journalists

How I chose the speakers for Media Influence Live

If you’re thinking of coming along to Media Influence Live you may want to know more about the speakers - and how I chose them.

A quick bit of background: Media Influence Live is a two-day event for business owners who want to learn how to promote themselves in the media. Come along to the event and you’ll get to meet 10 high-profile journalists and influencers from leading newspapers, magazines, radio and TV plus some of the UK’s leading bloggers, podcasters and YouTubers.

Although I did put out a call for speakers, which did help me find some new talent, the majority of speakers are people I have built personal relationships with over time - which is useful to note if you’re looking to get booked as a speaker yourself.

Leah Green (Photography by Graeme Robertson)
Leah Green (Photography by Graeme Robertson)

Leah Green

Multimedia journalist, Guardian

@LeahGreenTweets

I came across Leah over a year ago, when she invited me to create this video opinion article for the Guardian on miscarriage after seeing an article I’d written on the topic. As a multimedia journalist on a national newspaper, I feel she is well-placed to help you understand how to connect with the traditional media in a time when sending a press release is no longer enough. A time when stories are gathered from a multitude of sources (including social media), driven by data (including search engine optimisation) and delivered in a variety formats - even on newspapers that have been around for hundreds of years.

Polly Dunbar
Polly Dunbar

Polly Dunbar

Contributing editor, Grazia

@Polly_Dunbar

I found Polly on Twitter when I put a call out for a journalist on a glossy magazine to speak at my event. I got half a dozen recommendations by return - which is a lesson in itself about where you should be hanging out if you want to connect with high-profile journalists. If you’re keen to get featured in publications like Grazia, it’s important to understand who does what on a glossy magazine, how far they work ahead, the best ways to get in touch and what kind of ideas editors are looking for. Polly has also written for (amongst others) the Mail on Sunday, Daily Telegraph, Stylist and The Pool, so she’ll be able to give you the lowdown on a number of different publications.

Adrian Butler
Adrian Butler

Adrian Butler

Producer, Good Morning Britain

@adrianbutler

Adrian has been speaking at my events for so long, I can’t actually remember how I met him, but I’m guessing he was introduced by a friend. As a producer on ITV’s Good Morning Britain - who has also worked on This Morning - he is well-placed to talk about what TV producers are looking for in a guest on popular daytime shows and how to get their attention. Adrian is brilliant at explaining how the world of TV works in simple, jargon-free language which is why I keep asking him back.

Jessica Dante
Jessica Dante

Jessica Dante

Love & London

@Jess_inLondon

YouTuber Jess responded to my call for speakers for Media Influence Live and what I loved about her pitch was that she had clearly read my brief and spent some time researching the content of previous events (like this blog post on what it’s like to attend one of my events). This meant she was able to suggest a topic that was ‘spot on’ for the event. As I didn’t know her, I first invited her to be a guest on my podcast where she share some fantastic insights on how to use YouTube to build your email list. Jess is a brilliant example of someone who is building media influence through her own content - essentially creating her own TV show to promote her travel guide business.

You can find Jess Dante’s Youtube channel here.

Clare McDonnell
Clare McDonnell

Clare McDonnell

Presenter, BBC Radio 5 Live

@claremcdonnell1

I met Clare McConnell a few years back when I was doing the newspaper review at BBC Radio Kent. It was her last day as presenter of the breakfast show and she mentioned she was moving to BBC Radio 5 Live, so I asked for her contact details. She’s since spoken at several of my live events. I’ve also hired her to help me deliver radio & TV training to businesses and charities. What I love about Clare - who is a regular presenter on 5 Live Breakfast with Nicky Campbell - is that she is warm, approachable and genuinely interested in people. Previous delegates who have followed up with her after events tell me she’s really helpful - throwing a name/contact their way  - even if she isn’t the right person to cover their story.

Emma Gannon
Emma Gannon

Emma Gannon

Author & broadcaster

@emmagannon

I found Emma when I was checking the podcast charts to see how mine was doing! I noticed this podcast called Crl Alt Delete that was always ahead of mine in the business category so I thought I’d better listen. The first episode I listened to was an interview with Seth Godin (one of my heroes and clearly one of hers) and the second with YouTuber Zoella.

What I love about Emma - former social media editor of Glamour - is that she is an example of someone who isn’t waiting to be picked. She’s out there making her own media. This has created opportunities for her in the traditional media and she has been published everywhere from the Telegraph to Teen Vogue. She also makes regular appearances on radio & TV. Emma has experience working with brands and is currently working on a national advertising campaign with Microsoft, which is being advertised across mainstream TV, cinema, social, YouTube and out-of-home billboards. All of this makes her a true example of someone who is building media influence.

You can listen to Emma’s podcast here. Her book The Multi-Hyphen Method is available here.

Emily Cope
Emily Cope

Emily Cope

Feature writer, The Sun’s Fabulous magazine

@emily_cope1

Emily’s name was familiar to me because she regularly uses media enquiry services to find people to talk to for the articles she is writing. This means that as well as talking about how you can get featured in a popular weekend supplement like Fabulous, she is well placed to talk about how you can ‘get found’ by journalists - without having to send endless pitches and press releases.

Charlotte Jacklin
Charlotte Jacklin

Charlotte Jacklin

Founder, Betty Magazine

@BettyMagazine

Gone are the days when you have to wait to be picked by magazine editors. Now you can create high quality media content that helps you build an audience, attract customers and traditional media coverage. This is exactly what Charlotte has done with Betty Magazine. As well as talking about how she has created her own online magazine, Charlotte will also be able to share how she has built a loyal following on Instagram and how that has impacted on her business. The fact I first heard about on Charlotte on a podcast then connected with her on Twitter tells you everything you need to know about building media influence.

Jessica Lorimer

Jessica Lorimer
Jessica Lorimer

Sales Expert

@JessicaLorimer

This is a bit of a random one. I first ‘met’ Jessica when I saw her response to a request from Youpreneur founder Chris Ducker for podcast guests on Facebook. When I checked out her website I thought she’d be the perfect guest for my podcast on the topic of how to make more sales (without being spammy). I loved her practical, no-nonsense advice and ten minutes into the interview, I knew I wanted to book her to speak at one of my events. At Media Influence Live, she’ll be sharing her wisdom on how to sell yourself to journalists, podcast hosts, event organisers (and anyone else you want to impress) - without feeling like a total pain in the ass. I can’t wait for this session.

Andrew and Pete
Andrew and Pete

Andrew and Pete

Content Marketing Experts

@andrewandpete

I first met Andrew and Pete at a Seth Godin event in London a few years’ back. Since then, I’ve met them at numerous marketing events and shared a stage with them at numerous events including CMA Live and Social Day. Not only are they talented speakers and content creators who can make any subject interesting (if you don’t believe me, check out their YouTube video on GDPR), they are also brilliant at creating opportunities from themselves - from securing speaking gigs to getting high profile guests on their podcast (and getting them to do ridiculous things). They have tons of media influence and will be sharing their ninja tips on how to get anyone to say 'yes' to you at the event.

Janet Murray
Janet Murray

Janet Murray

PR & marketing strategist & event founder

@jan_murray

As the event founder, I think it’s important you hear me speak on the day and here’s why. While I have a traditional media background (18 years writing and editing for newspapers like the Guardian) I’m increasingly aware that building media influence goes way beyond traditional PR (newspapers, magazines, radio & TV). I’ve been featured in tons of high-profile publications and programmes, but what’s really moved the needle for me in my own business is making my own media: my blog, podcast, social media, email marketing, creating guest content (for example, being a guest on podcast interviews) and speaking at live events. As well as hosting the event, I’ll be sharing a brand new talk on how to get media famous (without even trying).

The great thing about Media Influence Live is that you won’t just get to hear everyone above speak on stage, you can also chat to them, informally, throughout the whole day. So you can find out what kind of content they’re looking for, how to pitch them and get lots of personal tips, tricks and advice. You’ll also get to meet them all, one-to-one, in the speed networking session. 

Ready to book your ticket? Head here.

 

How to use media enquiry services like #journorequest to get press coverage

If you want to get high-profile press coverage for your business - without pitching journalists or writing press releases - media enquiry services like #journorequest, Response Source,  and Help A Reporter Out can be a brilliant resource. These services put journalists who are looking for people to talk to in touch with people who want to be featured in the media. Most are free and/or offer a free trial, so it’s a win-win for everyone involved.

But how do you find opportunities that are suitable for you and your business? And what’s the best way to respond to journalists’ requests? Here’s the nine most common questions I get asked about media enquiry services (along with my answers) which should give you everything you need to know to get started.

1. What are media enquiry services and how do they work?

Media enquiry services put journalists who are looking for people to talk to, in touch with people who want to be featured in media.

Sign up for media enquiry services like Response Source, Gorkana,  Journolink, Ask Charity, Help A Reporter Out  or Sourcebottle and you’ll get regular email updates from journalists who are looking for experts and case studies to feature in their work.  Some are free and some offer free trials, so you can start building your media contact database immediately.

If you’re in the UK, I’d recommend starting with Response Source. If you’re in the US or elsewhere in the world, I’d start with Help A Reporter Out or Sourcebottle.

If you have a product based business you might also consider a service like Pressloft or Ace Media. These allow you to upload images of your products, along with searchable ‘tags’ that describe your product. So, for example, if a journalist is searching for rose gold gift ideas for a feature they’re working on - and you make rose gold necklaces - your products should appear in their search.

#Journorequest is a hashtag  journalists and bloggers use to post requests for help with specific articles or programmes. Most #journorequests are submitted by UK journalists and bloggers, but there are some international requests, so  it’s definitely worth keeping an eye out.

2. How should I respond to media requests?

If you spot a request you think you can help with, simply tweet/email the journalist back with the information they have asked for.  A journalist will quickly be able to decide if you’re the right person to help with the story so - unless they ask for more - a sentence or two is fine. The example below is the perfect response - short, to-the-point and offering everything the journalist needs to decide whether she's a good fit for the story. 

3. What if I don’t spot any media requests  that are relevant to my business?

When I tell some business owners about resources like #journorequest, they take a look then say ‘I can’t find anything that’s relevant to my business.’

This is pretty short-sighted. You wouldn’t expect your business to explode after sending one tweet or creating one Instagram post. So why would you expect to strike gold the first time you use a  media enquiry service?

If you’re serious about using this as a way to get press coverage, you need to think long-term. Which means checking in daily, over a series of months and/or years. 

You also need to be realistic. Journalists aren’t in the business of writing articles or making programmes that promote small businesses (if you want that kind of coverage, you have to pay for it). What they’re generally looking for is experts (people who can give their views on a topic from their experience) or case studies (people who have relevant experiences to share).

Take this example from Sarah Connelly, who owns a lingerie shop in Edinburgh. While  journalists would be unlikely to write a story about the fact her shop exists, they were interested in her expert view as to whether underwired bras are going out of fashion - which was still a great plug for her business.

Sarah Connelly in the Daily Mail

This example from Sally Bunkham - who creates and sells luxury gift hampers for new mums - shows how sharing personal experiences can be a great way to get press coverage for your business (she picked up this request from #journorequest).

Sally Bunkham in The Sun

If you’re prepared to use your imagination, you can ‘bend’ most requests to allow you to mention your business, as in this example by personal stylist LouLou Storey

Even if you can’t see a way to ‘bend’ the request to get a mention for your business, it can be worth helping out anyway (either yourself or by recommending a friend/colleague). Remember this is a long-term game;  doing a journalist a favour - even when there’s nothing in it for you - means that when you do have a relevant story to pitch, they’re far more likely to read your email or take your call.

And don’t forget that people like to do business with people. Getting media coverage for topics that don’t have anything to do with your business can still be great for building your profile. Writing articles and being quoted in the press about the topic of miscarriage (something I have personal experience of) has not only helped me build my profile, it’s also brought me clients.

4. What if I have a product based business?

If you have a product-based business you may think that being featured in product round-ups is the only way to get press coverage. But as the examples above show, positioning yourself as an expert in your industry and/or sharing your personal story is a great way to get press coverage for your business.

5. What if I respond to a journalist and don’t hear back?

Don’t take it personally. Not hearing back does not mean there was anything ‘wrong’ with your response. It may simply be that the journalist received hundreds of responses and didn’t have time/space to feature all of them. It could also be that some of the responses they received were a better fit for that particular story than yours.

It’s fine to chase (just forward your original email with a polite ‘just wondering if you’d had a chance to consider this?’) but if you haven’t heard after one or two follow-ups it’s probably safe to assume they’re not interested. That doesn’t mean they won’t be interested on another occasion, so just put it behind you and move onto the next request.

6. What if a journalist says they’re going to include my story and then I get dropped?

Because of the nature of the media (the news agenda moves at an incredible pace) this happens all the time. So don’t take it personally and, whatever you do, don’t get stroppy with the journalist involved. You may need that relationship in the future.

7. What should I do if I’m promised a mention of my business and it doesn’t happen?

This is annoying - particularly if you’ve been promised a mention and/or link. But it’s not worth losing your cool over. If it happens to you, simply send a polite email to the journalist saying you loved the article/programme but were disappointed not to get a mention and ask if there is anything they can do. Most journalists will be willing to help, but remember that a link/mention isn’t your ‘right’ - this will only be included if the editor thinks it’s  relevant. Remember also that even if you don’t get that link you were hoping for, if it’s a good piece of content, people will still search and find you online (which is why it’s important to have a website and/or be active on social media).

8. What should I do after I’ve been featured in the press?

Building relationships with the media is a long-term game, so when you’ve been featured in the press, don’t forget to thank the journalist (I’d suggest a tweet and an email) and let them know you’re available to help with future stories. This is also the best time to pitch an idea of your own as you’ll still be fresh in their mind.

You might want to check out this blog: How to write an email pitch for a journalist.

Don’t be offended if you don’t hear anything back. Most journalists get hundreds of emails every day, which means answering only those messages that are immediately relevant can be the only way to stay sane (believe me,  after 18 years in the trade, I know!). Which means they may well have read your message and ‘clocked’ your name for future reference.

9. How do I leverage my press coverage?

If you’ve been featured in the press - particularly in a high-profile media outlet - you may think journalists on similar publications/programmes will be interested in featuring your story. In reality, the opposite is often true.

Journalists love exclusives, so if you’ve just been featured in Marie Claire magazine, it’s unlikely Red (which has a similar audience) would want to run the same story. There are exceptions (for example, a national publication might pick up on a story that’s been featured in the local press) but let your common sense guide you and you shouldn’t go far wrong.

If you want to be featured in the likes of The GuardianHuffington Post or Psychologies Magazine why not join my FREE 10-day PR Challenge? You can sign up here.

 

[229] How to get big press coverage on a small business budget with Sally Bunkham

In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums -  explains how she’s secured high-profile press coverage - in just ten months of being in business.

Here’s what you’ll learn in this episode:

  • Sally’s business story  - how getting pregnant two months after her first baby was born inspired her to start her business (2:09)
  • How Sally pitched and partnered with online gift site Not On The High Street (3:55)
  • Sally’s tips on getting accepted by a site like Not On The High Street (5:10)
  • How Sally has created a profitable business in just 10 months (6:41)
  • The impact of press coverage on Sally’s business success (7:16)
  • Why Sally believes building relationships with journalists (and other influencers) is a long term game (12:22)
  • Why Sally thinks it’s good to start with local press coverage (15:25)
  • The importance of a great subject header in an email pitch (16:18)
  • How Sally’s decision to give some of her profits to charity has helped her gain press coverage  (19:20)
  • The snowball effect: how one piece of press coverage can lead to another (21:36)
  • Free resources that can help you get press coverage (20:00)
  • What it’s really like to be a journalist - and how understanding this can help you get press (25:00)
  • The impact of press coverage on Sally’s business (26:40)
  • Why most people need 7 or 8 touchpoints with you before they buy - and what this has to do with PR (27:50)
  • Why Sally believes you have to look beyond traditional PR when promoting your business (30:00)
  • What kind of content you should be publishing on your website to attract traffic (31:00)
  • Why you shouldn’t build your audience on social media  (34:40)
  • Tips on where to get started if you need more clients (34:06)

Key resources

Sally’s website: Mumsback

Sally on Twitter and Instagram

Pre-registration for my online PR course Soulful PR for Starters

My 10 day FREE PR challenge

My blog post on how to land high-profile speaking opportunities

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

My article for the Guardian on what you should say to a friend who’s had a miscarriage

Episode 228: How to land your first TEDx talk with Helen Packham

Helen Packham’s article in the Independent: The three secrets which can make you good at public speaking

Episode 131: How to use media enquiry services

Episode 185: How to use LinkedIn to grow your business with Mark Williams

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

A PDF guide to navigating the podcast episodes

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[224] How to write an email pitch to journalists

If you want to get media coverage for your business in newspapers, magazines and on radio and TV, you need to know how to write a great email pitch to journalists.

In this episode, I share my tips on crafting a must-read email pitch to the media.

Here’s what you’ll learn in this episode:

  • What exactly is an email pitch (and when you should send one) (2:10)
  • The importance of a great email subject header (2:35)
  • How to write a compelling first line for your email pitch (3:12)
  • The style of writing you should aim for in your pitch (3:40)
  • How to make use of an ‘about me’ section (4:00)

Key resources

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

My blog post on how to write emails journalists will actually read

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[222] How to write a press release for your small business

If you want to get coverage in newspapers, magazines and on radio and TV, it’s a good idea to know how to put together a compelling press release.

In this episode, I share my tips on the key ingredients of a press release, including how to write one and who you should be sending it to.

Here’s what you’ll learn in this episode:

  • When you should send a press release (2:56)
  • Key pointers on how to put a great press release together (4:14)
  • How to craft a great opening line for your press release (5:35)
  • How to make use of quotations in your press release (7:28)
  • What to put in the ‘notes to editor’ section (8:34)
  • Whether you should include photos (8:43)
  • Who you should send the press release to - and why you should avoid generic addresses (9:05)
  • What to do if you don’t get a response (9:35)

Key resources

My YouTube channel

My video on how to write a press release

My blog post on how to write an effective press release for your small business

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

What's the point of press coverage?

If you run your own business, you may be wondering if it’s worth bothering with traditional PR i.e. coverage in newspapers, magazines and on radio & TV.

You get that it could raise your profile, but you're not sure how it could impact the bottom line of your business.

Here’s four reasons why you should care about traditional PR.

1.It will boost your credibility

Not everyone gets the chance to be interviewed for the BBC or quoted in a top-selling magazine like Marie Claire or Grazia. So if journalists from those kinds of publications or programmes think it’s worth talking to you - or featuring your products - you must be brilliant at what you do.

That’s what your prospective customers or clients will think when they visit your website and it says (ideally on the homepage) ‘as featured in’ the Guardian, Telegraph, BBC, Marie Claire, Huffington Post….’ (or wherever you have been featured). It will also impress potential sponsors, brands, book publishers, event organisers who are looking for speakers - anyone you’d love to work with, in fact.

And of course you don’t just get to share your media success on your website. Talking about your media appearances on your social media platforms - and sharing photographs, links and cuttings where possible - will also help you spread the word that you’re brilliant at what you do.

Vintage Style expert Kate Beavis has been featured in many national publications, including The Guardian, Elle, Psychologies, Marie Claire & Cosmopolitan,which she believes has raised her credibility. She's also appeared on national TV.

Kate Beavis with Eamonn Holmes from ITV's This Morning, after she appeared on the show

2.It will sends traffic to your website

Being featured in the press often means getting a link back to your website from a more influential site. Not only can this be great for your domain authority (which means you should rank high higher in Google), it will also send traffic to your website.

For example, this article I wrote for the Guardian on how to write a press release (published three years ago) sends tons of traffic my way, as do my other articles for the Guardian on small business PR. This particular article ranks on the first page of Google - above my article on my own blog on the topic.

Relocation consultant Melanie Haynes says this article (published over 18 months ago) on how she built a business out of being an expat in Copenhagen still sends her leads and clients, as does her regular column in the expat newspaper the local dk.

Arabel Lebrusan jewellers saw a huge spike in web traffic when this Daily Mail article appeared about an unusual wedding proposal - featuring one of their engagement rings.

Even if you don’t get a link back to your website, if people read an article that features you or hear you on the radio talking about something that interests them, they will ‘Google’ you and head over to your website to find out more.

3.It can help you get clients and customers

If you’re getting more traffic to your website as a result of your press coverage, these are leads you can convert into customers.

Designer and photographer Emma Mapp had a huge increase in orders after her stylish camera bag was featured in the Guardian’s 2016 Christmas Gift Guide. She’s also made sales from her coverage in Stylist and various in-flight magazines.

This article I wrote for PR Week on why I think every PR professionals should spend time in a newsroom before they practice landed me a consultancy job worth around £2k plus dozens of sales of my book. I have even got clients from this piece I wrote about why we need to talk more about miscarriage - proof that people like to do business with people.

Academic Lucy Parsons had a big surge in book sales after her article on how to ace every exam you’ll ever take appeared in the Daily Telegraph. She also got a coaching client directly from the article.

Emma Mapp's camera bag was featured in Stylist magazine resulting in an increase in orders

4.It’s free

A few figures for you:

Cost of a full page advert in a regional newspaper: around £2k/$3k (based on rate card price)

Hiring a PR company £12k/$18k a year (based on three days a month at a modest rate)

Cost of a full page advert in national newspaper £20k/$30k (based on rate card price)

Cost of getting coverage in a magazine or newspaper £0/$0

It gets better; not only is coverage in the media absolutely free, it’s also better for your business or brand. A journalist choosing to feature you because they think their audience will be interested in what you do (rather than because you’ve thrown a wad of cash at them for an advert) will give you far more credibility.

That being said PR is not a quick-fix solution. While you do hear of the odd article that leads to mass sales, for most business owners, PR is a marathon, not a sprint. A one-off feature in a newspaper or radio interview isn’t going to make you millions. But a steady stream of newspaper and magazine articles, and radio & TV appearances over a number of months - or more realistically - years, will help you build credibility and make sales.

If you’re serious about getting PR, you’ll need to roll up your sleeves and put in the ground work. As with anything you achieve in your business, success is rarely the result of a one-off action. It comes from a series of actions you repeat, day after day, week after week, until you get so good at it, you can almost do it in your sleep.

My blog and podcast are full of resources to help. But if you’re keen to get started and don’t want to waste time searching for everything you need,  join my online PR course Soulful PR for Starters.

You’ll be guided, step-by-step through everything you need to learn to get high-profile media coverage for your business. While you’re working through the course, you’ll also get access to me - both in a dedicated Facebook group and on a series of live coaching calls.

Click here if you're ready to learn more about Soulful PR for Starters.