outsourcing

[284] How to track the numbers in your business with Jessica Rose

I started every client consultation by saying: 'let's talk about your monthly income and annual income goals.'

You'd be amazed how many business owners say they don't have any.

In this episode, I talk to jewellery school owner Jessica Rose about the importance of tracking the numbers in your business - and how doing just that helps her generate almost 95% profit for her online jewellery school - meaning she can earn more for doing less.

Jess explains how tracking your numbers doesn't need to be complicated or scary and shares the simple financial and budgeting template she uses to keep her focused.

Here’s what you’ll learn in this episode:

  • A brief summary of Jessica’s business and her growth (3:27)
  • Jessica talks through her business story from the early age of 21 and how she dropped out of university and put her creativity and business acumen together to become an entrepreneur (4:25)
  • Jessica’s journey to her first £500k (6:57)
  • How to find out what problems your prospective customers need to solve (11:00)
  • Turning revenue into profit and the benefits of an online business model (12:21)
  • Tips on how to keep costs low in your business (16:01)
  • Jessica shares her financial planning tools (19:45)
  • Building a team - the importance of hiring and delegation. How to make a start with outsourcing. (25:15)
  • Jessica’s experience of being part of a mastermind group (35:23)

Resources

Jessica Rose’s Website - Jewellers Academy

Jewellers Academy on Instagram

London Jewellery School on Twitter and Facebook

Jessica’s Forecasting Financial Model and Annual Budget Template (to use this spreadsheet - download and save an editable copy to your own drive)

Video on how to use the Financial Model Template

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[183] Should you hire a social media manager?

If you want your customers to be able to find you, you need to be active on social media. But managing your social media can take up a huge amount of time and take you away from other important tasks in your business.  

In this episode social media manager Cathy Wassell gives her tips on when to hire a social media manager - and how to find one who is right for your business.

Here’s what you’ll learn in this episode:

  • Cathy Wassell’s business story - from a career in marketing to social media management
  • How outsourcing your social media can free you up to make more money in your business
  • Timing: how to recognise when it’s the right time to outsource your social media
  • Examples of the types of services a social media manager might offer
  • What you can expect to pay for an experienced social media manager
  • Cathy’s tips on choosing a social media manager who will be a good fit for your business
  • Red flags to look out for when hiring a social manager

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Soulful PR Podcast Community on Facebook

Cathy Wassell’s Socially Contented site

Digital Mums

Cathy on Twitter

Cathy on Facebook

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[120] Should you hire a PR company?

If you’re looking to secure more media coverage for your business, you may be tempted to hire a PR company. But is it a good idea?

Here, I share some of the pros and cons of outsourcing your PR.

Here’s what you’ll learn in this episode:

  • Why journalists prefer going direct to the source if they’re interested in a story
  • Tips on how to identify which parts of your PR could be outsourced
  • How to tell the difference between a good and bad PR company

Key resources

2017 media diary to plan your year ahead

My book and media diary special offer

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[115] How to make sexy systems

In just a few years, Tony Brown went from working 18 hours a day as a freelance consultant to being able to run his business remotely while travelling round Jamaica for eight weeks with his family.

In this episode, he shares how he made this possible by creating systems to document key processes within his business.

Here’s what you’ll learn in this episode:

  • Tony Brown’s business story - from freelance consultant to business owner.
  • Tools he recommends, from cloud storage to communication apps
  • How to decide which tasks you can outsource, and how to let go of the ones you enjoy
  • The importance of documenting your processes, which is good practice even if you aren’t outsourcing yet
  • Tips on getting started with systems and processes, even if the thought bores you
  • Why this approach can free up your time to be creative and focus on other areas of your business

Key resources

Soulful Marketing one-day masterclass
2017 media diary to plan your year ahead
Process Street tool to create and manage checklists
ScreenFlow to create videos of screen and other processes
Chris Ducker’s ‘3 Lists to Freedom’ to start outsourcing more effectively
Podcast episode How to sell without being pushy with James Schramko (episode 109)
SystemHub online SOP tool
SweetProcess another online SOP tool
Trello project management system
Tony Brown’s website
Tony Brown’s podcast
Tony Brown’s book - Standard Procedure
Camtasia - video and screen capture tool
Jing - a simple screen capture tool
Audacity - free audio tool
QuickTime - free Mac software you can use for audio, video and screen recording.
Dropbox - cloud storage
Wistia - business video hosting
Slack - communication tool, good for managing virtual team
WhatsApp - also a good communication tool

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.