On-Air Coaching

[313] On-Air Coaching: How do I sell to an audience that isn't used to being sold to?

Have you built up an audience of people who won’t buy from you?  Or do you feel the fear when it comes to selling to them?

In this on-air coaching episode with sustainability expert, Jen Gale, I share helpful tips on how to start conversations with your audience on pricing and sales, dealing with objections, how to reach out to your ideal customer and why testimonials that share a transformation are vital to converting sales.

Here’s what you’ll learn in this episode:

  • Jen’s business story and the challenge she is facing (1:09)
  • How Jen set the pricing for her membership hub (and how it could be increased!) (3:20)
  • Why you need to offer your customers a transformation (10:05)
  • How to get great testimonials (and why you need to) (11:26)
  • Why it is sometimes necessary to ‘put the elephant in the room’ (19:27)
  • How to start having conversations with your audience about your prices/sales (24:12)
  • How to find more of your ideal customer (33:02)
  • How to train your audience to be sold to (36:55)

Resources

Jen Gale’s Website - A Sustainable Life

A Sustainable Life on Facebook and Instagram

Episode 258: How to get testimonials that convert into sales

Blog post: How much does it cost to put on a live workshop or conference?

Blog post: Want to attend a conference but don’t have the budget? Here’s how…

Marcus Sheridan’s book: They ask, you answer

Episode 262: Why you need to sell more than you think

Download your free 2019 Media Calendar here

Pre-order the 2019 Media Diary

Pre-order the 2019 Media Diary and Media Diary Owners’ Club

2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

 

[305] On-Air Coaching: What should I blog about? With Gemma Stow

Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field.  But how do you decide what to blog about?

In this on-air coaching episode, I share practical tips and strategies with business coach Gemma Stow on how to find out what your audience needs help with, write SEO- friendly content, plus how to promote and repurpose your content across all social platforms (and your email list).

Here’s what you’ll learn in this episode:

  • Gemma’s business story (1:44)
  • Gemma’s blogging history (4:36)
  • Why you should be blogging for your business (5:40)
  • Gemma explains the challenges she is having around creating content (7:02)
  • How to drive more people to your blog (9:02)
  • How to find what people are asking about your topic / searching for on Google (13:42)
  • The different types of blog posts you can write (15:32)
  • Why the titles of your blog posts are important (and how to improve them) (22:46)
  • Where to share your blog posts (and how to repurpose your content) (25:14)
  • Summary of the coaching session (33:02)

Resources

Gemma Stow’s Website

Gemma Stow on Twitter and LinkedIn

Gemma’s Facebook Group - The F Movement

2019 Media Diary Waiting List

Google’s Keyword Planner

Blog Post: How much does it cost to put on a live event or conference?

Blog Post: Want to attend a conference but don’t have the budget? Here’s how…

Blog Post: 7 non-sucky networking tips for live events

Blog Post: How to benefit from a conference (even if you can’t attend in person)

Blog Post: Eight common concerns about joining the Love Marketing membership

Blog Post: What kind of results can you expect when you join the Love Marketing membership?

Blog Post: Bought the 2017 Media Diary but didn’t use it as much as you hoped?

Episode 167: SEO made simple with Martin Huntbach

‘They ask, you answer’:  A book by Marcus Sheridan

Episode 240: How to drive more traffic to your business blog

Episode 238: Three types of blog posts you should be creating regularly

Episode 127: They ask, you answer: content marketing made easy with Marcus Sheridan

Episode 119: How to quadruple your income through blogging with Kate McQuillan

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[303] On-Air Coaching: How do I pivot from serving a small number of clients to a membership model? with Kirsty Carden

Do you offer coaching or consulting to clients and wonder how you can scale up your business?

In this episode I help Kirsty Carden, a successful business coach, with practical tips and strategies on how to launch a paid membership community, how to use social media to get people onto a waiting list, and how to define and refine the offer you are selling.

Here’s what you’ll learn in this episode:

  • Kirsty’s business story (1:15)
  • The challenge Kirsty is facing in her business (1:30)
  • Why selling premium offers can be easier than selling lower-end products (10:15)
  • Why creating a waiting list will help you garner interest for your new offer (17:02)
  • How to use social media to get people onto a waiting list (19:58)
  • Why you shouldn’t try to scale up too quickly (21:55)
  • Why you need to be clear about what your membership is (and offer something specific) (30:40)
  • Kirsty’s biggest takeaways from the coaching (40:38)

Resources

Kirsty Carden’s Website - Live, Love, Grow

Kirsty Carden on Facebook and Instagram

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[290] On-Air Coaching: How do I speak to two different audiences in my email marketing?

Do you sell your products or services to different audiences?  Is this getting you confused about your marketing as you don’t know who to focus on and where?

In this on-air coaching episode with career coach, Janine Esbrand, I share how to target varied audiences within your email and content marketing, the importance of keeping your message clear by targeting different clients or customers on different platforms, plus tips on how to promote yourself to a new market.

Here’s what you’ll learn in this episode:

  • Janine’s business story (0:55)
  • How Janine currently brings money into her business (and what she is struggling with) (2:42)
  • Do you need to target both audiences with your email list? (6:45)
  • How to market yourself on different platforms (to different audiences) (11:00)
  • Tips for promoting yourself to a new market (18:15)

Resources

Janine Esbrand’s Website - Lightbox Coaching

LightBOX Coaching on Facebook and LinkedIn

Love Marketing Membership Wait List

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[286] On-Air Coaching: How do I get people to buy my product before it’s launched?

Do you have an idea for a new product or service you would like to launch but don’t know how to get started?

Listen to this latest on-air coaching episode with Ruth Oldfield from Coffee and Kin for practical tips on how to prepare for a product launch, including how to assess whether your business is ready for it!

Here’s what you’ll learn in this episode:

  • Ruth’s business story (0:50)
  • Setting your sales targets and how to achieve them (6:00)
  • How to change your focus from selling products to becoming an ‘expert’ (and the types of content you can create to support that) (8:02)
  • How to get serious about selling (with no excuses) (14:00)
  • How to prepare for your product launch (19:40)

Resources

Ruth Oldfield’s Website - Coffee and Kin

Ruth Oldfield on Instagram and Twitter

LeadPages (Affiliate Link)

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[270] On-Air Coaching: How do I scale my business - fast?

Training others to deliver your services - or sell your products - is one of the quickest ways to scale your business. But when is the best time to expand? How do you build up your customer base base in other towns and cities? And what are the pitfalls of scaling your business - and how you can avoid them?

That’s exactly what I discuss with children’s entertainment company founder Helen Nurse in this on-air coaching session.

Here’s what you’ll learn in this episode:

  • The current business model and profit margins for Helen’s business Wonder Adventures (2:45)
  • Why it’s important to lock-down an area of your business first, before scaling up another (9:48)
  • Which areas of promotion are working well and how Helen can capitalise on these (12:00)
  • Why Facebook Ads don’t work and what you can do to make them more effective (16:45)
  • How promoting your competitors can help your business (23:50)
  • Why leaflet drops are worth testing out (and you shouldn’t forget about other offline promotional methods either) (26:10)
  • How to use email marketing and automated sequences to specifically target customers who have already bought from you (31:40)

Resources

Wonder Adventures

Wonder Adventures on Twitter and Facebook

Episode 79: Facebook advertising strategies that actually work with Marya Jan

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook