Launch strategy

[286] On-Air Coaching: How do I get people to buy my product before it’s launched?

Do you have an idea for a new product or service you would like to launch but don’t know how to get started?

Listen to this latest on-air coaching episode with Ruth Oldfield from Coffee and Kin for practical tips on how to prepare for a product launch, including how to assess whether your business is ready for it!

Here’s what you’ll learn in this episode:

  • Ruth’s business story (0:50)
  • Setting your sales targets and how to achieve them (6:00)
  • How to change your focus from selling products to becoming an ‘expert’ (and the types of content you can create to support that) (8:02)
  • How to get serious about selling (with no excuses) (14:00)
  • How to prepare for your product launch (19:40)

Resources

Ruth Oldfield’s Website - Coffee and Kin

Ruth Oldfield on Instagram and Twitter

LeadPages (Affiliate Link)

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[256] How to promote an online challenge

Around 1800 people signed up for my recent Facebook page engagement challenge - would you like to know how?

In this episode, I share my best tips and strategies for promoting an online challenge (or any product or service launch).

Here’s what you’ll learn this episode:

  • Why you may need a reality check if you’re selling/promoting online (3:35)
  • How to start promoting your challenge with a pre-launch phase (5:24)
  • How to set up a waiting list for a challenge (7:37)
  • Why your email list is vital for a launch plus some surprising statistics about the sign ups for my recent online challenge (9:30)
  • How to market a launch through your email list (14:20)
  • How to create a successful Facebook ad for your online challenge or launch (15:40)
  • Other ways to promote your online challenge (18:00)

Resources

7 Day Free Facebook Page Engagement Challenge

LeadPages (Affiliate Link)

Episode 254: How to build your email list through online challenges

Episode 178: How to plan a social media campaign for a launch

Episode 117: How to create a successful product launch with Natalie Lussier

Infusionsoft

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook