niche

[263] Why I changed the name of my podcast

If you’re a regular listener to my podcast you’ve probably noticed the show has had a bit of a makeover - including a change of name.

Listen to this special episode on why I’ve changed the name of my podcast, and what to expect over the coming episodes. If you’re new to the show it’s also the perfect opportunity to find out how The Janet Murray Show can help you in the future.

Here’s what you’ll learn in this episode:

  • What the Soulful PR Podcast was all about (1:12)
  • Why I’m broadening my niche to meet my audience’ needs (2:42)
  • Why gaining traditional press coverage is only one aspect of a successful marketing strategy (6:05)
  • Why you no longer need to wait to be picked to be in the media (and why this made me feel disingenuous about focusing solely on press) (8:31)
  • What to expect from The Janet Murray Show going forward (14:51)

Resources

Media Influence Live

Episode 166: Four things you should do to promote your business every day

Episode 199: How to develop a social media strategy for your business with Warren Knight

Episode 213: Instagram strategies that work with Sara Tasker

Episode 185: How to use LinkedIn to grow your business with Mark Williams

Episode 167: SEO made simple with Martin Huntbach

Episode 197: How to get more engagement on Instagram

Episode 174: How to explain what you do in 10 words or less

Episode 197: How to build a thriving online community with Emily Quinton

Episode 192: How to get more engagement on your Facebook page

Episode 178: How to plan a social media campaign for a launch

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[219] How to get your ideal clients to fall in love with you with Laura Pearman

In this episode, headshot photographer Laura Pearman talks about her innovative approach to marketing: how she ‘handpicks’ her clients and gets them queuing up to work with her - and how you can apply her ideas to your own business.

Here’s what you’ll learn in this episode:

  • How Laura Pearman targets the people she really wants to work with to grow her headshot photography business
  • How having a clear niche can help your marketing strategy
  • Why showing what you can do (rather than telling) can help you attract clients
  • Advice on drawing up an avatar for your ideal customer - and when to be flexible
  • Tips on building - and maintaining - a strong relationship with your clients (include gifting)
  • Examples of how Laura follows up with her customers - and how she uses automation

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Laura Pearman

Laura on Twitter

Podcast Why your business needs great headshot photography (and how to get it) with Laura Pearman (episode 169)

Podcast Why you should ditch your ideal customer avatar (episode 182)

Podcast How to get more eyes on your content with Andrew and Pete (episode 179)

Podcast Growing your online business through live events with Chris Ducker (episode 159)

Podcast How to dominate a niche with Jeff Sieh (episode 135)

Podcast How to use Facebook Live to promote your business with Ian Anderson Grey (episode 85)

Laura’s blog post about my Youpreneur shoot

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[217] How to find your entrepreneurial superpower with Osmaan Sharif

Unlocking your entrepreneurial superpower could help you to choose the right growth strategy for your business.

In this episode, business coach Osmaan Sharif explains how he uses the eight different personality types to help business owners play to their strengths.

Here’s what you’ll learn in this episode:

  • How business coach  Osmaan Sharif went from Human Resources to helping entrepreneurs grow their businesses
  • Why Osmaan believes most entrepreneurs sit within eight different personality types - and what your personality type might mean for your business
  • How your personality impacts the growth strategy you should use for your business
  • Some of the differences between introverts and extroverts when it comes to business strategy
  • Examples of the types of questions Osmaan asks to determine what your superpower might be
  • How to identify any weaknesses in your personality type - and what to do about them
  • The different personality profiles that will work well alongside yours
  • Tips on using your superpower - or strengths - when deciding what to outsource (or when to ask for help)

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Osmaan Sharif’s Rapid Transformation website

Find out more about the free Rapid Transformation Foundations test and the £49 Wealth Dynamics test

Osmaan on Twitter

Osmaan on Facebook

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[201] How to find your niche (and why you need to) with Alexia Leachman

People love working with specialists, so if you want to attract more customers and clients, you need to get clear on your niche.

In this episode, Alexia Leachman - who was the first ever guest on the Soulful PR podcast - explains how finding her niche as a fear-free birth coach has helped grow her business.

Here’s what you’ll learn in this episode:

  • Alexia’s business story - how she transitioned from marketing to coaching and helping women have fear-free births
  • Examples of how Alexia’s specialism has helped her get high-profile media coverage - without having to pitch to journalists
  • Tips on overcoming any resistance - and fear - about niching down in your business
  • The importance of researching your niche - and not being afraid of shifting in the future
  • How to become ‘known’ for one clear specialism (and why it’s important)

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

Alexia’s Fear Free Childbirth website

The Fear Free Childbirth podcast

Alexia’s website

Head Trash

Podcast Fear-free pitching with Alexia Leachman (episode 3)

Podcast How to get known with Mark Schaefer (episode 137)

Podcast Stop marketing to everyone (episode 142)

Podcast How to explain what you do in 10 words or less (episode 174)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[160] Going small to go big in your business

The most successful business owners that I know have one thing in common: their ability to focus on one thing.

In this episode, I explain how staying small - focusing on one ‘niche’ or trialling your product/service with a handful of clients - can help you achieve bigger results in the long term.

Here’s what you’ll learn in this episode:

  • How to overcome your fear of niching down on just one thing
  • Why being consistent on one social media platform is better than trying to master all of them at the same time
  • How focusing on a small ‘core’ group of clients can be more profitable than trying to serve everyone

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

The Soulful PR Twitter chat

Hoobynoo

Pet Sitters Ireland

The One Thing book by Gary Keller and Jay Papasan

Content Marketing Academy Live

Podcast How to be more productive with Mike Vardy (episode 157)

Podcast Getting started with Facebook ads with Gavin Bell (episode 145)

Podcast How to get known with Mark Schaefer (episode 137)

Podcast How to dominate a niche with Jeff Sieh (episode 135)

Podcast How to use Pinterest to grow your business with Melissa Griffin (episode 129)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.