media diary owners club

Common concerns about the 2020 Social Media Diary & Planner

Thinking about buying my 2020 Media Diary or joining the Media Diary Owners’ Club?

It’s natural to worry about whether you’re making the right decision (and the consequences of making the wrong choice).

If you’re not familiar with the 2020 Media Diary, it’s an A4 desk diary that’s packed with awareness dates and key dates you can use to plan your media content.

If you want support and accountability you can also join the Media Diary Owners’ Club. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary) .

You can find out more about it here.

Here are some of the most common concerns prospective customers raise about buying the Media Diary.

Concern 1: ‘I can’t afford it.’

Some prospective members tell me they love the idea of the 2020 Media Diary and/or Media Diary Owners’ Club and would love join if they could - but they can’t afford it.

My advice

If you’re not making much money - or are in the very early stages of your business - it’s understandable to be nervous about your marketing spend.

But the 2020 Media Diary is not just a diary - it’s packed full of awareness days and key dates you can use to plan your media content for the coming year. Not only will it save you time, it will also help you make more sales in your business.

Investing in the 2020 Media Diary, works out as around 10p a day (less if you grab the pre-order price available until the 21st of October 2018). If you join the Media Diary Owners’ Club it’s less than 28p a day. So if you’re on a budget, it’s actually a really cost-effective marketing spend.

If you’re reading this post, you’re clearly an entrepreneurial sort. The first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’ This list of ten things you can do to raise the money for training/business development should help you generate some ideas.

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this. Or would it be a better use of your time to have them all in one place in your media diary?

Concern 2: 'I bought it last year and didn't use it as much as I hoped'

Some small business owners tell me they bought the 2018 Media Diary but haven't used it as much as they hoped. They're worried that if they buy it again, the same thing will happen.

My advice: 

Don't beat yourself up about it. We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a content marketing plan for 2019 – and stick to it.

You should find this blog post helpful: what to do if you bought the 2019 Media Diary (but didn't use it as much as you'd hoped). 

Concern 3: ‘I don’t have time’

Some small business owners tell me they love the idea of the 2020 Media Diary but are so busy they don’t have time to create content - they’re too busy running their business.

My advice:

If you want to generate a constant stream of leads and sales for your business - and not be constantly wondering where your next customer is coming from, you need to give people a reason to visit your website. That means publishing regular content - on your blog/vlog, for your email subscribers, on social media and, ideally, in the press.

It’s great to be busy, but if you’re firefighting at the expense of marketing, in a few months time, you may find you're short of customers/clients. 

Are you really so busy that you can’t spare a few hours a week to invest in the long-term health of your business?

Concern 4: ‘It won’t work for me’

Some prospective customers say they love the idea of the 2020 Media Diary and Owners’ Club, but feel it won’t work for them because they don’t trust themselves to use the diary.

My advice:

If you like the idea of the diary, but are worried you won’t be able to stick to a content plan, I’d recommend you join the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary).

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider joining.

Concern 5: ‘I'm not based in the UK' 

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but are concerned that the dates will be UK specific (because that's where I'm based). 

My advice:

Most of the dates in the diary are generic i.e. they are relevant wherever you are in the world. Where they are specific to a particular country, we specify. However do bear in mind that the 2019 Media Diary is not intended to be static document. To get the best results from the diary,  you should use the dates provided as a starting point, then personalise it according the industry/industries that are relevant to you - and where you live.

Concern 6: ‘I do all my media planning online’

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but feel it’s not suitable for them because they do all their media planning online.

My advice:

If you like the idea of having all the key dates and awareness dates to plan your media content - you should definitely consider joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary.

You’ll also get the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary).

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this? Or would it be a better use of your time to have them all in one place in your media diary?

 

Concern 7: ‘I don’t like the size and layout of the diary’

Some prospective customers tell me they love the idea of the 2020 Media Diary & Social Media Planner, but don’t like the size and/or layout.

My advice:

Sadly, it’s impossible to create a diary with a size, shape and layout that will please absolutely everyone.

But while there are plenty of marketing planners out there, there are none (I am aware of) that offer hundreds of key dates and awareness days for small business owners. That’s the USP of the media diary.

Because we aim to include several awareness days for each day, it would be difficult to downsize to A5 unfortunately - you’d need a magnifying glass to read them.

If you like this approach to media content planning and want access to all the key dates and awareness days (without having to spend days researching them yourself), you should definitely consider buying one anyway or joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary - plus additional training, accountability and support.

Some media diary owners tell us they buy the diary and use it in conjunction with another diary/planner or notebook because they have their own special way of planning that couldn’t be replicated in any off-the-shelf diary/planner. That’s absolutely fine. In fact, this is exactly how I approach my own planning (although I definitely wouldn’t be without my media diary).

Concern 8: ‘I have a product based business’

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but don’t think it’s suitable for them because they have a product-based business.

My advice

You can use the same approach to marketing if you have a product or service-based business (and totally should).

Let’s say you choose Ditch New Year’s Resolution Day on January 17 (one of the dates included in the diary). If you’re a public speaking coach (an example of a service-based business), you might create content about New Year’s resolutions you should drop/keep if you want more speaking gigs in 2019. If you make/sell skincare products (an example of a product-based business), you could blog about the resolutions you should drop/keep if you want healthier skin in 2019.  

If you run a product-based business, the key is to position yourself as an expert. Instead of ‘selling’, think about how you can add value to your prospective customers – by sharing relevant advice/tips, for example.

Don’t get me wrong, it’s fine to create some content that explains what your product is and how people can buy it, but if all you’re doing is ‘broadcasting’ about how brilliant your product is, people will soon switch off.

Concern 9: 'It's not specifically relevant to my industry'

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but don’t think it’s suitable for them because it isn't industry specific. 

My advice

Here is a list of some of the people who are using the diary.

Accountants, psychologists, personal trainers, wedding planners, artists, writers, vocal coaches, nutritionists, business coaches and cake makers (to mention just a few examples). And tons of product-based business owners - including the founders of fashion brand Mama Life London, gifts & interiors brand Penelope Hope and jewellery brand How Fine Designs.

Alongside a glamping site owner, a genealogist and someone who teaches pole dancers how to make their own costumes.

I hope this has given you the reassurance you need that it is suitable for ANY industry.

Bought the 2019 Media Diary but didn't use it as much as you hoped?

If you bought last year’s media diary, but didn’t use it as much as you hoped, you may be wondering if it’s worth buying the 2020 Social Media Diary & Planner. 

With that in mind, here are some points to consider when deciding whether or not to buy again.

1.Don’t beat yourself up about it

We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a media plan for 2020 - and stick to it.

2.Identify what went wrong (and how you could put it right)

If you bought last year’s Social Media Diary & Planner and didn’t use it as much as you hoped, it’s important to pinpoint why. Perhaps you didn’t set aside the time for an initial media planning session (highly recommended) which set you off on the wrong foot for the whole year. Or maybe you did some initial planning but didn’t make time for regular content planning/creation sessions (also highly recommended). It could be that you intended to make content planning/creation a focus in 2019, but something else took priority. If you can identify exactly what set you back, you can put strategies in place to make sure it doesn’t happen again.

This year I’ve created a blog post on how to get the most out of your 2020 Social Media Diary & Planner which should help you get off on the right foot.

3.Get support

If you’re worried you won’t be able to stick to a content plan, consider joining the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get:

  • The Content Planning Masterclass (includes a workbook and online classes on content planning/repurposing plus creating shareable content)
  • digital version of the diary (so you can print off specific pages/sections)
  • Additional printables for use alongside the diary to help you plan your content
  • quarterly group coaching call with me to generate ideas for the following quarter and keep you on track.
  • A weekly content inspiration email (full of content ideas using upcoming dates from the diary)

All of which should help you stick to your plan.

4.Don’t be afraid to try again

Just because something didn’t work out the first time round, doesn’t mean it won’t work on your second try. I’ve tried and failed at least once with most things in my business e.g. email marketing, Facebook advertising, content strategy (to give you just a few examples). Each time I’ve just picked myself up and tried again.

The real game changer for me was starting a podcast. Committing to turning up every week - regardless of whatever else is going on in my life and business - has helped me take action (and keep taking it). If you’re committed to publishing quality content in 2019 that generates a constant stream of leads and sales for your business, you can and will make time for it.

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider trying the media diary again.  Read six compelling reasons to buy the 2020  Social Media Diary & Planner. 

5. Don't get hung up about how you use the diary

As this is the fourth year I’ve published the Social Media Diary & Planner, I can tell you with some confidence that people use the diary in different ways.

  • Some people write in it every day - using it both as their personal/professional planner
  • Others just use it for business - alongside a personal diary
  • Some people it in conjunction with a number of diaries and notebooks
  • A few (not many, but there’s definitely some) just use it as a reference book - specifically for the awareness days and key dates. 

And some environmentally conscious diary users who don’t want a hard copy of the diary have just bought the ‘digital’ version the Media Diary Owners’ Club.

All of which is absolutely fine.

Getting a return on investment is not about how much ink you add to the diary - it’s about the value it adds to your business (by saving you time, money, hassle and so on).

Bought the 2018 Media Diary but didn't use it as much as you hoped?

If you bought last year’s media diary, but didn’t use it as much as you hoped, you may be wondering if it’s worth buying the 2019 Media Diary.

With that in mind, here are some points to consider when deciding whether or not to buy again.

1.Don’t beat yourself up about it

We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a media plan for 2019 - and stick to it.

2.Identify what went wrong (and how you could put it right)

If you bought last year’s Media Diary and didn’t use it as much as you hoped, it’s important to pinpoint why. Perhaps you didn’t set aside the time for an initial media planning session (highly recommended) which set you off on the wrong foot for the whole year. Or maybe you did some initial planning but didn’t make time for regular content planning/creation sessions (also highly recommended). It could be that you intended to make content planning/creation a focus in 2018, but something else took priority. If you can identify exactly what set you back, you can put strategies in place to make sure it doesn’t happen again.

This year I’ve created a blog post on how to get the most out of your 2019 media diary which should help you get off on the right foot.

Blank computer screen mockups illustration

3.Get support

If you’re worried you won’t be able to stick to a content plan, consider joining the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Media Diary Owners’ Manual (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), a downloadable spreadsheet that allows you to import the dates/awareness days into your online calendar (Google Calendar, iCal, Outlook, Sharepoint), additional printables to help you plan your content, quarterly live coaching calls with me and a dedicated Facebook group.

4.Don’t be afraid to try again

Just because something didn’t work out the first time round, doesn’t mean it won’t work on your second try. I’ve tried and failed at least once with most things in my business e.g. email marketing, Facebook advertising, content strategy (to give you just a few examples). Each time I’ve just picked myself up and tried again.

The real game changer for me was starting a podcast. Committing to turning up twice week - regardless of whatever else is going on in my life and business - has helped me take action (and keep taking it). If you’re committed to publishing quality content in 2019 that generates a constant stream of leads and sales for your business, you can and will make time for it.

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider trying the media diary again. Read six compelling reasons to buy the 2019 Media Diary here

Common concerns about the 2020 Social Media Diary & Planner

Thinking about buying my 2020 Social Media Diary & Planner or joining the Media Diary Owners’ Club?

It’s natural to worry about whether you’re making the right decision (and the consequences of making the wrong choice).

If you’re not familiar with the 2020 Social Media Diary & Planner, it’s an A4 desk diary that’s packed with awareness dates and key dates you can use to plan your media content.

If you want support and accountability you can also join the Media Diary Owners’ Club. In addition to your A4 desk diary, you’ll get: 

  • The Content Planning Masterclass (includes a workbook and online classes on content planning/repurposing plus creating shareable content)
  • digital version of the diary (so you can print off specific pages/sections)
  • Additional printables for use alongside the diary to help you plan your content
  • quarterly group coaching call with me to generate ideas for the following quarter and keep you on track.
  • A weekly content inspiration email (full of content ideas using upcoming dates from the diary)

You can find out more about it here.

Here are some of the most common concerns prospective customers raise about buying the Media Diary.

Concern 1: ‘I can’t afford it.’

Some prospective members tell me they love the idea of the 2020 Social Media Diary & Planner and/or Media Diary Owners’ Club and would love join if they could - but they can’t afford it.

My advice

If you’re not making much money - or are in the very early stages of your business - it’s understandable to be nervous about your marketing spend.

But the 2019 Media Diary is not just a diary - it’s packed full of awareness days and key dates you can use to plan your media content for the coming year. Not only will it save you time, it will also help you make more sales in your business.

Investing in the 2020 Social Media Diary & Planner, works out as around 10p a day (less if you grab the pre-order price). If you join the Media Diary Owners’ Club it’s less than 28p a day. So if you’re on a budget, it’s actually a really cost-effective marketing spend.

If you’re reading this post, you’re clearly an entrepreneurial sort. The first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’ This list of ten things you can do to raise the money for training/business development should help you generate some ideas.

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this. Or would it be a better use of your time to have them all in one place in your media diary?

Concern 2: 'I bought it last year and didn't use it as much as I hoped'

Some small business owners tell me they bought the 2018 Media Diary but haven't used it as much as they hoped. They're worried that if they buy it again, the same thing will happen.

My advice: 

Don't beat yourself up about it. We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a content marketing plan for 2019 – and stick to it.

You should find this blog post helpful: what to do if you bought the 2019 Media Diary (but didn't use it as much as you'd hoped). 

Concern 3: ‘I don’t have time’

Some small business owners tell me they love the idea of the 2020 Social Media Diary & Planner but are so busy they don’t have time to create content - they’re too busy running their business.

My advice:

If you want to generate a constant stream of leads and sales for your business - and not be constantly wondering where your next customer is coming from, you need to give people a reason to visit your website. That means publishing regular content - on your blog/vlog, for your email subscribers, on social media and, ideally, in the press.

It’s great to be busy, but if you’re firefighting at the expense of marketing, in a few months time, you may find you're short of customers/clients. 

Are you really so busy that you can’t spare a few hours a week to invest in the long-term health of your business?

Concern 4: ‘It won’t work for me’

Some prospective customers say they love the idea of the 2020 Social Media Diary & Planner and Owners’ Club, but feel it won’t work for them because they don’t trust themselves to use the diary.

My advice:

If you like the idea of the diary, but are worried you won’t be able to stick to a content plan, I’d recommend you join the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get:

  • The Content Planning Masterclass (includes a workbook and online classes on content planning/repurposing plus creating shareable content)
  • digital version of the diary (so you can print off specific pages/sections)
  • Additional printables for use alongside the diary to help you plan your content
  • quarterly group coaching call with me to generate ideas for the following quarter and keep you on track.
  • A weekly content inspiration email (full of content ideas using upcoming dates from the diary)

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider joining.

Concern 5: ‘I'm not based in the UK' 

Some prospective customers tell me they love the idea of the 2020 Social Media Diary & Planner and Owners’ Club, but are concerned that the dates will be UK specific (because that's where I'm based). 

My advice:

Most of the dates in the diary are generic i.e. they are relevant wherever you are in the world. Where they are specific to a particular country, we specify. However do bear in mind that the 2020 Media Diary is not intended to be static document. To get the best results from the diary,  you should use the dates provided as a starting point, then personalise it according the industry/industries that are relevant to you - and where you live.

Concern 6: ‘I do all my media planning online’

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but feel it’s not suitable for them because they do all their media planning online.

My advice:

If you like the idea of having all the key dates and awareness dates to plan your media content - you should definitely consider joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary with all the key dates and awareness days listed in one place. 

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this? Or would it be a better use of your time to have them all in one place in your media diary?

Concern 7: ‘I don’t like the size and layout of the diary’

Some prospective customers tell me they love the idea of the 2020 Social Media Diary & Planner , but don’t like the size and/or layout.

My advice:

Sadly, it’s impossible to create a diary with a size, shape and layout that will please absolutely everyone.

But while there are plenty of marketing planners out there, there are none (I am aware of) that offer hundreds of key dates and awareness days for small business owners. That’s the USP of the media diary.

Because we aim to include several awareness days for each day, it would be difficult to downsize to A5 unfortunately - you’d need a magnifying glass to read them.

If you like this approach to media content planning and want access to all the key dates and awareness days (without having to spend days researching them yourself), you should definitely consider buying one anyway or joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary with all the dates in one place. 

Some media diary owners tell us they buy the diary and use it in conjunction with another diary/planner or notebook because they have their own special way of planning that couldn’t be replicated in any off-the-shelf diary/planner. That’s absolutely fine. In fact, this is exactly how I approach my own planning (although I definitely wouldn’t be without my media diary).

Concern 8: ‘I have a product based business’

Some prospective customers tell me they love the idea of the 2019 Media Diary and Owners’ Club, but don’t think it’s suitable for them because they have a product-based business.

My advice

You can use the same approach to marketing if you have a product or service-based business (and totally should).

Let’s say you choose Ditch New Year’s Resolution Day on January 17 (one of the dates included in the diary). If you’re a public speaking coach (an example of a service-based business), you might create content about New Year’s resolutions you should drop/keep if you want more speaking gigs in 2020. If you make/sell skincare products (an example of a product-based business), you could blog about the resolutions you should drop/keep if you want healthier skin in 2020.  

If you run a product-based business, the key is to position yourself as an expert. Instead of ‘selling’, think about how you can add value to your prospective customers – by sharing relevant advice/tips, for example.

Don’t get me wrong, it’s fine to create some content that explains what your product is and how people can buy it, but if all you’re doing is ‘broadcasting’ about how brilliant your product is, people will soon switch off.

Six compelling reasons to buy the 2020 Media Diary

If you want to generate online leads and sales for your business, you need to be publishing regular content - on social media, in a email newsletter and on your blog/vlog (if you have one).

But when you’re running your business single-handed, it’s hard to be consistent with content.

You’re ‘good’ for a few weeks at time: posting regularly on all your social media networks, blogging/vlogging, sending out your email newsletter...then things get busy.

Before you know it, it’s been days (or even weeks) since you’ve published any content. And it’s not always because you’re busy - sometimes you just feel like you’re all out of ideas.

If this sounds like you, please feel reassured that you’re not alone. One of the biggest challenges of doing business online is being consistent with your content.

That’s why I created the 2020 Media Diary - an A4 desk diary that’s packed with awareness dates and key dates you can use to plan your content.

Here’s five reasons why it could be well worth your investment.

1.You’ll never run out of ideas again

The 2020 Social Media Diary & Planner is packed full of awareness days and key dates you can use to plan out your media content across the year. No more trawling the web for inspiration for blog articles, social media updates or ideas to pitch into the press.

Let’s say you choose Ditch New Year’s Resolution Day on January 17 (one of the dates included in the diary). You could use this is create the following content:

  • An engaging question for any of your social media platforms e.g. ‘What’s the most unusual resolution you’ve ever made? ‘What are your tips on sticking with your New Year’s resolutions?’ or ‘How many days do you typically keep your New Year’s resolutions for?’
  • Content:blog post on which New Year’s Resolutions you should drop or keep in 2020
  • An email with tips on how to stick to your New Year’s resolutions for your email list

You can use this approach if you have a product or service-based business. For example, if you’re a public speaking coach, you might create content about New Year’s resolutions you should drop/keep if you want more speaking gigs in 2020. If you make/sell skincare products, you could blog about the resolutions you should drop/keep if you want healthier skin in 2020.

If you run a product-based business, the key is to position yourself as an expert. Instead of ‘selling’, think about how you can add value to your prospective customers - by sharing relevant advice/tips, for example.

Don’t get me wrong, it’s fine to create some content that explains what your product is and how people can buy it, but if all you’re doing is ‘broadcasting’ about how brilliant your product is, people will soon switch off.

2.You’ll save time (and money)

Planning your content ahead of time will not only save you time, trawling the web for content ideas (we’ve all been there), you’ll also be able to produce content in batches and repurpose your content.

If you use tools like Canva or Picmonkey to create content e.g. images for social media, it’s much quicker to design a template and create multiple images in one 'hit' than do it as and when you need them.

If, like me, you outsource some of your content creation e.g. design or video editing it’s generally more cost-effective if you commission multiple pieces of content at one time.

For more tips on making your content go further, listen to: how to 10x your content.

3.You’ll create more shareable content

Content that taps into a current trend and/or something everyone is talking about right now (e.g. a new film, awareness day or a significant world event) generally performs better than generic content you could share at any time. Some of the awareness dates listed in the are quite serious e.g. International Women's Day, World Mental Health Day, Babu Loss Awareness Week - but don't make the mistake of thinking the more lighthearted dates won't work for you - regardless of the type of business and/or the type of industry you're in.

With a bit of creative thinking you turn any date into compelling content. For example, Crete holiday home owner Wendy Kershaw published an amusing post on when translations go wrong for her Facebook page on International Translation Day.  Parenting blogger Jenni Fuchs turned Hedgehog Day into a round-up of hedgehog picture books for children - which turned out to be one of her most popular blog posts. Journalist Helen Gilbert got commissioned to write an article for a national newspaper (The Sun) on National Do Nothing Day.

And you don't always have to stick to business either. For example, I often create content for Baby Loss Awareness Week, like this article for the Guardian on what to say to someone who has miscarried. While this doesn't directly relate to my business, remember people want to do business with people. Giving people a glimpse into the person behind the business can create powerful connections. This article sends traffic to my website and has helped me land a number of new clients.

 

4.You’ll be able to plan ahead

If you’re constantly in a rush, creating content the day it’s due to be published, you’ll almost certainly have to compromise on quality.

Your 2020 Media Diary will help you plan further ahead so you can be more creative in your content creation.

For example, on Word Braille Day, Facebook ads expert Laura Moore created this fantastic social media post on how to add alt text to Facebook posts.

You’ll also be able to tie in your content with upcoming launches in your own business. So if you sell children’s pyjamas, you might choose to launch your new Kangaroo design on Australia Day. If you make handbags you might launch on National Handbag Day or during London Fashion Week. If you’re a tennis coach, you might decide to run your online coaching challenge during Wimbledon. All of these dates are included in the 2020 Social Media Diary & Planner. And once you start mapping out your content like this, you’ll find the ideas just keep coming.

5.You’ll be more consistent in your content creation

You’ve heard the phrase ‘what gets written down gets done’. Taking the time out to map out your media content for the coming year - and create quarterly and weekly plans - will ensure your content creation actually gets done.

6. You'll make more sales (yay!)

If you're publishing more regular content you will almost certainly make more sales on social media. But more importantly you'll move up search engine rankings quicker (so you appear on the first few pages of Google), attract more traffic to your website and add more email subscribers to your list. All of which will result in more leads and sales for your business.

Would you like 2020 to be the year you finally get on top of your content planning? Order a copy of my 2020 Social Media Diary & Planner. 

How To Create a Media Calendar for 2019 (and why you need to)

How To Create a Media Calendar  

Do you find it hard to be consistent with content creation?

You’re ‘good’ for a few weeks at time e.g. posting regularly on all your social media networks, blogging/vlogging, sending out your email newsletter….

Then things get busy.

Before you know it, it’s been days (or even weeks) since you’ve published any content. And it’s not always because you’re busy - sometimes you just feel like you’re all out of ideas.

If this sounds like you, please be reassured that you’re not alone. One of the biggest challenges of doing business online is being consistent with your content.

Creating a media calendar - that maps out your content across the entire year - is a great way to stay on top of your content. Not only will it help you stay consistent (what gets written down generally gets done), it will also ensure you never run out of timely content ideas that reflect what people are interested in or talking about at any given time (e.g. a new film, awareness day or a significant world event).

This is particularly important when it comes to pitching to the press, as when you send a pitch to a journalist, they’ll immediately ask themselves ‘why do people need to hear about this now?’

Mapping out your ideas well ahead of time will also help you be more creative with your content, re-purposing your blog posts into social media posts, short videos and infographics for example.

With that in mind, here’s a guide to creating your media calendar for 2019.

How to create a media calendar for 2019

1. Get a wall calendar that has a month-per-view, across the year

Ideally with enough space to write on each day. Or you can download my FREE 2019 media calendar here.

2. Block out half a day (or at least a couple of hours)

And take some time away from your usual place of work if you can, ideally somewhere where you feel relaxed e.g. a favourite cafe or hotel lobby. This is creative job and you need to get your ideas flowing. If you try to do it in fits and starts, not only will it take you longer, you’ll struggle to get into that creative zone where your ideas are flowing (which is exactly where you need to be).

3. Start adding key dates, awareness days and significant events to your calendar.

I suggest you do it in this order:

  • The obvious stuff like Christmas, New Year, Easter, summer, Halloween and so on...this may sound obvious, but when you’re busy with other things it’s easy to get sidetracked. Say you’re a fitness specialist and have some great story ideas around getting the perfect beach body you’d like to pitch to glossy magazines; most consumer magazines work 3-6 months ahead, so leave it until March to pitch it to a journalist and you could find you’ve left it too late. Knowing it was Baby Loss Awareness Week allowed me pitch this article on what to say to someone who has had a miscarriage to the Guardian.  Although it’s an interesting idea, I’m not sure they’d have run the story without that timely ‘hook’. 
  • Important events. This can include political events like budget days, government spending reviews, elections, party conferences, parliamentary debates, select committee meetings and so on. Whether you’re a leadership coach or a hair salon owner you are affected by political issues - from taxation to business law to changes in government policy - and these can all spark ideas for content.
  • Key sporting events can be great too. For example, knowing that the London Marathon was coming up inspired Jennifer Macdonald-Nethercott, marketing manager at  Meatsnacks to create this blog post on marathon recovery - what do you need?  
  • Royal/celebrity weddings, lunar eclipses, anniversaries...if it’s something people will be talking about (and the press will be covering) it should be on your media calendar.
  • Awareness days. From the ‘serious’ e.g. Babyloss Awareness Week, National Cancer Day to the more lighthearted e.g. National Chocolate Day or Eat Your Vegetables Day, awareness days and weeks can be a great ‘hook’ for content.

For example, knowing International Women’s Day was coming up inspired Laure Moyle to pitch this article to the Guardian on why she started her bespoke cake business. She has also used awareness days like National Chocolate Day to create fun content for her blog and social media channels. Beth Searle, founder of baby box business Be So Baby was  inspired to create this stop motion video for Instagram for National Punctuation Day. And Scottish parenting blogger Jenni Fuchs was inspired World Porridge Day to review a porridge cafe in Edinburgh. 

Do see my warning about awareness days though.

  • New films, book and TV programmes: Desert Island Discs can be a great ‘hook’ for media content. For example when music teacher Sally Thomas heard that former footballer David Beckham was going to be on the on iconic BBC Radio 4 programme Desert Island Discs she knew everyone would be talking about it, so she made a note of the date. Around the time the show was due to air, she turned this into a piece of content for the Musical Bumps Facebook page where she invited people to vote for the songs they’d listen to if they were stranded on a desert island.
  • Court cases. You might also want to add details of court cases that relate to your industry or sector. Let’s say you run a restaurant, for example. You spot a story about a restaurant owner who is fighting a court battle for the right to be allowed to serve burgers pink in the middle (this really happened, by the way). You make a note of the date the judge is likely to deliver a verdict and contact the media, offering to give your views on the matter.
  • Other key dates in your area of expertise. For example dyslexia expert Debbie Abrahams has key dates in the education sector on her media calendar e.g. GCSE/A level results, school offer day, (when parents are offered school places for their children), the triennial PISA study - all of which she uses to write blog posts and create content for her Facebook page. Having the SATs exams on her radar inspired her to pitch this opinion article to the Independent on why Sats make dyslexic children feel worthless.
  • Your own launches. It sounds obvious...but it’s so easy to forget to do this. Having launches of your own products and services on your calendar will encourage you to plan ahead and be more strategic with your content (for example, this post is part of the launch content for my Media Diary Owners’ Club).

How to find out about awareness days

There are various websites listing awareness days including Awareness Days UK and National Awareness Days. However if you’d like to save time - and get ideas on how to use them in your content - you can grab a copy of my 2019 media diary here

For more ideas on creating your media calendar, listening to my latest podcast episode - how to create a media calendar for 2019 (and why you need to).

Once you’ve marked up your media calendar, not only can you develop content ideas to coincide with those dates (as in the examples I’ve shared above), you can also plan ahead for events you know are coming up but have an uncertain outcome e.g. budget days or court cases (planning along the lines of ‘If the outcome is x, I can create a piece of content that does ‘y’).

And remember your media calendar isn’t a static thing - you should be adding to it throughout the year…