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How to use media enquiry services like #journorequest to get press coverage

If you want to get high-profile press coverage for your business - without pitching journalists or writing press releases - media enquiry services like #journorequest, Response Source,  and Help A Reporter Out can be a brilliant resource. These services put journalists who are looking for people to talk to in touch with people who want to be featured in the media. Most are free and/or offer a free trial, so it’s a win-win for everyone involved.

But how do you find opportunities that are suitable for you and your business? And what’s the best way to respond to journalists’ requests? Here’s the nine most common questions I get asked about media enquiry services (along with my answers) which should give you everything you need to know to get started.

1. What are media enquiry services and how do they work?

Media enquiry services put journalists who are looking for people to talk to, in touch with people who want to be featured in media.

Sign up for media enquiry services like Response Source, Gorkana,  Journolink, Ask Charity, Help A Reporter Out  or Sourcebottle and you’ll get regular email updates from journalists who are looking for experts and case studies to feature in their work.  Some are free and some offer free trials, so you can start building your media contact database immediately.

If you’re in the UK, I’d recommend starting with Response Source. If you’re in the US or elsewhere in the world, I’d start with Help A Reporter Out or Sourcebottle.

If you have a product based business you might also consider a service like Pressloft or Ace Media. These allow you to upload images of your products, along with searchable ‘tags’ that describe your product. So, for example, if a journalist is searching for rose gold gift ideas for a feature they’re working on - and you make rose gold necklaces - your products should appear in their search.

#Journorequest is a hashtag  journalists and bloggers use to post requests for help with specific articles or programmes. Most #journorequests are submitted by UK journalists and bloggers, but there are some international requests, so  it’s definitely worth keeping an eye out.

2. How should I respond to media requests?

If you spot a request you think you can help with, simply tweet/email the journalist back with the information they have asked for.  A journalist will quickly be able to decide if you’re the right person to help with the story so - unless they ask for more - a sentence or two is fine. The example below is the perfect response - short, to-the-point and offering everything the journalist needs to decide whether she's a good fit for the story. 

3. What if I don’t spot any media requests  that are relevant to my business?

When I tell some business owners about resources like #journorequest, they take a look then say ‘I can’t find anything that’s relevant to my business.’

This is pretty short-sighted. You wouldn’t expect your business to explode after sending one tweet or creating one Instagram post. So why would you expect to strike gold the first time you use a  media enquiry service?

If you’re serious about using this as a way to get press coverage, you need to think long-term. Which means checking in daily, over a series of months and/or years. 

You also need to be realistic. Journalists aren’t in the business of writing articles or making programmes that promote small businesses (if you want that kind of coverage, you have to pay for it). What they’re generally looking for is experts (people who can give their views on a topic from their experience) or case studies (people who have relevant experiences to share).

Take this example from Sarah Connelly, who owns a lingerie shop in Edinburgh. While  journalists would be unlikely to write a story about the fact her shop exists, they were interested in her expert view as to whether underwired bras are going out of fashion - which was still a great plug for her business.

Sarah Connelly in the Daily Mail

This example from Sally Bunkham - who creates and sells luxury gift hampers for new mums - shows how sharing personal experiences can be a great way to get press coverage for your business (she picked up this request from #journorequest).

Sally Bunkham in The Sun

If you’re prepared to use your imagination, you can ‘bend’ most requests to allow you to mention your business, as in this example by personal stylist LouLou Storey

Even if you can’t see a way to ‘bend’ the request to get a mention for your business, it can be worth helping out anyway (either yourself or by recommending a friend/colleague). Remember this is a long-term game;  doing a journalist a favour - even when there’s nothing in it for you - means that when you do have a relevant story to pitch, they’re far more likely to read your email or take your call.

And don’t forget that people like to do business with people. Getting media coverage for topics that don’t have anything to do with your business can still be great for building your profile. Writing articles and being quoted in the press about the topic of miscarriage (something I have personal experience of) has not only helped me build my profile, it’s also brought me clients.

4. What if I have a product based business?

If you have a product-based business you may think that being featured in product round-ups is the only way to get press coverage. But as the examples above show, positioning yourself as an expert in your industry and/or sharing your personal story is a great way to get press coverage for your business.

5. What if I respond to a journalist and don’t hear back?

Don’t take it personally. Not hearing back does not mean there was anything ‘wrong’ with your response. It may simply be that the journalist received hundreds of responses and didn’t have time/space to feature all of them. It could also be that some of the responses they received were a better fit for that particular story than yours.

It’s fine to chase (just forward your original email with a polite ‘just wondering if you’d had a chance to consider this?’) but if you haven’t heard after one or two follow-ups it’s probably safe to assume they’re not interested. That doesn’t mean they won’t be interested on another occasion, so just put it behind you and move onto the next request.

6. What if a journalist says they’re going to include my story and then I get dropped?

Because of the nature of the media (the news agenda moves at an incredible pace) this happens all the time. So don’t take it personally and, whatever you do, don’t get stroppy with the journalist involved. You may need that relationship in the future.

7. What should I do if I’m promised a mention of my business and it doesn’t happen?

This is annoying - particularly if you’ve been promised a mention and/or link. But it’s not worth losing your cool over. If it happens to you, simply send a polite email to the journalist saying you loved the article/programme but were disappointed not to get a mention and ask if there is anything they can do. Most journalists will be willing to help, but remember that a link/mention isn’t your ‘right’ - this will only be included if the editor thinks it’s  relevant. Remember also that even if you don’t get that link you were hoping for, if it’s a good piece of content, people will still search and find you online (which is why it’s important to have a website and/or be active on social media).

8. What should I do after I’ve been featured in the press?

Building relationships with the media is a long-term game, so when you’ve been featured in the press, don’t forget to thank the journalist (I’d suggest a tweet and an email) and let them know you’re available to help with future stories. This is also the best time to pitch an idea of your own as you’ll still be fresh in their mind.

You might want to check out this blog: How to write an email pitch for a journalist.

Don’t be offended if you don’t hear anything back. Most journalists get hundreds of emails every day, which means answering only those messages that are immediately relevant can be the only way to stay sane (believe me,  after 18 years in the trade, I know!). Which means they may well have read your message and ‘clocked’ your name for future reference.

9. How do I leverage my press coverage?

If you’ve been featured in the press - particularly in a high-profile media outlet - you may think journalists on similar publications/programmes will be interested in featuring your story. In reality, the opposite is often true.

Journalists love exclusives, so if you’ve just been featured in Marie Claire magazine, it’s unlikely Red (which has a similar audience) would want to run the same story. There are exceptions (for example, a national publication might pick up on a story that’s been featured in the local press) but let your common sense guide you and you shouldn’t go far wrong.

If you want to be featured in the likes of The GuardianHuffington Post or Psychologies Magazine why not join my FREE 10-day PR Challenge? You can sign up here.

 

[229] How to get big press coverage on a small business budget with Sally Bunkham

In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums -  explains how she’s secured high-profile press coverage - in just ten months of being in business.

Here’s what you’ll learn in this episode:

  • Sally’s business story  - how getting pregnant two months after her first baby was born inspired her to start her business (2:09)
  • How Sally pitched and partnered with online gift site Not On The High Street (3:55)
  • Sally’s tips on getting accepted by a site like Not On The High Street (5:10)
  • How Sally has created a profitable business in just 10 months (6:41)
  • The impact of press coverage on Sally’s business success (7:16)
  • Why Sally believes building relationships with journalists (and other influencers) is a long term game (12:22)
  • Why Sally thinks it’s good to start with local press coverage (15:25)
  • The importance of a great subject header in an email pitch (16:18)
  • How Sally’s decision to give some of her profits to charity has helped her gain press coverage  (19:20)
  • The snowball effect: how one piece of press coverage can lead to another (21:36)
  • Free resources that can help you get press coverage (20:00)
  • What it’s really like to be a journalist - and how understanding this can help you get press (25:00)
  • The impact of press coverage on Sally’s business (26:40)
  • Why most people need 7 or 8 touchpoints with you before they buy - and what this has to do with PR (27:50)
  • Why Sally believes you have to look beyond traditional PR when promoting your business (30:00)
  • What kind of content you should be publishing on your website to attract traffic (31:00)
  • Why you shouldn’t build your audience on social media  (34:40)
  • Tips on where to get started if you need more clients (34:06)

Key resources

Sally’s website: Mumsback

Sally on Twitter and Instagram

Pre-registration for my online PR course Soulful PR for Starters

My 10 day FREE PR challenge

My blog post on how to land high-profile speaking opportunities

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

My article for the Guardian on what you should say to a friend who’s had a miscarriage

Episode 228: How to land your first TEDx talk with Helen Packham

Helen Packham’s article in the Independent: The three secrets which can make you good at public speaking

Episode 131: How to use media enquiry services

Episode 185: How to use LinkedIn to grow your business with Mark Williams

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

A PDF guide to navigating the podcast episodes

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

Eight common concerns about attending Your Year In PR

Thinking about attending Your Year in PR but can’t make up your mind? I get it.

It’s perfectly natural to worry about whether you’re making the right decision to attend a conference or workshop.

It’s not just about the ticket price. On top of the cost of your ticket, you may also need to budget for travel, accommodation, food - and time spent away from your business. So you need to be sure you’ll get a return on your investment.

With that in mind, here are some of the most common concerns small business owners raise about attending Your Year in PR - and the advice I offer.

If you’re not familiar with the event, Your Year in PR is a media planning masterclass. It’s your chance to dedicate a day planning out the content for your blog/vlog (if you have one), social media, email marketing and press activities for the whole of 2018. You’ll learn strategies you can use to generate ideas, re-purpose content and schedule well ahead of time - so you’ll never be stuck for ideas again. If you want to create content that attracts more likes, comments and shares, you can stay on for a second day of training that focuses on creating shareable content that will help you make more sales in your business

Concern 1: ‘I can’t afford it ’

Some prospective delegates tell me they love the idea of the event - and would attend if they could - but can’t afford it.

My advice

If this sounds like you, the first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’

If you’re reading this post, you’re an entrepreneurial sort. So if you really want to attend an event, I believe you’ve got what it takes to figure out how to get yourself there. Here’s a list of ten things you can try to raise the money to attend a live event.

Try them and let me know how you get on.

Concern 2: ‘I can’t afford to take time away from my business’

Some prospective delegates tell me they love the idea of the event - and think it could be really beneficial - but can’t spare the time away from their business. This is particularly common in product-based business owners, who are often at their busiest in the run up to Christmas.

My advice

Are you really so busy that you can’t spare a day to invest in the long-term health of your business?  Could you put in a few extra hours on a weekend or in the evenings to make up the time - or outsource some tasks that would free you up to attend?

It’s great to be busy, but if you’re firefighting at the expense of promoting your business, in a few months time, you may find you’re short on clients.

When you run a seasonal business, it’s easy to tell yourself that quieter periods are the norm - but it doesn’t have to be the way. Taking time out for some strategic PR planning could help ensure you’re busy all year round - not just at Christmas.

Concern 3: ‘I’m afraid I won’t have time to implement what I learn’

A common concern I hear from owners of prospective delegates is that they won’t get time to implement everything they’ve learned.

My advice

Taking some time out of your normal routine is bound to leave you buzzing with ideas. But once you’re back at your desk, there’s a risk you’ll get bogged down in the day-to-day running of your business and not put into practice what you’ve learned.

Make sure this doesn’t happen to you by blocking out a few hours (ideally in the week or so after the event ) to reflect on what you’ve learned and make a plan to put it into action.

If you come along to Your Year in PR, you’ll also be invited to take part in a live follow-up call with me in January 2018, which will give you accountability and a chance to ask questions about what you’ve learned.  

Concern 4: ‘I sell products rather than offer a service.’

Some prospective delegates tell me they don’t think the event is right for them because they run a product-based business.

My advice

If you’re selling products online, you need to be publishing regular content - ideally on a blog/vlog, on social media and via email - so you can build relationships with prospective customers and attract them to your website (or wherever you’re selling your products). Creating a content schedule - so you know what you’re going to publish, when and where - will keep you consistent, accountable and ensure you never run out of ideas. It will also save you tons of time.

Concern 5: ‘It’s not the right time for me’

Something I hear a lot from prospective delegates is: ‘I love the idea of this event but I don’t think it’s the right time for me. I’m too busy working on my website/I’m building up my client base/I’m not ready to be the face of my business.’

My advice:

A bit of tough love: if you’re selling your products/services online you need to be publishing regular content - ideally on a blog/vlog, on social media and via email - so you can have conversations with prospective customers and attract them to your website. So if now’s not the right time to focus on your content strategy - and make sure this actually happens in 2018 - when will be?

If you’re too busy working in your business to take time out to work on your business I can pretty much guarantee that this time next year you’ll be in exactly the same position as you are right now - wondering where your next customer or client will be coming from. Do you really want to leave it a year to start making positive changes in your business?

Concern 6: ‘I’m worried the content/delegates aren’t a good fit for me’

Some prospective delegates say they love my content - and the Soulful PR community - but they’re not sure if the content/delegates will be a good fit for them.

My advice:

I’ve tried to give as much information as I can on the sales page - including a list of who I the event is right for (and who I think it isn’t). If you have any other questions...just ask!

It’s really not in my interest to have you at the event if it’s not a good fit for you. I want everyone who comes to have a great experience and I certainly don’t want you to leave negative feedback (!) so if it’s not a good fit for you, I’ll tell you straight. So please feel free to share you concerns and ask anything you like. Email me on [email protected] and I’ll get straight back to you.

Concern 7: ‘I’m worried it won’t work for me’

Some prospective delegates say they love the idea of the event, but are worried my media planning strategies won’t work for them.

My advice:

I can’t give you guarantees.  What I can tell you is that I’ve trained hundreds of people in this approach - and it works (even if you have a product-based business).  The key thing is that this is a partnership. I can share all my best ideas, tips and strategies but if you’re not willing to put in the work to make it happen, you won’t get the results you desire. But if you’re willing to do the work and make media planning and content creation a priority, you will get results.

Concern 8: ‘I won’t know anyone else attending’

If you haven’t been to a Soulful PR event before, you may feel worried about not knowing anyone.

My advice

Walking into a conference hall can be intimidating - even when you do know people. That’s why I hold a briefing call ahead of the event where you can ask any questions you have. I have also created a Twitter list and a Facebook group where you can meet other delegates ahead of the event. I’m in the process of putting together a blog post on how to prepare for the event - so when you arrive at the event you’ll already feel part of the family. You can also check out this video to get a feel for what it’s like to attend a Soulful PR event.

I'd love you to join me at Your Year in PR, so if you're ready to get your 2018 PR plan in place, then click here to book your place

 

[186] Three common press-release writing mistakes

Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one.

In this episode, I help you avoid three mistakes you might be making with your press releases.

Here’s what you’ll learn in this episode:

  • What exactly a press release is - and when you should (and shouldn’t) be sending them
  • Why sending emails tailored to your target journalists and publications will be more effective
  • Tips on writing a great email pitch to send with your press release

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Blog post How to write an effective press release for your small business

Blog post How to write emails journalists will actually read

Podcast How to get journalists to say ‘yes’ to you (episode 158)

Podcast What to do if journalists are ignoring you (episode 98)

Podcast How to develop your pitching muscle (and why you need to) (episode 66)

Podcast How not to feel intimidated by journalists (episode 70)

Podcast Should you pitch the same idea to different journalists? (episode 56)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

What's the point of press coverage?

If you run your own business, you may be wondering if it’s worth bothering with traditional PR i.e. coverage in newspapers, magazines and on radio & TV.

You get that it could raise your profile, but you're not sure how it could impact the bottom line of your business.

Here’s four reasons why you should care about traditional PR.

1.It will boost your credibility

Not everyone gets the chance to be interviewed for the BBC or quoted in a top-selling magazine like Marie Claire or Grazia. So if journalists from those kinds of publications or programmes think it’s worth talking to you - or featuring your products - you must be brilliant at what you do.

That’s what your prospective customers or clients will think when they visit your website and it says (ideally on the homepage) ‘as featured in’ the Guardian, Telegraph, BBC, Marie Claire, Huffington Post….’ (or wherever you have been featured). It will also impress potential sponsors, brands, book publishers, event organisers who are looking for speakers - anyone you’d love to work with, in fact.

And of course you don’t just get to share your media success on your website. Talking about your media appearances on your social media platforms - and sharing photographs, links and cuttings where possible - will also help you spread the word that you’re brilliant at what you do.

Vintage Style expert Kate Beavis has been featured in many national publications, including The Guardian, Elle, Psychologies, Marie Claire & Cosmopolitan,which she believes has raised her credibility. She's also appeared on national TV.

Kate Beavis with Eamonn Holmes from ITV's This Morning, after she appeared on the show

2.It will sends traffic to your website

Being featured in the press often means getting a link back to your website from a more influential site. Not only can this be great for your domain authority (which means you should rank high higher in Google), it will also send traffic to your website.

For example, this article I wrote for the Guardian on how to write a press release (published three years ago) sends tons of traffic my way, as do my other articles for the Guardian on small business PR. This particular article ranks on the first page of Google - above my article on my own blog on the topic.

Relocation consultant Melanie Haynes says this article (published over 18 months ago) on how she built a business out of being an expat in Copenhagen still sends her leads and clients, as does her regular column in the expat newspaper the local dk.

Arabel Lebrusan jewellers saw a huge spike in web traffic when this Daily Mail article appeared about an unusual wedding proposal - featuring one of their engagement rings.

Even if you don’t get a link back to your website, if people read an article that features you or hear you on the radio talking about something that interests them, they will ‘Google’ you and head over to your website to find out more.

3.It can help you get clients and customers

If you’re getting more traffic to your website as a result of your press coverage, these are leads you can convert into customers.

Designer and photographer Emma Mapp had a huge increase in orders after her stylish camera bag was featured in the Guardian’s 2016 Christmas Gift Guide. She’s also made sales from her coverage in Stylist and various in-flight magazines.

This article I wrote for PR Week on why I think every PR professionals should spend time in a newsroom before they practice landed me a consultancy job worth around £2k plus dozens of sales of my book. I have even got clients from this piece I wrote about why we need to talk more about miscarriage - proof that people like to do business with people.

Academic Lucy Parsons had a big surge in book sales after her article on how to ace every exam you’ll ever take appeared in the Daily Telegraph. She also got a coaching client directly from the article.

Emma Mapp's camera bag was featured in Stylist magazine resulting in an increase in orders

4.It’s free

A few figures for you:

Cost of a full page advert in a regional newspaper: around £2k/$3k (based on rate card price)

Hiring a PR company £12k/$18k a year (based on three days a month at a modest rate)

Cost of a full page advert in national newspaper £20k/$30k (based on rate card price)

Cost of getting coverage in a magazine or newspaper £0/$0

It gets better; not only is coverage in the media absolutely free, it’s also better for your business or brand. A journalist choosing to feature you because they think their audience will be interested in what you do (rather than because you’ve thrown a wad of cash at them for an advert) will give you far more credibility.

That being said PR is not a quick-fix solution. While you do hear of the odd article that leads to mass sales, for most business owners, PR is a marathon, not a sprint. A one-off feature in a newspaper or radio interview isn’t going to make you millions. But a steady stream of newspaper and magazine articles, and radio & TV appearances over a number of months - or more realistically - years, will help you build credibility and make sales.

If you’re serious about getting PR, you’ll need to roll up your sleeves and put in the ground work. As with anything you achieve in your business, success is rarely the result of a one-off action. It comes from a series of actions you repeat, day after day, week after week, until you get so good at it, you can almost do it in your sleep.

My blog and podcast are full of resources to help. But if you’re keen to get started and don’t want to waste time searching for everything you need,  join my online PR course Soulful PR for Starters.

You’ll be guided, step-by-step through everything you need to learn to get high-profile media coverage for your business. While you’re working through the course, you’ll also get access to me - both in a dedicated Facebook group and on a series of live coaching calls.

Click here if you're ready to learn more about Soulful PR for Starters.

How to prepare for Soulful PR for Starters

Enrolling in an online course a big investment of your time and money. To get the most out of the experience, preparation is vital.

There is nothing more annoying than starting a course then finding you can’t find the materials or haven’t got enough time to complete the activities

With that in mind, here’s everything you need to know about preparing for Soulful PR for Starters, which opens again in March. 

1.Set up a dedicated email folder for Soulful PR for Starters

Redirect any mail relating to Soulful PR for Starters to the folder, so you can find emails relating to the course easily - including your login details for the members’ area (these will be emailed to you when the course starts officially).

Whitelist my email address (i.e. add it to a safe list of emails) to ensure they don’t end up in spam. The method for doing this will vary according to your email provider, but if you Google ‘how to whitelist an address with [INSERT NAME OF EMAIL PROVIDER]’ you can easily find instructions.

2.Bookmark the learning area (and this post)

Bookmark this post so you can revisit it when you have any questions. We’ll be updating it with more info over the next few weeks.

On the first day of the course you’ll receive your log-in details for the learning area (where the learning materials will be stored). Bookmark this URL when it arrives.

3.Introduce yourself in the members’ area

There is a private Facebook Group for Soulful PR for Starters students. This is the place to pose questions (both to myself and other members) and have conversations.  Do go ahead and introduce yourself to the other students.

4.Join Twitter (if you haven’t already)

Twitter is the social media network where most journalists hang out - and we’ll be making the most of it during the course. So if you’re not already active on Twitter, set up an account and start using it.

If you’re a complete newbie, this article on how to get started with Twitter is a useful guide.

If you want to get more experience of using Twitter, do join my #soulfulprhour Twitter chat on Sunday evenings 8-9pm (BST). If you a complete newbie, read my guide on how to take part in a Twitter chat.

You might also want to follow our Soulful PR for Starters Twitter list.

5.Study the course schedule (and get key dates in your diary)

Spend some time familiarising yourself with the course schedule, including when you’ll receive the learning materials. Soulful PR for Starters is an eight-week course that includes six classes (video lessons of around 30-45 mins long plus related activities). You’ll also get five bonus sessions, which will be published at regular intervals during the course.

Here is an outline of the programme:

Session 1: Setting your intentions

Session 2: Connecting with journalists who are already looking for help with stories

Session 3: Developing story ideas for journalists

Live call 1. Date and time tbc. N.B. NO NEW SESSIONS WILL BE PUBLISHED THIS WEEK

Session 4: Pitching to journalists (including press release writing)

Session 5: Dealing with journalists (including finding their contact details)

Session 6: Maximising your press coverage (how to make each story go further)

Live call 2. Date and time tbc. 

Bonus material will be published at regular intervals during the course.

Bonus modules:

  • Traditional PR for social media managers and marketers (available September 11)
  • Newsjacking (using topical news stories to get media coverage)
  • Dealing with negative comments/criticism
  • 3 x video interviews with editors from Marie Claire, Grazia magazine and the Huffington Post - in which they share their tips on how to get featured in their publications
  • Influencer marketing (an introduction)

6.Do some background reading

If you’re new to PR, it can be a good idea to do some background reading before you start the course. My book, Your Press Release is Breaking My Heart, is a great starting point but is absolutely not compulsory.

As a minimum, I would recommend reading these blog posts:

How to tell your story in the media (without being boring)

How to write emails journalists will actually read

How to connect with journalists on social media (without feeling like a crazy stalker)

If you're new to PR my book is a great starting point but is absolutely not compulsory

7.Consider blogging about your experience

Taking an online course can be overwhelming. There is so much information coming at you, it can be easy to miss things. Reflecting on your experience and setting goals can be a great way to document your progress as copywriter Tarzan Kay does in this review of Marie Forleo’s B-SchoolYou may also be able to turn it into useful content for your own audience.

I’d recommend writing a ‘before’ and ‘after’ blog post. Stating publicly on your blog that you are taking an online course also gives you accountability (telling your audience you’re learning how to get traditional PR coverage means you have to follow through, right?).

8.Block out time for follow up

It’s easy to finish an online course full of brilliant ideas. Sadly, it’s just as easy to get bogged down the minute the course is over, forget everything you’ve learned and not follow up on what you’ve learned. Make sure this doesn’t happen to you by blocking out a few hours (ideally in the week or so after the course finishes) to reflect on what you’ve learned and make a plan to put it into action.

If you haven't yet enrolled in Soulful PR for Starters, you can do so here