money mindset

[311] How to generate passive income in your business with Lisa Johnson

Want to earn money while you’re on holiday?

That’s exactly what Lisa Johnson, founder of two successful wedding businesses and passive income expert does.  In this episode, she explains what passive income is, what you need to do to earn money whilst you sleep plus why building an audience is vital if you want to make it happen.

Here’s what you’ll learn in this episode:

  • Lisa’s business story (2:12)
  • Why Lisa started to coach other people in business (10:12)
  • How Lisa’s business has evolved from one-to-one to one-to-many over the last year (12:40)
  • What is passive income? (16:24)
  • How to build an audience (who will then buy from you) (20:02)
  • When does passive income become passive? (27:21)
  • How to generate passive income in your business (33:02)

Resources

Lisa Johnson’s Website - Just Own This

Lisa Johnson on Facebook and Instagram

Episode 291: The truth about passive income with Janet Murray

Download your free 2019 Media Calendar here

Pre-order the 2019 Media Diary

Pre-order the 2019 Media Diary and Media Diary Owners’ Club

2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

 

[294] How to quadruple your income in seven days with Jennifer Hamley

Earlier this year, luxury handbag designer, Jennifer Hamley, was ready to give up on her business.  But after attending one of my live events, she made a radical shift in her marketing strategy - and quadrupled her income. In this episode she shares how Facebook Live has transformed her business - in just seven days.

Here’s what you’ll learn in this episode:

  • Jennifer Hamley’s business story (3:45)
  • How Jennifer changed her approach to Facebook and social media (5:50)
  • How Jennifer has used Instagram (11:02)
  • How to use email to engage with (and sell to) your customers (15:15)
  • How Jennifer has used live events to increase her sales (21:20)
  • How to host a live Facebook sale (26:32)
  • How Jennifer felt about the impact it would have on her branding (29:16)
  • The other opportunities that have come since Jennifer changed her approach to marketing (33:18)
  • Jennifer’s tips for business owners who are in a similar position to where she was (36:14)

Resources

Jennifer Hamley’s Website

Jennifer Hamley on Instagram and Facebook

Andrew and Pete - Content Marketers

Belive.TV

Content Live 2018

Love Marketing Membership Wait List

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[291] The truth about passive income

If you’d like to create passive income for your business, this episode may not be exactly what you were hoping to hear - but it’s essential that you listen. In this episode, I share tips on how to bring more passive income into your business, including how to build your authority through content (and why you need to) plus why there is no such thing as an overnight success.

Here’s what you’ll learn in this episode:

  • How I’ve created passive income in my business (1:38)
  • Why it is vital you have an audience to sell to (5:56)
  • How to get people to sign up to your email list (and why you need to to create passive income) (13:50)
  • How to build up authority by creating content (15:05)
  • Why passive income is never truly passive (20:10)
  • Why there are no overnight successes (30:39)
  • Why I am not an overnight success - a list of all the things I have done to get to this point (33:14)
  • Why you need to do your market research (38:11)

Resources

Pat Flynn’s Smart Passive Income Podcast

Leadpages (Affiliate Link)

Headliner

Episode 231: How to charge what you’re worth with Sigrun

Love Marketing Membership Wait List

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[257] Do you need to pay to play?

If you have big business goals, investing in attending events, training or coaching with key influencers in your industry, can help you get there faster.

But what if you don’t have the budget to ‘pay to play’? Is it possible to achieve your business ambitions without significant financial investment? And is it right to ‘buy’ opportunities to get closer to the people who can help you achieve your goals?

Here’s what you’ll learn in this controversial episode:

  • What ‘pay to play’ means to me (5:35)
  • Why ‘pay to play’ doesn’t always involve spending money (6:15)
  • How attending live events gets you noticed (8:06)
  • How I feel when people say ‘I can’t afford it’ (11:30)
  • Why ‘pay to play’ also means investing your time and energy in learning and networking (15:20)
  • My own ‘pay to play’ journey and what you can learn from it (17:05)
  • Why ‘pay to play’ isn’t about buying your way in, but about creating opportunities which you then have to deliver on (29:43)
  • How it benefits you to spend time with people who are further along in their business than you (31:35)
  • How much I’ve invested in attending events and training (36:35)
  • Why it’s all about giving and not just taking (39:02)
  • What you can do if you can’t afford to ‘pay to play’ (41:40)

Resources

Blog Post: How to land high profile speaking opportunities

Youpreneur Summit with Chris Ducker

Youpreneur Membership Community with Chris Ducker

CMA Live with Chris Marr

Episode 159: Growing your online business through live events with Chris Ducker

Episode 233: How to monetise your brand with Chris Ducker

Episode 57: How to get people to say yes to you with Matthew Kimberley

Episode 73: How to build a brand people fall in love with Lou Mongello

Episode 47: How to build and promote a profitable online business with Patricia Van Den Akker

Episode 53: Why most people are horrible at telling stories with Peter Shankman

Episode 51: How to use live events to promote your brand with Chris Marr

Episode 175: How to make money from your creative business with Jeff Goins

Episode 157: How to be more productive with Mike Vardy

Episode 165: How to get booked and paid to speak with Grant Baldwin

Social Media World Live

London Book Fair

Inbound Conference - Boston

Blog post: How to attend a conference on a budget

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

Bonus Episode recorded live at The London Book Fair: How to develop an entrepreneurial mindset as an author

In this bonus episode, recorded live at The London Book Fair, I explain how you can make money as an author, including examples of how I monetised my book, Your Press Release is Breaking My Heart.

Here’s what you’ll learn this episode:

  • Why you no longer need to wait ‘to be picked’ by traditional publishing houses (3:35)
  • Why there is nothing wrong with making money from books and we shouldn’t resist monetising our books (5:47)
  • How I chose the topic and title of my book (7:44)
  • How I wrote the book in 30 days (9:40)
  • How I grew my audience so I had people to sell the book to (10:20)
  • My sales figures and how publishing the book has helped me achieve this (12:20)
  • How being a self-published author gives you more control over the marketing of your book (15:15)

Resources

The London Book Fair

Jeff Goins’s book - Real Artists Don’t Starve

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[235] How to create multiple streams of income with Dorie Clark

Dorie Clark is a marketing and branding expert, professional speaker and author.  She helps business owners make a living doing what they love through her popular books and online courses.

In this episode Dorie explains, and gives examples of, how you can create multiple income streams for your business.  

Here’s what you’ll learn this episode:

  • Dorie Clark’s business story (9:35)
  • Why you should build a strong brand before you monetise (11:18)
  • How to build trust with your audience and become an expert in your field (12:30)
  • The importance of just starting out, even if it’s quick and dirty! (16:52)
  • How you can give your clients mental reassurance in what you’re offering (18:35)
  • Why courage is really important in entrepreneurship (21:18)
  • Why you shouldn’t worry if you’re business looks really different in year one to how you want it to look in year five (22:12)
  • The importance of finding different streams of income including different examples you can try (25:11)
  • Why you need a sales funnel and why you should sell offerings at different price points (29:50)
  • The benefits of providing free material and content marketing
  • Where to start with your price points (33:40)
  • How to create multiple streams of income with a product based business (36:48)

Resources:

Dorie Clark’s Website

Dorie Clark on Twitter and Linked In

Books by Dorie Clark: Entrepreneurial You, Stand Out and Reinventing you

The Soulful PR Studio

The Soulful PR Top Talent programme – for business owners that would like to create a six-figure online business

Coaching and Consultancy with Janet Murray: Soulful PR Strategy Session

My online course: Soulful PR for Starters

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

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