marketing tips

[219] How to get your ideal clients to fall in love with you with Laura Pearman

In this episode, headshot photographer Laura Pearman talks about her innovative approach to marketing: how she ‘handpicks’ her clients and gets them queuing up to work with her - and how you can apply her ideas to your own business. Here’s what you’ll learn in this episode: How Laura Pearman targets the people she really... READ MORE

[206] How to get new customers or clients

If you need to generate more income in your business, your instinct is probably to look for new customers/clients. In this episode, I explain why starting with your existing customers and clients - and their friends - is the quickest way to generate income in your business. Here’s what you’ll learn in this episode: Why... READ MORE

[176] How to plan and deliver a great talk

Speaking at events can be a great way to promote your business, but if you haven’t done any public speaking before you might not know where to start. In this episode, I share practical tips on how to deliver a really great talk - from mapping out your content to questions you should ask the... READ MORE

[142] Stop marketing to everyone

Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn’t be afraid of niching down your business Here’s what you’ll learn in this episode: Why people love specialists and experts (and why that’s important) How having a niche makes it... READ MORE

[138] Five reasons not to be afraid of giving away free content

You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn’t be further from the truth. In this episode, I explain why creating free content that answers your customers' questions is simply another form of advertising (that’s completely free - bonus!). Here’s what... READ MORE

[125] How to make marketing simple

You might think that creating a marketing strategy for your business is a complicated process, but by breaking it down into just three areas you can easily create a straightforward plan. In this episode, marketing expert Roger Edwards shares his advice on simplifying the marketing strategy for your business. Here’s what you’ll learn in this... READ MORE

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