key resources

 

 

Why not join my 10 Day PR Challenge?  Click here to get involved. 

 

Soulful Marketing one-day masterclass

Yann Ilunga’s website

Yann Ilunga’s The 360 Entrepreneur Podcast

Yann’s free email course on sales funnels

Email marketing service Active Campaign

Ryan Levesque’s ASK book

Thrive Ultimatum WordPress plug-in

Podcast How to plan a successful product launch with Nathalie Lussier (episode 117)

Nathalie Lussier’s 30-day list building challenge

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Studio

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

How to do PR if you feel like a fraud

If I had a pound for every woman who told me she didn’t feel ‘ready’ for PR because she was worried journalists wouldn’t take her seriously, I’d have a big house and a fancy car by now.

This is the kind of thing I hear all the time:

‘I’m worried journalists won’t think my business is big enough’

‘I’m not an expert - I’m just a blogger/business owner’

‘Why would a journalist choose to speak to me when there are other people out there - people who are far more qualified?’

But if you’re holding back on PR, it’s probably not for the reasons you think.

Over the past few years, I’ve worked with hundreds of small business owners and this is what I’ve learned: if you’re feeling wobbly about PR, your confidence isn’t the problem - it’s your online marketing.

What you’re really worried about is that your website isn’t fancy enough, you don’t have enough social media followers and your email list is small (or non-existent). So even if a journalist does want to feature your business, you won’t be able to make the most of the opportunity. In fact, prospective clients who hear about you in a glossy magazine or on TV might even be turned off when they look you up online.

Sound familiar? Please feel reassured that you’re not alone - and that your fears are perfectly valid. If you don’t have the basics locked down with your online marketing, you’re right to think that the coverage you get in newspapers, magazines and on radio & TV will have less of an impact on your business.

This is why I encourage all my clients to back up a bit and ensure they have the basics in the place before they start going after high-profile media coverage.

These are:

  • A website that works for your business (it doesn’t have to be fancy but it does need the basics, like a decent ‘about’ page and good quality images)
  • An email list-building strategy - and a method of collecting website visitors’ email addresses

  • A content strategy - publishing new content on your website at least once a week

  • A social media strategy - being active, daily, on at least two social media platforms

While most business owners I speak to have some of this locked down, there are usually missing pieces. So it’s this that’s sapping your confidence about pitching to the likes of Guardian or Grazia - not your professional credentials.

My mission for 2017 is to help more business owners like you get your online marketing in place, so you look and feel good online. This will make you feel like the expert you truly are and give you the confidence to pitch to high-profile publications and programmes.

That’s why I’m kicking off the year with my Soulful Marketing event on Feb 23. And if any of what I’ve said in this post has resonated with you, you definitely you need to be there.

Instagram pro and expert Sara Tasker will be sharing her marketing tips too

Not only will you get to meet other business owners who feel the same as you, you’ll also get a special lunchtime masterclass with Instagram pro and expert Sara Tasker about how you can use the platform to grow your business. Even if you’re not an Instagrammer, I think you’ll get so much value (and inspiration) from hearing how the former speech and language therapist gained 146k followers on Instagram and turned her hobby into a six figure business.

I’m not into getting bums on seats, so just send me an email if you have a question - [email protected]

If I don’t feel the event is for you, I will tell you straight. You can book your ticket here.

Why not join my 10 Day PR Challenge?  Click here to join.