events

How I chose the speakers for #2020 Sorted

If you’re thinking of coming along to my annual content planning masterclass #2020 Sorted you may want to know more about the speakers – and how I chose them.

A quick bit of background: #2020 Sorted is a live content planning masterclass that will walk you through the steps you need to create a year-long content plan for your business.

It’s specifically designed for coaches, creatives and entrepreneurs who want to publish consistent content but get easily distracted and overwhelmed (it takes one to know one!).

Included with your ticket will be your 2020 Media Diary, packed full of awareness days and key dates you can use to plan out your content across the year. No more trawling the web for inspiration for blog articles, social media updates or ideas for your email marketing.

Day 1 is all about inspiration. We’ll start by going deep on what kind of content you should be creating for your business - so you can maximise your time, get more engagement and, ultimately, make more sales.

On Day 2, we’ll create your content plan for 2020. I’ll break it down step-by-step: annual, quarterly, weekly and daily, so it feels manageable. You’ll leave full of ideas for your content in 2020 and (if you follow all the steps) with a full-on content plan for 2020.

During the two-day event, you’ll hear from some of the world’s leading content marketing experts. You’ll also hear from six inspiring content creators who are making their mark on a specific platform, including Instagram, Twitter, LinkedIn & Facebook (and they're all current or former clients and/or members of my team).  There’s no fluff at a Janet Murray event (you can find out more about what you can expect at a Janet Murray event here). All of our speakers will share practical advice you can apply in your business straight away. 

Headline speakers 

Janet Murray (that’s me)

I’m a content marketing expert, author and international speaker who has managed to build a multiple six-figure business with multiple streams of income (including a membership community, online courses and books/publications) - despite being one of the most disorganised people on the planet.

Over the past few years I’ve published hundreds of podcast episodes and blog posts - but never missed a deadline. I put my unlikely success down to creating easy-to-follow systems and processes for content planning (that work for people with low attention-spans like me). And that’s exactly what I’ll share with you live, in the class.

I’m also the creator of the Media Diary - an A4 desk diary you can use to plan out your content for the coming year. It’s jam-packed with key dates and awareness days that will ensure you never run out of content ideas again. And if you come along to #2020 Sorted, you’ll be one of the first to get your hands on my 2020 Social Media Diary and Planner. 

Natalie Lue

Natalie Lue is the founder of Baggage Reclaim - an online resource that helps people clear their emotional baggage and increase their self-worth. Over the past decade, she has built a profitable business selling digital products including books, courses, events and a membership community. I first ‘met’ Natalie back when I invited her to be a guest on podcast having stumbled across her blog online and we’ve stayed in touch ever since. She’ll be talking about how to create blog content that will help you make sales in your business. 

Listen to my podcast episode with Natalie Lue on how to turn your blog into a business

Bella Vasta

Bella Vasta is an authority on building Facebook groups and the host of a long-standing podcast: Bella In Your Business. Bella specialises in helping pet business owners scale their business (having founded her own award-winning pet sitting business) but  is brilliant on all aspects of content marketing. She also speaks all over the world about online business and marketing. I first met Bella in a bar in San Diego at Social Media Marketing World (she spoke there in 2019 and is due to speak there again in 2020). But it was hearing her interview with Michael Stelzner on the Social Media Marketing podcast that made me invite her to speak at #2020 Sorted. She’ll be speaking about what kind of content you should be creating in 2020 to build your online community. She’s travelling all the way from Phoenix, Arizona to speak at #2020Sorted, so I hope you’ll make her welcome.

Listen to my podcast interview with Bella Vasta on how to turn your Facebook group from ghost town to garden party. 

Rob and Kennedy 

Rob (a hypnotist) and Kennedy (a mind reader) teach other entertainers how to get fully booked. They’re also the founders of Response Suite - an online tool that helps you make more sales from every single email subscriber (which means you don’t need a massive list to make decent cash). I first met Kennedy on LinkedIn, after he snared me with his awesome social stalking strategy, introduced me to Rob and persuaded me to give Response Suite a go. These guys will be helping you plan engaging email content that will help you generate more income in your business in 2021. 

Listen to my podcast episode with Rob and Kennedy on: how to use surveys to increase your online sales. 

Andrew and Pete 

I first met Andrew and Pete at a Seth Godin event in London a few years’ back. Since then, I’ve shared a stage with them at numerous events including CMA Live & Social Day and they’ve become two of my favourite business besties. Andrew and Pete have spoken all over the world about content marketing, including Social Media Marketing World, Content Marketing World and the Youpreneur Summit. They have a talent for creating entertaining content that looks spontaneous and off-the-cuff but is actually highly-planned and polished. They are also tremendous fun, so I can’t wait for you to meet them. 

Spotlight Speakers 

With the exception of Hannah Otto (who used to be part of my content creation team), all of the spotlight speakers are current/former members of my Build Your Audience membership programme (formerly the Love Marketing membership). 

Janine Coombes

Janine helps small businesses with their marketing. Over the past year or so, Janine has built a loyal online following by creating engaging video content on LinkedIn. She’ll be talking about how focusing on ONE social media platform could be the key to your business success in 2020. 

Jennifer Hamley

When luxury handbag company founder Jennifer Hamley hit rock bottom in her business, she came up with an innovative rescue plan: hosting a Facebook live sale. Not only did she generate £12k in just seven days, she discovered a fun way to promote her business. She’ll be sharing her tips on hosting Facebook Live sales in your business in 2020 and beyond (and yes it’s not just for product-based business). 

Sarah Mulcare

Former management consultant Sarah Mulcare helps businesses and brands generate leads and sales through Facebook messenger chatbots. She’ll be talking about why you should consider using chatbots in your marketing in 2020 (plus how to get started).

Hannah Otto 

When Hannah Otto bought a house that needed renovation, she decided to document her journey on a blog and on Instagram. Two years on, she’s heading for 9k followers on Instagram and generating income from working with household brands...all while bringing up small children and, in her own words, attempting to ‘wife a husband’. She’ll be sharing her wisdom on growing your following on Instagram (including what to post, when to post, how to use hashtags, making the most of Instagram Stories) and tons of other useful stuff).

Catherine Gladwyn 

Over the past 18 months, Virtual Assistant Catherine Gladwyn has taken her email list from zero to 1k. This has enabled her to sell hundreds of copies of her book How To be a VA, launch a membership community and 4x her income. She’ll be sharing the strategies she used to get her first 1k email subscribers. 

Kerry Jordan

In 2017, Kerry Jordan attended my content planning masterclass. As she was looking at the awareness days in my Media Diary, she found herself wondering if she could set up her own. So that’s exactly what she did. For the past two years, #nationaldogphotographyday has trended on Twitter. She’ll be sharing her advice on how you can set up an awareness day of your own (and how it could help your business).

Want to attend my annual content planning masterclass #2020 Sorted on 14 and 15 November 2019? You can book your ticket here. 

How I chose the speakers for Build Your Audience Live

If you’re thinking of coming along to Build Your Audience Live you may want to know more about the speakers – and how I chose them.

A quick bit of background: At Build Your Audience Live you’ll get to meet some of the world’s most inspiring marketing experts – all of whom have built a large online audience on a particular platform (or several). And you won’t just get to meet them…you’ll get to hang out with them for the full two day event.

We keep the event deliberately small (80 delegates max) so you can chat to them over, coffee, lunch, dinner – and during our dedicated table talks where you can get personalised advice on how to promote your business. Topics include: video marketing, podcasting, social media strategy, Pinterest marketing, traffic generation, Facebook ads, Instagram marketing, content strategy, SEO & traffic generation, Twitter marketing & more.

There’s absolutely NO queuing at the side of the stage for a selfie…these guys are all yours for the ENTIRE two days.

Janet Murray (that’s me)

In 2015, I was a journalist with a blog about how to get featured in the press. Today I’m a content marketing expert, author, podcaster and speaker who speaks all over the world about building online audiences. I run my business from home, generating income from a membership community, mastermind groups, online courses and related products. I’m passionate about helping entrepreneurs, coaches and consultants build online audiences because I know it’s the quickest route to making a decent income (without having to trade time for money). I also know how hard it can be, which is why I’ve created this event to help you build, grow and scale your audience.

Ian Anderson Gray

I first met Ian when we were both speaking at New Media Europe back in 2016. Since then I’ve had the pleasure of hanging out with him at various marketing conferences, including Social Media Marketing World in San Diego where he has spoken for the last four years. You may also have spotted me taking part in Ian’s fab Christmas Carol Of The Day project and virtual choir. Ian - who is also a singing teacher - is an expert in live video confidence, but is also a successful blogger whose popular posts receive over 2m views a year - meaning there is tons for you to pick his brain about at Build Your Audience Live. Ian is great fun and I can’t wait for you to meet him.

You can listen to our podcast interview here. 

May King Tsang

I first met May King when she attended one of my live events Media Influence Live.  I was impressed with her social media coverage of the event - particularly her live tweeting - which really put her on my radar. May King has live tweeted for events all over the world. She now specialises in social media FOMO* creation for live events offering live social media coverage that creates a buzz around the event and recently worked on Atomicon 2019. As well as speaking at Build Your Audience Live, May King will be delivering her FOMO* creation package...so watch and learn people!

*Fear of missing out

 

Jeff Sieh

I first heard of Jeff when I was looking for Pinterest advice and came across his podcast The Manly Pinterest Podcast. I invited him to be a guest on my show and recently had the pleasure of hanging out with him in Nashville, where I was speaking at the Tribe conference (in fact he took it upon himself to be my personal photographer/videographer).  Jeff, who is based in Texas, is a regular speaker at Social Media Marketing World (in fact he’s part of the Social Media Examiner) team. I’m so excited for Jeff to share his Pinterest tips with you, but also his wisdom on developing a strong niche. It’s his first time visiting the UK, so I can’t wait to introduce him to you. 

You can listen to our podcast interview here.

Jessica Dante

Jess has built up an 88k following for her YouTube Channel Love & London - an online travel guide for visitors to London. This has helped her build an email list and generate income through the sale of her travel guides and partnership with brands. I can’t wait for her to share her tips with you on growing and monetising your YouTube channel. Even if you don’t have a YouTube channel  yet - I know you’ll get tons of inspiration from her on what kind of content you should be creating to attract your ideal clients, growing an audience for your blog/vlog and monetising your content. She is also one of the most approachable experts I know. 

You can listen to our podcast interview here

Colin Gray

I first met Colin back in 2015 at New Media Europe. Since then, we’ve gone on to share a stage at numerous events together, including the Youpreneur Summit in London, CMA Live in Edinburgh and Inbound in Boston.  Colin, aka The Podcast Host, is an authority on all things podcasting.  He’s also a successful blogger, whose blog gets 2.5m visits a year, app developer and is brilliant on time management and productivity. Colin is one of the nicest guys I know and I can’t wait for you to meet him. 

You can listen to our podcast interview here.

Kirsty Merrett

I discovered blogger Kirsty Merrett (aka @labelsforlunch) on Instagram when I was looking for interesting accounts to follow. I loved the content she was sharing on shopping, fashion, beauty and interiors and was intrigued by how she was working with brands. I’m excited to introduce her to you so she can share her tips on creating a beautiful-looking Instagram feed, compelling Instagram stories and how to find your ideal clients/brands to work with on Instagram.

Find out more about Kirsty here.

Gavin Bell

I first met Facebook ads specialist Gavin at CMA Live in Edinburgh and have had the pleasure of hanging out with him at various marketing events. Gavin is one of the UK’s leading experts on Facebook ads who works with brands all over the world to get them great results. He’s also a vlogger and speaker (we recently shared a stage at the Marketing Business Summit over in Milan). What I love about Gavin is that he makes Facebook ads sound so simple. He’s also an utterly nice guy and I can’t wait to introduce him to you. 

You can listen to our podcast interview here.

 

How I chose the speakers for Content Live 2018

If you’re thinking of coming along to Content Live  you may want to know more about the speakers - and how I chose them.

A quick bit of background: Content Live is my annual content planning masterclass for entrepreneurs and creatives on 15 & 16  November 2018. It’s your chance to meet some of the UK’s most inspiring content creators who’ll be sharing their secrets on creating and publishing high-quality content plus how they manage to be so damn consistent). You’ll also learn how to create engaging content that attracts tons of likes, comments and shares PLUS create a content plan you can actually stick to in 2019.

I’ve handpicked the speakers for their knowledge and expertise in content creation and planning. They’re all people I’ve built relationships with over time - so I can personally vouch for their knowledge and expertise.

Here's a quick overview of the sessions, then a brief bio of each of the speakers (N.B. You'll get to meet all of the speakers, one-to-one in our speed networking session on Day 1).

Stop talking about video (and actually do it) with Dan Knowlton

Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen

What’s working on Facebook right now with Liz Melville

Creative Instagram Marketing with Bronte Huskinson & Emily Quinton

How to repurpose your content with Amy Woods

Are you ready to use audio in your marketing? with Ant McGinley

How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Shariff

Creating your content plan for 2019 with Janet Murray

How to get more eyes on your content with Amanda Webb & Janet Murray

How to create a content automation machine for your business with Andrew and Pete

Day 1

Session 1:  Stop talking about video (and actually do it) with Dan Knowlton

KPS Digital Marketing

I first met digital marketing expert Dan when I was speaking at Social Day last year - although I’d already heard him being interviewed on a podcast and thought ‘I have to get to know this guy!’ What I love about Dan - who runs KPS Digital Marketing with his brother Lloyd - is that he doesn’t just dish out advice. He walks the talk - publishing consistent, high-quality, entertaining content  and speaking about marketing all over the world. He’s particularly strong on video marketing, which is why I’m excited he’s going to be speaking on that topic.

Listen to my podcast interview with Dan on how to create shareable content.

Session 2:  Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen

philpallen.co

I first met personal branding expert Phil when I saw him speak at New Media Europe back in 2015. I booked a consultation with him immediately. Since then, he’s spoken at a number of my live events and we’ve hosted workshops together. At Content Live Phil will be talking about how to grow your business using Pinterest - including how he’s grown his monthly views to 450k. But do grab him to chat about anything relating to visual branding and social media. Phil will also be leading two of our fringe events - our photo walk on Wednesday 14 and Twitter breakfast on Day 1.

Session 3: What’s working on Facebook right now with Liz Melville

lizmelville.com

I can’t actually remember how I met Liz, but hers was a name I started to recognise because she was commenting on my content. Then I heard her being interviewed on the sales expert Jessica Lorimer’s podcast about her business journey - including how she niched down into helping people with Facebook ads. I was looking for someone who could talk about the topic of ‘what’s working with Facebook right now’ - covering both organic and paid content - so I checked out her Facebook page (which seemed to be attracting great engagement), had a quick look at one of her Facebook Lives and emailed her with an invitation. Liz works with online business coach  James Wedmore and spoke on a panel at his recent live event in California.

Session 4: Creative Instagram Marketing with Bronte Huskinson & Emily Quinton

brontehuskinson.com

I first ‘met’ author, photographer and Instagram expert Bronte in one of the Instagram engagement pods I run for my membership community the Love Marketing Membership. She’d written a book with her mum Sarah, who was part of my membership community at the time, and joined the pod to help grow her Instagram following. 18 months on, Bronte has 48k followers on Instagram and, having recently graduated from university, is making a living on Instagram. I’m excited for her to share her story with you - along with her tips on growing your engagement and following on Instagram.

Makelight.com

I can’t actually remember how I first came across Emily Quinton...but I think it was via the Instagram expert Sara Tasker.  As soon as I heard her talking about her online membership community Makelight - which offers courses and resources for creative types -   I knew I wanted to invite her onto my podcast. At Content Live, Emily will be sharing creative Instagram marketing strategies (she has a massive 81k followers there) but you’ll also be able to pick her brains about her content creation, including how she’s built a thriving membership community.

Listen to my interview with Emily Quinton on how to build a thriving online community here.

Session 5: How to repurpose your content with Amy Woods

Content 10x

I first met Amy when I was speaking at CMA Live  in 2017 and spent lots of time with her at Social Media Marketing World in San Diego earlier this year. We’re also part of the same business mastermind. Amy is full of creative ideas on how you can take one blog post, podcast episode or video (or any other type of content you create) and turn it into multiple pieces of content - so you can reach a bigger audience. She’s also great fun - so I can’t wait for you to meet her.

Listen to my podcast interview with Amy on how to boost your web traffic through repurposing.

Session 6: Are you ready to use audio in your marketing with Ant McGinley

Ant McGinley

I first met Ant McGinley when I was speaking at Inbound in Boston in September 2018. I watched him deliver a workshop in which he got delegates with no experience of podcasting to make and publish their first podcast - live in the session. I immediately thought: ‘I have to book this guy for one of my events!’ Audio producer and presenter Ant is an expert on podcasting - so if this is something you’re interested in doing more of - definitely grab him for a chat during the event.

Day 2

Session 1: How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Sharif

Rapid Transformation

I first met performance coach  Osmaan Sharif when he pitched me to come on my podcast. It was one of the best pitches I’ve ever received and I said 'yes' pretty much immediately. I also met him briefly when I was speaking at the Youpreneur Summit last year and have since been a guest on his podcast. He will introduce you to wealth dynamics - a personality profiling system for entrepreneurs and business owners - that can help you identify your core skills and talents (aka your ‘entrepreneurial superpower’) so you can identify content planning strategies that are best suited to your personality.

Listen to my podcast interview with Osmaan Shariff on how to find your entrepreneurial superpower.

Session 2: Creating your content plan for 2019 with Janet Murray 

janetmurray.co.uk

That’s me. As the founder of the Media Diary (now in its third year), and with 18 years’ experience as a writer and editor for national newspapers/magazines - I know a thing about how to plan and create engaging content. In this practical session, I’ll show you how to identify the key ‘seasons’ in your business and how to plan your content around them. I'll also share practical tips - and examples from my own business - on the key pieces of content e.g. blog posts, marketing emails, social media updates you should create for each product/service you launch. You’ll also get time to share your ideas with fellow business owners - and get their feedback.

Session 3: How to get more eyes on your content with Amanda Webb & Janet Murray 

Spiderworking

I first met Amanda when she invited me to be a guest on her podcast and recently got to spend time with her at Social Media Marketing World in San Diego. She has also helped me with my Facebook ads strategy. What I loved about Amanda is that she stays bang-up-to-date with the latest developments in digital marketing. She’s going to be talking about how you can get more traffic to your blog content - and I can’t wait for you to meet her.

Session 4: How to create a content automation machine for your business with Andrew & Pete

andrewandpete.com

I first met Andrew and Pete at a Seth Godin event in London a few years’ back. Since then, I’ve shared a stage with them at numerous events including CMA LiveSocial Day. They have a talent for creating entertaining content that looks spontaneous and off-the-cuff but is actually highly-planned and polished. It’s their second time at  a Janet Murray event (last time they talked about how to get anyone to say ‘yes’ to you). This time round they’ll be talking about how to create a content automation machine - sharing the tools, processes and systems they use to plan and publish high-quality consistently - and how you can do the same.

Want to be part of Content Live 2018? Book your ticket here (ticket sales close at midnight Sunday Nov 4).

[289] How to get booked as a speaker

Speaking at live events can be a great way to attract clients and customers.  But how do you get booked as a speaker - particularly when you’re just starting out?  What kind of experience are event organisers looking for?  And what the best ways to get noticed?

In this episode I share how I chose the speakers for my upcoming event, Content Live 2018, so you can understand more about how event organisers think and the best ways to get noticed. I also share my best tips and tactics for getting booked to speak.

Here’s what you’ll learn in this episode:

  • Why public speaking can be good for your business (1:30)
  • A quick overview of Content Live 2018 (2:55)
  • How I chose the speakers for my live event (5:50)
  • What I look for when booking speakers for my live events (25:20)
  • How to get noticed (and booked) by an event organiser (28:16)

Resources

Content Live 2018

Episode 187: How to create shareable content with Dan Knowlton

Episode 203: Boost your web traffic through content repurposing with Amy Woods

Bookish Bronte on Instagram

Episode 191: How to use competitions in your marketing with Kate McQuillan

Episode 119: How to quadruple your income through blogging with Kate McQuillan

Episode 217: How to find your entrepreneurial superpower with Osmaan Shariff

Episode 179: How to get more eyes on your content with Andrew and Pete

Amanda Webb’s Website

Episode 197: How to build a thriving online community with Emily Quinton from the Makelight Community

Blog Post: How to land high-profile speaking opportunities

Episode 257: Do you need to pay to play?

Episode 165: How to get booked and paid to speak with Grant Baldwin

Episode 225: How to land your first TedX talk with Helen Packham

Love Marketing Membership Wait List

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[283] How meet ups can help you make sales in your business

I’ve recently started running pop-up meet ups in town and cities where I’m speaking/working. It’s helped me make a deeper connection with existing clients and generate 3.5k of new business (in a matter of weeks).

In this episode, I share why meet ups are now part of my marketing strategy - along with practical tips on running your own (regardless of whether you have  product or service-based business).

Here’s what you’ll learn in this episode:

  • Why I initially resisted the idea of hosting meet ups (6:08) 
  • How I organise my meet ups (including venues and costs) (10:00) 
  • The impact of hosting meet ups on my business (including sales!) (14:26)
  • My tips on running your own meet ups (17:13) 
  • Ideas for meet ups if you have a product-based business  (22:58) 

Resources

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

Margate Meet Up - 14 August 2018

Afternoon tea Meet Up 9 August 2018

How to write awesome sales copy - fast - with Sarah Cooke

What should I include in my email newsletter with Heidi Wall

How to use your personal story to sell your products and services with Ali Ribchester

How to make money from live events (podcast episode)

How to create sellout live events (podcast episode)

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[278] Behind-the-scenes of my live event: Media Influence Live

Are you interested in running a live event and want to find out how I organised my latest two-day event Media Influence Live?

This episode is jam-packed with practical tips from how to choose your speakers, to how to structure your event and what you can do to add value for your delegates.

Here’s what you’ll learn in this episode:

  • The concept behind the event (2:06)
  • The event audience (7:50)
  • Event pricing - and why I changed it to two day tickets only (8:24)
  • How to turn your event into an experience that lasts before and after the event (16:05)
  • Why creating a workbook for your event is a really valuable resource for your delegates (19:58)
  • How to structure your event successfully (22:40)
  • Why you should organise socials for your event (32:30)
  • How day two differed and why a change in pace benefitted the delegates (35:45)
  • What to do when you get let down by a speaker - and why you need a contingency plan (38:11)
  • Why you need to start selling tickets for your next live event during your current event (42:15)
  • How to offer a digital product after your event (42:50)
  • How to create a successful goody bag for your event (46:50)

Resources

Blog Post: How to write a blog post about an event your attending

Blog Post: How to write a blog post about an event you’ve attended

Blog Post: How to use social media to stand out at a live event

Blog Post: 7 non-sucky networking tips for live events

Blog Post: How i chose the speakers for Media Influence Live

Episode 227: How to make more sales (without being spammy) with Jessica Lorimer

Episode 179: How to get more eyes on your content with Andrew and Pete

Episode 274: How to create an eBook or guide for your industry with Aleisha Mccormack

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

Media Influence Live

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook