events promotion

Review of Media Influence Live 2018

Attending a live event can be an uplifting experience. Taking a break from the day-to-day routine - and connecting with like-minded business owners - can leave you fizzing with inspiration and ideas for your business.

But with so much valuable content being shared, it can also leave you feeling a little overwhelmed and wondering if there is anything you’ve missed. With that in mind, here is a review of the highlights of Media Influence Live on July 5 & 6.

You may also find this post useful if you couldn’t make it along this year and/or are considering coming along to a future event like Content Live. If you’re an event organiser yourself you might also find this an interesting behind-the-scenes account of our sales and marketing strategy.

The concept

Getting featured in the media can be a great way to build authority and credibility. But if you don’t have any experience of working with journalists, it can be difficult to know where to start.  Media Influence Live is your chance to get in a room for the day with a bunch of top national journalists and influencers so you can find out what they’re looking for in a story, how to put a great pitch/press release together, where to find journalists’ contact details and everything else you need to know to secure high-profile media coverage. It goes without saying that it’s also a great opportunity to make valuable media connections and introduce journalists and influencers to your products and services.

In the past this event has only featured speakers from the traditional media i.e. newspapers, magazines, radio & TV. This year - to reflect the changing nature of the media - the event also featured YouTubers, bloggers and podcasters.

Day 1 of the event featured eight national journalists and influencers and sixty guests (mainly small business owners). Ten delegates opted for a VIP ticket which included a two-hour mastermind with the speakers, including 20 minutes to talk specifically about their own business and get feedback from the journalists and influencers. Day 2 gave delegates a chance to reflect on their learning from Day 1 and get support with planning a media influence strategy for their own business or brand. This proved really popular.

The Venue

For the third year running the event has been held at The Trampery, a co-working space in trendy Shoreditch, East London. We used the ballroom, a versatile space that includes a 12-metre long art installation by acclaimed London designers, Bad Marriage.

The speakers

Leah Hardy (Guardian), Adrian Butler (ITV’s Good Morning Britain), Polly Dunbar (Grazia), Emily Cope (Fabulous, The Sun), Clare McDonnell (BBC Radio 5 Live). Aleisha McCormack (Bridechilla podcast), Charlotte Jacklin (Betty magazine) PLUS content marketing experts Andrew and Pete & sales expert Jessica Lorimer

The Goody Bags 

We love to send our delegates home with a gorgeous gift bag full of goodies...and this event was no exception. I've listed the products that were included in our gift bags below.

         

BOUTIQUE BROWNIES

A YEAR OF DATES

CORPORATE CAKERY

JENNIFER HAMLEY

HALIA ROSE JEWELLERY

CARDOLOGY

NUT MAD

BORDER IN A BOX 

KRYPTIK ROSE

We love to send our delegates home with a gift bag full of goodies

The workbook

I set myself the challenge of creating the ‘best workbook ever’ for my live events and I hope I succeeded this time around. As well as the standard programme information, I included a glossary of key terms e.g. press release, pitch, newswire, lead times etc and sample pitches and press releases. There was also plenty of space to write notes plus there were pictures (and social media handles) of every single delegate who attended. 

I aim to create the best workbook ever at every event I run

Photography and videography

Our official event photographer Laura Pearman documented the day in pictures while BBC journalist Marc Ashdown recorded the event. Laura also offered a special package for speaker and delegates so they had their headshots done while they were in London for the event.

The team

I couldn’t put on an event of this size without the support of an experienced team. Here’s the team that helped me before and during the event.

The marketing strategy

Two day tickets ranged from £499+VAT for a super earlybird ticket to £649+VAT for a last minute ticket. VIP tickets ranged from £699+VAT for a super earlybird ticket to £749+VAT for an earlybird ticket (they were sold out before we had the chance to release the standard price tickets!). We offered a small number of Day 1 tickets in the weeks leading up to the event. Tickets went on sale on March 28 and around 50% of tickets sold out in the first four weeks.

To create ‘buzz’ about the event, before the tickets went on sale, we shared our ideas for the event content and artwork on social media and got great feedback. 

The event was mainly marketed by email with regular updates on Twitter, Facebook, Instagram and Instagram Stories. I also talked about the event on my podcast which definitely led to ticket sales.

In the run up to the event, I created a series of blog posts aimed at helping guests to get the most out of the event. You can read them here:

How to prepare to attend a conference or workshop

How to stand out on social media at a live event 

Non-sucky networking tips for live events

5 reasons to blog about attending live events

How to write a blog post about an event you're attending 

I also created a dedicated Facebook Community, Twitter list and held a pre-event briefing call, using the video conferencing software Zoom to allow guests to ‘meet’ one another ahead of the event.

I encouraged guests to create preview content ahead of the event, which led to nine pieces of content, which you can read here.

Should I stop networking to save money by Zoe Whitman

Why you should attend conferences by Rachel Miller

How to invest in yourself by Louise Roberts

Why I’m not attending a bookkeeping conference by Zoe Whitman

My Media Influence Live event goals by Lynn Hill

How to choose the perfect handbag for networking business events by Jen Hamley

5 good reasons to attend live events by Sheila Mulvenney

Why you shouldn’t attend any live events - ever by Janine Coombes

How do you invest in your personal development strategy by Nadine Powrie

A ten-day email ‘countdown’ sequence helped create excitement ahead of the event (and make sure all our guests were completely clear about where they needed to be, when). Including shareable - and personalised - images like the example above encouraged guests to start using the event hashtag - #MIL2018 -  well ahead of the event.

We even created personalised Twitter avatars for our speakers and delegates.

Day 1

Session 1: Media Influence - Primer Session with Janet Murray

 I kicked off the first day of the event with a 30 minute media influence Primer with the aim of bringing everyone up to speed with the basics, including how journalists find stories, what they’re looking for in a story and how to set out a pitch. I decided to do this, based on feedback from previous delegates - some of whom were completely new to working with journalists and influencers and said they’d have found this useful.

Session 2: In The News with Leah Green (Guardian) and Polly Dunbar (Grazia)

Media Influence Live 2018

‘Journalists are interested in people not products’ declared Leah Green which set the tone for this session - and the whole event. Both Leah and Polly explained how stories are gathered on publications like the Guardian and Grazia magazine - with a particular focus on how newsjacking i.e. taking a topical news story and providing fresh angles or ideas, will help you get media coverage.

Session 3: On Air with Adrian Butler (ITV’s Good Morning Britain) and Jess Dante (Love & London)

‘We’re looking for the kind of story that will make people miss their bus,’ said TV producer Adrian Butler. He explained how small business owners can get themselves onto a primetime TV show like ITV’s Good Morning Britain, including when and how to get in touch. He was followed by YouTuber Jess Dante, who explained how creating her own TV show on YouTube is helping her build her travel guide business - and has led to high-profile press coverage on the BBC and Daily Telegraph (amongst others). She revealed that her YouTube channel has even helped her get ‘found’ by the producers of a film for the London Mayor’s office.

Session 4: On and Offline with Emily Cope (The Sun’s Fabulous magazine) & Charlotte Jacklin (Betty Magazine)

‘Don’t be scared to chase journalists and don’t pitch on a Friday afternoon,’ said Emily Cope from The Sun’s Fabulous magazine. She shared some fantastic tips on pitching to journalists on glossy magazines and weekend supplements. Emily was followed by Charlotte Jacklin, founder of Betty Magazine, who shared the inspiring story of how she started her own magazine, while still at university, with no prior publishing experience. She also shared valuable tips on how to get your products/services featured by top bloggers/influencers.

Media Influence Live 2018

Session 5: In Your Earbuds with Clare McDonnell (BBC Radio 5 Live) & Aleisha McCormack (Bridechilla Podcast)

‘What would stop people from getting out of the car because they want to carry on listening?’ said BBC presenter Clare McDonnell. She shared tons of tips on getting the attention of radio producers and the kinds of stories that resonate. She was followed by podcast host Aleisha McCormack who shared how not waiting to be picked by the traditional media and starting her own radio show - The Bridechilla Podcast - has helped grow her wedding guide business.

 

Media Influence Live 2018

Lunch

Over lunch and breaks, delegates were able to chat to the speakers. The intimacy and access we provide to speakers is one of the biggest selling points of the event.

Session 6: Table talks with speakers

In the afternoon, delegates got the opportunity to meet every single speaker in our speed networking session. We rotated the speakers around the room so each table of eight delegates got 10 minutes with every speaker so they could ask questions. This is generally the most popular part of the day and this year was no exception.

VIP session

Ten delegates opted to stay on for a two-hour  VIP mastermind session with the speakers. Each delegate got 20 minutes in the hot seat with the speakers. This part of the day was more relaxed, with beer wine and nibbles.

Media Influence Live 2018

Social

After the event, delegates headed to The Bike Sheda quirky restaurant cum barbers cum motorcycle shop in Shoreditch.

Day 2

Session 1: Overcoming your fears about being seen with Jessica Lorimer

“What's the absolute worst thing that could happen to you if you went for that thing you're scared of?” asked sales expert Jessica Lorimer as she kicked off her session on Day 2. She went on to share practical tips and strategies with delegates on overcoming their fear around being ‘seen’.  In the practical exercise that followed, many delegates did something something that scared them - in some cases recording their very first live video.

Session 2: How to get anyone to say ‘yes’ to you with Andrew & Pete

Next up were Andrew & Pete, delivering a brand new talk: The ‘Yes’ Formula. Not only did they share their extraordinary story of going from (in their own words) ‘nobodies’ to speaking at the biggest event in their industry Social Media Marketing World, they also shared tons of practical tips on getting the attention of key influencers in your industry. They even organised their own ‘after party’ for the event.

Media Influence Live 2018

The last part of the day was devoted to pitching skills. I took delegates through a practical pitching workshop, showing them how to write a pitch for any publication, programme or podcast - in minutes. I also showed them how they could use one personal story to generate one or more ideas to pitch to the media and/or use to create engaging content on their own platforms.

There are always things to improve but overall I think it was an incredible value-packed event. While the speakers provided immense value, guests also gained so much from spending a couple of days with like-minded business owners who share their visions and values. With the support of my team, I put my heart and soul into creating an unforgettable experience at Media Influence Live, so it was touching to see relationships being formed that will last for years to come.

Media Influence Live 2018

[212] Stop saying "I can't afford it"

If there is something you really want to invest in for your business but think you can’t afford it, just tackling it from a different angle can really help you get what you want.

In this episode, I’ll be sharing why asking yourself ‘how can I make that affordable?’ will inspire you to start thinking differently about what you want for your business.

Here’s what you’ll learn in this episode:

  • My tips on where to look for cash when there’s something you want to invest in
  • Why you shouldn’t be afraid to ask other people to pay for training courses
  • Practical ways you can package up your products to offer something new to clients - and bring in more revenue

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Katie Sykes’ first Facebook Live, which she used to make money to pay for a media diary

Podcast The one marketing question you should be asking yourself (but probably aren’t) (episode 210)

Podcast How to get new customers or clients (episode 206)

Podcast How to build an audience online with Lucy Parsons (episode 147)

Blog post Want to sign up for an online course but don't have the budget? Here's how

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[208] How to create sellout live events

Running live events can be a great way to connect with your audience - and generate income for your business - but if you’re just starting out or thinking of launching a new event, you might be wondering where to begin.

In this episode, I share my tips on creating sellout live events.

Here’s what you’ll learn in this episode:

  • How to keep things lean when you’re first starting out running live events
  • Why you need to plan well in advance - with tickets going on sale three months ahead of your event (or even longer)
  • Practical tips on putting together a really great sales page for your event
  • Advice on selling tickets - and why you can’t rely purely on social media

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

Kate McQuillan’s Pet Sitters Ireland website

Podcast How to quadruple your income through blogging with Kate McQuillan (episode 119)

Podcast How to use competitions in your marketing with Kate McQuillan (episode 191)

Livestream Katya’s website

Podcast How to use livestreaming to make money in your business with Livestream Katya (episode 103)

Podcast How to build raving fans through livestreaming (and why you need to) with Livestream Katya 195

Podcast How to test your business ideas (episode 184)

Podcast Why you should ditch your ideal customer avatar (episode 182)

Blog post How to prepare for Your Year in PR

Blog post Eight common concerns about attending Your Year in PR

Blog post Reasons to attend Your Year in PR

Blog post Seven reasons to attend live workshops and conferences

Blog post Seven non-sucky networking tips for live events

Blog post How to use social media to stand out at a live event

Blog post What’s it really like to attend a Soulful PR event

Blog post How to write a blog post about an event you’ve attended

Blog post Review of Soulful PR Live 2017

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[091]How to grow your business through live events with Lucy Hall

If you're looking to grow your audience - and your client base - running live events can be an effective way to build influence and authority.

In this episode, Social Day founder Lucy Hall explains how she is using live events to grow her business.

Here’s what's covered in this episode:

  • How Lucy went from selling fitness products on Ebay to running her own social media consultancy
  • What inspired Lucy to start a large live event
  • How Lucy finds sponsors to support her events (and how she sets her prices)
  • Lucy's tips on having successful sales conversations
  • How Lucy uses traditional and social media to promote her events
  • Lucy's tactics for dealing with people who want to pick her brains for free
  • How Lucy uses content marketing to promote her events

Key resources

Lucy's live event Social Day 

Lucy personal website 

Kent Social Media 

Lucy on Twitter 

Social Signin 

How to have better sales conversations with Petra Foster (episode 71)

Facebook advertising strategies that actually work  with Marya Jan(episode 79)

How to use live events to promote your brand with Chris Marr(episode 51)

Your Year In PR: A One-Day Masterclass for Business Owners Who Want Big Media Coverage in 2017 

**MY NEW BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (starts in September)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.