email marketing

[254] How to build your email list through online challenges

Ever seen people talking about ‘online challenges’ and wondered what they are or how they could help your business?

In this episode I explain what online challenges are, and give practical tips on how you can use them to create an amazing connection with your customers, grow your audience, and make sales.

Here’s what you’ll learn this episode:

  • What is an online challenge? (10:22)
  • The benefits of hosting an online challenge for your business (11:28)
  • The four things to bear in mind when picking a topic for your challenge (15:10)
  • How I’ve used online challenges to sell my products/events (16:27)
  • Why you need to give participants a specific win at the end of the challenge (17:40)
  • Why you need to ‘tap into people's pain’ when marketing your challenge (19:15)
  • How to come up with ideas for online challenges (including if you’re a product based business) (21:20)
  • How using online challenges can help to build amazing connections with your audience (26:58)
  • How to construct your challenge (29:08)
  • How to lead people into a sale after the challenge (31:47)
  • How to use email automation for your challenges (but why it isn’t vital) (32:50)

Resources

7 Day Free Facebook Page Engagement Challenge

Infusionsoft

MailChimp

AWeber

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[250] How to use email marketing to promote live events

If you need to sell tickets for live events, email marketing is by far the most effective strategy. But what should you include in your marketing emails? What kind of subject headers should you use? And how often should your be emailing your list about your event?

In this episode, I share practical email marketing strategies for live events that you can use for any new product/service you’re launching.

Here’s what you’ll learn this episode:

  • Why you need to set realistic targets for your email marketing (3:40)
  • Reasons not to rely on social media for your ticket sales (4:20)
  • The seven types of engaging subject headers you can use for your emails (5:50)
  • Why you should stop worrying about being too ‘salesy’ in your email marketing (9:36)
  • How to test which subject headers work best for your audience (11:25)
  • Why everything in business/life is a content opportunity for your email marketing (12:37)
  • How you can learn from receiving other people’s newsletters (19:20)
  • The value of sending more emails than you feel comfortable with (20:58)
  • Why you’re not being a pest when you send marketing emails but helping prospective buyers make a decision (20:53)
  • Dealing with email haters (and why you shouldn’t worry) (22:25)

Resources

Media Influence Live

Episode 248: How to use social media to promote live events

Episode 246: How to make money from live events

Blog post: This is what I think when you send me a stroppy email (and why it’s a PR issue)

Episode 57: How to get people to say yes to you with Matthew Kimberley

Episode 113: How to write non-spammy marketing emails with Nadia Finer

Gabrielle Bernstein’s Website

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[245] What you need to know about GDPR with Suzanne Dibble

If you’re doing business in the EU - or with anyone living there - you need to be aware of new data protection regulations (known as GDPR) that come into force in May.

In this episode, legal expert Suzanne Dibble, explains what you need to know about GDPR and how it could affect your business.

Here’s what you’ll learn this episode:

  • What is GDPR and what does it mean for your business (4:00)
  • What is meant by the term ‘data’ (8:48)
  • Do you need to ask your current  email list subscribers to opt-in again?(10:30)
  • How GDPR will affect your opt-ins or lead magnets going forward (14:12)
  • Tips on how to ‘re-engage’ your email list so they choose to stay on your list(15:16)
  • Why losing people who aren’t engaging with your emails isn’t necessarily a bad thing (18:15)
  • How to attract new people onto your list (in a way that is GDPR compliant) (19:02)
  • Why you need a new privacy policy and shouldn’t attempt to write it yourself (21:03)
  • Insurance covers and whether they’re effective in relation to GDPR (22:56)
  • The specific policies you need to have in place to demonstrate you’re compliant (23:49)

 

Resources

Suzanne Dibble on Twitter and LinkedIn

Suzanne Dibble’s Free GDPR Checklist

Suzanne Dibble’s GDPR Compliance Pack

Free Facebook Group - GDPR for Online Entrepreneurs

ICO (Information Commissioner's Office) Website

Janet Murray’s Media Influence Live 5 & 6 July London 2018 - Get seen and heard in all the right places

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[241] How to build your email list via a YouTube channel with Jessica Dante

Launching the YouTube channel Love and London helped Jessica Dante start a successful travel guide business.

In this episode Jessica shares the marketing tactics she’s used on YouTube to build her email list and generate income in her business.

Here’s what you’ll learn this episode:

  • Jessica’s business story (2:16)
  • The products Jessica sells and how she has developed her brand to make money (3:55)
  • The importance of having an engaged audience when selling lower priced products (and how to achieve this) (6:10)
  • How Jessica started to build an email list (6:40)
  • Jessica’s first videos and how you can get started too (9:48)
  • How to make money through YouTube including the use of affiliate links (13:20)
  • What size your audience needs to be before you can start collaborating with brands and using affiliate links in your videos and email marketing (13:20)
  • How to grow your YouTube channel (19:00)
  • How to get your YouTube viewers to subscribe to your email list (23:40)
  • Email list building strategies that have worked for Jessica (25:00)
  • The importance of having an effective sales funnel and how to implement one (31:00)
  • A brief look at Jessica’s numbers and the growth she has seen (36:20)
  • Why it’s important to niche down and have the right people on your email list (38:50)

Resources:

Love and London Website

Love and London on YouTube

Jessica Dante on Instagram and Twitter

SkimLinks

LeadPages (Affiliate Link)

Soulful PR Podcast Guide

Episode [037]: How to use video to promote your brand with Amy Schmittauer

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[239] How to attract more traffic to your website with Terra Dawn

Are you blogging about your business but not getting enough traffic to your website?

In this episode, Terra Dawn shares her secrets on how to get more visitors your website and how to convert that traffic into customers.

Here’s what you’ll learn this episode:

  • Terra’s Business Story (2:52)
  • Why website traffic is so important (3:55)
  • Why traffic = maths (5:15)
  • How to get visitors to take the next step from viewing your site to becoming a customer (8:40)
  • Lead magnets: what they are and how they can help you attract customers (11:42)
  • How to create a lead magnet for a product-based business (13:13)
  • Why it is a good idea to limit the number of lead magnets you have (19:50)
  • Why building a Facebook community and being part of it will help you grow the traffic to your site (21:00)
  • How having one call to action across all your social platforms can be really effective (23:40)
  • How genuinely helping people online (for free) with no ulterior motive will help your business (24:25)
  • How to get a Facebook group started from scratch (32:35)
  • How to start (and grow) a Facebook group/membership community around a product based business (34:10)
  • How speaking at summits / hosting live events can increase the traffic to your website (43:00)
  • Terra Dawn’s top tip for increasing traffic to your website (47:30)

Resources:

Terra Dawn’s Website: Uncork your Dork

Terra Dawn on Facebook and Twitter

Soulful PR Podcast Guide

Soulful PR Studio

My 10 Day PR Challenge

My blog post: How to write emails journalists will actually read

The Membership Guys: Mike Morrison and Callie Willows

Airtable

Gary Vaynerchuk: Crushing It

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

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This is what I think when you send me a stroppy email (and why it's a PR issue)

While I get tons of lovely emails from people thanking me for the content I share on my blog, podcast, webinars, social media and other free channels, I get at least one real stinker of an email every day.

Some senders are complaining about me sending too many emails (or even not enough). Others have taken umbrage at a word or phrase I’ve used in an email or on a sales page. It might be that they have a gripe about one of my products/services (perhaps justifiably so - nobody’s perfect).

But what they all have in common is this: the sender has clearly not thought about the impact of their email on their own business.

I’m only human. So when someone sends me an email that’s rude - or passive aggressive - I can’t help but go and check them out. I visit their website, their social media channels and anywhere else they appear online. And their name gets lodged in my brain...for all the wrong reasons. Which means the next time someone asks me to recommend a legal expert, a personal stylist, a jewellery designer (or whatever they happen to do for a living), I’m unlikely to recommend them.

In fact, if their email is really spiteful, I may share their website with a friend/colleague. However much I might want to be the bigger person, emails like this hurt and I might need to vent. 

I share this because when you run your own business, it’s easy to forget that you’re representing your brand at all times. It’s also easy to forget there is a real person reading your words - who might make a snap judgment about you and your business on the basis of your email - one that doesn’t really represent who you are. And is it really worth damaging your reputation unnecessarily?

With that in mind, here’s my tips for better email communication.

1.Use the unsubscribe button

If you’ve signed up to someone’s email list, then find the content is no longer relevant to you, there’s no need to email them and tell them they stink. Why not just vote with your feet and unsubscribe?

And if you think you’re getting too many emails, do you really need to send a stroppy email demanding to be taken off the list? Either unsubscribe or send a polite email along the lines of ‘I noticed I’d been getting a lot more emails from you than usual recently and I’m finding it a bit overwhelming.’ We often find that people sign up under more than one email address, for example, which means they end up getting everything twice (or more) - something that is easily resolved.

2.Leave your email in draft for a few hours (and/or get a friend to read it)

Writing a ranty email can be a great way to get your frustration out, but once you’ve hit ‘send’ you can’t take your words back. So leave your email in drafts for a few hours and come back to it when you feel a bit calmer (you may find you no longer want to send it at all). You might also want to send your email to a trusted friend to give you objective feedback before you hit ‘send’. If I have a difficult email to write I usually ask my assistant Jo to read it and give me her honest opinion - before I hit send.  

3. Remember you’re writing to a real person

It’s easy to be offhand with a stranger - particularly someone you’ve never met face to face (although you might - see point 5!). But remember that a real person will pick up that email - someone with feelings, just like you. Treat them with respect and compassion and you’re far more likely to get what you want.

4.Keep things in perspective

So you ordered a book and it hasn’t arrived. Your appointment was changed. You didn’t receive email instructions for the event. Yes, it’s annoying but is it worth damaging your business reputation over? 

Of course you should speak up when you don’t receive the kind of service you were expecting, but sending a stroppy email isn’t going to get the situation resolved any quicker. A polite ‘I ordered my book last week but it hasn’t arrived - please could you look into it?’ can get you the same outcome - without damaging your business reputation. 

And do try to establish the facts before you go in guns blazing. We recently had a very angry email from a fellow small business owner insisting we cancel their order for my Media Diary. It turned out they hadn’t even ordered one!

5. Be nice to everyone

You’ve heard the phrase about being nice to people on the way up as you might meet them on the way down....? There’s so much truth in that. And in an online world that's getting smaller and smaller, you never know who might be connected to who - which means sending stroppy emails can come back and bite you on the bum. Much easier to be nice to everyone. 

6. Apologise when you’re wrong

I’d be the first to admit I’ve lost my cool and send the odd email I wish I hadn’t. But I’ve soon as I’ve realised my mistake, I’ve emailed the person and apologised.  When you take responsibility for your actions and apologise people generally admire you for it.