journalists

How I chose the speakers for Media Influence Live

If you’re thinking of coming along to Media Influence Live you may want to know more about the speakers - and how I chose them. A quick bit of background: Media Influence Live is a two-day event for business owners who want to learn how to promote themselves in the media. Come along to the... READ MORE

How to use media enquiry services like #journorequest to get press coverage

If you want to get high-profile press coverage for your business - without pitching journalists or writing press releases - media enquiry services like #journorequest, Response Source,  and Help A Reporter Out can be a brilliant resource. These services put journalists who are looking for people to talk to in touch with people who want... READ MORE

[229] How to get big press coverage on a small business budget with Sally Bunkham

In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums -  explains how she’s secured high-profile press coverage - in just ten months of being in business. Here’s what you’ll learn in this episode: Sally’s business story  - how getting pregnant two months after her first baby was... READ MORE

[224] How to write an email pitch to journalists

If you want to get media coverage for your business in newspapers, magazines and on radio and TV, you need to know how to write a great email pitch to journalists. In this episode, I share my tips on crafting a must-read email pitch to the media. Here’s what you’ll learn in this episode: What... READ MORE

[222] How to write a press release for your small business

If you want to get coverage in newspapers, magazines and on radio and TV, it’s a good idea to know how to put together a compelling press release. In this episode, I share my tips on the key ingredients of a press release, including how to write one and who you should be sending it... READ MORE

What's the point of press coverage?

If you run your own business, you may be wondering if it’s worth bothering with traditional PR i.e. coverage in newspapers, magazines and on radio & TV. You get that it could raise your profile, but you're not sure how it could impact the bottom line of your business. Here’s four reasons why you should care... READ MORE

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