If you want to get high-profile press coverage for your business - without pitching journalists or writing press releases - media enquiry services like #journorequest, Response Source, and Help A Reporter Out can be a brilliant resource. These services put journalists who are looking for people to talk to in touch with people who want... READ MORE
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[229] How to get big press coverage on a small business budget with Sally Bunkham
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In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums - explains how she’s secured high-profile press coverage - in just ten months of being in business. Here’s what you’ll learn in this episode: Sally’s business story - how getting pregnant two months after her first baby was... READ MORE
Eight common concerns about attending Your Year In PR
Thinking about attending Your Year in PR but can’t make up your mind? I get it. It’s perfectly natural to worry about whether you’re making the right decision to attend a conference or workshop. It’s not just about the ticket price. On top of the cost of your ticket, you may also need to budget... READ MORE
[186] Three common press-release writing mistakes
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Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one. In this episode, I help you avoid three mistakes you might be making with your press releases. Here’s what you’ll learn in this episode: What exactly a press release is... READ MORE
What's the point of press coverage?
If you run your own business, you may be wondering if it’s worth bothering with traditional PR i.e. coverage in newspapers, magazines and on radio & TV. You get that it could raise your profile, but you're not sure how it could impact the bottom line of your business. Here’s four reasons why you should care... READ MORE
How to prepare for Soulful PR for Starters
Enrolling in an online course a big investment of your time and money. To get the most out of the experience, preparation is vital. There is nothing more annoying than starting a course then finding you can’t find the materials or haven’t got enough time to complete the activities With that in mind, here’s everything... READ MORE
